A roofing sales representative inspects roofs for wear and storm damage, shows homeowners what they found, and sells repairs or a new roof. On insurance jobs, the rep documents the damage and meets the insurance adjuster on site to point it out. They keep the homeowner posted until a crew is booked.
By the HireBus team · Updated · Pay data: BLS, May 2025
Annual pay: 10th percentile $37,330, middle half $50,390 to $98,910, 90th percentile $141,320. Source: BLS Occupational Employment and Wage Statistics, May 2025.
Reports to
Sales Manager
Department
Sales
Schedule
Daytime inspections, evening sit-downs · Roof inspections need daylight and dry weather. Evening and Saturday meetings so every decision maker can be there.
Serve as a dedicated sales representative specializing in roofing, responsible for inspecting roofs, recommending tailored solutions, and closing deals to drive company growth.
2. Essential Duties and Responsibilities
Conduct thorough roof inspections to evaluate condition and identify service needs.
Recommend appropriate roofing solutions based on inspection findings.
Engage with homeowners and property managers to understand their requirements.
Develop and close sales by presenting competitive proposals and effective solutions.
3. Key Tasks / Daily Activities
Schedule and perform on-site roof inspections with precision.
Meet and consult with potential customers to assess their roofing needs.
Follow up on leads and maintain active communication with prospects.
Document inspection findings and sales progress using company CRM systems.
4. Key Performance Indicators (KPIs)
Sales conversion rate: >30%.
Average revenue per sale: $3,000.
Customer satisfaction rating: >4.8 stars.
Number of roofs inspected per month: 20+.
5. Required Qualifications and Skills
High school diploma or equivalent; Bachelor's degree preferred.
Minimum of 2 years of experience in sales or the home services industry.
Strong communication and negotiation skills.
Proficiency in using CRM software and basic roofing inspection tools.
6. Preferred Experience
3+ years’ experience in roofing sales or a related home services field.
Proven track record of meeting or exceeding sales targets.
Familiarity with roofing materials and installation processes.
Experience working with both residential and commercial clients.
7. Physical Requirements
Ability to climb and inspect roofs safely and efficiently.
Capacity to handle physical demands including moderate lifting (up to 25 lbs).
Endurance to work in outdoor environments, including varying weather conditions.
Comfortable using portable tools and inspection devices on site.
8. Work Environment and Schedule
Regular work hours with flexibility for client meetings and on-site evaluations.
Occasional travel between job sites within the region.
Some weekend or evening work when necessary to accommodate client availability.
Office-based work complemented by field visits and customer interactions.
9. Compensation and Benefits
Base salary range: $40,000 - $60,000 per year, plus commission incentives.
Performance-based bonuses for achieving and exceeding sales targets.
Comprehensive health, dental, and vision benefits.
401k plan and additional fringe benefits available based on tenure.
10. Company Culture and Overview
We are a growth-oriented company committed to excellence in customer service and innovation in the home services industry.
Our team is driven by a passion for quality and continuous improvement, and we invest in the professional development of every team member.
We foster an inclusive and supportive culture, where each employee’s contributions are valued and rewarded.
Join us to be part of an inspiring environment dedicated to helping you succeed both personally and professionally.
11. How to Apply
If you meet the above criteria and want to be part of a growth-oriented company focused on customer satisfaction, please send your resume to [INSERT EMAIL HERE] or apply online at [INSERT WEBSITE LINK HERE].
Need help filling this role? HireBus posts the ad, Iris interviews every applicant by phone before you do, and you decide who to hire. Start hiring now
A roofing rep sells from the roof as much as from the kitchen table. The inspection, the photos and, on storm jobs, the insurance claim decide the sale as much as the pitch does.
