A commercial landscape marketing manager finds the management firms, community association boards and facilities teams that need grounds, irrigation or snow service. They get your company onto bid lists and run the campaigns, case studies and events that hand sales qualified sites before contracts go out to bid.
By the HireBus team · Updated · Pay data: BLS, May 2025
Median pay, administrative and support services businesses · BLS, May 2025
Lead innovative marketing campaigns to grow the brand and generate high-quality commercial property leads. Develop comprehensive strategies that enhance market positioning and drive revenue growth for the commercial landscaping division. Collaborate cross-functionally to align marketing initiatives with overall business objectives.
2. Essential Duties and Responsibilities
Develop and implement multi-channel marketing campaigns targeting commercial property leads.
Strategize and execute brand development initiatives to increase market awareness.
Collaborate with internal teams and external agencies to ensure cohesive messaging.
Analyze campaign performance data to adjust strategies and optimize ROI.
Manage digital and traditional marketing channels to reach target audiences.
3. Key Tasks / Daily Activities
Oversee the creation and distribution of marketing materials, digital content, and advertisements.
Monitor ongoing digital marketing campaigns and adjust tactics as needed.
Coordinate with sales teams to align marketing efforts with customer acquisition goals.
Conduct regular performance reviews and market research to inform strategy updates.
4. Key Performance Indicators (KPIs)
Leads Generated: Achieve at least 50 qualified commercial property leads per month.
Customer Satisfaction Rating: Maintain a rating above 4.8 stars.
ROI on Marketing Campaigns: Attain a minimum return of 150% on marketing spend.
Brand Awareness Growth: Increase brand recognition by 20% within the first year.
5. Required Qualifications and Skills
Bachelor’s degree in Marketing, Business Administration, or related field.
At least 3 years of experience in a marketing or related role.
Strong analytical skills with proficiency in digital marketing tools and CRM systems.
Excellent communication and project management skills.
Ability to work collaboratively in a fast-paced environment.
6. Preferred Experience
Experience in the home services or landscaping industry.
Proven track record of developing successful commercial lead generation campaigns.
Background in integrated digital marketing and B2B strategies.
Familiarity with account-based marketing techniques.
7. Physical Requirements
Ability to travel to client sites and industry events.
Prolonged periods working at a computer.
Occasional lifting of lightweight promotional materials.
Capability to work outdoors during events and promotional activities.
8. Work Environment and Schedule
Typical work hours: Monday to Friday, 9:00 AM to 5:00 PM.
Occasional travel required for client meetings and industry events.
Flexible work from home or remote work opportunities available.
On-call duty for addressing urgent campaign issues as needed.
9. Compensation and Benefits
Salary range: $70,000 - $85,000 USD per year.
Eligibility for performance-based bonuses and commissions.
Comprehensive Health, Dental, and Vision insurance.
401(k) retirement plan with company match.
Professional development and career growth opportunities.
10. Company Culture and Overview
A progressive and innovative company with a strong commitment to employee growth.
Collaborative culture that thrives on creative problem-solving and customer satisfaction.
Emphasis on professional development and continuous learning.
Dedicated mission to revolutionize the commercial landscaping industry through quality and excellence.
11. How to Apply
If you meet the above criteria and want to be part of a growth-oriented company focused on customer satisfaction, please send your resume to [INSERT EMAIL HERE] or apply online at [INSERT WEBSITE LINK HERE].
Need help filling this role? HireBus posts the ad, Iris interviews every applicant by phone before you do, and you decide who to hire. Start hiring now
The buyer is rarely the person who walks the lawn. A property manager, a board or a facilities team buys on a budget calendar, often through a formal bid, and checks your claims before signing.
Reach buyers before the budget is set
Many property managers draft next year's budget in the fall and put maintenance contracts out for bid over the winter. Snow buyers often decide by late summer. Ask each target account when its budget closes and when its contract ends, and plan your biggest push for the weeks before those dates. A spring push lands after the decisions are made, and while your crews are busiest.
Water savings make the case study
EPA's WaterSense at Work guide is written for commercial and institutional buildings. It says landscape irrigation is the main outdoor water use at most of them, and that watering wisely offers a significant savings opportunity. Open with that when you pitch facility buyers. Build case studies on irrigation work you did, like a fixed system or a new controller. Show the site's water bills before and after, with the client's written okay. Source: EPA WaterSense at Work: Best management practices for commercial and institutional facilities.
Business inboxes fall under the email law
The CAN-SPAM Act covers emails to property managers too. Mail from one business to another gets no pass under it, the FTC says. Each campaign needs your physical postal address and a working opt-out, and each opt-out must take effect within 10 business days. Use a single suppression list for every service line, so a manager who opted out of your snow emails doesn't get the spring ones. Source: FTC: CAN-SPAM Act, a compliance guide for business.
Green claims need a named benefit
Some owners ask about sustainability in their bid forms, so 'eco-friendly landscaping' is a tempting line. Under the FTC's Green Guides, a broad claim of environmental benefit is hard to back up. Don't make one unless clear wording narrows it to one specific benefit. Write 'battery mowers on every crew at this site' or 'weather-based irrigation controllers' only when it's true, and don't make a small benefit sound large. Source: eCFR: 16 CFR 260.4, General environmental benefit claims.
Name the irrigation certification exactly
EPA's WaterSense program labels certification programs for irrigation pros in three areas: audits, installation and maintenance, and design. A group can put the label on its program only after EPA accepts it and the group signs a partner agreement with EPA. So write 'two techs certified through a WaterSense labeled program,' and name the program. Check EPA's partner rules before the WaterSense logo goes on your own flyers or trucks. Source: EPA WaterSense: Professional certification.
