A commercial electrical marketing manager gets the company on general contractors' bid lists and into property managers' contact lists. They keep project sheets, the website and LinkedIn up to date, send lighting reps and supply houses news of finished jobs, and show the CEO where each bid invite came from.
By the HireBus team · Updated · Pay data: BLS, May 2025
Median pay, electrical contractors · BLS, May 2025
Develops and executes comprehensive marketing strategies that elevate brand visibility in the commercial electrical sector. Crafts targeted campaigns and manages outreach initiatives to drive customer engagement and business growth. Plays a critical role in reinforcing the company’s market presence and supporting overall business objectives.
2. Essential Duties and Responsibilities
Develop and implement integrated marketing campaigns tailored to the commercial electrical industry.
Manage digital marketing initiatives including social media, email marketing, and SEO.
Oversee outreach programs, partnerships, and vendor collaborations to enhance brand presence.
Analyze market trends and campaign performance to inform strategic decisions and optimize results.
3. Key Tasks / Daily Activities
Plan and execute daily marketing content across various channels.
Monitor and adjust budgets for online and offline campaigns on a day-to-day basis.
Coordinate with internal teams and external partners to ensure campaign consistency.
Review metrics and generate reports to measure campaign effectiveness and inform daily adjustments.
4. Key Performance Indicators (KPIs)
Campaign Engagement Rate: Achieve a minimum of 15% engagement per digital campaign.
Lead Generation: Secure at least 25 qualified leads per month.
Brand Visibility Increase: Improve social media followers by 10% quarterly.
Conversion Rate: Maintain a conversion rate of at least 5% from outreach initiatives.
5. Required Qualifications and Skills
Bachelor’s degree in Marketing, Business, Communications, or a related field.
Minimum of 3 years of experience in marketing management, preferably within industrial sectors.
Strong expertise in digital marketing tools and analytics platforms.
Excellent communication, project management, and creative problem-solving skills.
6. Preferred Experience
Previous experience in the home services or electrical industries.
Experience with marketing automation and CRM systems.
Proven track record of managing successful multi-channel campaigns.
Familiarity with commercial electrical market dynamics and customer expectations.
7. Physical Requirements
Ability to work in a standard office environment with extended periods of screen time.
Occasional lifting of marketing collateral (up to 20 lbs).
Frequent movement around the workspace for meetings and presentations.
8. Work Environment and Schedule
Typical work hours: Monday to Friday, 8:00 AM to 5:00 PM.
Occasional travel for industry events, conferences, and partner meetings.
Flexibility to work extended hours during peak campaign periods.
Hybrid work arrangement available depending on project requirements.
9. Compensation and Benefits
Salary range: $70,000 - $85,000 USD per year, based on experience.
Performance-based bonus structure.
Health, Dental, and Vision insurance coverage.
401(k) plan with company match.
Additional fringe benefits including paid time off and professional development opportunities.
10. Company Culture and Overview
Our company fosters a culture of innovation and inclusivity, encouraging employees to grow professionally while making a real impact.
We are committed to developing our team through continuous learning and providing the tools to succeed.
Our dynamic work environment is built on collaboration, creativity, and a strong commitment to customer satisfaction.
We celebrate diversity and work hard to maintain a supportive and empowering workplace.
11. How to Apply
If you meet the above criteria and want to be part of a growth-oriented company focused on customer satisfaction, please send your resume to [INSERT EMAIL HERE] or apply online at [INSERT WEBSITE LINK HERE].
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What marketing looks like at a commercial electrical contractor
Most jobs arrive by way of general contractors, property managers and the people who shape a building's design. The marketing manager works to make the company the name those people think of when they pick an electrical contractor, and checks that every photo and claim matches what the crews really do.
Lighting reps and supply houses hear about jobs early
Light fixtures for commercial jobs are often sold through the makers' rep agencies, and those reps often know which engineers are drawing which buildings. Supply houses see jobs when contractors ask them to quote gear. Both can point a general contractor or an owner to an electrical sub they trust. The marketing manager keeps these partners stocked with fresh project sheets, invites them to see finished jobs, and asks what's coming next.
Utility programs can send you customers
Some utilities and efficiency programs keep lists of contractors for lighting and other upgrades. Energy Trust of Oregon, for one, says it sends customers who call it to local trade allies and lists them on its website. It also helps pay part of their qualified marketing costs, and joining is free. The marketing manager signs up where the company works, keeps each listing current, and uses program logos and materials only as allowed. Source: Energy Trust of Oregon: Become a trade ally.
Every job photo is a safety record
A general contractor's safety manager may look at your posts and project sheets too. A shot of someone on a ladder's top step, a lift with its gate open, or an open panel with nobody keeping people back tells them more than a safety brochure does. Have a foreman or the safety lead check each photo before it runs. Keep a folder of the good ones, with crews in the right gear, for bids and the website.
Electricians follow your pages too
Some of the people who follow an electrical contractor on LinkedIn, Facebook or Instagram are electricians and apprentices, not buyers. That can help, since the backlog can only grow as fast as the crew does. Plan posts for both groups. Show buyers finished buildings and emergency service stories. Show future hires the crew, the training and where the work can lead.
How much commercial electrical marketing managers make
Marketing managers who work for electrical contractors earned a median of $124,790 a year ($59.99 an hour) in May 2025, according to the Bureau of Labor Statistics. That’s below the $166,790 median for marketing managers in all industries. About 680 of the 395,240 marketing managers in that survey work for electrical contractors.
Salaried, with the template's performance bonus. Tie most of that bonus to leads sales accepted and work that signed rather than to clicks or followers.
