An HVAC marketing manager keeps the phones ringing with repair, tune-up and replacement calls. The manager runs search ads, Local Services Ads, mailers, email and reviews, and tracks which source produced booked jobs and sold systems, not just clicks.
By the HireBus team · Updated · Pay data: BLS, May 2025
Median pay, HVAC and plumbing contractors · BLS, May 2025
Responsible for driving the growth and brand presence of our HVAC services by developing and implementing effective promotional strategies. Plays a key role in tracking leads and optimizing marketing campaigns to contribute to company revenue and customer satisfaction. Collaborates with cross-functional teams to ensure consistent messaging and market positioning.
2. Essential Duties and Responsibilities
Develop and execute comprehensive marketing strategies tailored to the HVAC industry.
Track lead generation and conversion rates to evaluate campaign effectiveness.
Manage and enhance the company’s brand presence across all digital and traditional channels.
Monitor market trends and competitor activities to adjust promotional tactics as needed.
3. Key Tasks / Daily Activities
Oversee the daily management of online and offline marketing campaigns.
Analyze performance metrics and generate reports on leads, conversions, and engagement.
Coordinate with creative and sales teams to ensure alignment of marketing initiatives.
Engage with customers through social media and community events to drive brand loyalty.
4. Key Performance Indicators (KPIs)
Leads Generated: Minimum of 50 qualified leads per month.
Conversion Rate: Achieve a lead-to-customer conversion rate of at least 15%.
Customer Satisfaction Rating: Maintain a rating of over 4.8 stars on review platforms.
Brand Engagement: Increase social media engagement by 20% within the first year.
5. Required Qualifications and Skills
Bachelor’s degree in Marketing, Business, or a related field.
Minimum of 3 years of marketing experience with proven campaign success.
Excellent analytical, communication, and project management skills.
Proficient in digital marketing tools, CRM systems, and data analysis software.
6. Preferred Experience
Experience within the HVAC or home services industry.
Background in managing multi-channel marketing campaigns with measurable outcomes.
Familiarity with both traditional marketing and digital advertising platforms.
Proven success working in fast-paced, customer-focused environments.
7. Physical Requirements
Ability to work in an office environment with extended periods of desk work.
Occasional participation in local events or promotional activities requiring light lifting (up to 15 lbs).
Sufficient visual and auditory capabilities to review digital content and communicate effectively.
Flexibility to attend meetings or events outside of standard office hours if necessary.
8. Work Environment and Schedule
Standard office hours with the possibility of extended hours during major campaigns.
Occasional travel to trade shows, community events, or field marketing initiatives.
Dynamic and collaborative work environment that values innovation and creativity.
Possibility of remote work arrangements based on project needs and company policies.
9. Compensation and Benefits
Salary range: $70,000 - $90,000 USD per year, commensurate with experience.
Performance-based bonuses and commission opportunities.
Comprehensive Health, Dental, and Vision insurance packages.
401(k) plan with company match and additional fringe benefits.
10. Company Culture and Overview
At [INSERT COMPANY NAME HERE], we nurture a culture of innovation, collaboration, and continuous growth.
Employees are empowered to share their ideas and take initiative in a supportive environment.
We are committed to professional development, creative problem-solving, and customer satisfaction.
Join our team to become part of an inspiring journey where your contribution makes a direct impact.
11. How to Apply
If you meet the above criteria and want to be part of a growth-oriented company focused on customer satisfaction, please send your resume to [INSERT EMAIL HERE] or apply online at [INSERT WEBSITE LINK HERE].
Need help filling this role? HireBus posts the ad, Iris interviews every applicant by phone before you do, and you decide who to hire. Start hiring now
HVAC marketing is less about awareness and more about being the company a homeowner calls when the system quits. The weather sets demand, and the job is to catch the rush and fill the slow weeks.
Ad spend follows the forecast
A heat wave or cold snap brings a flood of no-cool and no-heat calls, and a mild week brings very few. A good manager can raise or cut ad spend the same day, pause offers the office can't serve, and make sure the call center is ready before the ads go up.
Local Services Ads need screening first
Google makes a business pass screening and verification to advertise with Local Services Ads. Google counts HVAC as an urgent category, so it also runs background checks on the workers who go to homes. Some businesses are also asked for owner and business background checks, proof of liability insurance, and a state license where one applies. Source: Google Local Services Help: Business screening and verification requirements (United States).
Count booked jobs, not clicks
Many HVAC leads arrive as phone calls. The manager uses call tracking numbers and the CRM to tie each ad, mailer and web form to booked calls, sold jobs and revenue. Listening to recorded calls shows whether a weak source has bad leads or the office isn't booking them. Some states, like California, require everyone on a call to agree to a recording, so tell callers the call is recorded. A cheap lead that never books is not cheap. Source: California Penal Code section 632 (recording calls needs every party's consent).
Financing ads come with disclosure rules
Replacement ads often lead with financing. Under federal Truth in Lending rules, an installment loan ad that names a monthly payment, the number of payments, a down payment or a finance charge must also give the down payment, the repayment terms and the annual percentage rate. Card-style plans and no-interest promotions have their own rules. Have your lender partner check financing ads before they run. Source: CFPB: Regulation Z section 1026.24, advertising.
