An electrical sales rep visits homes to price new panels, home generators, EV chargers and rewiring. The rep also calls on home builders and remodelers for new work. They check each panel and site, build the proposal with the electricians, and close the deal.
By the HireBus team · Updated · Pay data: BLS, May 2025
Median pay, electrical contractors · BLS, May 2025
Responsible for generating leads, creating compelling proposals, and closing electrical contracts to drive company growth and revenue.
2. Essential Duties and Responsibilities
Generate high-quality electrical service leads through proactive outreach and networking.
Develop and present detailed proposals that align with customer needs and company standards.
Negotiate and close electrical contracts to achieve monthly and quarterly targets.
Maintain strong relationships with new and existing clients to ensure repeat business.
3. Key Tasks / Daily Activities
Engage with prospective customers via calls, emails, and in-person meetings.
Conduct site visits and perform preliminary electrical assessments as needed.
Collaborate with technical teams to refine proposals and ensure feasibility.
Track daily sales activities and update the CRM system with progress and outcomes.
4. Key Performance Indicators (KPIs)
Leads Generated: Minimum of 15 new leads per month.
Proposal Acceptance Rate: Achieve a minimum conversion rate of 30%.
Closed Contracts: Secure at least 8 new contracts monthly.
Customer Satisfaction Rating: Maintain an average rating above 4.7 stars.
5. Required Qualifications and Skills
Bachelor’s degree or equivalent experience in Sales, Business, or a related field.
Minimum of 2 years of experience in sales, preferably in the electrical or home services industry.
Strong communication and negotiation skills with a proven track record in closing deals.
Proficiency in using CRM software and Microsoft Office suite.
6. Preferred Experience
Experience in the electrical home services or related industrial sectors.
Familiarity with electrical systems, products, and applications.
Demonstrated success in meeting or exceeding sales targets in a competitive environment.
7. Physical Requirements
Ability to travel locally for client meetings and site inspections.
Occasional lifting of equipment up to 25 lbs.
Extended periods of standing during on-site evaluations.
Comfortable working in various weather conditions when visiting customer sites.
8. Work Environment and Schedule
Typical work hours from 8:00 AM to 5:00 PM with a flexible schedule for client appointments.
Minimal evening or weekend work as required by client meetings.
Regular travel within the assigned territory.
On-call support for urgent client inquiries during critical project phases.
9. Compensation and Benefits
Base salary range of $45,000 - $60,000 USD per year.
Commission structure based on closed contracts and overall performance.
Health, dental, and vision insurance provided by the company.
401k plan with company match and additional fringe benefits.
10. Company Culture and Overview
At [INSERT COMPANY NAME HERE], we foster a culture of innovation and teamwork, where every team member is empowered to grow and succeed.
Our focus on excellence and customer satisfaction drives us to invest in our people through ongoing training and career development opportunities.
We pride ourselves on creating an inclusive and supportive work environment where ideas are valued and achievements celebrated.
Join us to be a part of a dynamic team that is dedicated to making a difference in the home services industry.
11. How to Apply
If you meet the above criteria and want to be part of a growth-oriented company focused on customer satisfaction, please send your resume to [INSERT EMAIL HERE] or apply online at [INSERT WEBSITE LINK HERE].
Need help filling this role? HireBus posts the ad, Iris interviews every applicant by phone before you do, and you decide who to hire. Start hiring now
An electrical rep sells work that has to fit the home's panel, the utility's service and the local code. The rep also finds some of their own leads among builders and remodelers.
The panel decides the price
Before pricing a charger or generator, the rep looks at the panel: its size, its open spaces and the big loads already on it. The Department of Energy says some homes don't have enough capacity for Level 2 charging. It also notes that the National Electrical Code treats EV charging as a continuous load. The master electrician checks the load math before the price is final. Source: U.S. Department of Energy, Alternative Fuels Data Center: Charging electric vehicles at home.
Generators need a gas check
A natural gas standby generator adds a big load to the gas meter. New Jersey Natural Gas, for example, asks customers to contact it before buying one. It checks whether the meter, regulator and service line can keep up, and says to allow about six weeks if an upgrade is needed. The rep asks about this early and builds the time into the install date. Source: New Jersey Natural Gas: Installing a natural gas generator.
The homeowner can cancel for three days
When the rep closes a panel, generator or charger job in the home, the buyer usually gets three business days to back out under the FTC Cooling-Off Rule. Storm damage can make a homeowner want work right away. The rule exempts that job only if the homeowner contacted you first and hands you a separate handwritten note, dated and signed, explaining the emergency and waiving the three-day right. Source: FTC Cooling-Off Rule, 16 CFR 429.0 (Cornell Law School).
The charger tax credit has ended
The federal credit for home EV chargers applied only in certain census tracts, and it isn't allowed for chargers placed in service after June 30, 2026. Take it off your sales sheets and website so no rep promises it. Charger rebates from utilities and states open and close, so the rep confirms one is still funded before writing it into a proposal. Source: IRS: FAQs on changes to energy credits under the One, Big, Beautiful Bill.
Builders are your other customer
Part of the job is finding work with home builders and remodelers: walking their job sites, meeting their purchasing staff and bidding their next phase. Once a builder signs, the same price usually repeats on every house, so a thin bid loses money many times over. The sales manager signs off on every builder price.
