Civil construction marketing manager job description
A civil construction marketing manager builds the written packages that get the company on a city's, county's or developer's short list. They write project sheets, keep job photos and resumes ready, and track which road, sewer and drainage jobs are coming. They also put the company in front of public works staff at association events.
By the HireBus team · Updated · Pay data: BLS, May 2025
Median pay, heavy and civil construction · BLS, May 2025
Annual pay: 10th percentile $85,770, middle half $111,130 to $199,470, 90th percentile $251,740. Source: BLS Occupational Employment and Wage Statistics, May 2025.
Reports to
Chief Executive Officer
Department
Marketing
Schedule
Weekdays 8 to 5, longer near due dates · Monday to Friday, with late days before a proposal is due and some evening association meetings and regional travel
Also called
Proposal manager · Business development manager · Marketing and proposals manager · Pursuit manager
Civil construction marketing manager job description template
This is our Role Blueprint, word for word. Replace the highlighted fields and adjust the example targets and pay to fit your company.
A dynamic marketing leader responsible for developing and executing strategic campaigns tailored to the civil and infrastructure contracting sector. This role plays a pivotal part in establishing strong relationships with public agencies, tracking bid opportunities, and driving revenue growth through innovative marketing initiatives.
2. Essential Duties and Responsibilities
Develop and execute integrated marketing campaigns targeting civil and infrastructure contractors.
Foster and maintain strategic relationships with public agencies and key stakeholders.
Track bid opportunities and coordinate timely submissions with internal teams.
Collaborate with cross-functional teams to align marketing strategies with overall business objectives.
3. Key Tasks / Daily Activities
Plan and implement daily marketing activities across digital and traditional channels.
Engage with public agencies through calls, emails, and meetings to nurture partnerships.
Monitor bid announcements and prepare relevant marketing materials to support proposals.
Analyze campaign performance and adjust tactics to ensure optimal ROI.
4. Key Performance Indicators (KPIs)
Campaign Conversion Rate: >20%.
Bid Success Rate: >30%.
Lead Generation: 50+ qualified leads per quarter.
Relationship Development: Establish 5+ new agency partnerships per quarter.
5. Required Qualifications and Skills
Bachelor’s Degree in Marketing, Business Administration, or a related field.
Minimum of 5 years’ experience in marketing, preferably in the home services or construction sectors.
Excellent communication, negotiation, and project management skills.
Proficient in digital marketing platforms, CRM systems, and data analytics tools.
6. Preferred Experience
Proven background in civil or infrastructure contracting industries.
Successful track record in executing public sector marketing campaigns.
Familiarity with government procurement processes and bid tracking mechanisms.
Experience working in a dynamic, fast-paced environment with cross-functional collaboration.
7. Physical Requirements
Ability to work in an office environment for extended periods.
Occasional travel to industry events and agency meetings is required.
Utilization of standard office equipment such as computers, phones, and printers.
Minimal physical exertion required with extended periods of sitting.
8. Work Environment and Schedule
Standard working hours: Monday to Friday, 8:00 AM – 5:00 PM.
Occasional after-hours meetings or events may be required.
Regional travel expected for client and agency engagements.
Fast-paced, collaborative work environment with some opportunities for remote work.
9. Compensation and Benefits
Salary Range: $75,000 - $95,000 USD per year.
Performance-based bonus structure available.
Comprehensive benefits package including Health, Dental, Vision, and 401(k) plan.
Additional perks such as professional development programs and wellness initiatives.
10. Company Culture and Overview
At [INSERT COMPANY NAME HERE], we foster an innovative and supportive work environment where creativity and collaboration are at the forefront of our success. We are dedicated to empowering every team member with opportunities for growth, continuous learning, and career advancement. Our culture is built upon transparency, mutual respect, and a commitment to exceeding customer expectations, making it an ideal place for driven professionals to excel.
11. How to Apply
If you meet the above criteria and want to be part of a growth-oriented company focused on customer satisfaction, please send your resume to [INSERT EMAIL HERE] or apply online at [INSERT WEBSITE LINK HERE].
Need help filling this role? HireBus posts the ad, Iris interviews every applicant by phone before you do, and you decide who to hire. Start hiring now
Most of this company's buyers are engineers and public works staff who score written submittals. The marketing manager's main products are qualification packages, project sheets and photos, not ads.
Phase one of design-build is scored without price
On federal-aid highway jobs a state DOT or city runs as design-build, FHWA's rule suggests two phases. First comes a request for qualifications that may score the team's approach, experience and key staff, with no cost or price factors allowed. Normally three to five firms make the shortlist, and only they get the request for proposals. The marketing manager builds that package to the stated weights, so a strong team doesn't lose on a weak write-up. Source: 23 CFR 636 Subpart B: Design-build selection procedures (eCFR).
