Commercial landscape general manager job description

A commercial landscape general manager runs a branch or market: its maintenance crews, installs, snow work, clients and profit. They walk sites, review crew numbers with leaders, settle client issues, and make sure equipment and materials are used well.

Median pay, landscaping companies · BLS, May 2025

$89,990 a year$43.26 an hour

Annual pay: 10th percentile $46,520, middle half $62,400 to $123,080, 90th percentile $164,110. Source: BLS Occupational Employment and Wage Statistics, May 2025.

Reports to
Chief Operating Officer
Department
Operations
Schedule
40-hour week, some extended hours · Travel between sites, office planning plus field oversight, and on-call duty in emergencies and peak periods
Also called
Branch manager · Branch general manager · Regional manager

Commercial landscape general manager job description template

This is our Role Blueprint, word for word. Replace the highlighted fields and adjust the example targets and pay to fit your company.

Download as Word file

Landscaping - Commercial - General Manager

Company Name:
[INSERT COMPANY NAME HERE]
Department:
Operations
Reports to:
[Chief Operating Officer]
Location:
[INSERT LOCATION HERE]

1. Position Summary

Lead and oversee commercial landscaping operations to ensure top-tier site maintenance and crew performance. Implement strategic initiatives that drive efficiency and customer satisfaction. Serve as a key liaison between executive leadership and on-site teams.

2. Essential Duties and Responsibilities

  • Direct and manage multiple landscaping crews to achieve service excellence.
  • Monitor key performance indicators (KPIs) to ensure operational targets are met.
  • Maintain high standards of site maintenance and safety practices.
  • Optimize resource allocation and scheduling to maximize efficiency.

3. Key Tasks / Daily Activities

  • Conduct daily walk-throughs of commercial sites to assess maintenance needs.
  • Review and analyze performance reports and KPIs with team leaders.
  • Collaborate with clients to address any service issues or improvement opportunities.
  • Oversee inventory management and ensure proper use of equipment and supplies.

4. Key Performance Indicators (KPIs)

  • On-time site maintenance completions: ≥ 95%.
  • Customer Satisfaction Rating: > 4.8 stars on post-service surveys.
  • Crew Productivity: ≥ $150 revenue per hour per crew member.
  • Service Callback Rate: < 5% within 30 days.

5. Required Qualifications and Skills

  • Bachelor’s degree in Business Administration, Horticulture Management, or a related field.
  • Minimum of 5 years’ management experience in service operations.
  • Exceptional leadership and team management skills.
  • Strong analytical, problem-solving, and decision-making abilities.

6. Preferred Experience

  • Prior experience in commercial landscaping or a similar home services industry.
  • Proven track record of managing multi-site operations and large teams.
  • Experience in budget management and operational planning.
  • Familiarity with industry-specific safety and environmental regulations.

7. Physical Requirements

  • Ability to lift up to 50 pounds as needed during site visits.
  • Comfortable working in various outdoor weather conditions.
  • Frequent mobility across large commercial properties.
  • Occasional exposure to noise, dust, and other environmental factors.

8. Work Environment and Schedule

  • Standard 40-hour work week with occasional extended hours.
  • Regular travel between multiple commercial sites as required.
  • On-call duties during emergencies or peak service periods.
  • A mix of office-based planning and on-site operational supervision.

9. Compensation and Benefits

  • Annual salary range: $85,000 - $110,000 USD depending on experience.
  • Eligibility for performance-based bonuses.
  • Comprehensive Health, Dental, and Vision insurance.
  • 401(k) plan with company match and additional fringe benefits.

10. Company Culture and Overview

  • At [INSERT COMPANY NAME HERE], we foster a culture of collaboration, growth, and continuous improvement.
  • We believe in empowering our team with the resources and support needed to succeed.
  • Our environment is built on respect, innovation, and a genuine commitment to customer satisfaction.
  • Join us to experience a career where your leadership skills can truly make an impact.

11. How to Apply

If you meet the above criteria and want to be part of a growth-oriented company focused on customer satisfaction, please send your resume to [INSERT EMAIL HERE] or apply online at [INSERT WEBSITE LINK HERE].

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What changes for a general manager in commercial landscaping

General managers run people and profit in any trade. In commercial landscaping, fertilizer rules, limits on young workers and the math of crew hours shape the job.

  • Wisconsin limits what goes on the turf

    In Wisconsin, no one may apply turf fertilizer labeled as containing phosphorus unless they are establishing grass from seed or sod that growing season, or a lab soil test from the past 36 months shows a deficiency. Fertilizer can't go on frozen ground or on paved surfaces, and any that lands on a lot or walk must be removed right away. The GM sets the product list and spot-checks crews. Source: Wisconsin Statutes 94.643: Restrictions on the use and sale of turf fertilizer containing phosphorus.

  • Young summer workers can't run the mowers

    If you hire 14- or 15-year-olds for summer help, federal child labor rules bar them from operating power-driven machinery, including lawn mowers, trimmers, weed-eaters and edgers. Check your state's rules as well, since they can add limits. Write down which tasks each young worker may do, and make sure crew leaders know before the first shift. Source: eCFR: 29 CFR 570.33, Occupations prohibited for minors 14 and 15 years of age.

