A lighting marketing coordinator runs the ads, emails, posts and photos that fill the calendar: yard and patio lighting in spring, holiday displays in fall and LED retrofits all year. They track which leads turn into signed jobs and report the results to the marketing manager.
By the HireBus team · Updated · Pay data: BLS, May 2025
Median pay, building equipment contractors · BLS, May 2025
The Marketing Coordinator is responsible for promoting lighting installation services, managing advertising campaigns, and ensuring effective customer follow-ups. This role directly impacts the company's growth by increasing brand awareness and driving customer engagement, ultimately leading to higher sales and customer satisfaction.
2. Essential Duties and Responsibilities
Develop and implement marketing strategies to promote lighting installation services effectively.
Manage digital advertising campaigns using platforms like Google Ads and Facebook to reach target audiences.
Coordinate with the sales team to align marketing efforts with sales goals.
Conduct market research to identify trends and opportunities for new services.
Oversee the creation of marketing materials, including brochures, flyers, and online content.
Utilize CRM systems to track customer interactions and follow up on leads.
Analyze campaign performance and report on key metrics to stakeholders.
Collaborate with external vendors for specialized marketing services.
Ensure brand consistency across all marketing channels.
3. Key Tasks / Daily Activities
Monitor and update social media platforms with engaging content.
Analyze website traffic and customer engagement metrics daily.
Coordinate weekly meetings with the sales team to discuss lead quality and conversion rates.
Manage email marketing campaigns, including drafting content and analyzing results.
Conduct weekly reviews of advertising performance and adjust strategies as needed.
Prepare monthly reports on marketing activities and outcomes.
Follow up with potential customers to gather feedback and encourage service uptake.
Maintain an organized database of marketing contacts and leads.
4. Key Performance Indicators (KPIs)
Lead Generation: Achieve a minimum of 100 qualified leads per month.
Conversion Rate: Maintain a conversion rate of ≥ 25% from lead to customer.
Customer Satisfaction (CSAT): Achieve a CSAT score of ≥ 4.5/5.0.
Campaign ROI: Ensure a return on investment of at least 300% on advertising spend.
Efficiency: Complete all marketing tasks within 95% of planned deadlines.
30/60/90-day ramp expectations: By 30 days, understand all marketing tools; by 60 days, manage campaigns independently; by 90 days, achieve full KPI targets.
5. Required Qualifications and Skills
Bachelor’s degree in Marketing, Business Administration, or a related field.
Proficiency in marketing software such as HubSpot, Mailchimp, and Google Analytics.
Strong understanding of digital marketing and social media platforms.
Excellent communication and organizational skills.
Ability to analyze data and make informed marketing decisions.
Familiarity with CRM systems like Salesforce or Zoho.
6. Preferred Experience
2+ years of experience in a marketing role within the home services industry.
Experience with lighting installation or related home improvement services.
Certification in digital marketing or a related field.
Proven track record of successful marketing campaigns and lead generation.
7. Physical Requirements
Ability to work at a computer for extended periods.
Occasional travel required for marketing events and client meetings.
Ability to lift marketing materials weighing up to 20 pounds.
8. Work Environment and Schedule
Typical work hours are Monday to Friday, 9 AM to 5 PM.
Occasional evening or weekend work may be required for events.
Remote work options available with periodic in-office meetings.
9. Compensation and Benefits
Competitive base salary with performance-based bonuses tied to KPIs.
Payouts contingent on maintaining quality standards such as CSAT and low callback rates.
Benefits include health insurance, paid time off, and professional development opportunities.
10. Company Culture and Overview
At [INSERT COMPANY NAME HERE], we are committed to excellence in lighting installation services. We value accountability, craftsmanship, and customer delight. Our team is dedicated to creating a safe and supportive environment where growth and innovation thrive. Join us in illuminating homes and enhancing customer experiences through quality service and creative marketing.
11. How to Apply
If you meet the above criteria and want to be part of a growth-oriented company focused on customer satisfaction, please send your resume to [INSERT EMAIL HERE] or apply online at [INSERT WEBSITE LINK HERE].