Getting on the roof safely
OSHA's fall protection rules for construction cover roofing crews, but they make an exception for inspecting a roof before work starts or after it ends. OSHA has said the exception ends once crews are working, so a rep who walks a roof during tear-off needs protection too. So does a rep who makes a small repair during the visit, since that is construction work. The exception doesn't make a steep or wet roof safe. Set your own limits, and teach ladder setup on day one. Source: OSHA interpretation: Inspection exception to fall protection (2004).
A drone needs a certified pilot
Many reps photograph roofs with a drone instead of walking every one. The FAA says a small drone can be flown for work or business under its Part 107 rules. The pilot needs a Remote Pilot Certificate, earned by passing an FAA knowledge test, and the drone must be registered. Make sure any rep who flies for you holds the certificate, and keep a copy on file. Source: FAA: Certificated remote pilots, including commercial operators.
Meet the adjuster, but don't work the claim
On a storm job, the rep often meets the insurance adjuster at the house to point out damage. Texas bars a roofer that is doing the work from also serving as the homeowner's public adjuster, or telling the insurer it speaks for the homeowner on coverage. The rep shows the damage and documents it. The homeowner settles the claim. Source: Texas Department of Insurance: Roofing and insurance, know the law.
Some homeowners can cancel after a denial
In Colorado, a homeowner whose roofing contract is to be paid by insurance can cancel within 72 hours after getting written notice that the claim was denied in full or in part. The roofer then has ten days to return payments, keeping only what covers work already done. Find out what your state requires and cover it at signing. Source: Colorado Revised Statutes 6-22-104: Right to rescind after a claim denial.
Never stretch the damage
Reps have to tell hail and wind damage from wear, blistering, and old repairs. Photograph only what is really there. In Florida, preparing a statement for an insurer in support of a claim, knowing it holds false or misleading facts and meaning to deceive, is insurance fraud. A rep who pads a claim puts the homeowner, the company, and its license at risk. Source: Florida Statutes section 817.234: False and fraudulent insurance claims.
Residential vs. commercial roofing sales
Same trade, different buyer. A residential rep sells shingle roofs to homeowners; a commercial rep bids flat and low-slope roofs to building owners and contractors.
Topic
Residential
Commercial
Who buys
Homeowners, often with a co-owner who must agree
Commercial landlords, facility managers, and contractors building new space
What's sold
Shingle roof replacements, repairs, and gutters
TPO, PVC, EPDM, and modified bitumen reroofs, repairs, and maintenance plans
How the sale happens
A roof inspection, then a proposal at the kitchen table
Site walks and core cuts, then a written bid and a decision that can take months
How it's paid for
Insurance claims, cash, or consumer financing
Capital budgets, with monthly progress invoices against the contract
Paperwork
A signed homeowner contract with state and FTC cancellation notices
Bid forms, specs, submittals, and manufacturer warranty applications
How much roofing sales representatives make
The closest BLS group for roofing sales representatives is sales representatives of services. Sales representatives of services who work for roofing contractors earned a median of $34.29 an hour ($71,310 a year) in May 2025, according to the Bureau of Labor Statistics. That’s about the same as the $69,990 median for sales representatives of services in all industries. About 11,690 of the 1,256,010 sales representatives of services in that survey work for roofing contractors.
The template offers base pay plus commission. Some roofing companies instead pay commission only or a draw against commission, often on each job's gross profit, so say plainly which one you offer.
Roofing contractors
$71,310$71,310 median Middle half $50,390–$98,910 10th–90th $37,330–$141,320
All industries
$69,990$69,990 median Middle half $47,670–$100,480 10th–90th $37,980–$148,840
$0k$25k$50k$75k$100k$125k$150k$175k
10th–90th percentileMiddle halfMedianAnnual pay, May 2025. Source: BLS Occupational Employment and Wage Statistics.
Annual pay by percentile
Group
10th
25th
Median
75th
90th
Roofing contractors
$37,330
$50,390
$71,310
$98,910
$141,320
All industries
$37,980
$47,670
$69,990
$100,480
$148,840
BLS reports residential and commercial roofing contractors together. Post a real range for your market in the ad.
