An electrical marketing manager brings in homeowner calls for repairs, panel upgrades, standby generators and EV chargers. They run the ads, website, reviews and email, make the sales materials the team takes to home builders, and track which sources turned into booked jobs and signed work.
By the HireBus team · Updated · Pay data: BLS, May 2025
Median pay, electrical contractors · BLS, May 2025
The Marketing Manager - Electrical is responsible for developing and executing comprehensive marketing strategies that build brand image, drive customer engagement, and track campaign performance. This role is pivotal in promoting our electrical home services, ensuring a strong market presence and contributing to overall business growth.
2. Essential Duties and Responsibilities
Develop and implement integrated marketing campaigns to boost brand visibility and customer acquisition.
Create and refine marketing strategies that align with company goals and the unique needs of the electrical home services industry.
Collaborate with cross-functional teams to ensure consistent brand messaging across all channels.
Monitor campaign performance through analytics and adjust strategies for improved outcomes.
3. Key Tasks / Daily Activities
Manage daily marketing operations including social media engagement, content creation, and digital advertising.
Track and analyze marketing campaign metrics to optimize performance and ROI.
Coordinate with service teams to ensure marketing efforts accurately reflect service offerings and customer experiences.
Communicate with external vendors and partners to secure cost-effective advertising and promotional opportunities.
4. Key Performance Indicators (KPIs)
Lead Generation: Achieve a minimum of 150 qualified leads per month.
Campaign Conversion Rate: Maintain a conversion rate of at least 10%.
Customer Engagement: Achieve an average customer satisfaction rating of >4.8 stars.
Branding Impact: Increase brand recognition metrics by 15% each quarter.
5. Required Qualifications and Skills
Bachelor’s degree in Marketing, Business, Communications, or a related field.
Minimum of 3 years of marketing experience in a B2C or home services environment.
Proficient in digital marketing tools, social media platforms, and campaign analytics.
Excellent written and verbal communication skills with strong attention to detail.
6. Preferred Experience
Previous experience in the electrical or home services industry.
Demonstrated success in building a brand within a competitive market.
Experience managing multi-channel marketing campaigns with measurable results.
Familiarity with CRM systems and marketing automation platforms.
7. Physical Requirements
Ability to work at a desk for extended periods while using a computer and telephone.
Occasional travel to industry events or partner locations may be required.
Minimal lifting of marketing collateral or promotional materials is expected.
Work may occasionally be conducted in varied office environments.
8. Work Environment and Schedule
Standard office hours from 8:00 AM to 5:00 PM with occasional extended hours during campaign launches.
Some traveling to meetings, trade shows, and external events may be required.
Fast-paced, collaborative team environment focused on innovation and results.
Flexibility to adjust work hours to meet campaign deadlines and business needs.
9. Compensation and Benefits
Salary range: $65,000 - $85,000 per year, commensurate with experience.
Performance-based bonuses tied to key campaign and lead generation metrics.
Health, Dental, and Vision insurance coverage.
401(k) plan with company matching contributions.
10. Company Culture and Overview
We are a dynamic and growth-oriented company that values innovation, collaboration, and excellence. Our team is dedicated to delivering outstanding electrical home services while fostering an environment where every employee can thrive and contribute to our shared success. We encourage continuous learning, professional development, and are committed to making a positive impact in the communities we serve.
11. How to Apply
If you meet the above criteria and want to be part of a growth-oriented company focused on customer satisfaction, please send your resume to [INSERT EMAIL HERE] or apply online at [INSERT WEBSITE LINK HERE].
Need help filling this role? HireBus posts the ad, Iris interviews every applicant by phone before you do, and you decide who to hire. Start hiring now
What makes marketing for an electrical contractor different
Electrical marketing sells work most homeowners never see and rarely think about until something goes wrong. The jobs come from breakdowns, home sales, storms and builders' design centers, and every claim in an ad has to hold up.
Old tax credit claims need to come down
Old pages and ads may still promise federal tax credits. The IRS says its home improvement credit, which could cover a panel upgrade needed for qualifying equipment, applied only to property placed in service before December 31, 2025. Its EV charger credit page gives a window that ended June 30, 2026. The manager finds and fixes old claims and checks the IRS site before any credit runs in an ad. Source: IRS: Energy efficient home improvement credit.
Home sales turn into rush repairs
Home inspectors who follow ASHI's standard look inside the service panel. They check breakers, wiring, and GFCI and AFCI protection. When a report flags a problem, a buyer or seller may need an electrician before closing day. The manager builds ties with real estate agents and inspectors, and makes an inspection repair visit easy to book. Source: ASHI: Home inspection standard of practice.
Builders' buyers shop at the design center
Some builders let buyers add electrical options before the walls close. Think patio outlets, a hot tub circuit or an inlet for a portable generator. The marketing manager works with sales on clear option sheets and photos for the builder's design center. Then buyers pick upgrades your crews put in at rough-in.
Generator campaigns belong before storm season
Calls about standby generators tend to pile up right after a long outage, when every installer is already booked. The marketing manager runs generator campaigns before storm season instead. Ads stay honest about the wait, and the website walks through each step: the site visit, the load check, permits and the fuel hookup.
Residential vs. commercial electrical marketing
Commercial electrical work is usually won through bids and relationships with general contractors, so the marketing job looks different. Five things change.
