A roofing sales manager recruits and coaches the salespeople who inspect and sell roofs and repairs to homeowners, plus the canvassers who knock doors after storms. They decide who works which leads, approve prices, and review each signed contract before it goes to production.
By the HireBus team · Updated · Pay data: BLS, May 2025
The Sales Manager - Roofing is responsible for driving revenue growth through effective sales team leadership, strategic goal setting, and hands-on coaching of sales representatives. This role ensures exceptional customer engagement and the achievement of sales targets while supporting the overall business objectives of the company.
2. Essential Duties and Responsibilities
Develop and implement strategic sales plans to meet and exceed revenue targets.
Coach, mentor, and manage sales representatives through regular performance reviews and training sessions.
Monitor sales metrics and adjust tactics to maximize profitability and market presence.
Collaborate with cross-functional teams to ensure seamless service delivery and customer satisfaction.
3. Key Tasks / Daily Activities
Oversee daily sales operations including lead generation, prospecting, and client follow-ups.
Conduct daily briefings and coaching sessions with the sales team to reinforce best practices.
Review sales reports and performance dashboards to identify trends and areas for improvement.
Engage directly with high-value clients to secure new business and nurture long-term relationships.
4. Key Performance Indicators (KPIs)
Monthly revenue attainment at a minimum of $100,000 USD.
Sales conversion rate of at least 20%.
Customer Satisfaction Rating of over 4.8 stars.
Increase in new leads generated by at least 15% each quarter.
5. Required Qualifications and Skills
Bachelor’s degree in Business, Marketing, or a related field.
Minimum of 5 years of proven sales management experience.
Exceptional leadership, communication, and coaching skills.
Proficiency with CRM systems and sales performance analytics tools.
6. Preferred Experience
Experience within the roofing or home improvement industry.
Proven track record of driving revenue growth and achieving sales targets.
Familiarity with roofing products, market trends, and industry best practices.
Demonstrated success in building and managing high-performing sales teams.
7. Physical Requirements
Ability to travel occasionally to job sites and client locations.
Must be capable of lifting up to 25 pounds when required for on-site meetings.
Occasional exposure to outdoor environments during site visits.
Ability to stand and walk for extended periods during events and client engagements.
8. Work Environment and Schedule
Standard office hours with a typical schedule of 8:00 AM – 5:00 PM.
Occasional travel to various job sites and client meetings across the region.
Flexibility to work extended hours during peak periods or special projects.
Limited weekend engagements as needed for client events and industry functions.
9. Compensation and Benefits
Salary range between $80,000 - $100,000 USD per year, based on experience.
Competitive bonus and commission structure based on performance metrics.
Comprehensive health, dental, and vision insurance plans.
401(k) plan with company matching and opportunities for professional development.
10. Company Culture and Overview
We foster an inclusive and growth-oriented environment where every team member is empowered to reach their full potential.
Our collaborative culture values innovation, customer satisfaction, and continuous improvement.
We celebrate successes together and support each other through challenges.
Join our dynamic team and contribute to building a strong reputation in the home services industry.
11. How to Apply
If you meet the above criteria and want to be part of a growth-oriented company focused on customer satisfaction, please send your resume to [INSERT EMAIL HERE] or apply online at [INSERT WEBSITE LINK HERE].
Need help filling this role? HireBus posts the ad, Iris interviews every applicant by phone before you do, and you decide who to hire. Start hiring now
A roofing sales manager does more than coach reps and watch close rates. They also run storm teams, know how insurance claims work, and answer for what door knockers say on the porch.
You answer for the door knockers
After a storm, many roofing companies send canvassers door to door. Florida bars a contractor from offering cash, gift cards, a deductible waiver, or any other thing of value in return for a roof inspection or a claim. Acts by a paid canvasser count as the company's own, and the state can fine the contractor per violation. Write the door script, train it, and walk with new canvassers. Source: Florida Statutes section 489.147: Prohibited property insurance practices.
Ads and scripts can't promise to work the claim
Texas doesn't let a roofer be both the contractor and the public adjuster on the same job, and that covers ads and websites too. The state's insurance regulator gives examples that cross the line: offering to file the claim or negotiate the settlement, or promising to get back "every dime" the homeowner is owed. Check rep scripts, flyers, and social posts for promises like these. Source: Texas Department of Insurance: Roofing and insurance, know the law.
Storm work and retail work need different playbooks
A big hailstorm brings a rush of inspection leads, out-of-town competitors, and insurance jobs that can take weeks to approve. Between storms, sales come from old roofs, referrals, and ads, and homeowners pay cash or finance. The manager decides who works which leads. Keep retail sales going so reps aren't idle when storm work dries up.
A storm backlog sets the install promise
After a big storm, crews, shingles, and dumpsters all get scarce, and homeowners who were promised a date call to cancel. Each Monday, get the install backlog from production, along with what the subcontracted crews can take on. Reps quote dates from that number only. Hold back any contract that lacks measurements, the approved scope or signed price, the shingle color, or the permit.
Some states license the person selling
In Maryland, anyone who sells a home improvement needs a state salesperson or contractor license, though a solicitor who only calls owners by phone is exempt. Rules elsewhere differ, so check with the contractor board in every state your team sells in. Track every rep's license number and renewal date on one list. Source: Maryland Code, Business Regulation section 8-301.
