An industrial cleaning marketing manager brings in leads from plant maintenance managers, sanitation leads and buyers who need degreasing, hydroblasting or tank cleaning. The work is building the proof those buyers check before they call, such as job stories, crew training and clear service pages, then tracking which leads become signed work.
By the HireBus team · Updated · Pay data: BLS, May 2025
Median pay, administrative and support services businesses · BLS, May 2025
The Marketing Manager will lead strategic marketing initiatives within the industrial cleaning and degreasing industry, crafting impactful campaigns, enhancing brand awareness, and driving measurable lead generation to contribute directly to company growth and market leadership.
2. Essential Duties and Responsibilities
Develop and execute comprehensive marketing campaigns tailored to the industrial cleaning and degreasing market.
Drive brand awareness through innovative digital and traditional advertising strategies.
Coordinate with sales and operations teams to align marketing strategies with business goals.
Analyze campaign performance data to optimize and improve lead generation efforts.
Oversee external agencies and vendors to ensure quality and consistency in marketing collateral.
3. Key Tasks / Daily Activities
Monitor and report on digital marketing metrics and social media engagement.
Collaborate with creative teams to produce high-quality content and visuals.
Manage the marketing calendar and ensure timely execution of campaigns.
Engage with prospects and existing clients to promote new service offerings.
Regularly evaluate competitor strategies and market trends.
4. Key Performance Indicators (KPIs)
Leads Generated: Target of at least 150 qualified leads per quarter.
Campaign Conversion Rate: Achieve a minimum conversion rate of 5%.
Brand Awareness: Increase social media engagement by 20% within 6 months.
ROI on Marketing Spend: Attain a ROI of at least 150% on campaigns.
5. Required Qualifications and Skills
Bachelor’s degree in Marketing, Business Administration, or a related field.
Minimum of 3-5 years of experience in marketing management or a similar role.
Proficient in digital marketing platforms, analytics, and CRM systems.
Excellent communication and project management skills.
Strong analytical mindset with a creative approach to problem-solving.
6. Preferred Experience
Experience in the industrial cleaning, degreasing, or home services industry.
Demonstrated success in crafting and executing large-scale marketing campaigns.
Familiarity with B2B marketing strategies and lead generation techniques.
Proven track record of enhancing brand recognition in competitive markets.
7. Physical Requirements
Ability to work in a typical office setting with occasional site visits.
Capacity to transport lightweight marketing materials and devices.
Occasional extended periods of screen time and collaborative meeting sessions.
Minimal physical exertion required within standard working conditions.
8. Work Environment and Schedule
Typical work hours: Monday through Friday, 8:00 AM to 5:00 PM.
Occasional travel for industry conferences, client meetings, and vendor events.
No on-call duties required; standard office-based work environment.
Flexibility for remote work as needed and approved.
9. Compensation and Benefits
Salary Range: $60,000 - $85,000 per year, depending on experience.
Quarterly performance bonus based on achieving lead generation and campaign targets.
Comprehensive health, dental, and vision insurance.
401(k) plan with company matching.
Additional fringe benefits including paid time off and professional development opportunities.
10. Company Culture and Overview
Our company fosters an inclusive, innovative, and growth-oriented culture, dedicated to empowering employees to excel and achieve both professional and personal success. We believe in collaborative teamwork, ongoing learning, and creating a positive impact in the industrial cleaning sector, enabling every team member to thrive.
11. How to Apply
If you meet the above criteria and want to be part of a growth-oriented company focused on customer satisfaction, please send your resume to [INSERT EMAIL HERE] or apply online at [INSERT WEBSITE LINK HERE].
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What makes industrial cleaning marketing different
Plant buyers check a contractor's safety and methods before they ask for a price. Marketing here sells proof to engineers and safety staff, and every claim has to hold up when they look into it.
OSHA cards are training, not certification
Crews often hold OSHA 10-hour or 30-hour cards, and that is worth saying. But OSHA states that none of its Outreach Training Program courses is a certification, and that the training is not an OSHA requirement. Write "crew trained through OSHA's Outreach program", never "OSHA certified company". Plant safety staff know the difference. Source: OSHA: Outreach Training Program.
Name the waterjet manual only if crews work to it
WJTA, the waterjetting trade group, publishes Industry Best Practices for the Use of High Pressure Waterjetting Equipment. Its hydroblaster training program is built to match that manual: an online module, then a hands-on field check by a WJTA-approved trainer. Say your crews work to the manual or hold the training only when your safety lead can show the record for each person. Source: WJTA: Hydroblaster Training and Certification Program.
Dry ice blasting still needs fresh air
Dry ice blasting is easy to sell as no water and no chemicals, but the ice turns into carbon dioxide gas as it hits. NIOSH lists dry ice as a form of carbon dioxide, sets a workplace exposure limit for it and names asphyxia among its effects. Keep "chemical-free" and "no hazards" off the service page, and describe the ventilation and air checks your crews really use indoors. Source: NIOSH Pocket Guide to Chemical Hazards: carbon dioxide.
Get a yes before you name a plant
A plant contract can limit how you use the customer's name, logo or photos. Read the agreement first, then get written approval from the plant contact before a case study, logo wall or job photo goes live. Blurring a logo is not enough when the equipment or building layout still shows whose plant it is.
Write a page for each plant problem
Plant staff search for the problem in front of them, such as grease on oven hoods, scale in heat exchangers, sludge in a tank or build-up on conveyors. Give each problem its own page that names the method, the equipment and what the plant must prepare. Reps can then send the right page after a call instead of a list of every service.