  • Revenue per crew hour starts with the bid

    The template's productivity target only works if the estimate and the time clock agree. Each week, compare the hours each site was bid at with the hours crews logged there. A site that runs long may have scope creep, a slow crew or a bad bid. Fix the first two in the field and the third at renewal.

  • Snow calls need one person in charge

    When a storm comes, someone has to decide when to plow and salt each site, based on the contract trigger and the forecast. Name one decision maker for every event, the GM or a snow lead the GM chooses. Write down who calls the event, who tells property managers, and who signs off the service log before billing.

How much commercial landscape general managers make

The closest BLS group for commercial landscape general managers is general and operations managers. General and operations managers who work for landscaping companies earned a median of $89,990 a year ($43.26 an hour) in May 2025, according to the Bureau of Labor Statistics. That’s below the $105,770 median for general and operations managers in all industries. About 34,230 of the 3,503,020 general and operations managers in that survey work for landscaping companies.

Expect a salary plus a performance bonus; tying it to branch profit and client retention keeps the focus on renewals.

Landscaping companies
All industries
10th–90th percentileMiddle halfMedianAnnual pay, May 2025. Source: BLS Occupational Employment and Wage Statistics.
Annual pay by percentile
Group10th25thMedian75th90th
Landscaping companies$46,520$62,400$89,990$123,080$164,110
All industries$50,090$72,320$105,770$167,280$253,390

BLS reports residential and commercial landscaping companies together. Post a real range for your market in the ad.

The pay line in the template above is an example from our Role Blueprint. Set yours from these figures and what local companies pay.

Skills to hire for, and what you can teach

Hire for these

  • Has managed several crews across multiple commercial sites
  • Reads job cost and crew hour reports and acts on them
  • Handles property manager complaints calmly and in writing
  • Plans labor, equipment and materials for a full season
  • Knows the fertilizer, pesticide and safety rules in your state

Teach these on the job

  • Your estimating method and site budgets
  • Your field platform's reports
  • Snow contract terms and triggers
  • Your client survey and audit process

Field service software for routes, crew hours and site reports, a phone app for photo site audits, and job cost figures from the accounting system. Name your platform in the ad, since a GM who has used it can coach crew leaders on it right away.

Commercial landscape general manager interview questions

Two of the 6 questions we'd ask, and what a strong answer sounds like. Ask every candidate the same questions, and rate each answer on your own before you compare notes.

  1. Situational · Contract out to bid

    A large HOA client tells you they're putting your contract out to bid. What do you do?

    A strong answer: Meets the board, reviews performance, fixes known issues, prepares a strong bid and leans on the relationships built.

  2. Behavioral · Developing leaders

    Tell me about a crew leader or account manager you developed into a stronger leader. What did you do?

    A strong answer: Names the person, the specific skill gap, the coaching and what they can do now.

All 6 questions and the work exercise

Commercial landscape general manager KPIs

The template's numbers are examples. After one season, replace them with targets built from your own bids, routes and survey results.

On-time site maintenance completions
Visits done on the day or in the window the contract sets, divided by visits scheduled, from the field platform and reviewed each week by crew.
Customer Satisfaction Rating
Scores from post-service surveys sent to property managers and HOA contacts, tracked by site and crew so one weak site stands out.
Crew Productivity
Revenue earned on completed work divided by total crew hours on the clock, drive time included, by crew and by week.
Service Callback Rate
Return visits to fix work a client reported, divided by completed visits, counted inside the template's window and sorted by cause.

Career path

  1. Field supervisorLeads several crews and checks their sites.
  2. Operations managerPlans routes, staffing and machines for the region.
  3. General managerRuns a branch's crews, clients and profit.
  4. Chief operating officerOversees all branches and the systems they share.

Other roles in a commercial landscaping business

All 20 are in the free Commercial landscaping Role Blueprint Super Bundle, as Word files you can edit.

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Commercial landscape general manager FAQ

Who should sell enhancement work, the GM or the sales team?

Enhancements such as seasonal color, mulch refreshes, tree work and irrigation upgrades often start with what the GM and account managers see on site. One approach is to let account managers propose them while sales chases new contracts. Either way, the GM sets the pricing rules and checks that crews have room in the schedule before anything is promised.

How much does a commercial landscape general manager make?

General and operations managers who work for landscaping companies earned a median of $89,990 a year ($43.26 an hour) in May 2025, according to the Bureau of Labor Statistics. The middle half earned between $62,400 and $123,080 a year. Pay also depends on your local market, experience and bonus terms.

How should a GM decide which sites to walk each week?

Rank sites by risk, not habit. Put first the accounts up for renewal, sites with recent complaints, sites with a new crew leader, and your largest contracts. Rotate the rest so every site gets a GM visit during the season. Bring photos and notes to the weekly crew review so leaders see what the GM saw.

How should a GM handle a crew leader who quits mid-season?

Move a strong second into the lead right away and pair them with a field supervisor for the first week. Check the routes that crew covers for anything special, such as gate codes or service windows. Call the property managers on the biggest affected sites before they notice a change, then start recruiting, since a replacement can take weeks to find.

How should a GM ad describe the physical side of site visits?

List the tasks. The GM walks large commercial properties over turf, slopes and parking lots in all kinds of weather, may lift materials or equipment up to 50 pounds, and spends time near mowers, blowers and dust. Write those duties into the ad and note that you will consider accommodations for qualified candidates.

Sources

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