General contractor sales representative job description
A general contractor's sales representative meets homeowners about a remodel, addition or new home, measures the house or walks the lot, and turns the estimate into a proposal. On architect jobs, they read the plan set with the estimator, list what the drawings leave out, and sign the contract the project manager will build from.
By the HireBus team · Updated · Pay data: BLS, May 2025
Median pay, residential builders and remodelers · BLS, May 2025
Annual pay: 10th percentile $34,830, middle half $47,110 to $95,580, 90th percentile $143,230. Source: BLS Occupational Employment and Wage Statistics, May 2025.
Reports to
Sales Manager
Department
Sales
Schedule
Office hours, some evenings with clients · Regular business hours, later meetings when both owners can attend, and frequent drives across the sales territory
Also called
Project consultant · Remodeling consultant · Construction sales consultant · New home sales consultant
General contractor sales representative job description template
This is our Role Blueprint, word for word. Replace the highlighted fields and adjust the example targets and pay to fit your company.
This role is responsible for driving new business, presenting tailored home service solutions, and closing contracts while maintaining strong relationships with clients. The Sales Representative plays a pivotal role in bridging the gap between client needs and our comprehensive general contracting services, ensuring superior customer satisfaction and aiding the company's continued growth.
2. Essential Duties and Responsibilities
Present customized home service solutions to residential and commercial clients.
Close contracts efficiently while ensuring compliance with company standards and industry regulations.
Maintain long-term client relationships by providing continuous support and follow-up services.
Collaborate with project managers and field teams to ensure seamless service delivery from contract to completion.
3. Key Tasks / Daily Activities
Conduct daily outreach and follow-up calls with potential and existing clients.
Prepare and deliver persuasive sales presentations and proposals.
Schedule and lead on-site assessments and consultations to accurately determine project requirements.
Track and report on sales activities using the company’s CRM tool.
4. Key Performance Indicators (KPIs)
New Sales generated: Achieve a minimum of 15 contracts per quarter.
Customer Satisfaction Rating: Maintain a rating of greater than 4.8 stars from client feedback.
Contract Close Rate: Achieve a success rate of 30% closure from client proposals.
Leads Generated: Consistently generate at least 50 qualified leads per month.
5. Required Qualifications and Skills
Bachelor’s degree or equivalent experience in Business, Marketing, or a related field.
Minimum of 2 years of experience in sales, preferably within the home services or general contracting industries.
Strong communication, negotiation, and interpersonal skills.
Proficiency in CRM software and Microsoft Office Suite.
6. Preferred Experience
Experience in the general contracting or home renovation sectors.
Proven track record of meeting and exceeding sales KPIs in a competitive market.
Familiarity with construction processes and terminology.
Previous exposure to contract management and customer relationship building in a technical environment.
7. Physical Requirements
Ability to travel frequently to meet with clients and visit job sites.
Capability to conduct on-site evaluations in varying weather conditions.
Occasional requirement to lift and transport sales materials up to 20 lbs.
Extended periods of standing and walking during consultations and site visits.
8. Work Environment and Schedule
Regular business hours with occasional extended hours based on client availability.
Frequent travel within the designated sales territory.
Dynamic and fast-paced office environment combined with on-site visits.
Flexibility to attend after-hours events or client meetings as necessary.
9. Compensation and Benefits
Base salary range: $45,000 - $60,000 USD per year.
Commission and bonus opportunities based on meeting sales targets.
Comprehensive benefits package including Health, Dental, and Vision insurance.
401k plan with company match and additional fringe benefits.
10. Company Culture and Overview
At [INSERT COMPANY NAME HERE], we foster a culture of innovation, excellence, and mutual respect. We value teamwork and individual growth while consistently delivering high-quality, home service solutions. Our inclusive environment encourages proactive problem-solving and continuous improvement, ensuring every team member is empowered to succeed and contribute to the community’s well-being.
11. How to Apply
If you meet the above criteria and want to be part of a growth-oriented company focused on customer satisfaction, please send your resume to [INSERT EMAIL HERE] or apply online at [INSERT WEBSITE LINK HERE].