How much commercial landscape marketing managers make
Marketing managers who work for administrative and support services businesses earned a median of $149,990 a year ($72.11 an hour) in May 2025, according to the Bureau of Labor Statistics. That’s below the $166,790 median for marketing managers in all industries. About 17,840 of the 395,240 marketing managers in that survey work for administrative and support services businesses.
Expect a salary plus a lead or contract bonus. The BLS figures shown here cover marketing managers at every kind of support service company, not just landscapers, and the template's range falls far under them.
Administrative and support services businesses
$149,990$149,990 median Middle half $110,340–$194,620 10th–90th $83,200–$255,720
All industries
$166,790$166,790 median Middle half $123,020–$216,410 10th–90th $90,260–$293,610
$50k$100k$150k$200k$250k$300k$350k
10th–90th percentileMiddle halfMedianAnnual pay, May 2025. Source: BLS Occupational Employment and Wage Statistics.
Annual pay by percentile
Group
10th
25th
Median
75th
90th
Administrative and support services businesses
$83,200
$110,340
$149,990
$194,620
$255,720
All industries
$90,260
$123,020
$166,790
$216,410
$293,610
BLS counts too few marketing managers at landscaping companies for a steady figure, so these figures cover administrative and support services businesses. Post a real range for your market in the ad.
The pay line in the template above is an example from our Role Blueprint. Set yours from these figures and what local companies pay.
Skills to hire for, and what you can teach
Hire for these
Business-to-business campaigns aimed at property managers and HOA boards
Reading campaign and CRM data all the way to signed contracts
Clear writing for case studies, bid summaries and emails
Managing agencies, printers and event vendors to a budget
Building target account lists with the sales team
Teach these on the job
What each service line covers, from enhancements to snow
Commercial terms such as scope, visit frequency and snow trigger
Irrigation certifications and what each one covers
Your CRM, email platform and proposal software
Which clients allow their sites in your photos and case studies
Day to day, this manager works in a CRM such as HubSpot, an email tool, design software and the proposal software sales already uses, plus logins for public bid portals. Put your CRM's name in the ad, since that's where a lead is tracked from first email to signed contract.
Two of the 6 questions we'd ask, and what a strong answer sounds like. Ask every candidate the same questions, and rate each answer on your own before you compare notes.
Situational · HOA renewals
Sales wants a campaign to win HOAs whose contracts end in winter. What do you plan?
A strong answer: Times outreach before board budget season, uses case studies, board presentation materials and property manager referrals.
Behavioral · Account-based results
Tell me about a campaign aimed at a specific list of business accounts. What did it produce?
A strong answer: Names the account list, the tactics (mail, LinkedIn, events, sales calls), meetings booked and pipeline or contracts won.
Keep the template's numbers for one season at most. Rewrite them once you know how many sites in your market change hands each year and what a won contract is worth to you.
Leads Generated
Count only leads sales accepts: a real site in your area, a known decision maker and a known contract end date. Record each lead's source in the CRM and review the list with the sales manager each week.
Customer Satisfaction Rating
Send a short yearly survey to property managers and board contacts after the season review. Report it by account, and read the comments for anything marketing promised that operations couldn't deliver.
ROI on Marketing Campaigns
Tie each signed contract to the campaign that first produced the lead. Compare the contract's first-year gross profit with that campaign's full cost, including agency fees, booth space and staff time.
Brand Awareness Growth
Ask the same question in each year's survey and on sales calls: which commercial landscape firms come to mind first. Also track branded searches and bid invitations that arrive without any outreach.
Career path
Marketing coordinatorBuilds bid packets, posts content and runs event logistics.
Marketing managerPlans campaigns and gives sales a list of target accounts.
Director of business developmentOwns both marketing and the pipeline of new contracts.
General managerTakes charge of a region's accounts, crews and margins.
What counts as a qualified commercial landscaping lead?
Agree on a short test with sales before the year starts. A common one: the property is inside your service area, it needs services you sell, you know who signs, and you know when the current contract ends or goes to bid. A tenant asking about one dead shrub deserves a polite reply, but it doesn't count toward the lead goal.
How much does a commercial landscape marketing manager make?
Marketing managers who work for administrative and support services businesses earned a median of $149,990 a year ($72.11 an hour) in May 2025, according to the Bureau of Labor Statistics. The middle half earned between $110,340 and $194,620 a year. Pay also depends on your local market, experience and bonus terms.
Should snow and grounds be marketed separately?
Usually, yes. The buyer may be the same person, but the timing and the pitch differ. Snow buyers want to hear about response times, salt use and service logs. Grounds buyers care about curb appeal and how often the crew shows up. Run each on its own calendar, with its own case studies and its own segment of the email list.
Can a commercial landscape marketing manager work remotely?
Much of the job can. Email, ads and reporting work from anywhere, and the template allows remote days. Plan regular time on site, though. Photos of finished properties, rides with account managers and local chapter events are where the material comes from, and someone who never sees the sites tends to write copy that could fit any vendor.
What background should a commercial landscape marketing manager have?
Either landscaping or another business-to-business service can work. A landscaping background helps them describe scope and seasons without mistakes. Someone from facilities services, commercial cleaning or property management software already knows how property managers buy. Whoever you hire, have them spend their first weeks with sales and on sites before they write anything.
The template mentions lifting promotional materials and outdoor events. How should the ad describe that?
Name the tasks: loading a booth kit and boxes of brochures into a car, setting up a table at a property managers' expo, staffing an outdoor event, and walking client sites to take photos. Say roughly how often each happens. Then say you'll talk through reasonable accommodations with any qualified applicant, so good people don't rule themselves out over a vague line.
