A plumbing marketing manager makes sure homeowners find your company when a pipe bursts, a drain backs up or a water heater quits. They buy search ads, grow reviews, mail past customers and court home inspectors, then keep the sources that book jobs and sell sewer and repipe work.
By the HireBus team · Updated · Pay data: BLS, May 2025
Median pay, plumbing and HVAC contractors · BLS, May 2025
Serve as the strategic leader for marketing initiatives to drive brand awareness and generate qualified leads in the plumbing industry. Develop and execute innovative marketing campaigns across various channels including social media and digital advertising. Collaborate with cross-functional teams to align marketing strategies with business objectives and ensure service excellence. Contribute to the company’s overall growth by leveraging industry insights and customer feedback.
2. Essential Duties and Responsibilities
Plan and implement comprehensive marketing campaigns that highlight plumbing service offerings.
Oversee social media strategy and content creation to boost customer engagement and brand credibility.
Analyze market trends and competitor activities to optimize lead generation efforts.
Develop partnerships with local businesses and community organizations to expand market reach.
3. Key Tasks / Daily Activities
Design, schedule, and monitor content across social media platforms to maintain high online engagement.
Track, measure, and report on key performance metrics for each campaign to determine effectiveness.
Collaborate with the sales team to refine lead generation strategies based on conversion data.
Respond promptly to customer inquiries, feedback, and online engagement to nurture leads and enhance service reputation.
4. Key Performance Indicators (KPIs)
Leads Generated: Minimum of 50 quality leads per month.
Social Media Engagement: Increase engagement rate by 15% on targeted platforms.
Campaign ROI: Achieve a minimum return on investment of 150% per campaign.
Customer Satisfaction Rating: Maintain an average rating of 4.8 stars or higher.
5. Required Qualifications and Skills
Bachelor’s degree in Marketing, Business, or a related field.
Minimum of 3-5 years of marketing experience, preferably with a focus on digital campaigns.
Strong analytical skills and proficiency in marketing analytics tools.
Excellent written and verbal communication abilities with a creative flair.
6. Preferred Experience
Previous experience in the home services or plumbing industry.
Experience managing social media platforms and digital advertising campaigns.
Familiarity with CRM systems and marketing automation tools.
Proven track record of generating leads and achieving measurable marketing success.
7. Physical Requirements
Capable of sitting or standing for extended periods during campaign planning and monitoring activities.
Occasional lifting of marketing collateral and equipment up to 15 lbs.
Work primarily in a standard office environment; minimal field visits may be required.
Ability to navigate between office and meeting/trade show locations as necessary.
8. Work Environment and Schedule
Typical work hours are Monday through Friday, 9:00 AM to 5:00 PM.
Occasional travel may be required for industry events and local business meetings.
Flexibility for extended hours during major campaign launches or peak periods.
Work primarily in an office setting with opportunities for remote working arrangements.
9. Compensation and Benefits
Salary range: $60,000 - $80,000 USD per year, depending on experience and qualifications.
Performance-based bonuses available based on lead generation and campaign success.
Comprehensive health, dental, and vision insurance.
401(k) plan with company matching contributions.
Additional fringe benefits such as paid time off, professional development opportunities, and flexible working arrangements.
10. Company Culture and Overview
We are a dynamic, forward-thinking company committed to excellence in the home services industry.
Our culture is deeply rooted in collaboration, innovation, and continuous improvement.
We support career development and provide a platform that encourages personal and professional growth.
Join our team to become part of an inclusive and growth-oriented organization that values customer satisfaction and industry leadership.
11. How to Apply
If you meet the above criteria and want to be part of a growth-oriented company focused on customer satisfaction, please send your resume to [INSERT EMAIL HERE] or apply online at [INSERT WEBSITE LINK HERE].
Need help filling this role? HireBus posts the ad, Iris interviews every applicant by phone before you do, and you decide who to hire. Start hiring now
Plumbing calls rarely wait. Many homeowners search while water is still spreading across the floor, so the company that shows up first and answers fast gets the call. Then the work is turning that one emergency into a customer for years.
Run ads only when someone can book the call
Plumbing emergencies don't keep office hours. A hard freeze can burst pipes across town overnight, and holiday weekends back up kitchen drains. The marketing manager raises budgets ahead of a freeze and runs after-hours ads only while someone answers and a plumber can go out. They keep the Google profile's hours and service area true. An ad that reaches voicemail wastes the click.
Contractor ad rules come from the state
Each state writes its own contractor ad rules, so check with your board before a campaign goes live. California, for example, requires the license number in every form of advertising, including websites and online posts. Contractors there may only advertise work their license covers, and may not advertise that they're bonded. Build the license number into every ad template, and make sure any agency you hire uses it. Source: CSLB: Advertising guidelines for contractors.
Homeowners search the symptom, not the trade
People type what they see: a leaking water heater, a sewer smell in the basement, a toilet that won't stop running. The marketing manager builds a page and an ad group for each high-value problem, such as water heaters, slab leaks, sewer lines and repipes. A search for a leaking water heater should land on a water heater page with your phone number at the top, not on your home page.
Small drain calls lead to big sewer jobs
A low-priced drain cleaning gets a plumber into the house. A camera inspection may find roots or a broken line, and the sewer replacement may sell weeks later. Tie each lead to everything that customer buys over time, not just the first ticket. A source that looks expensive per call may turn out to be your best source of sewer and repipe work.
Partners who see the pipes first
Home inspectors, real estate agents and property managers often hear about plumbing trouble before anyone calls a plumber. The template asks for local partnerships, and in plumbing these are the ones that send sewer scopes, water heater replacements and repipes. Give partners fast scheduling and clear reports they can share with buyers and owners.