The pay line in the template above is an example from our Role Blueprint. Set yours from these figures and what local companies pay.
Skills to hire for, and what you can teach
Hire for these
Works from ladders and on roofs, following your safety rules every time
Tells storm damage from normal wear, and won't stretch it
Explains a claim and a proposal in plain words at the kitchen table
Keeps every open inspection moving until it's signed or closed out
Treats the homeowner's yard, attic, and time with care
Teach these on the job
How you want inspections run and photographed
Reading EagleView or Hover measurement reports
Which shingle lines you install and what each warranty covers
How claims, adjuster meetings, and supplements work
Drone photos, once the rep passes the FAA remote pilot test
A rep's kit is a ladder, a tablet running the roofing CRM, and often a drone. Proposals start from aerial measurement reports such as EagleView or Hover, and on insurance work the rep compares them line by line with the adjuster's estimate.
Roofing sales representative interview questions
They have their own page: 6 questions that test this job, what strong and weak answers sound like, and a work exercise to run with your finalists.
Review each rep monthly and split storm leads from retail leads: a hailstorm referral and a cold web lead are different sales. Base goals on your own past year rather than the template's figures.
Sales conversion rate
Signed contracts divided by inspections the rep ran, net of cancellations, pulled from the CRM monthly. Decide whether an insurance job counts when the homeowner signs or when the claim is approved, and stick to it.
Average revenue per sale
Total the month's signed contract value and split it across the jobs this rep closed. Compare it with the job mix, since repairs pull it down and full replacements push it up.
Customer satisfaction rating
Monthly star ratings tied to the jobs this rep sold. A bad score often comes from something said at the sale: an install date, a cleanup promise, or an insurance answer.
Number of roofs inspected per month
Completed inspections with photos and a written report in the CRM. Count each roof once, and spot-check that the photos match the address and date.
Career path
Roofing laborerLearns tear-off, materials, and how roofs fail. Canvassing is the other common start.
Sales representativeInspects roofs, meets adjusters, and closes jobs in the home.
Senior rep or team leadGets the largest replacements and rides along with new hires.
Sales managerHires the reps, assigns leads, and approves prices.
In some states, yes. Maryland, for example, requires a salesperson or contractor license for anyone who sells home improvement work. Other states handle it differently. Before a new rep goes out alone, ask your state's licensing agency what applies, and ask your city about permits for selling door to door.
How much does a roofing sales representative make?
Sales representatives of services who work for roofing contractors earned a median of $34.29 an hour ($71,310 a year) in May 2025, according to the Bureau of Labor Statistics. The middle half earned between $50,390 and $98,910 a year. Pay also depends on your local market, experience and overtime.
Can a homeowner cancel a signed roofing contract?
Often, yes. The FTC's Cooling-Off Rule gives buyers three business days to cancel most sales made in their home, with the deadline at midnight on the third business day. At the sale, the rep must explain that right and hand over two cancellation forms and a dated contract or receipt. State law can add more, as Colorado does after a claim denial.
Does a roofing sales rep qualify for the outside sales exemption?
A rep who sells at customers' homes most weeks usually fits. The federal exemption covers someone whose main duty is making sales and who works away from your office more than now and then. It has no salary test. Selling by phone from the office doesn't count as outside sales, and your state's overtime law may be stricter.
Where do roofing sales leads come from?
Storm canvassing, referrals from past customers and neighbors, company ads, and inspections the office books. Some companies expect reps to find part of their own leads by knocking doors, and pay a higher commission on those. Tell candidates which leads the company supplies and how many inspections a week to expect.
Does a roofing sales rep need to know insurance?
They need to know how a claim moves: filing, the adjuster's visit, the estimate, supplements, and the final check. They don't explain the policy or negotiate the settlement. Teach reps to take clear damage photos, meet adjusters on time, and check an insurance estimate against their own measurements.