Topic
Residential
Commercial
Who buys
Homeowners and home builders
General contractors, the owners of commercial buildings and the firms that manage them
How work is won
Calls and web leads, plus builder relationships
Bid invitations, prequalification and repeat general contractor work
Main channels
Google search and Local Services Ads, your business profile, reviews, postcards and email
Bid lists, project photos, case studies, trade events and LinkedIn
What proves you're good
Star ratings, reviews and neighbor referrals
Safety record, references and finished project lists
What to measure
What each booked job cost to win, and revenue by source
Bids sent, bids won and backlog
How much electrical marketing managers make
Marketing managers who work for electrical contractors earned a median of $124,790 a year ($59.99 an hour) in May 2025, according to the Bureau of Labor Statistics. That’s below the $166,790 median for marketing managers in all industries. About 680 of the 395,240 marketing managers in that survey work for electrical contractors.
The template pairs a salary with bonuses tied to campaign and lead results, and that's a common setup here.
Electrical contractors
$124,790$124,790 median Middle half $80,080–$155,360 10th–90th $74,060–$201,080
All industries
$166,790$166,790 median Middle half $123,020–$216,410 10th–90th $90,260–$293,610
$0k$50k$100k$150k$200k$250k$300k$350k
10th–90th percentileMiddle halfMedianAnnual pay, May 2025. Source: BLS Occupational Employment and Wage Statistics.
Annual pay by percentile
Group
10th
25th
Median
75th
90th
Electrical contractors
$74,060
$80,080
$124,790
$155,360
$201,080
All industries
$90,260
$123,020
$166,790
$216,410
$293,610
BLS reports residential and commercial electrical contractors together. Post a real range for your market in the ad.
The pay line in the template above is an example from our Role Blueprint. Set yours from these figures and what local companies pay.
Skills to hire for, and what you can teach
Hire for these
Tracks leads from the first click or call to booked job and revenue
Manages paid search and Local Services Ads directly, or keeps an agency accountable for cost per booked job
Writes plain, accurate copy about electrical work that homeowners understand
Builds sales materials for builder meetings and design centers
Makes sure the phone team calls every web lead back quickly
Teach these on the job
Your service lines, from panel upgrades to remodel wiring, generators and chargers
Which claims your master electrician must approve
Your call tracking setup, CRM and field service software
How each builder chooses its trades
Which neighborhoods have older homes and panels
Day to day, the work runs on search advertising, call tracking, a review tool, email and text software, and the customer history in your field service system. Builder sales add a CRM for accounts and a photo library for option sheets and bids.
Electrical marketing manager interview questions
They have their own page: 6 questions that test this job, what strong and weak answers sound like, and a work exercise to run with your finalists.
The template's targets assume a market of a certain size. Rebuild them from your own last twelve months, and read each month next to builder starts and storm season, which move every result.
Lead Generation
Count new calls, form fills and chats each month by source in your call tracking reports. Leave out calls from beyond your service area and requests for work you don't offer, and give builder inquiries their own line.
Campaign Conversion Rate
Booked or signed jobs divided by leads, per campaign, from your CRM. If a campaign books poorly, check whether the office answered and followed up before you blame the leads.
Customer Engagement
The template ties this KPI to star ratings. Track average stars and how many reviews you gained per month on Google, Yelp, Nextdoor or wherever your customers post, and answer every low score.
Branding Impact
Pick two or three measures and track them each quarter, such as searches for your company name, calls from repeat customers and referrals. Use Google Business Profile and call tracking reports.
Career path
Marketing coordinatorPosts to social media, sends postcards and asks customers for reviews.
Marketing managerSets the budget, picks the channels and reports on leads each month.
Director of marketingTakes charge of marketing for every branch or brand as the company grows.
General managerSome take over a branch after learning sales and operations.
They plan and run the marketing that fills the schedule: search and local ads, the website, reviews, and email and mailers to past customers. They make the materials sales uses with builders, set the budget by season, and report which sources bring booked jobs and revenue.
How much does an electrical marketing manager make?
Marketing managers who work for electrical contractors earned a median of $124,790 a year ($59.99 an hour) in May 2025, according to the Bureau of Labor Statistics. The middle half earned between $80,080 and $155,360 a year. Pay also depends on your local market, experience and bonus terms.
What should an electrical marketing manager know about electrical work?
Enough to write accurate copy. They should know what a panel upgrade, a load calculation, a whole-home surge protector and a transfer switch are, and which jobs need a permit where you work. Ride-alongs with an electrician and a few sales calls in the first month cover most of it. Have a master electrician check any safety or code claim before it runs.
Should an electrical contractor use Google Local Services Ads?
They can work well for repair calls, but plan for setup time. Google treats electricians as an urgent category and adds extra screening, including background checks on service professionals. Google may also want to see general liability insurance and state-level licenses where local law calls for them. Don't promise a launch date until screening is done.
How do you measure marketing to builders?
Count builder bids sent, bids won, homes started per builder and how often a builder brings you into its next community. Ask the sales manager to log every builder meeting in the CRM. Share the numbers with marketing each month, so the materials match what builders actually ask about.
What details belong in an electrical marketing manager job ad?
Say whether the role answers to the CEO or the general manager, whether you use an agency, and roughly what budget it controls. List the channels it owns and whether it supports builder sales. Name your CRM and call tracking tools. Mention home shows, builder events or campaign pushes that add evening or weekend hours.