Residential vs. commercial electrical sales
The title is the same, but who buys, what they read and how long they take to decide change most of the job.
Topic
Residential
Commercial
Who buys
Homeowners, home builders and remodelers
Building owners, facility managers and general contractors
What's sold
EV chargers, service upgrades, generators, rewires and new-home wiring
Tenant build-outs, lighting retrofits, service contracts and new buildings
How the price is built
A site visit and a proposal, often the same day
Takeoffs from drawings and written bids due by a set date
Payment terms
Cash, card, financing or builder draws
Contracts with progress billing and retainage
Contract documents
Homeowner contracts with cancellation forms, and builder price agreements
Bid forms, scopes of work and subcontracts
How much electrical sales representatives make
The closest BLS group for electrical sales representatives is sales representatives of services. Sales representatives of services who work for electrical contractors earned a median of $33.95 an hour ($70,620 a year) in May 2025, according to the Bureau of Labor Statistics. That’s about the same as the $69,990 median for sales representatives of services in all industries. About 13,580 of the 1,256,010 sales representatives of services in that survey work for electrical contractors.
A base salary with commission on each closed contract, as in the template. Generator, homeowner and builder work often carry different rates, so list each one in the written plan.
Electrical contractors
$70,620$70,620 median Middle half $52,820–$102,330 10th–90th $42,440–$135,200
All industries
$69,990$69,990 median Middle half $47,670–$100,480 10th–90th $37,980–$148,840
$25k$50k$75k$100k$125k$150k$175k
10th–90th percentileMiddle halfMedianAnnual pay, May 2025. Source: BLS Occupational Employment and Wage Statistics.
Annual pay by percentile
Group
10th
25th
Median
75th
90th
Electrical contractors
$42,440
$52,820
$70,620
$102,330
$135,200
All industries
$37,980
$47,670
$69,990
$100,480
$148,840
BLS reports residential and commercial electrical contractors together. Post a real range for your market in the ad.
The pay line in the template above is an example from our Role Blueprint. Set yours from these figures and what local companies pay.
Skills to hire for, and what you can teach
Hire for these
Explains a panel upgrade or generator in plain words
Asks for the sale, then backs off at a firm no
Builds and keeps relationships with builders and remodelers
Keeps every open proposal moving with steady follow-up
Careful in people's homes and on builders' job sites
Teach these on the job
Reading a panel and gathering load calculation inputs
Generator sizing and placement basics
Your generator lines, price book and lenders
How builder bids and option pricing work at your company
What a rep may promise about permits, utility steps and install dates
In the field, reps quote from a tablet with proposal software, the CRM and the generator maker's sizing guide. Builder bids usually get priced back at the office with takeoff or estimating tools. Tell candidates which generator lines you carry.
Pull these monthly from the CRM and judge each rep against their own history. Builder bids can take weeks to award, so read those numbers over a longer stretch than homeowner sales.
Leads Generated
New leads the rep found personally, such as builders, remodelers and referrals. Each needs a named contact and a real project in the CRM. Leads the company supplies are counted separately.
Proposal Acceptance Rate
Signed proposals divided by proposals presented, monthly, leaving out jobs canceled in the cooling-off period. Report generators, chargers, panel work and builder bids separately.
Closed Contracts
Signed contracts each month that stayed signed past the cancellation window, from the CRM. A builder agreement that covers many houses counts once, with its value noted.
Customer Satisfaction Rating
Survey scores from customers on jobs this rep sold. Compare them with the rep's own past months, and look at low scores for install dates or prices the crew couldn't match.
Career path
Journeyman electricianKnows panels and loads; some move into sales after years in the field.
Sales representativeSells to homeowners and builders, and closes contracts.
Senior rep or builder account leadHandles the largest jobs and the builder accounts.
Sales managerSets pricing and coaches the whole sales team.
Do electrical sales reps have to be licensed or registered?
Selling the work and doing the work fall under different rules, and both vary by state. California requires salespeople who sell home improvement work on a contractor's behalf to register with the state, and to give the homeowner the contractor's name and license number before selling. The electrical work is done under your company's license, and your master electrician signs off on the design.
How much does an electrical sales representative make?
Sales representatives of services who work for electrical contractors earned a median of $33.95 an hour ($70,620 a year) in May 2025, according to the Bureau of Labor Statistics. The middle half earned between $52,820 and $102,330 a year. Pay also depends on your local market, experience and overtime.
Can a sales rep do the load calculation?
The rep can gather the facts: the main breaker size, open panel spaces, the big appliances already in use and, if the owner shares them, past power bills. Leave the math and the final call to a licensed electrician, which here means the master electrician. Pricing before that check is how a charger job turns into a surprise service upgrade.
Does the outside sales exemption cover an electrical sales rep?
Maybe. Federal law exempts outside salespeople when two things are true: selling is the main job, and the rep is customarily and regularly away from your place of business, such as in homes or builders' offices. Sales made by phone, online or by mail from the office don't count unless they only back up those visits. If the rep works from a home office, that home counts as your place of business too. Check state law as well.
How is an electrical sales rep different from an estimator?
An estimator prices work, often from a builder's plans, and may never meet the buyer. A sales rep meets the homeowner or builder, learns what they need and closes the deal. At some home electrical companies, one person does both for homeowner jobs. Builder bids then go to an estimator or the sales manager.
