Industrial construction marketing manager job description
An industrial construction marketing manager puts your company in front of the plant engineers, maintenance leaders and buyers who hire contractors. They build project sheets, run event and email campaigns, track bids, and keep every safety and project fact accurate.
By the HireBus team · Updated · Pay data: BLS, May 2025
Median pay, commercial and industrial building contractors · BLS, May 2025
Responsible for developing and executing innovative marketing campaigns that enhance brand presence and drive bid success in the industrial construction sector. Collaborates with cross-functional teams to support business growth and operational excellence. Plays a critical role in tracking market trends and competitor activities to inform strategic decision-making.
2. Essential Duties and Responsibilities
Develop comprehensive marketing campaigns tailored to the industrial construction market.
Track and analyze bid trends to refine targeting and messaging strategies.
Expand the company’s brand presence through targeted initiatives and strategic partnerships.
Collaborate with sales and operations to ensure alignment of marketing efforts with business objectives.
3. Key Tasks / Daily Activities
Oversee campaign creation, deployment, and performance monitoring daily.
Conduct market research to identify emerging trends and competitive intelligence.
Engage with potential clients and industry partners to foster new business relationships.
Prepare detailed performance reports and analytics to inform ongoing strategy adjustments.
4. Key Performance Indicators (KPIs)
New Sales Leads Generated: Target 25 leads per month.
Bid Success Rate: Achieve a minimum of 40% successful bid conversion rate.
Customer Engagement: Maintain a campaign engagement rate of >15%.
Brand Awareness: Increase company’s market reach by at least 20% annually.
5. Required Qualifications and Skills
Bachelor’s degree in Marketing, Business Administration, or a related field.
Minimum 3-5 years of relevant marketing experience in industrial or technical sectors.
Strong understanding of digital and traditional marketing platforms and analytics.
Excellent communication, creative problem-solving, and project management skills.
6. Preferred Experience
Experience in the industrial construction or home services industry.
Proven track record of successful campaign management and brand development.
Familiarity with bid tracking software and CRM systems.
Prior experience collaborating with cross-functional teams to drive marketing initiatives.
7. Physical Requirements
Occasional travel to industry trade shows and client meetings may be required.
Ability to use computer systems extensively for campaign monitoring and analytics.
Minimal physical exertion required beyond standard office activities.
8. Work Environment and Schedule
Works primarily in a modern office environment with flexible remote options.
Standard office hours with occasional extended hours for project deadlines.
Limited travel required to attend industry events and networking functions.
Collaborative team environment with regular cross-department interactions.
9. Compensation and Benefits
Salary range: $70,000 - $90,000 USD per year based on experience.
Annual performance-based bonus structure.
Comprehensive health, dental, and vision insurance.
401(k) plan with company match and additional fringe benefits.
10. Company Culture and Overview
Our company fosters a culture of innovation, continuous learning, and transparent leadership.
We are dedicated to the growth and development of our team members, offering mentorship and career advancement opportunities.
We champion diversity and inclusion to create an environment where all voices are valued and heard.
Our commitment is focused on building a collaborative team that strives for excellence and customer satisfaction.
11. How to Apply
If you meet the above criteria and want to be part of a growth-oriented company focused on customer satisfaction, please send your resume to [INSERT EMAIL HERE] or apply online at [INSERT WEBSITE LINK HERE].
Need help filling this role? HireBus posts the ad, Iris interviews every applicant by phone before you do, and you decide who to hire. Start hiring now
Industrial work is won by invitation. Marketing gets your name on the owner's bid list and keeps the facts behind it straight.
Your injury numbers are public
OSHA names construction among the industries that report injury data online. If a location employed 20 to 249 people at some point last year, its Form 300A summary is due by March 2. OSHA then posts the summaries by establishment, and anyone can download them. Owners can check your claims, so every safety figure in a proposal or ad should match your filing. Source: 29 CFR 1904.41: Electronic submission of injury and illness records to OSHA.
Rhode Island state bids open to the public
When Rhode Island's state purchasing office takes sealed bids, the bid papers become public once the bids are opened. Each bidder hands in a copy for public inspection, and it's up to the bidder to keep trade secrets out of that copy. Read past bids to learn rivals' teams and prices. Help estimating clean your own public copy before it goes in. Source: Rhode Island General Laws 37-2-18: Competitive sealed bidding.
Big Oregon public jobs run in the trade paper
Oregon law says the ad for a public improvement contract estimated above 125,000 dollars must be published in at least one statewide trade newspaper. Water plants, utility shops and district warehouses show up there. Check those notices each week and log the ones you fit as leads for sales. Source: Oregon Revised Statutes 279C.360: Requirement for public improvement advertisements.
Ask before you shoot inside a plant
Many owner contracts limit photos and any use of the owner's name. Get written approval for each image and case study, and check the frame for screens, drawings, labels and chemical names before it goes online. A process plant may treat its layout as confidential, so a shot that looks harmless to you can cost you the next invite.
Engineers buy on proof
Plant engineers read a project sheet for specifics. Which unit or line was it? What stayed running during the work? Did the schedule hold? How many crew hours passed without a recordable injury, and who will take a reference call? Slogans don't move them. Build one sheet per finished job with facts from the superintendent who ran it.
