A marketing manager in a home service business keeps good leads coming in by running the ads, website, Google Business Profile, reviews, email and local events. The job is judged by booked jobs and what each one cost, not by clicks, so the manager traces every lead back to its source and moves the budget toward what works.
Marketing Manager · Any home service business · Word (.docx) · No email needed.
Marketing Manager job description template
Free to copy. Replace the highlighted fields, delete anything you don’t offer, and set your pay range before you post.
[Company name] · [City, State]
Marketing Manager
[Full-time / part-time] · [Base pay range and pay period] · Reports to [owner, general manager or CEO]
Position summary
As marketing manager at [Company name], you'll keep a steady flow of good leads coming to our phones and website. You'll run our ads, website, Google Business Profile, reviews, email and local outreach, manage the budget and outside vendors, and show which sources turn into booked jobs and revenue.
What you’ll do
Plan the marketing calendar around [your busy and slow seasons] and the services we most want to sell.
Run paid search, social and local ads within [monthly budget], and shift spend toward what books jobs.
Keep the website, Google Business Profile and online listings accurate on services, hours and service area.
Ask every customer for an honest review, and reply to good and bad reviews within [time frame].
Track each lead to its source with call tracking and [CRM], and report the cost per booked job.
Manage agencies, designers and other vendors, and judge their work by results.
Run email and text campaigns to past customers, with the consent and opt-outs the law requires.
A typical day
Check yesterday's leads, calls and booked jobs by source.
Adjust ad budgets and pause offers the team can't serve right now.
Read new reviews and send complaints to [service or operations manager] the same day.
Write or approve ad copy, posts and emails.
Talk with the sales or office team about the quality of recent leads.
What you need
[3+] years of marketing experience, including paid search and local marketing.
Has tied marketing results to booked jobs or sales, not only clicks.
Comfortable with [ad platforms], Google Business Profile, analytics and call tracking.
Writes clear, short ad and web copy.
Can manage a budget and hold vendors to results.
Nice to have
Marketing experience for [your industry] or another home service or local business.
Experience with [your CRM or field service software] and [your website platform].
Basic photo, video or design skills with [your tools].
Physical requirements
Computer work for most of the day, with visits to job sites and local events.
Carrying event materials and signs up to [weight].
With or without reasonable accommodation.
Schedule and work environment
Based at [office location], with [remote or hybrid days].
Regular hours of [days and times]; some evening and weekend events.
Same-day budget changes when [weather or demand] shifts.
Pay and benefits
Base pay: [range and hourly or salary basis]. Additional pay: [overtime, bonus or incentive terms, or none].
Benefits: [health, dental, vision, retirement, paid time off, and when eligibility starts].
How to apply
Apply at [application link]. Our process is [phone interview, in-person interview, and next steps]. Contact [hiring contact] if you need an accommodation during the application process.
How the marketing manager role changes by industry
Every marketing manager chases leads and guards the brand. What changes is where customers look and what makes them call: an urgent search, a seasonal reminder, a reservation app or a new-patient offer. Some industries also bring their own advertising rules, and their blueprints call those out.
Brings new patients to several practices through Google Business Profiles, paid search and reviews, while following HIPAA and the state dental board's advertising rules.
Report these by channel each month, and judge a channel by booked jobs before clicks or followers. Set targets from your own past results.
Qualified leads by source: [your target].
Cost per booked job, by channel: [your target].
Revenue from jobs that marketing brought in: [your target].
Google rating and number of new reviews: [your target].
Website visits that become calls or booking requests: [your target].
Growth of the past-customer email and text list: [your target].
Before you hire a marketing manager
Ask to see a report that ends in sales. Have candidates show a report they built that tied a campaign to booked jobs or revenue. Someone who reports only clicks and impressions may not know which spending paid off.
Decide what the agency keeps. If an agency runs your ads or website, say whether the new manager will oversee it or take the work in-house. That tells you whether you need a hands-on ad buyer or a manager of vendors.
Check how they handle consent. Get written consent before sending marketing texts, and follow federal and state telemarketing rules. The FTC's CAN-SPAM guide says marketing email needs a working opt-out that you honor within 10 business days. Ask how they've kept lists clean.
When applications come in, Iris interviews applicants by phone using your requirements. Your team reviews the answers and decides who to meet.
Marketing Manager interview questions
Two of the 10 questions in our marketing manager interview guide, and what a strong answer sounds like.
Situational · Budget judgment
Your busiest season starts in [eight weeks]. Walk me through what you'd do between now and then, and what you'd pull back once the schedule is full.
A strong answer: Starts slow-building work early: reviews, the map listing, service pages, past-customer email and maintenance reminders. Sets paid budgets that can rise or fall daily, agrees with dispatch on a signal like days booked out, and shifts spend to higher-value services or slow weeks when the board fills.
Behavioral · Measuring what pays
Tell me about a number you were responsible for in your last marketing job. How did you measure it, and how did it change while you owned it?
A strong answer: Names a business number, like booked jobs, cost per booked job or revenue by source, the system it came from, before and after figures with dates, and how they separated their effect from the season. Can say what decision it changed.
In a home service business, the marketing manager plans campaigns, runs paid ads, keeps the website and Google Business Profile current, asks customers for reviews, and emails past customers. The manager also tracks which sources bring booked jobs, manages agencies and vendors, and reports results to the owner.
How much does a marketing manager make?
The U.S. median for marketing managers was $166,790 a year, or $80.19 an hour, in 2025, based on BLS data shown on O*NET. That median includes marketing managers at large companies in every industry, so local postings for home service and other small businesses are a better guide to your range.
Can we offer customers a reward for reviews?
Not on Google. Its review policy bans offering payments, discounts, or free goods or services for reviews, and bans asking only happy customers. The FTC's consumer review rule bans rewards that depend on a review being positive or negative, and bans groundless legal threats, intimidation and knowingly false accusations used to stop or remove a review. Ask every customer the same way, and answer bad reviews calmly.
What should a marketing manager job description include?
The channels you use now, your monthly budget range, and whether an agency stays involved, along with the usual duties, qualifications, schedule and pay. Name your CRM, call tracking and website platform, and say how the role will be measured, such as cost per booked job.
Is the HireBus Role Blueprint free?
It is. You can copy the template straight from this page, and the Word download asks for no email. Industry versions are in the same download menu.
HireBus Role Blueprints: 73 industry versions of the marketing manager job description, reviewed for publication on October 20, 2026.
The BLS and O*NET figures count marketing managers in all industries, home services among them. O*NET shows 421,600 marketing managers employed in 2025 and projects much faster than average growth (7% or higher) from 2025 to 2035, with about 34,000 job openings a year, on average, over that period.
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