A commercial landscape sales rep walks business parks, shopping centers and HOA common areas, sizes up what they need and writes proposals for maintenance, enhancements, irrigation and snow. They follow up with property managers and boards until the contract is signed, then pass the site to the account team.
By the HireBus team · Updated · Pay data: BLS, May 2025
Serve as a dynamic representative responsible for assessing commercial properties and delivering tailored landscaping solutions that enhance curb appeal and operational effectiveness.
2. Essential Duties and Responsibilities
Assess commercial property landscapes to determine potential improvement areas and opportunities for enhanced aesthetic and functional benefits.
Propose customized landscaping solutions based on thorough property evaluations and client requirements.
Negotiate and close landscaping contracts while ensuring alignment with company standards and client expectations.
Maintain detailed records of client interactions, proposals, contract progress, and post-sales follow-up activities.
Collaborate with cross-functional teams to ensure a seamless transition from contract signing to project execution.
3. Key Tasks / Daily Activities
Conduct on-site property evaluations to gauge landscape conditions and identify improvement opportunities.
Initiate and follow up on outbound sales calls and in-person meetings with potential commercial clients.
Draft and present detailed proposals and presentations tailored to each property’s unique requirements.
Manage client relationships through regular communications to ensure customer satisfaction and upsell opportunities.
4. Key Performance Indicators (KPIs)
Monthly new sales contracts: achieve a minimum of 10 signed contracts per month.
Revenue growth per quarter: target an increase of at least 15% over the previous quarter.
Proposal-to-close conversion rate: maintain a conversion rate of greater than 30%.
Client satisfaction rating: ensure an average customer satisfaction score of 4.8 stars or higher.
5. Required Qualifications and Skills
Bachelor’s degree in Business, Marketing, or a related field or equivalent experience.
Minimum of 2 years’ proven sales experience, preferably in a service-oriented field.
Exceptional communication, negotiation, and interpersonal skills.
Strong business acumen with the ability to assess client needs and propose effective solutions.
6. Preferred Experience
Prior experience in the commercial landscaping or home services industry.
Demonstrated success in achieving sales targets in a competitive market.
Experience with customer relationship management (CRM) software to track sales performance.
Background in contract negotiation and closing deals in a service environment.
7. Physical Requirements
Ability to walk and stand during property assessments and on-site visits.
Occasional lifting of sales materials and promotional items up to 20 lbs.
Exposure to outdoor environments including varying weather conditions.
Flexibility to perform field assessments in diverse commercial property settings.
8. Work Environment and Schedule
Typical work hours: Monday through Friday from 8:00 AM to 5:00 PM.
Occasional evening and weekend appointments as required by client schedules.
Extensive travel within the designated territory for property assessments and client meetings.
On-call availability during peak sales periods to support high-value client engagements.
9. Compensation and Benefits
Base salary range: $45,000 - $60,000 USD annually, commensurate with experience.
Commission structure available for contract closures to reward high sales performance.
Comprehensive benefits package including Health, Dental, Vision, and 401k.
Additional fringe benefits such as paid time off, professional development opportunities, and performance bonuses.
10. Company Culture and Overview
At [INSERT COMPANY NAME HERE], we foster a collaborative and growth-oriented culture where every team member is empowered to succeed. Our focus on innovation and continuous improvement ensures that employees are not only valued but also equipped with the tools, training, and support needed to excel in a competitive market.
11. How to Apply
If you meet the above criteria and want to be part of a growth-oriented company focused on customer satisfaction, please send your resume to [INSERT EMAIL HERE] or apply online at [INSERT WEBSITE LINK HERE].
Need help filling this role? HireBus posts the ad, Iris interviews every applicant by phone before you do, and you decide who to hire. Start hiring now
The rep sells to someone who manages a property for an owner, against a written scope and usually against other bids. The proposal has to hold up when operations reads it in April.
Bid the spec, then offer alternates
Many commercial requests list each service and how often it happens. Price exactly what the spec says so the buyer can compare bids side by side. Then, on a separate page, show the changes you would recommend, such as drip lines for a bed that soaks the walk. Folding extras into the base price makes your bid look high next to everyone else's.
Snow plans protect the accessible spaces
The Justice Department's ADA primer for businesses says snow in accessible parking spaces and access aisles must be removed as soon as possible, and that piling snow in those spaces makes them unusable. On a retail center's snow plan, mark the accessible spaces, aisles, curb ramps and walkways, and show where piles go so they never land there. It's a detail worth showing when property managers compare snow bids. Source: ADA.gov: ADA update, a primer for small business.
Name the controller and its label
When a site needs a new irrigation controller, name the model and say whether it carries the WaterSense label. EPA labels weather-based and soil moisture controllers that are independently certified to its criteria, notes they suit larger sites such as office buildings, and says some utilities offer rebates. Check the local water utility before you price, and show any rebate as the client's to claim. Source: EPA WaterSense: Irrigation controllers.
Public buyers can't take you up on lunch
Wisconsin's state buyers may not accept gifts or personal gratuities from bidders, and the state asks vendors not to offer coffee or lunch. One person can't make a large purchase without a competitive bid either, so a cold call rarely wins state work. Spend that time learning when current contracts end and following each bid's instructions to the letter. Source: Wisconsin Department of Administration: Frequently asked questions for suppliers.
