A commercial developer marketing manager helps fill the company's office, retail and industrial buildings. They make the flyers, listings, drone photos and site signs that brokers use to find tenants and buyers. Anything meant for investors goes to counsel first.
By the HireBus team · Updated · Pay data: BLS, May 2025
Median pay, commercial building contractors · BLS, May 2025
Annual pay: 10th percentile $84,000, middle half $102,910 to $186,980, 90th percentile $223,610. Source: BLS Occupational Employment and Wage Statistics, May 2025.
Reports to
Chief Executive Officer
Department
Marketing
Schedule
Weekdays, hybrid where policy allows · Longer days before a building launches, travel to broker events and conferences, and some on-call for urgent fixes
Also called
Marketing director · Real estate marketing manager · Leasing marketing manager · Marketing and communications manager
Lead the creation and execution of innovative marketing strategies specifically tailored for the commercial builders and developers industry. Enhance brand presence and drive customer engagement through compelling campaigns and targeted messaging. Oversee online presence, digital outreach, and lead tracking to support business growth. Serve as a strategic partner to internal teams, driving results that align with overall company objectives.
2. Essential Duties and Responsibilities
Develop and implement a comprehensive brand strategy that resonates with the commercial construction market.
Craft and launch multi-channel marketing campaigns that drive awareness and generate quality leads.
Manage and optimize the company’s online presence, including website content, social media, and digital advertising.
Track and analyze marketing metrics to ensure campaign effectiveness and adjust strategies for continuous improvement.
3. Key Tasks / Daily Activities
Monitor digital channels and social media platforms to maintain a strong online brand image.
Collaborate daily with sales and creative teams to produce timely and relevant marketing materials.
Track lead generation activities, ensuring accurate recording and follow-up on all prospects.
Analyze performance data, providing actionable insights to improve campaign performance and ROI.
4. Key Performance Indicators (KPIs)
Lead Generation: Achieve at least 150 qualified leads per month.
Online Engagement: Increase website traffic by 20% quarterly.
Campaign Conversion Rate: Attain a minimum conversion rate of 5% per campaign.
Brand Awareness: Improve social media engagement rates to exceed a 10% increase within six months.
5. Required Qualifications and Skills
Bachelor’s degree in Marketing, Business, or a related field.
Minimum of 3 years of marketing experience, preferably within the home services or construction industry.
Proficiency in digital marketing tools, CRM software, and analytics platforms.
Excellent communication, project management, and analytical skills.
6. Preferred Experience
Experience working with commercial builders, developers, or related industries.
Proven track record in managing large-scale marketing campaigns from inception through execution.
Background in content creation and digital strategy with an emphasis on SEO and social media marketing.
Familiarity with market research and competitive analysis within the home services space.
7. Physical Requirements
Ability to work in a typical office environment with extended periods of sitting and computer use.
Occasional travel to industry events, conferences, and on-site visits may be required.
No heavy lifting requirements beyond typical office-related tasks.
Adequate visual and auditory capabilities to perform detailed work and use digital equipment.
8. Work Environment and Schedule
Standard office hours with flexibility required during campaign launches and critical project deadlines.
Occasional travel for industry events, meetings, and conferences.
Primarily remote work or hybrid setup may be available depending on company policy.
On-call duties may be required to support urgent campaign adjustments or troubleshooting.
9. Compensation and Benefits
Salary range: $65,000 - $85,000 USD per year, commensurate with experience and qualifications.
Performance-based bonuses and commission structure available to reward exceptional results.
Comprehensive health benefits including medical, dental, and vision insurance.
Enrollment in a 401(k) plan with company match and additional fringe benefits such as paid time off and professional development opportunities.
10. Company Culture and Overview
We are a forward-thinking company that values innovation and creativity in the home services industry.
Our team is dedicated to fostering an inclusive, collaborative atmosphere where growth and learning are encouraged.
We celebrate diversity and are committed to creating a workplace where every employee can thrive and contribute meaningfully.
Join us to be a part of a dynamic environment that is on the cutting edge of marketing in commercial construction and development.
