General contractor marketing manager job description
A general contractor's marketing manager brings in homeowners ready to remodel, add on or build, and courts the architects who pick which builders may bid on their plans. They turn finished jobs into portfolio pages, keep the past-client list current, and show the CEO which sources led to profitable work.
By the HireBus team · Updated · Pay data: BLS, May 2025
Median pay, residential builders and remodelers · BLS, May 2025
Annual pay: 10th percentile $65,450, middle half $87,750 to $156,000, 90th percentile $201,300. Source: BLS Occupational Employment and Wage Statistics, May 2025.
Reports to
Chief Executive Officer
Department
Marketing
Schedule
8 AM to 5 PM, longer around launches · Standard hours of 8 AM to 5 PM, with regional trips for events and meetings and overtime around big campaign launches
Also called
Director of marketing · Business development manager · Marketing and communications lead
General contractor marketing manager job description template
This is our Role Blueprint, word for word. Replace the highlighted fields and adjust the example targets and pay to fit your company.
An experienced and dynamic Marketing Manager responsible for crafting innovative marketing strategies for our home services division. This role is essential in driving lead generation, enhancing brand visibility, and supporting the overall growth objectives of the company through strategic campaign development and cross-functional collaboration.
2. Essential Duties and Responsibilities
Develop and implement targeted marketing strategies aligned with the company’s growth objectives.
Collaborate with sales and operations teams to drive lead generation and boost brand presence.
Oversee and manage multi-channel marketing campaigns, ensuring optimal budget allocation and ROI.
Analyze market trends and competitor activities to continuously refine marketing tactics.
Monitor performance metrics and generate detailed reports to inform strategic decisions.
3. Key Tasks / Daily Activities
Conduct daily performance reviews of active marketing campaigns and adjust strategies as needed.
Coordinate and approve the creation of digital and offline marketing content.
Engage in regular brainstorming sessions with internal departments to foster innovative ideas.
Schedule and attend meetings with external vendors and partners to align on joint promotional activities.
4. Key Performance Indicators (KPIs)
Lead Generation: Achieve a minimum of 100 qualified leads per month.
Customer Engagement: Maintain an engagement rate of over 15% across social media platforms.
Return on Investment (ROI): Secure a minimum campaign ROI of 20%.
Brand Awareness: Increase brand recognition by at least 10% year-over-year.
5. Required Qualifications and Skills
Bachelor’s degree in Marketing, Business, or a related field.
Minimum of 3 years of experience in marketing, preferably within the home services industry.
Proficient in digital marketing tools, analytics software, and CRM systems.
Strong communication, project management, and leadership skills.
6. Preferred Experience
Experience managing marketing initiatives for general contracting, home renovation, or related home services.
Proven track record of developing innovative, successful marketing strategies that drive substantial lead generation.
Familiarity with industry-specific software and marketing automation platforms.
7. Physical Requirements
Ability to work primarily in an office setting for prolonged periods.
Occasionally required to lift items weighing up to 15 lbs for promotional materials.
Availability to travel to on-site locations for events and promotional activities.
8. Work Environment and Schedule
Standard working hours from 8:00 AM to 5:00 PM.
Occasional regional travel required for events, meetings, or promotional activities.
Fast-paced, collaborative office environment.
Possibility of overtime during major campaign launches or project deadlines.
9. Compensation and Benefits
Salary range: $70,000 - $90,000 USD per year.
Performance-based bonuses and commission incentives.
Comprehensive health, dental, and vision insurance packages.
401(k) retirement plan with company matching.
10. Company Culture and Overview
At [INSERT COMPANY NAME HERE], we foster a culture of innovation, collaboration, and continuous growth. We believe in empowering our employees to reach their full potential in a supportive and inclusive environment. Our team is dedicated to delivering exceptional service and exceeding customer expectations, creating abundant opportunities for personal and professional advancement.
11. How to Apply
If you meet the above criteria and want to be part of a growth-oriented company focused on customer satisfaction, please send your resume to [INSERT EMAIL HERE] or apply online at [INSERT WEBSITE LINK HERE].