Residential vs. commercial plumbing marketing
The title is the same, but the buyers are not. Here is what changes.
Topic
Residential
Commercial
Who buys
Homeowners, often the same day they call
Builders, general contractors, building managers and facility staff
How they find you
Google searches, your business profile, reviews and neighbor referrals
Bid invitations, past relationships and approved vendor lists
What marketing produces
Booked service calls and in-home estimates
Invitations to bid and meetings with decision makers
How long a sale takes
Minutes to a few days
Weeks to months, often tied to a project schedule
Main materials
Ads, mailers, the website and reviews
Capability statements, project lists, safety records and bid packages
How much plumbing marketing managers make
Marketing managers who work for plumbing, heating, and air-conditioning contractors earned a median of $124,540 a year ($59.87 an hour) in May 2025, according to the Bureau of Labor Statistics. That’s below the $166,790 median for marketing managers in all industries. About 410 of the 395,240 marketing managers in that survey work for plumbing and HVAC contractors.
In the template, a bonus for leads and campaign results comes on top of salary. Some owners pay that bonus on booked revenue instead, so a pile of cheap leads that never book earns nothing.
Plumbing and HVAC contractors
$124,540$124,540 median Middle half $96,470–$159,070 10th–90th $71,300–$193,190
All industries
$166,790$166,790 median Middle half $123,020–$216,410 10th–90th $90,260–$293,610
$0k$50k$100k$150k$200k$250k$300k$350k
10th–90th percentileMiddle halfMedianAnnual pay, May 2025. Source: BLS Occupational Employment and Wage Statistics.
Annual pay by percentile
Group
10th
25th
Median
75th
90th
Plumbing and HVAC contractors
$71,300
$96,470
$124,540
$159,070
$193,190
All industries
$90,260
$123,020
$166,790
$216,410
$293,610
BLS reports plumbing and HVAC contractors together. Post a real range for your market in the ad.
The pay line in the template above is an example from our Role Blueprint. Set yours from these figures and what local companies pay.
Skills to hire for, and what you can teach
Hire for these
Knows what each lead source costs per booked call and per sold job
Can build Local Services Ads and Google search campaigns, or check an agency's work
Writes copy someone with a flooded basement can read in seconds
Checks with CSRs on why leads did or didn't book
Keeps ads and offers within your state's contractor ad rules
Teach these on the job
Your price book, trip charge and warranty terms
How repipes, new water heaters and sewer jobs get sold
Your field service software's marketing reports
Which neighborhoods have older pipes and more sewer trouble
Your partner programs with inspectors and agents
Plan for Google Ads, Local Services Ads, the Google Business Profile, call tracking numbers, an email and text tool, and the marketing reports inside ServiceTitan or whatever job software you run. Candidates will ask who owns the ad accounts, you or an agency, so have that answer ready.
Plumbing marketing manager interview questions
They have their own page: 6 questions that test this job, what strong and weak answers sound like, and a work exercise to run with your finalists.
Start from the template's figures, then replace them with targets built from last year's leads and sales. Judge each month against last year's version of it, because one hard freeze can swing a whole winter.
Leads Generated
Pull every new call, web form and chat from call tracking and the CRM, grouped by source. A lead counts only if it's a customer asking for plumbing you do in an area you cover, so remove job seekers, sales pitches and wrong numbers.
Social Media Engagement
From each platform's insights, add up comments, shares and saves on every post, then divide by its reach. Compare with last year's same months, and note any post that brought in a call or a partner.
Campaign ROI
For each campaign, add up revenue from the jobs it booked, including later work like a sewer replacement, and compare it with what the campaign cost. Pull both from your CRM and ad accounts.
Customer Satisfaction Rating
Each month, note your Google star average and how many new reviews came in. Send every customer the review link, whatever kind of visit they had. Google prohibits any reward for posting a review, and the FTC forbids rewards that hinge on a positive review.
They bring in calls from homeowners who need a plumber and track which sources pay off. That means running search ads and the Google profile, asking for reviews, sending mailers and emails to past customers, and building partner programs with inspectors and agents. Each month they report leads, booked jobs and revenue by source.
How much does a plumbing marketing manager make?
Marketing managers who work for plumbing, heating, and air-conditioning contractors earned a median of $124,540 a year ($59.87 an hour) in May 2025, according to the Bureau of Labor Statistics. The middle half earned between $96,470 and $159,070 a year. Pay also depends on your local market, experience and bonus terms.
Should a plumbing company advertise 24/7 service?
Only if a person answers and a plumber can go out. An ad that promises round-the-clock service and sends callers to voicemail wastes money and invites bad reviews. California's contractor board warns that false or misleading ads for home improvement work are illegal there. If nights are covered only for emergencies, the ad should say that.
How should a plumbing company advertise prices?
Some shops lead with a low drain cleaning or trip charge offer. If you do, make sure plumbers honor it exactly as written, and put limits like hours, service area or one drain per visit in the ad itself. Surprise charges turn into one-star reviews. Show ranges for bigger jobs, like water heaters, only if your price book backs them up.
Should a plumbing company market to past customers?
Yes. They already know your plumbers, your prices and how you treat a home. Use service history to remind owners when a water heater is getting old, offer yearly drain or sewer camera checks to homes with root trouble, and follow up on repairs a plumber recommended but the customer put off.
How is a plumbing marketing manager different from a sales manager?
Marketing makes the phone ring and fills the schedule with good leads. The sales manager coaches the people who run estimates for repipes, water heaters and sewer work, and owns the close rate. The two should meet every week. If one lead source closes poorly, marketing needs to know whether the leads or the selling is the problem.