Need help filling this role? HireBus posts the ad, Iris interviews every applicant by phone before you do, and you decide who to hire. Start hiring now
The work is judged at night, sold in seasons and bought by two kinds of customer: homeowners and building managers. Each of those changes the coordinator's week.
Three selling seasons, one budget
Homeowners tend to shop for yard and patio lighting in spring and summer, and holiday display ads usually start in late summer. Pause holiday ads once the install schedule is full. Retrofit outreach to facility managers can run all year, timed to when they set budgets. One shared calendar keeps the ad money following open crew time instead of last year's habits.
The best photos are taken after dark
A lit house looks flat in a noon snapshot. Book shoots at dusk and bring a tripod. Ask the owner to sign a photo release before a home or storefront goes online, and crop out the address and any car tags. A holiday design sketched on a photo for a proposal stays labeled as a design and never runs as finished work.
Savings claims need proof first
Retrofit ads lean on lower power bills. The FTC expects a reasonable basis for objective claims before an ad runs. If an ad says a claim is backed by tests or studies, the advertiser needs at least that level of proof. Build each savings claim from real numbers, such as a client's bills before and after or a utility program's savings estimate, and say which building and time period they came from. Source: FTC Policy Statement Regarding Advertising Substantiation.
A client's quote is still your ad
FTC guides say a testimonial has to reflect the person's honest experience. It can't be taken out of context or reworded to distort it, and it can't carry a claim that would mislead if the company said it outright. So a property manager's line about a smaller power bill needs the same backing as your own ad copy. Inside quote marks, use their exact words. Send the final version back to the client and keep their approval on file. Source: 16 CFR 255.1: Endorsements, general considerations.
Two kinds of lead, two reports
A homeowner fills out a web form and wants a price this week. A facility manager may send a bid request, need a site walk and sign months later. Lumped together, those leads make the conversion rate meaningless. The coordinator tags each lead as residential or commercial in the CRM and reports them on separate lines in the weekly sales meeting.
How much lighting marketing coordinators make
The closest BLS group for lighting marketing coordinators is market research analysts and marketing specialists. Market research analysts and marketing specialists who work for building equipment contractors earned a median of $60,950 a year ($29.30 an hour) in May 2025, according to the Bureau of Labor Statistics. That’s below the $78,760 median for market research analysts and marketing specialists in all industries. About 4,400 of the 899,580 market research analysts and marketing specialists in that survey work for building equipment contractors.
Plan on a salary plus a KPI payout that the template cuts back if quality slips. The BLS group for this job also counts market research analysts, so the top of its range reflects research jobs more than coordinator work.
Building equipment contractors
$60,950$60,950 median Middle half $47,390–$85,350 10th–90th $37,960–$125,920
All industries
$78,760$78,760 median Middle half $58,350–$108,310 10th–90th $43,390–$155,480
$25k$50k$75k$100k$125k$150k$175k
10th–90th percentileMiddle halfMedianAnnual pay, May 2025. Source: BLS Occupational Employment and Wage Statistics.
Annual pay by percentile
Group
10th
25th
Median
75th
90th
Building equipment contractors
$37,960
$47,390
$60,950
$85,350
$125,920
All industries
$43,390
$58,350
$78,760
$108,310
$155,480
BLS counts too few market research analysts and marketing specialists at electrical contractors for a steady figure, so these figures cover building equipment contractors. Post a real range for your market in the ad.
The pay line in the template above is an example from our Role Blueprint. Set yours from these figures and what local companies pay.
Skills to hire for, and what you can teach
Hire for these
Runs Google and Meta ad campaigns and reads their reports
Writes short, accurate ad and email copy
Keeps CRM records and lead source tags clean
Plans a content calendar and hits its dates
Shoots or directs clear photos and short videos
Teach these on the job
How many holiday installs a crew can take in a week
The retrofit terms facility managers use
The basics of your local utility rebate programs
Night photo settings and a shot list for each job type
Your rules for truck graphics, yard signs and uniforms
HubSpot, Mailchimp, Google Analytics, Google Ads, Facebook, and Salesforce or Zoho for the CRM are the template's list. Add a design tool like Canva, call tracking, and a camera or phone on a tripod for night shots if you use them. List what runs today and what an agency handles.