Need help filling this role? HireBus posts the ad, Iris interviews every applicant by phone before you do, and you decide who to hire. Start hiring now
Homeowners, architects and the lines every ad must carry
Marketing here courts two audiences: homeowners, and the architects who choose which builders may bid on their plans. In some states, such as Connecticut, the law also says what every ad must carry.
Registered, with the number, in every ad
Connecticut, for example, requires a home improvement contractor to state in every ad that it is registered and to include its registration number. A builder registered under the state's new home law must do the same, phone directory ads included. Neither may suggest that registration means the state vouches for its work or its skill, so words like state approved stay out of the copy. Print the number of the registration that covers the work the ad is selling. Source: Connecticut General Statutes 20-427, 2026 supplement (example): registration in advertising.
New-home buyers are told to call your past clients
In Connecticut, the notice a builder must hand each new-home buyer before signing tells the buyer to ask for a list of people whose new homes it finished in the past 24 months, and to call several of them. Each new home contract must also say that future buyers may contact this client, unless the client opts out in writing at signing. Marketing keeps that list current, marks the opt-outs, and thanks the clients who take those calls. Source: Connecticut General Statutes 20-417d (example): new home notice, advertising and past-buyer contact.
Architects are an audience too
Some of the best jobs arrive as an architect's plan set with an invitation to bid. An architect wants a builder who will build the drawings as drawn and keep the client calm through it. Show them jobs built from other architects' plans, with each one credited by name if they agree, and invite them to walk a finished house. Log architect invitations as their own lead source, so sales can see which ones turn into contracts.
A job sign works for months
A new house or an addition can sit on one street for months, so its job sign is the company's longest-running local ad. Ask the homeowner before it goes up, and take it down if they change their mind. Point it to a short web address for that kind of project, and log calls that mention a sign as their own source. A sign that has blown over in the mud says something too, so the field keeps it standing and clean.
Remodel and new-home leads need different questions
A remodel lead starts with a house: how old it is, which rooms, and a rough budget. A new-home lead starts with land and money: a lot, a loan or cash, maybe a set of plans, and a start that may be a year away. Build a separate web form and landing page for each, and share the questions with the CSR who takes the calls. A caller with no lot yet goes on a follow-up list, not an estimator's calendar.
How much general contractor marketing managers make
Marketing managers who work for residential builders and remodelers earned a median of $115,970 a year ($55.76 an hour) in May 2025, according to the Bureau of Labor Statistics. That’s below the $166,790 median for marketing managers in all industries. About 1,320 of the 395,240 marketing managers in that survey work for residential builders and remodelers.
Most marketing managers BLS counts at residential builders earn more than this template's top salary. For the bonus and commission it lists, decide what each pays on: qualified leads, signed contracts, or margin once jobs close. A plan paid on leads alone rewards volume the estimators can't use.
Residential builders and remodelers
$115,970$115,970 median Middle half $87,750–$156,000 10th–90th $65,450–$201,300
All industries
$166,790$166,790 median Middle half $123,020–$216,410 10th–90th $90,260–$293,610
$0k$50k$100k$150k$200k$250k$300k$350k
10th–90th percentileMiddle halfMedianAnnual pay, May 2025. Source: BLS Occupational Employment and Wage Statistics.
Annual pay by percentile
Group
10th
25th
Median
75th
90th
Residential builders and remodelers
$65,450
$87,750
$115,970
$156,000
$201,300
All industries
$90,260
$123,020
$166,790
$216,410
$293,610
BLS doesn’t publish pay for general contractors on their own. These figures cover residential building construction, which include them. Post a real range for your market in the ad.
The pay line in the template above is an example from our Role Blueprint. Set yours from these figures and what local companies pay.