Electrical contractors
$124,790$124,790 median Middle half $80,080–$155,360 10th–90th $74,060–$201,080
All industries
$166,790$166,790 median Middle half $123,020–$216,410 10th–90th $90,260–$293,610
$0k$50k$100k$150k$200k$250k$300k$350k
10th–90th percentileMiddle halfMedianAnnual pay, May 2025. Source: BLS Occupational Employment and Wage Statistics.
Annual pay by percentile
Group
10th
25th
Median
75th
90th
Electrical contractors
$74,060
$80,080
$124,790
$155,360
$201,080
All industries
$90,260
$123,020
$166,790
$216,410
$293,610
BLS reports residential and commercial electrical contractors together. Post a real range for your market in the ad.
The pay line in the template above is an example from our Role Blueprint. Set yours from these figures and what local companies pay.
Skills to hire for, and what you can teach
Hire for these
Has marketed a contractor, engineering firm or supplier whose buyers are businesses
Writes project sheets and qualification packages a general contractor's estimator will read
Builds working ties with lighting agencies, distributors and utility program staff
Keeps a clean contact list of general contractors, owners and property managers by market
Checks job photos for safety problems before anything is posted
Teach these on the job
Electrical terms such as switchgear, feeders, rough-in, trim-out and lighting controls
Which general contractors and building types your company goes after
The utility and efficiency programs in your service area
Which foremen run the jobs worth photographing
How your estimators and service team define a good lead
The day runs on the CRM the sales team uses, the company's LinkedIn and other social pages, an email tool, and design software for project sheets and booth graphics. Job photos come from a phone or camera on site, and sometimes from a hired drone pilot. Tell candidates whether the careers page and recruiting posts are part of the job.
Two of the 6 questions we'd ask, and what a strong answer sounds like. Ask every candidate the same questions, and rate each answer on your own before you compare notes.
Situational · Entering a new market
The company wants to grow in healthcare and education projects. How would you support that?
A strong answer: Learns how those customers buy (bids, prequalification, approved vendor lists), builds relevant case studies, picks the right associations and events, and supports sales.
Behavioral · Measuring results
Tell me about a time you tracked a general contractor relationship or campaign from first contact to a signed electrical contract.
A strong answer: Explains how they tracked opportunities from first contact through bids to signed contracts, what the numbers showed, and what they changed because of it.
A single general contractor can send a month's worth of invitations in one week, so judge these by the quarter and keep construction and service leads on separate lines. Draw each goal from how your past campaigns did.
Campaign Engagement Rate
Clicks, replies and shares divided by people reached, per campaign, from LinkedIn and email reports. Note who engaged as well as how many, since one estimator at a target general contractor outweighs a dozen strangers.
Lead Generation
Leads that pass the test you agreed with sales, counted monthly in the CRM. Tag each with its source, such as a lighting agency, a supply house, a utility program list or the website.
Brand Visibility Increase
Follower growth on the company's pages each quarter, from each site's analytics. Look at who followed, such as buyers, design firms or electricians, so a spike from a hiring post isn't mistaken for buyer interest.
Conversion Rate
Signed work or booked service visits divided by contacts from one outreach effort, such as a mailing to property managers or a lunch with a lighting agency. Give each effort its own CRM code before it starts.
Career path
Marketing coordinator at a contractor, distributor or lighting agencyBuilds project sheets, posts job photos and keeps the contact lists clean.
Marketing managerOwns partner ties, program listings, photo standards and the lead reports.
Director of marketing and pursuitsPlans the company's push into hospitals, schools or retail chains and leads the proposal writers.
Sales managerSome switch to running the reps, bringing along the buyer lists they built.
What does a commercial electrical marketing manager do?
The work falls into three parts. First is proof: project sheets by building type, a qualification package ready for any estimator who asks, and job photos a foreman has checked. Next are the people who steer work, from estimators and engineers to lighting agencies, supply houses and utility program staff. Last is the count, by source, of bid invitations and service calls that turned into signed work.
How much does a commercial electrical marketing manager make?
Marketing managers who work for electrical contractors earned a median of $124,790 a year ($59.99 an hour) in May 2025, according to the Bureau of Labor Statistics. The middle half earned between $80,080 and $155,360 a year. Pay also depends on your local market, experience and bonus terms.
How should a commercial electrical contractor define a good lead?
Use two tests, one for each kind of work. A construction lead might be a bid invitation from a general contractor you have won with, for a building type and size you build, with drawings ready to price. A service lead is a property manager or plant in your area with a real problem. A web form from someone who wants an outlet moved at home fails both. Put the tests in writing so the monthly count means the same thing to marketing, sales and the estimators.
Should marketing or HR run recruiting ads for electricians?
Split it. HR owns the job postings, the hiring steps and the rules that come with them. Marketing owns how the company looks to electricians: the careers page, crew photos, training stories and posts about finished buildings. Agree on one message, then have HR say which openings to push each month so the posts match the hiring plan.
Where should you look for a commercial electrical marketing manager?
Look at marketing staff at general contractors, engineering firms, supply houses and lighting agencies. They already know how buildings get bought. SMPS, the Society for Marketing Professional Services, is a network of marketing and business development people from design and building firms. A local chapter is worth a visit. A marketer from a store brand will need longer to learn your buyers.
What do the template's screen time and lifting lines mean in this job?
Most hours are at a desk: writing, laying out project sheets and reading campaign reports. Under the 20-pound line, think of a carton of brochures or a banner stand carried into a trade show. Getting to meetings and presentations around the office is part of the day, and on a job site the manager wears the gear the site requires. Describe those duties when you post the job, and mention that accommodations can be discussed.
