A residential developer sales representative shows the model homes, walks buyers out to open lots, and writes purchase contracts for homes the company will build or has finished. They explain plans, options, lot prices and community rules, then keep buyers informed until closing.
By the HireBus team · Updated · Pay data: BLS, May 2025
Median pay, residential builders and remodelers · BLS, May 2025
Responsible for showcasing model homes and finalizing purchase contracts for residential builders and developers. Plays a key role in guiding potential buyers through the purchasing process while addressing all inquiries effectively. Contributes to meeting revenue goals and enhancing customer satisfaction by delivering professional sales support.
2. Essential Duties and Responsibilities
Showcase model homes to potential buyers and prospects.
Finalize purchase contracts in compliance with company policies and industry regulations.
Address buyer questions and provide detailed information about home features and benefits.
Collaborate with the sales team to develop strategies for increasing sales conversion rates.
3. Key Tasks / Daily Activities
Conduct guided tours of model homes with prospective buyers.
Prepare and present detailed information regarding home construction, design options, and contract specifics.
Engage with clients to understand their needs and tailor presentations accordingly.
Follow up with potential buyers to ensure satisfaction and secure purchased contracts.
4. Key Performance Indicators (KPIs)
Sales Conversion Rate: Achieve a minimum conversion rate of 25%.
Number of Contracts Finalized: Secure at least 5 contracts per month.
Customer Satisfaction Rating: Maintain an average rating of >4.8 stars from buyer feedback.
New Leads Generated: Achieve a minimum of 20 new qualified leads per month.
5. Required Qualifications and Skills
Bachelor’s degree in Business Administration, Marketing, or a related field.
Minimum 2 years of sales experience, preferably in residential construction or real estate.
Strong interpersonal and communication skills.
Proficient in using CRM systems and contract management software.
6. Preferred Experience
Experience in the residential building, home development, or real estate industry.
Demonstrated record of achieving sales targets and managing client relationships.
Background in guiding home tours and managing contract negotiations.
7. Physical Requirements
Able to conduct property tours which may require standing and walking for extended periods.
Occasional lifting of presentation materials, with a maximum weight of 20 lbs.
Adaptable to varying weather conditions during home tours.
8. Work Environment and Schedule
Typical work hours: Monday to Friday, 9:00 AM to 5:00 PM.
Occasional weekends and evenings for special events or client meetings.
Travel within the local area to various model home sites may be required.
9. Compensation and Benefits
Base salary range: $45,000 - $55,000 USD per year.
Performance-based commission structure enhancing total earnings.
Health, Dental, and Vision insurance benefits.
401(k) plan with company match.
Additional fringe benefits such as paid time off and professional development allowances.
10. Company Culture and Overview
At [INSERT COMPANY NAME HERE], we nurture a dynamic and collaborative work environment.
We are dedicated to professional growth, innovation, and fostering long-term success for our team members.
Our culture values inclusion, continuous improvement, and a commitment to exceeding customer expectations.
11. How to Apply
If you meet the above criteria and want to be part of a growth-oriented company focused on customer satisfaction, please send your resume to [INSERT EMAIL HERE] or apply online at [INSERT WEBSITE LINK HERE].
Need help filling this role? HireBus posts the ad, Iris interviews every applicant by phone before you do, and you decide who to hire. Start hiring now
What changes for a sales rep at a residential developer
The rep sells a house that may not exist yet on a street that may not be finished. That brings paperwork and questions a resale agent seldom sees.
Nebraska district homes need a buyer acknowledgment
Some Nebraska subdivisions outside city limits are inside a sanitary and improvement district (SID). For a home in one, the real estate broker or salesperson, or the owner when there is none, must give the buyer the district's latest filed statement and get an acknowledgment from the buyer by the day the buyer is bound to buy. It confirms the buyer knows the home is outside city limits, can't vote in city elections and gets limited city services until annexation. Source: Nebraska Revised Statute 31-727.03, sanitary and improvement district statements and buyer acknowledgment.
Insulation details go in every contract
The FTC's home insulation rule requires a new home seller's sales contracts to name the insulation planned for each area of the house, with type, thickness and R-value. When the contract is signed before those choices are made, or later changes, the seller hands the buyer a receipt with the details once they're settled. Keep each plan's insulation sheet in the contract packet. Source: eCFR: 16 CFR 460.16, what new home sellers must tell new home buyers.
Know what's planned for the empty land
Buyers ask what will go on the field behind their lot. Answer only from the approved plans the company gives you: the next phase, a park, a pond, or land the company doesn't own. Never guess. If nobody knows yet, say so and note the question in the CRM so the answer reaches the buyer later.
Show the covenants before the contract
When the subdivision has recorded covenants and a homeowners association, give buyers the covenants, the dues and the rules on fences, sheds, parking and rentals before they sign, and point out the ones that surprise people. A buyer who learns about a fence rule after closing calls the office angry.
Plan tours of homes under construction
Buyers want to see their home framed. Set visit times with the field supervisor, hand out hard hats, keep buyers away from deliveries and open edges, and stay with them the whole time. A planned visit builds trust; a surprise one in the middle of a concrete pour does the opposite.
