A commercial electrical sales manager is in charge of the reps selling tenant work, negotiated jobs and service deals to general contractors, owners and the firms that run buildings. They set how long a price holds, sign off on rate sheets and big proposals, and coach each rep. They also keep gifts and promises within the law and company limits.
By the HireBus team · Updated · Pay data: BLS, May 2025
Median pay, electrical contractors · BLS, May 2025
Annual pay: 10th percentile $63,450, middle half $82,630 to $193,690, 90th percentile $234,100. Source: BLS Occupational Employment and Wage Statistics, May 2025.
Reports to
General Manager
Department
Sales
Schedule
8 to 5, with regular site visits · Client and site visits about one day in four, some evening or weekend meetings, and on-call stretches in busy periods
Also called
Director of business development · Business development manager · Commercial sales manager · Service sales manager
Responsible for driving revenue growth within the commercial electrical home services sector by developing and implementing strategic sales plans, coaching sales representatives, and ensuring the achievement of sales targets.
2. Essential Duties and Responsibilities
Develop and execute comprehensive sales strategies to capture new business in the commercial electrical market.
Mentor, lead, and coach the sales team to achieve high performance and meet revenue targets.
Analyze market trends and sales data to refine strategies and optimize team performance.
Maintain strong relationships with key clients to ensure customer satisfaction and repeat business.
Collaborate with cross-functional teams to align sales tactics with overall company goals.
3. Key Tasks / Daily Activities
Monitor and review daily sales performance and activities to ensure alignment with strategic goals.
Conduct regular one-on-one meetings with sales representatives to review progress and provide feedback.
Engage in proactive prospecting and customer outreach to generate new leads and opportunities.
Track and manage the sales pipeline to forecast future revenue and identify growth possibilities.
Ensure adherence to industry regulations and company policies during all customer interactions.
4. Key Performance Indicators (KPIs)
Revenue Growth: Achieve a minimum of $500K in monthly revenue.
Sales Team Conversion Rate: Maintain a conversion rate of ≥30% across sales activities.
Lead Generation: Increase new lead generation by at least 20% quarter-on-quarter.
Customer Satisfaction Rating: Sustain a rating of >4.8 stars from customer feedback.
5. Required Qualifications and Skills
Bachelor’s degree in Business, Marketing, or a related field.
5+ years of experience in sales with proven leadership and team-building skills.
In-depth knowledge of the commercial electrical home services market.
Excellent communication, negotiation, and strategic planning abilities.
Proficiency with CRM software and sales analytics tools.
6. Preferred Experience
Experience working in the commercial electrical or home services industry.
Demonstrated success in managing high-performing sales teams in a B2B environment.
Previous exposure to commercial construction projects and electrical contracting.
Familiarity with advanced sales forecasting and reporting methodologies.
7. Physical Requirements
Ability to visit on-site client locations and project sites.
Occasional light lifting up to 25 lbs is required.
Comfortable working in a variety of work environments including office, client sites, and outdoor locations.
Extended periods of computer use and occasional travel.
8. Work Environment and Schedule
Typical work hours are 8:00 AM to 5:00 PM.
Occasional evening and weekend meetings may be required.
Travel is expected up to 25% of the time for client and site visits.
On-call duties during peak periods may be necessary.
9. Compensation and Benefits
Salary range: $75,000 - $95,000 USD per annum.
Bonus and commission structure based on individual and team performance.
Comprehensive Health, Dental, and Vision insurance coverage.
401k plan with company match.
Additional benefits include paid time off and opportunities for professional development.
10. Company Culture and Overview
At [INSERT COMPANY NAME HERE], we are committed to fostering an environment of innovation, collaboration, and continuous growth.
Our culture values mutual respect, a passion for excellence, and dedication to customer satisfaction.
We empower our employees to excel in their careers by providing robust support and professional development opportunities.
Join us as we set new standards in the commercial electrical home services industry and drive success together.
