A residential developer marketing manager fills each new subdivision with buyers before and during construction, using the website, lot maps, signs, listing sites, events and email. They plan each phase's launch, track leads by community, and hand the sales team buyers who are ready to tour the models.
By the HireBus team · Updated · Pay data: BLS, May 2025
Median pay, residential builders and remodelers · BLS, May 2025
Lead and execute comprehensive marketing strategies to build a strong brand presence for residential builders and developers. Develop innovative campaigns that effectively engage target audiences and drive high-quality new buyer leads. Serve as a key contributor in bridging creative vision and practical execution to drive market growth. Collaborate with cross-functional teams to ensure alignment with overall company objectives.
2. Essential Duties and Responsibilities
Develop, implement, and manage integrated marketing campaigns across various platforms.
Build and maintain brand identity in the residential construction and development industry.
Analyze market trends and customer insights to refine campaigns and target strategies.
Oversee budgeting, forecasting, and reporting for marketing initiatives.
3. Key Tasks / Daily Activities
Monitor and optimize ongoing marketing campaigns while generating weekly performance reports.
Coordinate with creative teams, external agencies, and digital platforms to ensure message consistency.
Engage with prospects and existing clients through social media, events, and targeted outreach.
Conduct market research and competitor analysis to identify emerging opportunities.
4. Key Performance Indicators (KPIs)
Lead Generation: Achieve at least 150 qualified leads per month.
Campaign ROI: Reach or exceed a 20% return on investment for marketing campaigns.
Brand Engagement: Increase social media and digital engagement by a minimum of 25% quarter over quarter.
Conversion Rate: Attain a conversion rate of at least 10% from lead to customer.
5. Required Qualifications and Skills
Bachelor’s degree in Marketing, Business Administration, or a relevant field.
Minimum 3-5 years of experience in marketing with exposure to brand building and campaign management.
Proficiency in digital marketing tools, analytics software, and CRM platforms.
Excellent communication, creative problem-solving, and strategic planning skills.
6. Preferred Experience
Direct experience in the residential builders or developers industry or a closely related sector.
Previous responsibility for end-to-end campaign management in both traditional and digital channels.
Proven track record in leveraging data analytics to drive marketing performance.
Experience collaborating with multiple stakeholders across diverse functional teams.
7. Physical Requirements
Occasional local travel to industry events and meetings.
Ability to work in a standard office environment.
Extended periods of computer work and reviewing digital content.
Minimal physical exertion required.
8. Work Environment and Schedule
Typical work hours from Monday to Friday, 9:00 AM to 5:00 PM.
Occasional evening or weekend events as required by campaign launches or industry events.
Flexibility for remote or hybrid work arrangements based on project demands.
Minimal on-call duties outside of regular business hours.
9. Compensation and Benefits
Base salary range of $70,000 to $90,000 per year, commensurate with experience.
Performance-based bonuses tied to lead generation and campaign ROI.
Comprehensive health, dental, and vision insurance.
401k plan with company matching contributions and additional fringe benefits.
10. Company Culture and Overview
We are a forward-thinking company driven by a passion for excellence and innovation.
Our team fosters an environment of collaboration, continuous learning, and professional growth.
We value creativity, transparency, and a strong commitment to customer satisfaction.
Join us to be part of a dynamic, growth-oriented organization where you can truly level up your career.
11. How to Apply
If you meet the above criteria and want to be part of a growth-oriented company focused on customer satisfaction, please send your resume to [INSERT EMAIL HERE] or apply online at [INSERT WEBSITE LINK HERE].
Need help filling this role? HireBus posts the ad, Iris interviews every applicant by phone before you do, and you decide who to hire. Start hiring now
What changes for marketing at a residential developer
A developer markets streets that aren't paved yet and homes that aren't built. Selling land and new homes to the public brings its own ad rules.
Promise roads and amenities only in writing
If the company sells bare lots without a contract to build, the federal Interstate Land Sales Act may apply. When it does, the developer may not say it will provide or finish roads, sewers, water, gas, electric service or recreational amenities unless the sales contract says so too. Treat a drawing of a future pool or trail as that kind of promise, and check each ad against the contract before it runs. Source: U.S. Code: 15 U.S.C. 1703, Interstate Land Sales Act requirements and buyer revocation rights.
Insulation numbers in ads need more words
The FTC's insulation rule covers anyone who sells new homes to consumers, plus their ad agencies. If an ad gives an R-value, it must also give the insulation type and the thickness behind that number, along with a set sentence explaining R-values. A claim that the insulation will cut fuel bills needs a reasonable basis and its own set sentence. The extra wording isn't required in TV or radio spots, or in online ads too small to hold it. Source: eCFR: 16 CFR 460.18, insulation ads.
Highway signs in New Hampshire
Beside interstates, federal-aid primary highways and turnpikes, New Hampshire allows advertising signs only in listed cases, such as commercial or industrial areas. A for-sale sign on the land being sold is one of the exceptions, limited to one sign for that property facing each direction of traffic. Off interstates and turnpikes, a business directional sign needs a permit from the transportation commissioner. Check the town's sign rules as well before ordering an arrow sign to the model. Source: New Hampshire RSA 236:73, where outdoor advertising may be placed.
Keep the lot map honest
Buyers shop a subdivision from the lot map: which lots are open, which are sold, and which back up to woods or the next phase. Update it the day a lot goes under contract, and show lot premiums the way sales quotes them. A buyer who drives out for a lot that sold last week stops trusting everything else on the site.