How much residential developer sales representatives make
The closest BLS group for residential developer sales representatives is sales representatives of services. Sales representatives of services who work for residential builders and remodelers earned a median of $30.84 an hour ($64,150 a year) in May 2025, according to the Bureau of Labor Statistics. That’s below the $69,990 median for sales representatives of services in all industries. About 25,710 of the 1,256,010 sales representatives of services in that survey work for residential builders and remodelers.
Pay is base plus commission. Spell out in the offer if a rep earns it when the buyer signs or when the home closes, and what a cancelled sale does to it. Commission is what lifts pay from the template's base toward the BLS median, which is higher for this role in residential building.
Residential builders and remodelers
$64,150$64,150 median Middle half $47,110–$95,580 10th–90th $34,830–$143,230
All industries
$69,990$69,990 median Middle half $47,670–$100,480 10th–90th $37,980–$148,840
$0k$25k$50k$75k$100k$125k$150k$175k
10th–90th percentileMiddle halfMedianAnnual pay, May 2025. Source: BLS Occupational Employment and Wage Statistics.
Annual pay by percentile
Group
10th
25th
Median
75th
90th
Residential builders and remodelers
$34,830
$47,110
$64,150
$95,580
$143,230
All industries
$37,980
$47,670
$69,990
$100,480
$148,840
BLS reports home builders and remodelers together. Post a real range for your market in the ad.
The pay line in the template above is an example from our Role Blueprint. Set yours from these figures and what local companies pay.
Skills to hire for, and what you can teach
Hire for these
Unhurried tours that end with a clear next step
Reading floor plans, plot plans and option sheets well enough to price a home
Contracts and addenda written with no blanks or errors
Steady follow-up with buyers over months, logged in the CRM
Honest answers, including saying you'll find out
Teach these on the job
The company's plans, specs and options pricing
Each subdivision's covenants, dues and future phases
Required disclosures, such as Nebraska's district statement and insulation terms
How lenders, appraisers and title companies handle new construction
The CRM and e-signature tools
Day to day the rep uses the CRM, the lot map and an options price sheet on a tablet, and sends contracts for e-signature. Keep printed plot plans, plan insulation sheets and the covenants at the model for buyers who want paper.
Two of the 7 questions we'd ask, and what a strong answer sounds like. Ask every candidate the same questions, and rate each answer on your own before you compare notes.
Situational · Lot releases
A buyer wants a lot that hasn't been released for sale yet. What do you do?
A strong answer: Explains how releases work, adds them to the interest list under policy, shows similar available lots, and checks with the manager.
Behavioral · Recovering trust
Tell me about a time you earned a buyer's trust after a rough first visit.
A strong answer: Owned what went wrong, followed up with useful information, kept promises, and the relationship turned.
Use the template's targets as a start, set your own from each model's traffic and past sales, and revisit them as phases open and close.
Sales Conversion Rate
Compare signed contracts with first-time model visits or first video tours over the same period, from the CRM's traffic log. Keep each rep and each community separate.
Number of Contracts Finalized
Count fully signed purchase contracts with the deposit received, per rep each month. Show cancellations beside the count, and count each contract once.
Customer Satisfaction Rating
Ask buyers to rate the sales experience in a short survey after closing, kept apart from the construction and warranty survey, so each rep sees a score of their own.
New Leads Generated
Count new qualified buyers the rep found through their own work, such as model walk-ins, calls to past visitors and buyer referrals, marked as rep-sourced in the CRM.
What should a rep tell a buyer about how long the build will take?
Give a range based on the company's recent builds of that plan, and point to the completion terms in the contract. Explain what moves the date: permits, inspections, late selections and weather. Promise updates at set points, such as after the foundation and after drywall, and keep them even when nothing has changed.
How much does a residential developer sales representative make?
Sales representatives of services who work for residential builders and remodelers earned a median of $30.84 an hour ($64,150 a year) in May 2025, according to the Bureau of Labor Statistics. The middle half earned between $47,110 and $95,580 a year. Pay also depends on your local market, experience and overtime.
What should a rep do when a buyer's favorite lot is already under contract?
Offer a written backup position if the company allows it, and show similar lots with the same view, size or sun. Share when the next phase may open, using only dates the sales manager has approved. Then keep in touch, because contracts do fall through and the backup buyer who hears first often gets the lot.
How should a rep work with buyers moving from another state?
Offer a live video tour of the model and the lot, email the plot plan and option sheets, and set a time to go over the contract together on screen. Send short videos of the house at each stage of the build. Plan one visit in person for the selections meeting if the buyer can make it.
Which tasks match the rep template's tour, 20-pound and weather lines?
Those three lines are part of the template and stay. For this rep they cover leading buyers through the model, down the street and onto open lots, sometimes on gravel or mud; carrying brochure boxes, sample boards and sign stands up to 20 pounds; and showing lots outdoors in heat, cold, wind or snow. Tell candidates how many models and lots they'll cover in a usual week.