11. How to Apply
If you meet the above criteria and want to be part of a growth-oriented company focused on customer satisfaction, please send your resume to [INSERT EMAIL HERE] or apply online at [INSERT WEBSITE LINK HERE].
Need help filling this role? HireBus posts the ad, Iris interviews every applicant by phone before you do, and you decide who to hire. Start hiring now
What changes when you run sales for a commercial electrical contractor
The buyers are businesses, the prices ride on wire and gear costs, and some jobs come with federal rules attached. The sales manager sets the limits every rep sells inside.
Price holds on wire and gear
A proposal can sit for months while an owner lines up money or a general contractor waits on its own award. Over that stretch, the cost of wire and gear can change a lot. The sales manager sets how many days each price holds, which items carry a price adjustment clause, and when a rep must requote. Gear quotes also come with a ship date, so no rep should promise a finish that ignores it.
Rate sheets for property management firms
A firm that runs many buildings may sign one service deal for the whole group. It will want one price list across the portfolio: a rate for each kind of worker, extra for nights and holidays, a charge per trip, and a markup on material. Some also cap what each work order may cost. The sales manager sets the rates, decides how far a rep may discount them, and makes sure the service team knows to call for approval before a job passes a cap.
Federally funded chargers need certified electricians
Public EV chargers built with federal highway money, such as NEVI program funds, come with worker rules. The state or other recipient must make sure the electricians qualify. On a job with one electrician, that person needs EVITP certification, or a certificate from a registered electrical apprenticeship that includes charger training. On a bigger crew, at least one must hold that and at least one must be in a registered apprenticeship. Check the crew before the team bids. Source: eCFR: 23 CFR 680.106, installation and maintenance of EV charging infrastructure.
Gifts to a general contractor's staff on federal jobs
Subs get to know general contractors' estimators and project managers, often over meals and events. When the general contractor is working under a contract with a federal agency, the rules tighten. Federal law bars giving its staff, or any sub's staff, money, gifts or anything of value to improperly win or reward better treatment on that job. A company can owe a penalty when its own worker gives one. The sales manager writes the gift rule for federal work and logs what reps spend, and on whom. Source: 41 U.S.C. chapter 87: Kickbacks (U.S. Code, govinfo).
How much commercial electrical sales managers make
Sales managers who work for electrical contractors earned a median of $127,250 a year ($61.18 an hour) in May 2025, according to the Bureau of Labor Statistics. That’s below the $148,270 median for sales managers in all industries. About 1,460 of the 637,080 sales managers in that survey work for electrical contractors.
The template mixes base salary, commission and a bonus on both the person's and the team's results. Say in writing how renewing service accounts count, since that revenue keeps coming in without a new sale.
Electrical contractors
$127,250$127,250 median Middle half $82,630–$193,690 10th–90th $63,450–$234,100
All industries
$148,270$148,270 median Middle half $100,360–$207,340 10th–90th $73,170–$290,540
$0k$50k$100k$150k$200k$250k$300k$350k
10th–90th percentileMiddle halfMedianAnnual pay, May 2025. Source: BLS Occupational Employment and Wage Statistics.
Annual pay by percentile
Group
10th
25th
Median
75th
90th
Electrical contractors
$63,450
$82,630
$127,250
$193,690
$234,100
All industries
$73,170
$100,360
$148,270
$207,340
$290,540
BLS reports residential and commercial electrical contractors together. Post a real range for your market in the ad.
The pay line in the template above is an example from our Role Blueprint. Set yours from these figures and what local companies pay.
Skills to hire for, and what you can teach
Hire for these
Has managed people who sell electrical, mechanical or building services to businesses
Sets price holds and adjustment terms a general contractor will sign
Builds rate sheets that cover after-hours work, travel and material markup
Holds reps to a written gift and entertainment rule
Reads a proposal and catches a promised date the gear can't meet
Teach these on the job
Who in your company signs off on each size of proposal
Your supply houses, their quote terms and current gear lead times
The property management firms and owners you serve, and their work order portals
Which electricians hold EVITP or other credentials owners ask for
Your CRM stages and how the forecast rolls up to the CEO
Expect the CRM and its forecast reports, proposals printed from the estimating program, and the portals where property management firms post work orders. Tell finalists who keeps the rate sheets current.