Need help filling this role? HireBus posts the ad, Iris interviews every applicant by phone before you do, and you decide who to hire. Start hiring now
What a general contractor's rep prices and promises
A rep here sells work that takes weeks to a year to build, in houses that hide problems or on lots with nothing on them yet. Much of the job is writing down what the price covers, what it leaves out, and what the client receives before signing.
Bidding an architect's plan set
When an architect sends plans to bid, the rep and the estimator read the specifications along with the drawings. Look for what the set leaves open: no structural detail at a new opening, finishes marked to be selected, fixtures the owner will supply, or a site plan with no grading. Send questions to the architect in writing before bid day, and list every assumption and exclusion on the proposal. A low number built on a thin reading turns into a fight at the first change order.
Write down what nobody can see yet
An older house can hide a cut joist under the tub, cloth-covered wiring or plumbing vents tied in wrong. The rep can't see those from the kitchen table, so the proposal says which areas weren't opened and how a hidden problem is shown to the client and priced. Get it all on paper: in Connecticut, for example, a home improvement contract binds the owner only if it is signed and holds the entire agreement. Source: Connecticut General Statutes 20-429 (example): home improvement contract requirements.
A Connecticut new-home contract starts with a notice
Before a Connecticut builder signs to build a new home, it gives the buyer a copy of its registration and a written notice. In capital letters, the notice says the registration doesn't mean the state vouches for the builder's work, and it tells the buyer to check the builder's complaint history with the Department of Consumer Protection. The builder or its agent must also discuss installing an automatic fire extinguishing system. The rep handles both and notes them in the file. Source: Connecticut General Statutes 20-417d (example): notice and sprinkler discussion before a new home contract.
Ask how the job will be paid for
Ask at the first visit how the client plans to pay. A family building new or adding on may need a construction loan, while a kitchen is more often paid from savings or a home equity line. A lender may want the signed contract, the plans and a cost breakdown before it closes the loan. Don't promise a start date before the loan closes, and tell the office manager which lender is involved as soon as the contract is signed.
Selling the months of living through it
Many remodel clients live at home while the work goes on. At the table, the rep says which rooms close and for about how long, where a temporary kitchen can go, which days will be loud, and where the dumpster and trucks will park. Put the agreed basics in the proposal. The lead carpenter builds the dust walls; the rep makes sure the family knew what to expect before they signed.
How much general contractor sales representatives make
The closest BLS group for general contractor sales representatives is sales representatives of services. Sales representatives of services who work for residential builders and remodelers earned a median of $30.84 an hour ($64,150 a year) in May 2025, according to the Bureau of Labor Statistics. That’s below the $69,990 median for sales representatives of services in all industries. About 25,710 of the 1,256,010 sales representatives of services in that survey work for residential builders and remodelers.
Before hiring, settle whether a rep earns commission on change orders. Paying on every change can reward a contract that left out work the rep should have priced at the start, so consider paying only on changes the client asks for after signing.
Residential builders and remodelers
$64,150$64,150 median Middle half $47,110–$95,580 10th–90th $34,830–$143,230
All industries
$69,990$69,990 median Middle half $47,670–$100,480 10th–90th $37,980–$148,840
$0k$25k$50k$75k$100k$125k$150k$175k
10th–90th percentileMiddle halfMedianAnnual pay, May 2025. Source: BLS Occupational Employment and Wage Statistics.
Annual pay by percentile
Group
10th
25th
Median
75th
90th
Residential builders and remodelers
$34,830
$47,110
$64,150
$95,580
$143,230
All industries
$37,980
$47,670
$69,990
$100,480
$148,840
BLS doesn’t publish pay for general contractors on their own. These figures cover residential building construction, which include them. Post a real range for your market in the ad.
The pay line in the template above is an example from our Role Blueprint. Set yours from these figures and what local companies pay.