11. How to Apply
If you meet the above criteria and want to be part of a growth-oriented company focused on customer satisfaction, please send your resume to [INSERT EMAIL HERE] or apply online at [INSERT WEBSITE LINK HERE].
Need help filling this role? HireBus posts the ad, Iris interviews every applicant by phone before you do, and you decide who to hire. Start hiring now
A service company markets to whoever might call. A developer markets each building to a short list of brokers, tenants and buyers, and the thing being sold changes from drawings to steel to finished space while the campaign runs.
Equipping the brokers who sell the space
The listing broker runs the tours and the deals. The marketing manager gives them what they sell with: a current flyer for each building, site and floor plans, renderings, photos, and the CoStar and LoopNet listings. Tenant brokers get an update and a tour invite each time a building hits a milestone. A broker with last spring's flyer quotes last spring's space.
Aerial photos come from a licensed pilot
A building gets sold from renderings before it starts, progress shots while it rises and finished photos at the end, and aerials help at each stage. The FAA's rules for flying a small drone for work or business are in Part 107. When you hire an aerial photographer, ask to see their FAA Remote Pilot Certificate and the drone's registration, and keep copies with the shoot order. Source: FAA: Certificated remote pilots including commercial operators.
The square feet must match the lease
BOMA has separate standards for measuring office, industrial and retail space. The office one is mainly for figuring rentable area. The retail one centers on gross leasable area. These are industry standards, not law, so the lease should say which one it uses. Get the areas from the architect, note the standard, and use the same numbers in every flyer and listing, or expect a fight over the rent. Source: BOMA International: BOMA floor measurement standards.
Green claims need proof
The FTC's Green Guides are its view of when green claims mislead. They cover products and services sold to businesses as well as consumers. They don't name leased space, but the same care is wise. They warn against broad claims like eco-friendly with no details. Name the real feature, such as LED lights or a roof built for solar panels, and keep the proof on file. Don't call a building certified green until the certificate arrives. Source: eCFR: 16 CFR Part 260, FTC Green Guides.
Investor materials go through counsel
When the company raises money from investors for a project, what marketing posts can count. The SEC says a message that conditions the market for raising capital, or stirs public interest in a security, is generally seen as an offer of securities. It names unrestricted public websites and newspaper and magazine ads as forms of general solicitation. Before a project page, post, deck or press release mentions returns or investing, send it to the CEO and securities counsel. Source: SEC: General solicitation.
How much commercial developer marketing managers make
Marketing managers who work for commercial and industrial builders earned a median of $137,500 a year ($66.11 an hour) in May 2025, according to the Bureau of Labor Statistics. That’s below the $166,790 median for marketing managers in all industries. About 1,780 of the 395,240 marketing managers in that survey work for commercial building contractors.
Salary plus the bonus and commission plan the template offers. Tie it to tours and signed leases from marketing sources and to launch dates met, not to clicks or followers.
Commercial building contractors
$137,500$137,500 median Middle half $102,910–$186,980 10th–90th $84,000–$223,610
All industries
$166,790$166,790 median Middle half $123,020–$216,410 10th–90th $90,260–$293,610
$50k$100k$150k$200k$250k$300k$350k
10th–90th percentileMiddle halfMedianAnnual pay, May 2025. Source: BLS Occupational Employment and Wage Statistics.
Annual pay by percentile
Group
10th
25th
Median
75th
90th
Commercial building contractors
$84,000
$102,910
$137,500
$186,980
$223,610
All industries
$90,260
$123,020
$166,790
$216,410
$293,610
BLS doesn’t publish pay for commercial developers on their own. These figures cover nonresidential building construction, which include them. Post a real range for your market in the ad.
The pay line in the template above is an example from our Role Blueprint. Set yours from these figures and what local companies pay.