Ask for the insurance terms at the first walk
Property managers often have vendor rules that set insurance limits and list who must be named as additional insured, usually the owner and the management firm. Ask for those rules before you price. A rep who learns after the award that the client wants higher limits than your policy carries has wasted the bid, or has added a cost nobody priced.
How much commercial landscape sales reps make
The closest BLS group for commercial landscape sales reps is sales representatives of services. Sales representatives of services who work for landscaping companies earned a median of $31.17 an hour ($64,830 a year) in May 2025, according to the Bureau of Labor Statistics. That’s below the $69,990 median for sales representatives of services in all industries. About 20,730 of the 1,256,010 sales representatives of services in that survey work for landscaping companies.
Pay is typically a base salary with commission per signed contract, and some companies pay a lower rate on renewals. The template's base alone sits under what BLS shows as typical pay for this work at landscaping companies, and commission is meant to close that gap.
Landscaping companies
$64,830$64,830 median Middle half $46,650–$79,380 10th–90th $38,590–$99,180
All industries
$69,990$69,990 median Middle half $47,670–$100,480 10th–90th $37,980–$148,840
$25k$50k$75k$100k$125k$150k$175k
10th–90th percentileMiddle halfMedianAnnual pay, May 2025. Source: BLS Occupational Employment and Wage Statistics.
Annual pay by percentile
Group
10th
25th
Median
75th
90th
Landscaping companies
$38,590
$46,650
$64,830
$79,380
$99,180
All industries
$37,980
$47,670
$69,990
$100,480
$148,840
BLS reports residential and commercial landscaping companies together. Post a real range for your market in the ad.
The pay line in the template above is an example from our Role Blueprint. Set yours from these figures and what local companies pay.
Skills to hire for, and what you can teach
Hire for these
Talking scope and budget with property managers on site
Clear, accurate proposal writing
Steady follow-up over decisions that take months
Comfort with area math, visit frequencies and crew hours
Honest answers when a client asks for work you don't do well
Teach these on the job
Turf, plant and irrigation basics
Your estimating sheet and production rates
Snow plan layouts and service types
How to answer a formal public bid
Your CRM and proposal templates
Reps measure sites with aerial takeoff software and a measuring wheel, take photos and notes on a tablet or phone, price on the company's estimating sheet and log every touch in a CRM. List the takeoff tool and CRM in the ad; candidates who already use them will tell you.
Two of the 6 questions we'd ask, and what a strong answer sounds like. Ask every candidate the same questions, and rate each answer on your own before you compare notes.
Situational · Vague RFPs
A property manager's RFP has a vague scope. What do you do?
A strong answer: Asks clarifying questions in writing and states assumptions and exclusions in the proposal.
Behavioral · Winning contracts
Tell me about a commercial contract you won. Why did the client choose you?
A strong answer: Names what the property manager cared about (response time, an enhancement plan, communication), what they did on the site walk and in the proposal, and what made the difference besides price.
Read these as sample targets. After a full selling year, reset them from your own win history, contract sizes and territory.
Monthly new sales contracts
Count signed contracts by signature date in the CRM, listing maintenance, install and snow apart. A contract counts once the client's signature or purchase order is in hand, not at verbal approval.
Revenue growth per quarter
Compare the yearly value of contracts the rep signed this quarter with the last quarter's. Check it against the same quarter a year ago too, because green season and snow season swing the totals.
Proposal-to-close conversion rate
Divide signed proposals by proposals sent in the same period. Keep public bids apart from private ones, and log a reason for every loss: price, scope, timing or no decision.
Client satisfaction rating
After the first month of service, ask each new client whether the work matches what the rep described. Review low scores with the account manager and fix the scope, not only the relationship.
What should a commercial landscape proposal include?
A site map, each service with its frequency and season, what's left out, how extra work gets approved, the contract term and renewal terms, and a price for each service line. Add the snow plan when snow is part of the bid. Use the same layout every time so the account team and the client know where to look.
How much does a commercial landscape sales rep make?
Sales representatives of services who work for landscaping companies earned a median of $31.17 an hour ($64,830 a year) in May 2025, according to the Bureau of Labor Statistics. The middle half earned between $46,650 and $79,380 a year. Pay also depends on your local market, experience and overtime.
Should a commercial sales rep bid snow and grounds together?
Offer both when the buyer wants one vendor, since it gives you work at that site all year. Keep them as separate prices and, ideally, separate contracts. Snow carries different risks and often renews on a different date, and a client unhappy with one service can then drop that one without dropping the other.
How long does a commercial landscape sale take?
Longer than most residential sales. A small private site can sign soon after the walk. A public bid, or a deal covering many sites for one management firm, can take much longer from first contact to signed contract. Reps need a steady follow-up habit and a CRM that reminds them when each contract in the territory comes up.
Does a commercial landscape sales rep work evenings?
Sometimes. HOA boards often meet in the evening, and the rep may be asked to present a proposal there. The template mentions occasional evening and weekend appointments, so say so plainly in the ad and give time back on lighter days.
The template mentions walking sites in all weather and lifting up to 20 pounds. How should the ad say it?
List the tasks: pushing a measuring wheel around the whole grounds of a business park in heat, rain or snow, bringing plant samples and a proposal binder into meetings, and driving between sites across the territory. Say how much of a typical week is spent on properties. End with a line inviting applicants to ask about reasonable accommodations.