How much industrial cleaning & degreasing marketing managers make
Marketing managers who work for administrative and support services businesses earned a median of $149,990 a year ($72.11 an hour) in May 2025, according to the Bureau of Labor Statistics. That’s below the $166,790 median for marketing managers in all industries. About 17,840 of the 395,240 marketing managers in that survey work for administrative and support services businesses.
Usually a salary with a quarterly bonus tied to leads and campaign results. The template's salary band sits almost wholly beneath the bottom tenth of BLS pay figures for marketing managers in this broader industry group, so it fits a first-time manager better than a seasoned one.
Administrative and support services businesses
$149,990$149,990 median Middle half $110,340–$194,620 10th–90th $83,200–$255,720
All industries
$166,790$166,790 median Middle half $123,020–$216,410 10th–90th $90,260–$293,610
$50k$100k$150k$200k$250k$300k$350k
10th–90th percentileMiddle halfMedianAnnual pay, May 2025. Source: BLS Occupational Employment and Wage Statistics.
Annual pay by percentile
Group
10th
25th
Median
75th
90th
Administrative and support services businesses
$83,200
$110,340
$149,990
$194,620
$255,720
All industries
$90,260
$123,020
$166,790
$216,410
$293,610
BLS doesn’t publish pay for marketing managers at building services companies on their own, so these figures cover administrative and support services businesses. Post a real range for your market in the ad.
The pay line in the template above is an example from our Role Blueprint. Set yours from these figures and what local companies pay.
Skills to hire for, and what you can teach
Hire for these
Writes service pages a plant engineer can check line by line
Can show which campaign produced each signed purchase order
Runs search ads and the website without leaning on an agency for every change
Interviews technicians and supervisors to get the facts of a job right
Splits a budget across shows, ads and print and can show what each returned
Teach these on the job
The difference between hydroblasting, dry ice blasting, steam cleaning and vacuum truck work
How plants plan and staff a shutdown or turnaround
Safety terms buyers use, such as lockout, permit space and SDS
The company's rate sheet, services and service area
The trade groups and shows plant maintenance staff attend in your region
The job runs on a CRM like HubSpot or Salesforce, Google Ads and Search Console, LinkedIn, and a website builder. Job photos and short videos come from supervisors' phones, so the manager needs one shared folder for them and a note of which plant approved each file.
Two of the 6 questions we'd ask, and what a strong answer sounds like. Ask every candidate the same questions, and rate each answer on your own before you compare notes.
Situational · Reaching plant buyers
How would you get in front of plant maintenance managers and facility engineers?
A strong answer: Industry associations and trade shows, targeted outreach, useful content like cleaning and safety guides, and tracking meetings booked.
Behavioral · Campaigns that drive revenue
Tell me about a campaign aimed at plant or facility buyers that led to signed work.
A strong answer: Explains the target buyers, message and channels, and the revenue from contracts it led to.
Build your targets from last year's lead count, close rate and spend; the template's figures are only a sketch of what a goal looks like. Plant deals can take a long time to show up as revenue.
Leads Generated
Count a lead only when a real plant contact asks for a quote, a site walk or a rate sheet. Tag each one by source in the CRM, and clean the list with the sales manager so duplicates and job seekers drop out.
Campaign Conversion Rate
Divide the leads a campaign produced by the people who reached its landing page or opened its email. Give each campaign its own page, form or tracking code so trade show, search and email results don't blur together.
Brand Awareness
Each month, track engagement on LinkedIn and any other social accounts the company runs, weighting comments, shares and clicks from plant staff above likes. Pair it with direct website visits and searches for the company name.
ROI on Marketing Spend
Add up the gross profit on jobs that trace back to marketing, then compare it with total marketing cost, including agency fees and show booths. Look back far enough to catch plant deals that closed slowly.
Career path
Inside sales or marketing coordinatorBuilds ads, emails and trade show kits under a manager.
Marketing managerOwns leads, budget and the proof plant buyers check.
Director of sales and marketingRuns marketing and the proposal team across branches.
Other roles in an industrial cleaning & degreasing business
What do the marketing manager template's site visit and carrying lines involve?
They mean occasional trips to customer plants and trade shows. Tasks include carrying a laptop, a banner stand and boxes of brochures from the car to a booth, and walking a plant floor in the plant's required hard hat, safety glasses and boots, to meet a customer or take photos the plant has cleared. Most days are desk work.
How much does an industrial cleaning & degreasing marketing manager make?
Marketing managers who work for administrative and support services businesses earned a median of $149,990 a year ($72.11 an hour) in May 2025, according to the Bureau of Labor Statistics. The middle half earned between $110,340 and $194,620 a year. Pay also depends on your local market, experience and bonus terms.
How much does the marketing manager need to know about the cleaning work itself?
Enough to describe each service without a technician correcting it. They should know which jobs use high-pressure water, which use vacuum trucks, steam or dry ice, and why a plant would pick one over another. A day with a crew and a word list the supervisors approve will stop most mistakes in ads and on the website.
Which marketing channels reach plant maintenance buyers?
Search ads and service pages catch buyers with an urgent need, such as a plugged line or a cleaning that has to happen before an audit. Planned work comes through relationships, so regional manufacturing groups, maintenance and reliability meetings, food processor associations and LinkedIn tend to matter more than mass ads. Print still earns its place as a leave-behind after a site walk.
Should marketing write the safety section of a proposal?
Marketing can lay it out and keep the design current, but the facts must come from the safety lead. That section often covers training, written programs, injury rates and the method for each service. Have the safety lead sign off on every figure before it goes to a plant, and refresh it whenever the yearly injury summary changes.
What should an industrial cleaning case study include?
The plant type, the problem, the method, how long the line was down and the result, such as a restart on time or a passed audit. A short quote from the maintenance or sanitation contact and one before and after photo make it believable. Keep it to one page so a rep can hand it over at the end of a site walk.