Skills to hire for, and what you can teach
Hire for these
Has marketed commercial space or real estate offerings
Writes and lays out flyers and offering packages that brokers will actually use
Hires and directs photographers, drone pilots and rendering firms
Checks every figure in a flyer against its source before it goes out
Keeps brokers, the leasing team and counsel on one launch calendar
Teach these on the job
Your building types, your sites and the tenants each one suits
BOMA area terms and how your leases quote space
Your listing services and broker contact lists
Your review steps with the CEO and counsel
Building stages and what each one looks like on camera
Expect CoStar and LoopNet for listings, design software for flyers and offering packages, a website the manager can update without a developer, and an email platform for broker updates. Say whether renderings and photos come from outside firms the manager will hire and direct.
Two of the 6 questions we'd ask, and what a strong answer sounds like. Ask every candidate the same questions, and rate each answer on your own before you compare notes.
Situational · Search visibility
A competitor's website ranks above yours for the searches commercial tenants and brokers use. What do you do?
A strong answer: Researches keywords, improves site content and project pages, fixes technical issues, updates listings, earns links through news and partners, and tracks inquiries.
Behavioral · Tracking long-cycle leads
Tell me about a time you tracked a tenant or client lead from first inquiry to a signed lease or contract over many months.
A strong answer: Explains the CRM stages they used, how they kept the lead warm with useful content, how they handed it to leasing or sales, and what the tracking showed about which sources worked.
The template's monthly lead goal fits a service company better than a developer with a few buildings for lease. Reset each target by building, from your past lease-ups.
Lead Generation
Inquiries that turn into a tour, a proposal request or a buyer's follow-up call, by building and by source. A lead is a tenant or broker with a real space need, not a newsletter signup.
Online Engagement
Visits to each building's page plus listing views from CoStar and LoopNet reports, each month. Compare each building with its own launch month, since traffic peaks at launch and then fades.
Campaign Conversion Rate
Leads from each campaign, such as a broker open house or an email to tenant brokers, that reach a tour or a proposal. Track it per building in your CRM.
Brand Awareness
LinkedIn followers, shares and comments, plus how many brokers open your updates, from each platform's own reports. Look for the bump after a groundbreaking or a building launch.
Career path
Marketing coordinator at a brokerage or developerBuilds flyers, listings and broker emails.
Marketing managerRuns marketing for every building, from renderings to lease-up.
Director of marketingAdds the company brand and investor relations materials.
Sales managerSome cross over to run the leasing team and its deals.
Other roles in a commercial builders & developers business
What is an offering memorandum in commercial real estate?
When a building is for sale, it's the package the seller's broker sends to buyers. It holds photos, the rent roll, lease terms, operating costs and the case for the market. The marketing manager often lays it out with the broker and the CFO. A document used to raise money from investors is a different thing. Counsel writes or reviews that one.
How much does a commercial developer marketing manager make?
Marketing managers who work for commercial and industrial builders earned a median of $137,500 a year ($66.11 an hour) in May 2025, according to the Bureau of Labor Statistics. The middle half earned between $102,910 and $186,980 a year. Pay also depends on your local market, experience and bonus terms.
Can we name tenants in our marketing?
Get the tenant's written OK first, and check the lease, since some limit how the landlord may use a tenant's name or logo. A signed national retailer or a known employer can help lease the rest of a building, so ask about publicity rights while the lease is being negotiated, not after it's signed.
Does a developer this size need a full-time marketing manager?
With a building or two a year, brokers' own marketing plus an agency may be enough. A full-time manager pays off when several buildings are in lease-up at once, when the company raises money often, or when each broker's materials look different and your company's name gets lost behind theirs.
Should marketing report to the CEO or the sales manager?
Often the CEO, because the company's name also matters to lenders, investors and the city, not only to tenants. Marketing still works with the sales manager and the listing brokers every week. If the job is only about filling space, reporting to the sales manager can work.
Do we need permission for a leasing sign on a job site?
Ask the city before you order one. Sign rules are local and can limit a sign's size, height and how long a temporary one may stay up. Put the permit on the launch calendar, so the sign goes up the week the building is announced and not a month later.
Why does the marketing template mention visual and auditory abilities?
Keep the line, but post the work behind it: proofing flyers and floor plans, judging drone shots and renderings, and running broker calls and site tours where people talk over traffic and saws. Put those tasks in the posting in place of a line about senses, and tell applicants they may ask for a reasonable accommodation.