Two of the 6 questions we'd ask, and what a strong answer sounds like. Ask every candidate the same questions, and rate each answer on your own before you compare notes.
Situational · Turning projects into content
The company just finished a big holiday display at a local business. Walk me through how you'd turn it into social posts this week.
A strong answer: Gets permission, shoots night photos or video, writes short captions, tags the business if they agree and tracks inquiries from the posts.
Behavioral · Using data
Tell me about a time you used numbers to improve a campaign, such as a renewal email.
A strong answer: Names the measure, such as open, reply or booked-renewal rate, the change they tested, like an earlier send date or a clearer subject line, and the result compared with before.
Pull last year's leads and signed jobs before setting these, since holiday and retrofit leads behave so differently.
Lead Generation
Count leads each month for services you sell in your area, with working contact details, split into residential and commercial. Remove spam and duplicates first.
Conversion Rate
Signed jobs divided by qualified leads, by source and by season. Use the CRM's signed dates, so a fall holiday deal counts toward the campaign that brought it in.
Customer Satisfaction (CSAT)
Survey customers after install and after holiday takedown. The coordinator sends the survey and reports the scores; fixing service problems belongs to operations.
Campaign ROI
Signed revenue a campaign brought in, less its full cost, compared with that cost. Count agency fees and print, and use CRM revenue rather than the ad platform's estimate.
Efficiency
Put every task on the shared calendar with a due date, and count those finished on time each month. Write down what held up any late task, like waiting on photos or approvals.
30/60/90-day ramp expectations
The first month covers logins, past campaigns and the season calendar. Next, the coordinator runs live campaigns with the manager reviewing. Time the hire well before a busy season.
Career path
Marketing assistant or agency coordinatorLearns ad platforms, scheduling tools and deadlines at an agency or local business.
Marketing CoordinatorRuns seasonal campaigns, job photos and lead tracking for the lighting company.
Marketing managerOwns the marketing plan, the budget and any outside agencies.
Can our managers ask staff and family to review us?
Only with care. Federal rules on fake reviews say a manager or officer can't write a review of the company without clearly disclosing the tie. When a manager asks employees or relatives for reviews, or has employees ask their own relatives, the rule is broken if an undisclosed review results and the manager urged them not to disclose, never told them to disclose, or knew or should have known about it and didn't fix it. A general request to every customer isn't covered. Give each manager this in writing before the holiday rush.
How much does a lighting marketing coordinator make?
Market research analysts and marketing specialists who work for building equipment contractors earned a median of $60,950 a year ($29.30 an hour) in May 2025, according to the Bureau of Labor Statistics. The middle half earned between $47,390 and $85,350 a year. Pay also depends on your local market, experience and bonus terms.
How is a marketing coordinator different from the marketing manager?
The manager decides what to spend, where and on what goals. The coordinator builds and runs the pieces inside that plan: ads, emails, posts, shoots and lead tracking. At a lighting company, the coordinator also handles small items with a short shelf life, like yard signs at finished jobs, door hangers for neighbors of a holiday install and handouts for HOA meetings.
When should holiday lighting ads start?
Once the shop knows how many installs it can take, which depends on crews hired and product on hand. Renewal emails to last year's clients go first, since they fill the calendar at little cost. New-customer ads follow, and they stop when the install schedule is full. Turning ads off on time is part of the job.
How do I test a marketing coordinator candidate?
Share last season's holiday lead list and a folder of job photos, some taken at noon and some at dusk. Ask for one ad, one email to past holiday clients and a short note on which leads to call first. Then ask which photos they used and why. Strong answers pick the dusk shots, ask whether each owner signed a release, and sort leads by the install dates still open.