Skills to hire for, and what you can teach
Hire for these
Has sold kitchens, additions or houses in clients' homes, over more than one meeting
Reads a plan set and spec book, and spots what they leave out
Can measure an older house room by room and draw a usable floor plan
Explains hidden-condition clauses so a homeowner signs knowing how surprises get priced
Writes scopes clear enough that the lead carpenter never has to guess
Teach these on the job
Your markup rules, and when a price needs the sales manager's OK
Your contract, change order form and the state notices that go with them
Setback and lot coverage limits in each of your towns
The price ranges a rep may share before an estimate is done
How your CRM tracks open proposals and their good-until dates
A laser measure, a tablet with the CRM and the photo portfolio, and an architect's scale for reading plan sets, plus whatever takeoff or estimating program your estimators use. Reps who bid architects' work also need access to the plan rooms and file-sharing sites where bid sets get posted.
General contractor sales representative interview questions
Two of the 6 questions we'd ask, and what a strong answer sounds like. Ask every candidate the same questions, and rate each answer on your own before you compare notes.
Situational · Budget conversations
The client's budget is well below what their wish list will cost. What do you do?
A strong answer: Tells them early and kindly, offers options such as phasing or trimming scope, and doesn't lowball to win.
Behavioral · Keeping long sales moving
Tell me about a remodel sale that stalled for weeks while the client waited on financing, HOA approval or design changes. How did you keep it moving?
A strong answer: Set a dated next step after every contact, helped with what they could, such as lender paperwork, HOA drawings or revised options, kept scope and price current, and closed it or let it go honestly.
The template's quarterly counts suit kitchens and baths better than new homes. Weigh each rep's numbers by the mix of jobs they sell, and base each target on contracts your reps actually closed in recent years.
New Sales generated
Count a contract once any cancellation period has passed, and log its job type and value with it, so a sale the homeowner called off never counts.
Customer Satisfaction Rating
Use the closeout rating on each job the rep sold, and have the project manager tag change orders that came from scope the proposal missed. Many tags on a well-rated job still point to coaching.
Contract Close Rate
Proposals the client signed, out of every proposal handed over. Keep bids on architects' plans apart, and note for each loss whether the client chose another builder, shrank the project or put it off.
Leads Generated
Credit the rep only for leads that started with them: a homeowner who stopped at one of their job sites, a referral from a lender they know, a past client's next project. The estimator confirms each one is qualified.
Career path
Lead carpenterHas run remodels on site, so knows which scope lines turn into change orders.
Sales representativeMeasures, proposes and signs the company's jobs, with the estimator on architects' bids.
Sales managerCoaches the reps and reports win rates by architect to the CEO.
What can a general contractor's rep say about cost before the estimate is done?
A range, called a range. Build the rep a short table from your own closed jobs, by project type, size and finish level, and let them share the band that fits. Say plainly that the real number waits on measurements, sub quotes and selections. Don't let a guessed figure go out by email or text as if it were a price, because homeowners keep those.
How much does a general contractor sales representative make?
Sales representatives of services who work for residential builders and remodelers earned a median of $30.84 an hour ($64,150 a year) in May 2025, according to the Bureau of Labor Statistics. The middle half earned between $47,110 and $95,580 a year. Pay also depends on your local market, experience and overtime.
Who should be at the table when a big remodel is signed?
Everyone whose name is on the deed, plus anyone who will make the decisions. Ask who owns the house at the first visit, and check the local land records before the proposal goes out. A contract signed by one spouse for a house both own can stall when the other objects. If a trust or an LLC owns the house, ask who may sign for it.
How much construction knowledge does a builder's sales rep need?
Enough to read a floor plan and elevations, spot a likely bearing wall, and know which changes bring in a permit, an engineer or a zoning review. A rep who has framed walls or worked an estimating desk learns faster, but a strong seller can pick up the rest. Pair a new rep with an estimator for the first few months, and bring them to a handoff meeting with the lead carpenter.
Where does a builder's sales rep spend the day?
In the car and in clients' homes most days. A first visit can mean an hour or more on your feet, measuring every room of an older house and stepping down to the basement to see how it's framed. New-home buyers want to walk their bare lot, in any weather. The rep carries a laser measure, a tablet and a sample bag, up to 20 pounds. Put that picture in the posting, and welcome questions about accommodation.