Launch each phase like a new community
Every new phase needs its own launch: a fresh lot map, photos of the first finished street, an email to the interest list, and a call list of buyers who missed out last time. Set the date with the sales manager after the general manager approves the release, so ads never open lots that crews can't start.
How much residential developer marketing managers make
Marketing managers who work for residential builders and remodelers earned a median of $115,970 a year ($55.76 an hour) in May 2025, according to the Bureau of Labor Statistics. That’s below the $166,790 median for marketing managers in all industries. About 1,320 of the 395,240 marketing managers in that survey work for residential builders and remodelers.
Base pay comes as salary, and this template links the bonus to leads and campaign return. The template's base trails what BLS reports as typical for marketing managers in residential building, so a proven hire may want a higher figure.
Residential builders and remodelers
$115,970$115,970 median Middle half $87,750–$156,000 10th–90th $65,450–$201,300
All industries
$166,790$166,790 median Middle half $123,020–$216,410 10th–90th $90,260–$293,610
$0k$50k$100k$150k$200k$250k$300k$350k
10th–90th percentileMiddle halfMedianAnnual pay, May 2025. Source: BLS Occupational Employment and Wage Statistics.
Annual pay by percentile
Group
10th
25th
Median
75th
90th
Residential builders and remodelers
$65,450
$87,750
$115,970
$156,000
$201,300
All industries
$90,260
$123,020
$166,790
$216,410
$293,610
BLS reports home builders and remodelers together. Post a real range for your market in the ad.
The pay line in the template above is an example from our Role Blueprint. Set yours from these figures and what local companies pay.
Skills to hire for, and what you can teach
Hire for these
Running paid search and social campaigns that sell a place, not a product
Reading lead reports by community and source, then changing the plan
Plain ad copy that matches the contract and the recorded plat
Managing photographers, sign makers and web vendors against hard dates
Turning a site plan into a lot map buyers can read on a phone
Teach these on the job
The company's floor plans, options and lot premiums
New-home listing portals and their data feeds
The land sales and insulation ad rules, with the company's lawyer
The CRM's lead stages and the handoff to sales
How construction phases get released
Expect a CRM for leads, such as Salesforce or HubSpot, listing feeds to new-home sites such as NewHomeSource and Zillow's new construction pages, and an interactive lot map on the company website. Paid search and social run through the Google and Meta ad platforms, and flyers and sign art come out of a design tool. Name your CRM in the ad.
Two of the 6 questions we'd ask, and what a strong answer sounds like. Ask every candidate the same questions, and rate each answer on your own before you compare notes.
Situational · Truthful amenity marketing
Sales wants ads featuring the future pool and trails, but construction on them hasn't started. How do you handle it?
A strong answer: Shows them only with clear, leadership-approved wording on status and timing, avoids dates the company can't keep, and updates materials as plans change.
Behavioral · Using market research
Tell me about a time you used market research to change a community's product mix or pricing.
A strong answer: Names the research (competitor shops, buyer surveys, sales data), what it showed, the change, and the result.
The template's targets are only examples. Set your own from each community's past lead counts and closings, and read them phase by phase.
Lead Generation
Count leads that pass your qualified test, such as price range, timing and a lender talk, by community and source each month from the CRM. Remove duplicate registrations before you count.
Campaign ROI
Match each campaign's spend to the gross margin of homes its leads bought, using the CRM source at contract, and check the match again when those homes close.
Brand Engagement
Track saves, shares, comments, video views and email clicks by community, pulled from each platform's own reports on the same day each month so the numbers compare.
Conversion Rate
For each community, set signed contracts over the qualified leads logged in that window. List cancellations next to the rate so a deal that later dies isn't scored as a sale.
Career path
Marketing coordinator for a new-home communityKeeps listings, signs, the lot map and the event calendar current for one subdivision.
Marketing managerRuns marketing for every community the company is selling, with the budget and the agency.
Director of sales and marketingLeads both teams once the company has several communities open at the same time.
Other roles in a residential builders & developers business
Should each subdivision get its own name and website?
Give each subdivision its own name, sign package and page, because buyers search by place. A separate website for each one splits search traffic and doubles the upkeep. One company site with a page per community, each with its own lot map and lead form, lets you compare communities in one report and keeps the brand behind every street.
How much does a residential developer marketing manager make?
Marketing managers who work for residential builders and remodelers earned a median of $115,970 a year ($55.76 an hour) in May 2025, according to the Bureau of Labor Statistics. The middle half earned between $87,750 and $156,000 a year. Pay also depends on your local market, experience and bonus terms.
How should a developer split the marketing budget across communities?
Spend the most where homes are ready to sell and lots are open, and taper as a phase sells out. A community still in approvals needs only a simple page and an interest list. Hold some money back for the end of each phase, when the last few homes are the hardest to sell and cost the company every month they sit.
What should marketing hand the sales team each week?
New leads by community and source, who opened the last email, which lots drew the most map clicks, and the dates of coming events. Ask the sales manager for one thing back: why lost buyers chose another builder. That answer shapes next month's ads more than any click report.
Can a marketing manager from outside real estate do this job?
Yes, if they have run campaigns that ended in a large signed purchase after a long gap from first click, as with cars, boats or college enrollment. Expect them to need help with plats, lot premiums, the build schedule and the federal ad rules for land and insulation. Pair them with the sales manager for their first phase launch.