How much industrial construction marketing managers make
Marketing managers who work for commercial and industrial builders earned a median of $137,500 a year ($66.11 an hour) in May 2025, according to the Bureau of Labor Statistics. That’s below the $166,790 median for marketing managers in all industries. About 1,780 of the 395,240 marketing managers in that survey work for commercial and industrial building contractors.
Usually a salary and an annual bonus. Next to BLS pay for this job at commercial and industrial contractors, the template's range is low, so expect seasoned candidates to ask for more.
Commercial and industrial building contractors
$137,500$137,500 median Middle half $102,910–$186,980 10th–90th $84,000–$223,610
All industries
$166,790$166,790 median Middle half $123,020–$216,410 10th–90th $90,260–$293,610
$50k$100k$150k$200k$250k$300k$350k
10th–90th percentileMiddle halfMedianAnnual pay, May 2025. Source: BLS Occupational Employment and Wage Statistics.
Annual pay by percentile
Group
10th
25th
Median
75th
90th
Commercial and industrial building contractors
$84,000
$102,910
$137,500
$186,980
$223,610
All industries
$90,260
$123,020
$166,790
$216,410
$293,610
BLS reports industrial and commercial building contractors together. Post a real range for your market in the ad.
The pay line in the template above is an example from our Role Blueprint. Set yours from these figures and what local companies pay.
Skills to hire for, and what you can teach
Hire for these
Writing project sheets and proposal pages that engineers trust
Running a CRM and reading bid results for trends
Planning an event and email calendar against a set budget
Getting facts right with estimators and superintendents before anything goes out
Knowing what can and can't be shown from a client's plant
Teach these on the job
Your crafts and the kinds of plants you build
Owner supplier databases and registration steps
Public bid notices in Oregon and Rhode Island
How injury rates are figured from OSHA logs
Your bid tracking software and CRM setup
Many teams run HubSpot or Salesforce as the CRM, plus a bid tracking service, layout software for proposals and a photo library tagged by plant type and owner sign-off. Tell candidates which ones are in place and which they'd build from scratch.
Industrial construction marketing manager interview questions
Two of the 6 questions we'd ask, and what a strong answer sounds like. Ask every candidate the same questions, and rate each answer on your own before you compare notes.
Situational · Analyzing bid trends
The bid success rate has dropped for two quarters. What do you look at?
A strong answer: Win and loss by client, work type and size, price gaps, safety and prequalification status, and feedback from lost bids.
Behavioral · Campaigns that win work
Tell me about a marketing effort that led directly to an industrial contract.
A strong answer: Names the effort, such as a safety-record piece for plant buyers or a prequalification push, how it reached the client, and the contract that followed.
Treat the template's targets as examples and reset them from last year's leads, bids and wins.
New Sales Leads Generated
Count new contacts at plants or owners who ask for a meeting, a site walk or a bid invitation, by source. Agree with sales on what counts so a newsletter signup isn't logged as a lead.
Bid Success Rate
Divide bids won by bids submitted each quarter, with private invitations and public bids kept apart. Log why each loss happened so the trend points somewhere.
Customer Engagement
Track opens, clicks and replies on owner emails, plus project sheet downloads and meetings booked at events. Measure by account so one busy plant doesn't hide others that went quiet.
Brand Awareness
Pick measures you can repeat every year: first-time bid invitations, searches for your company name, website visits from target companies and contacts met at events. Compare each against the year before.
Career path
Marketing coordinator at an engineering or equipment firmBuilds proposal pages, show kits and email lists for technical buyers.
Marketing managerRuns campaigns, the project sheet library and bid tracking for the company.
Director of marketing and business developmentLeads a larger marketing and proposal team, often at a bigger contractor.
Other roles in an industrial construction business
Which trade shows are worth it for an industrial contractor?
Go where plant engineers and maintenance leaders go, not where other contractors go. Regional manufacturing and plant maintenance shows often beat a general building expo. So do process industry meetings and an owner's own supplier days. Before you book, ask your biggest owners which events their engineers attend. Judge each show by meetings booked, not badges scanned.
How much does an industrial construction marketing manager make?
Marketing managers who work for commercial and industrial builders earned a median of $137,500 a year ($66.11 an hour) in May 2025, according to the Bureau of Labor Statistics. The middle half earned between $102,910 and $186,980 a year. Pay also depends on your local market, experience and bonus terms.
How technical does an industrial marketing manager need to be?
Enough to write about the work without mistakes. They should know a shutdown job from a capital project, what a tie-in is, and what each of your crafts does. An engineering degree isn't needed. Pair them with a superintendent for a monthly fact check, and have them walk an active job with an escort now and then.
Which channels reach plant engineers and buyers?
Email to past and current owner contacts. LinkedIn posts from your project managers and superintendents. A website with project sheets sorted by plant type. Full profiles in the supplier databases owners search. Print still has a place at shows and owner meetings. Treat paid search as a small test, since plant buyers tend to pick from contractors they know.
Who decides which bids to chase, marketing or sales?
Sales and estimating decide, with the general manager on the biggest jobs. Marketing feeds that call with facts. Which owners invite you? Which bids did you win or lose, and why? What did rivals bid on public jobs, and which plant markets are growing? Keep one bid log in the CRM so both teams use the same numbers.