Skills to hire for, and what you can teach
Hire for these
Has run marketing for a builder, remodeler, architect or kitchen and bath showroom
Can turn a finished job into a portfolio page: photos, scope, the problem solved and credit to the architect
Keeps lead sources in the CRM consistent, so a report by source holds up when the CEO asks
Writes plainly for homeowners and precisely for architects
Has done outreach to architects, designers or lenders, not only consumer ads
Teach these on the job
Connecticut's registration and ad rules, or the rules where you build
Your project types, service towns and smallest contract
Which architects and designers send you work now
How your estimators decide a lead is qualified
Which past clients have agreed to talk with prospects
Expect a CRM that keeps each lead's source and project type, the project app's job photos and dates, Google Search Console and the ad platforms. Add a shared list of past clients willing to talk with prospects, sorted by town and project type, so a rep can find a match in minutes.
General contractor marketing manager interview questions
Two of the 6 questions we'd ask, and what a strong answer sounds like. Ask every candidate the same questions, and rate each answer on your own before you compare notes.
Situational · Fixing lead fit
Leads are plentiful, but most are for small jobs below your minimum. What do you do?
A strong answer: Changes messaging to show project types and typical ranges, adds qualifying questions to forms, and shifts spend to channels that bring bigger projects.
Behavioral · Campaigns for target project types
Tell me about a campaign built around one kind of project, like kitchens or additions, and what it brought in.
A strong answer: Names the campaign, how they targeted it, the leads and signed projects it brought and the project sizes.
Split every count by job type first. One new home can bring in more than a season of bathrooms, so a lead goal or a return figure means little until it's split.
Lead Generation
Let sales say what qualifies: a rep or estimator marks each lead in the CRM after the first conversation, and only those count. Count architect bid invitations separately.
Customer Engagement
With the owners' OK, pick one addition or new home each quarter and post it from the first dig to move-in. Total the comments, shares and saves on that series, and the messages asking about a similar project.
Return on Investment (ROI)
Wait for closeout, since a remodel's margin at signing can change by the end. Divide the gross profit on jobs a campaign started by its full cost, marketing staff hours included. Jobs still underway use the project manager's margin forecast.
Brand Awareness
Count bid invitations from architects who have never sent you plans, and new leads who say they saw a job sign or toured a finished house. Compare full years, since spring and fall swing both counts.
Career path
Marketing coordinator at an architecture firmBuilds proposals and portfolios, and sees how architects choose a builder.
Marketing managerRuns the builder's brand, architect outreach and past-client lists, and ties contracts to sources.
Director of business developmentAdds the lender and realtor relationships, with a coordinator to help.
General managerSome marketers move up after learning to price jobs and run the sales team.
Should a builder market remodels and new homes under one name?
Usually, if the same people build both and the finished work looks like one company's. One name lets kitchen clients see your new homes, and new-home buyers see your remodels, and it keeps all your reviews in one place. A second brand can make sense when one side already has a name people know, such as a remodeling company you bought. Check how your state's registration handles a trade name before you add one.
How much does a general contractor marketing manager make?
Marketing managers who work for residential builders and remodelers earned a median of $115,970 a year ($55.76 an hour) in May 2025, according to the Bureau of Labor Statistics. The middle half earned between $87,750 and $156,000 a year. Pay also depends on your local market, experience and bonus terms.
Can a builder hold an open house in a client's new home?
With the owners' written OK, before they move in or on a date they pick. Agree on who staffs the door, which rooms are open, and that nobody photographs their belongings or posts the address. Consider inviting architects, lenders and past clients first, then the public. Shoe covers protect the floors, and a sign-in sheet gives you a lead list. Afterward, send the owners a thank-you and a cleaning crew.
How should a builder market to past clients?
Keep each past client's project history in the CRM: what you built, the year, and anything they said they wanted next. A family that did a kitchen may come back for a bath or a basement, and new-home owners may want a deck or a finished lower level a few years on. Send a short note on the move-in anniversary, invite them to open houses, and log the service crew's visits so marketing sees who is still in touch.
What does lifting 15 pounds mean for a builder's marketing manager?
Carrying what a builder's marketing runs on: a box of brochures and a banner stand into a home show, sample boards to an open house, or a camera bag through a job. The site visits mean walking a finished house or a framed addition for photos, sometimes over rough ground. Note which of these your company does and how often. Applicants who need a task done another way can ask.