How much roofing sales managers make
Sales managers who work for roofing contractors earned a median of $105,040 a year ($50.50 an hour) in May 2025, according to the Bureau of Labor Statistics. That’s below the $148,270 median for sales managers in all industries. About 710 of the 637,080 sales managers in that survey work for roofing contractors.
Per the template: salary plus results-based bonus and commission. The extra is often an override on every job the team signs, and some managers still sell a few roofs themselves.
Roofing contractors
$105,040$105,040 median Middle half $80,630–$151,260 10th–90th $51,130–$191,400
All industries
$148,270$148,270 median Middle half $100,360–$207,340 10th–90th $73,170–$290,540
$0k$50k$100k$150k$200k$250k$300k$350k
10th–90th percentileMiddle halfMedianAnnual pay, May 2025. Source: BLS Occupational Employment and Wage Statistics.
Annual pay by percentile
Group
10th
25th
Median
75th
90th
Roofing contractors
$51,130
$80,630
$105,040
$151,260
$191,400
All industries
$73,170
$100,360
$148,270
$207,340
$290,540
BLS reports residential and commercial roofing contractors together. Post a real range for your market in the ad.
The pay line in the template above is an example from our Role Blueprint. Set yours from these figures and what local companies pay.
Skills to hire for, and what you can teach
Hire for these
Has sold roofs at the kitchen table and still runs a sharp inspection
Knows the claim process and can spot a weak insurance scope
Can recruit and train new reps quickly when a storm hits
Holds every rep to the script and the rules, top sellers included
Reads close rates by lead source and acts on what they show
Teach these on the job
Your CRM's reports and dashboards
Your shingle lines, manufacturer warranties, and certifications
Your financing partners and their approval steps
Your commission and override plan
Contract and door-to-door rules in your markets
Sales teams at residential roofers track leads in a roofing CRM, for example JobNimbus or AccuLynx, with EagleView or Hover roof measurements and Xactimate for insurance estimates. The manager pulls close rates, lead sources, and production handoffs from those systems.
Roofing sales manager interview questions
They have their own page: 6 questions that test this job, what strong and weak answers sound like, and a work exercise to run with your finalists.
The dollar and growth targets in the template fit some markets and not others. Base yours on last year's sales by month, with storm months marked.
Monthly revenue attainment at a minimum of $100,000 USD
Signed sales each month, minus cancellations and jobs the insurer never approved, against the goal you and the owner set. Look at storm months and normal months separately.
Sales conversion rate of at least 20%
Signed jobs divided by inspections or appointments run, broken out per rep and per lead source. Canvass, referral, web, and storm leads close at different rates, so judge each rep within one source at a time.
Customer Satisfaction Rating of over 4.8 stars
Reviews and survey answers from the homeowners whose roofs the team sold, checked each month. Look for complaints about promises made at the sale, such as install dates or what insurance would cover.
Increase in new leads generated by at least 15% each quarter
New inspection requests and appointments from canvassing, referrals, and the team's own prospecting, measured against the same quarter of last year. Count each address once.
Career path
Sales representativeInspects roofs, handles claims, and signs homeowners at the kitchen table.
Team lead or senior repTrains new reps on inspections and runs a storm crew.
Sales managerHires, trains, and runs the whole sales team.
General managerOversees sales, crews, and the office for the owner.
How do a roofing sales manager and production manager divide the work?
Sales hands off at the signature. The sales manager owns reps, leads, prices, and sales results. The production manager takes it from there: crews, shingles, schedules, and how the roof turns out. Give them a standing weekly check-in and one shared backlog report, so neither side is surprised.
How much does a roofing sales manager make?
Sales managers who work for roofing contractors earned a median of $105,040 a year ($50.50 an hour) in May 2025, according to the Bureau of Labor Statistics. The middle half earned between $80,630 and $151,260 a year. Pay also depends on your local market, experience and bonus terms.
Does a roofing sales manager need to know Xactimate?
Enough to read an insurance estimate and see when it leaves out work the roof needs. Many companies have a project manager or supplement writer document the missed items. Keep those requests to your own scope and price: Texas, for one, bars contractors from negotiating the claim settlement. The sales manager teaches reps to photograph damage well and makes sure nothing is padded.
How do you keep roofing reps from overpromising on insurance jobs?
Give them a script that never promises approval, coverage, or a free roof. Ride along on inspections and adjuster meetings, and read signed contracts every week. Make it clear the homeowner pays the deductible, and act fast on any rep who hints otherwise. One bad promise can cost you the job, the review, and in some states a fine.
When should a roofing company hire a sales manager?
Often when the owner still hands out every lead and can't ride along with each rep, or when a storm brings more new reps than the owner can train. Hire before storm season. That gives the manager time to set the scripts, the commission plan, and the handoff to the crews.
How should commission work on insurance roofing jobs?
Settle the plan in writing before storm season. Say whether commission comes from the first approved scope or the final one after supplements, the day it is paid, and how a denied claim or a cancellation claws it back. Some companies pay on gross profit, so a discount or a missed line item shrinks the rep's check too.