Past customers fill the slow seasons
Plan members and past customers already trust you. In spring and fall, the manager uses their service history to send tune-up reminders, plan renewals and offers to homes with older systems. That keeps technicians busy between rushes. It also gives the sales team planned replacements, not just emergencies.
How much HVAC marketing managers make
Marketing managers who work for plumbing, heating, and air-conditioning contractors earned a median of $124,540 a year ($59.87 an hour) in May 2025, according to the Bureau of Labor Statistics. That’s below the $166,790 median for marketing managers in all industries. About 410 of the 395,240 marketing managers in that survey work for HVAC and plumbing contractors.
Usually a salary, often with a bonus tied to lead volume, cost per booked job, or revenue sold from marketing leads.
HVAC and plumbing contractors
$124,540$124,540 median Middle half $96,470–$159,070 10th–90th $71,300–$193,190
All industries
$166,790$166,790 median Middle half $123,020–$216,410 10th–90th $90,260–$293,610
$0k$50k$100k$150k$200k$250k$300k$350k
10th–90th percentileMiddle halfMedianAnnual pay, May 2025. Source: BLS Occupational Employment and Wage Statistics.
Annual pay by percentile
Group
10th
25th
Median
75th
90th
HVAC and plumbing contractors
$71,300
$96,470
$124,540
$159,070
$193,190
All industries
$90,260
$123,020
$166,790
$216,410
$293,610
BLS reports HVAC and plumbing contractors together. Post a real range for your market in the ad.
The pay line in the template above is an example from our Role Blueprint. Set yours from these figures and what local companies pay.
Skills to hire for, and what you can teach
Hire for these
Reads the numbers: cost per lead, booking rate, and sold revenue by source
Runs Google Ads and Local Services Ads, or manages the agency that does
Writes plain ads, mailers, and emails that homeowners act on
Moves budget quickly when the weather turns
Works with the call center and sales team on what happens after the lead
Teach these on the job
Your services, equipment tiers, and seasonal offers
Your maintenance plan and what members get
Your CRM, call tracking, and reports
Your equipment brand's co-op program rules
Which neighborhoods produce your best jobs
Expect Google Ads, Google Business Profile and Local Services Ads, call tracking, an email or text platform, and the CRM in your field service software, such as ServiceTitan or Housecall Pro. Name them in the ad, and say whether the manager runs the ads or manages an agency.
HVAC marketing manager interview questions
They have their own page: 6 questions that test this job, what strong and weak answers sound like, and a work exercise to run with your finalists.
The targets in the template are examples, so set yours from your own history. Report these monthly, and compare each month with the same month last year, since weather moves every number.
Leads Generated
New calls and web leads each month from your call tracking and CRM, split by source, with what you spent on each source next to it. Count only leads in your service area for work you do.
Conversion Rate
Leads that became paying customers, divided by all leads, by source, from your CRM. When it drops, listen to calls before cutting the source. The problem may be booking, not the leads.
Customer Satisfaction Rating
Your average star rating and the number of new reviews each month on Google and the other sites your customers use.
Brand Engagement
Comments, shares, saves and replies on your social posts each month, from each platform's own reports. Compare with the same month last year, and note which posts brought calls.
Career path
Marketing coordinatorRuns posts, mailers, and campaigns under a manager.
Marketing managerOwns the budget, the lead sources, and the reports.
Director of marketingRuns marketing for several locations or brands.
General managerSome marketing leaders move on to running the business.
Should an HVAC company hire a marketing manager or use an agency?
Many companies do both. An agency is good at running ads and building websites. A marketing manager inside the business sees what happens after the click: whether calls got booked, which jobs sold, and which neighborhoods produce good work. If you use an agency, the manager sets the goals, checks the reports, and moves the budget.
How much does an HVAC marketing manager make?
Marketing managers who work for plumbing, heating, and air-conditioning contractors earned a median of $124,540 a year ($59.87 an hour) in May 2025, according to the Bureau of Labor Statistics. The middle half earned between $96,470 and $159,070 a year. Pay also depends on your local market, experience and bonus terms.
Can an HVAC company offer a reward for online reviews?
Not for Google reviews. Google Business Profile bans discounts, free service or other rewards in exchange for posting, changing or removing a review. The FTC's rule on consumer reviews also bans rewards tied to positive reviews, fake reviews, and reviews from managers, staff or family that hide the connection. Ask every customer for an honest review, not only the happy ones, and never threaten a reviewer or make false claims about them.
What is co-op advertising for HVAC dealers?
Some equipment brands, often through their distributors, offer co-op money that pays for part of a dealer's local ads. Expect to get approval before an ad runs, follow the brand's guidelines, and file a claim afterward. If you have a program, the marketing manager tracks the balance, gets approvals and files the claims so the money doesn't go unused.
Which marketing channels should an HVAC marketing manager run?
Search ads, Local Services Ads, your Google Business Profile and reviews catch homeowners looking for help right now. Mailers and email to past customers bring tune-ups, plan sign-ups and planned replacements. Referrals from happy customers cost little to win. Track every channel by booked jobs and sold revenue, and keep what works in your market.
Does an HVAC marketing manager need HVAC experience?
It helps, but local service marketing matters more. Someone who has run leads for plumbing, roofing or another home service company already knows call tracking, Local Services Ads and seasonal swings. Plan to teach your services, maintenance plan and offers. Have a new manager ride along with a technician and a sales rep early on.