Two of the 6 questions we'd ask, and what a strong answer sounds like. Ask every candidate the same questions, and rate each answer on your own before you compare notes.
Situational · Bid selection
Your team bids everything and wins few. What do you change?
A strong answer: Sets clear go or no-go criteria (customer, size, type, margin, capacity), reviews bids against them, and focuses on work the company wins and profits from.
Behavioral · Coaching
Tell me about an estimator you coached to stop missing scope on electrical bids, such as fire alarm, temporary power or utility fees.
A strong answer: Names the gaps (scope review, takeoff checks, bid-day process), the coaching, and the change in missed-scope losses or margin.
Project work, service accounts and rate-sheet calls grow at different rates; track them on separate lines. Targets should come from your own books and from the field hours your crews have open.
Revenue Growth
Signed contract value and rate-sheet service billed this month, each compared with its total twelve months earlier. Put the estimated margin beside each new contract, so growth won on thin prices shows early.
Sales Team Conversion Rate
Signed proposals over proposals sent, for each rep and the whole team, from the CRM. Read the reps side by side each month to spot who is losing deals on follow-up and who on price.
Lead Generation
New opportunities logged each quarter with a contact and a real project or account: general contractors new to you, owners, property managers and plants. Compare the count with the quarter before.
Customer Satisfaction Rating
Ask the general contractor's project manager or the property manager for a star rating after closeout or each quarter of service. Track ratings by account, and call any account that slips before its next bid or renewal.
Career path
Estimator or service account managerPrices tenant work or looks after a group of property management accounts.
Sales representativePrices, presents and closes contracts with general contractors and owners.
Sales managerSets price holds, rate sheets and the rules reps sell by.
General managerSome later run the construction division, its project managers and its results.
What does a commercial electrical sales manager do?
Most weeks start with the pipeline: each rep's open bids, which general contractors have picked a sub, and which owners have gone quiet. Then come sign-offs on anything past a rep's limit, such as a long price hold, a deep discount on a rate sheet or a promised finish date. The manager also meets a property firm or two and walks a big job with a rep. The week ends with the forecast for the general manager and the CEO.
How much does a commercial electrical sales manager make?
Sales managers who work for electrical contractors earned a median of $127,250 a year ($61.18 an hour) in May 2025, according to the Bureau of Labor Statistics. The middle half earned between $82,630 and $193,690 a year. Pay also depends on your local market, experience and bonus terms.
How do the sales manager and general manager split the work?
Here the general manager decides which general contractors' bids the estimators price, and runs the jobs once they're signed. The sales manager is responsible for the accounts and the people who sell: reps, rate sheets, service deals, negotiated work and the forecast. Before a rep promises a big negotiated job, check that the general manager has crews for the months it would run.
Why does the template mention home services?
The blueprint calls this the commercial electrical home services market, but no homeowner signs here. The contracts come from general contractors, owners and the firms that run office and retail buildings. So selling kitchens or roofs to families counts for less than selling building work, gear or services to businesses. When you read resumes, give more weight to the template's preferred lines on leading B2B sales teams and on commercial construction.
Where do commercial electrical sales managers come from?
Look in three places: senior estimators who learned to win negotiated work, outside sales managers at supply houses or gear makers, and sales leaders from commercial mechanical or fire protection contractors. Each knows part of the job. Ask how they handled a price that had to move after wire or gear costs jumped, and how they coached a rep through it.
How much travel and site time does the job involve?
Plan on about one day in four away from the desk, which matches the template's travel line. Those days mean client meetings, walks through buildings being priced, some in a hard hat on unfinished floors, and the odd trade event. The 25-pound line means a laptop bag and a stack of handouts, not much more. Describe those days in the job ad and welcome accommodation requests.