Read the capital plans years out
Each state must keep a road and transit plan, called the STIP, that covers at least four years and takes in each metro area's own list. Cities and counties post capital plans with their budgets. The marketing manager reads both and flags the sewer, road and drainage jobs that fit. Then leaders can meet the owner long before the job goes out to bid. Source: 23 CFR 450.218: Statewide transportation improvement program (eCFR).
Ask before you publish a public job
Job photos and case studies are a civil firm's best proof, but the owner gets a say first. Some Defense Department contracts carry DFARS clause 252.204-7000, which is used when the work involves information that may be sensitive. Under it, you can't release anything about the contract unless it's already public or the contracting officer OKs it in writing, and you ask at least 10 business days ahead. On city and developer jobs, clear names and photos with the owner first and keep the email. Source: DFARS 252.204-7000: Disclosure of information (Acquisition.gov).
Public works staff meet at association events
City engineers, county road chiefs and utility directors meet at American Public Works Association chapter events. APWA says its members come from local, county, state and federal agencies, plus private firms that sell to them. The marketing manager picks which chapters and contractor groups the company joins and who goes. They also decide which talks and project awards are worth the time to enter. Source: American Public Works Association: About APWA.
Engineering firms see the work first
The civil engineers who design subdivisions, store pads and city projects know about jobs long before they reach a contractor. Marketing keeps the company in front of those firms as a whole. Send a short project sheet after each job they designed, offer a lunch talk on a new pipe material or a hard tie-in, and tell them what work you want next. The sales reps chase single projects; marketing keeps the firm-wide tie warm.
How much civil construction marketing managers make
Marketing managers who work for heavy and civil engineering contractors earned a median of $144,550 a year ($69.50 an hour) in May 2025, according to the Bureau of Labor Statistics. That’s below the $166,790 median for marketing managers in all industries. About 530 of the 395,240 marketing managers in that survey work for heavy and civil construction.
Per the template, pay is salary plus a results bonus. In BLS's heavy and civil construction data, marketing managers are few and their median sits far over the template's top. Decide first whether you need a manager or a proposal coordinator. Tie the bonus to shortlists and awards on pursuits marketing worked, not to web traffic.
Heavy and civil construction
$144,550$144,550 median Middle half $111,130–$199,470 10th–90th $85,770–$251,740
All industries
$166,790$166,790 median Middle half $123,020–$216,410 10th–90th $90,260–$293,610
$50k$100k$150k$200k$250k$300k$350k
10th–90th percentileMiddle halfMedianAnnual pay, May 2025. Source: BLS Occupational Employment and Wage Statistics.
Annual pay by percentile
Group
10th
25th
Median
75th
90th
Heavy and civil construction
$85,770
$111,130
$144,550
$199,470
$251,740
All industries
$90,260
$123,020
$166,790
$216,410
$293,610
BLS doesn’t publish pay for civil contractors on their own. These figures cover heavy and civil engineering construction, which include them. Post a real range for your market in the ad.
The pay line in the template above is an example from our Role Blueprint. Set yours from these figures and what local companies pay.
Skills to hire for, and what you can teach
Hire for these
Has written or managed qualification packages for public owners or design-build teams
Builds a compliance checklist from a request for qualifications and follows it to the page
Turns a superintendent's notes into a clear project sheet
Keeps a photo library and job history list that proposals can pull from fast
Holds engineers, estimators and leaders to internal due dates
Teach these on the job
Road, utility and drainage terms and how each kind of job is built
Your state DOT's design-build and prequalification steps
Your past jobs, key staff and the owners who would give a reference
Your design software and proposal templates
Which associations and chapters your owners attend
Expect desktop publishing software such as Adobe InDesign, a library of resumes and project sheets, agency bid portals for watching upcoming work, and a CRM for owners and engineers. Tell candidates whether the role also writes the website, LinkedIn posts and recruiting materials, since that changes who you hire.
Civil construction marketing manager interview questions
Two of the 6 questions we'd ask, and what a strong answer sounds like. Ask every candidate the same questions, and rate each answer on your own before you compare notes.
Situational · Ethics with public agencies
An agency manager you know is on the selection panel for an upcoming pursuit. A colleague suggests taking them to a ballgame. What do you do?
A strong answer: Declines; agencies have gift rules and often limit contact during a procurement; keeps communication in official channels.
Behavioral · Building agency relationships
Tell me about a relationship with a public agency or prime contractor that you helped build. What came of it?
A strong answer: Names appropriate outreach, such as pre-bid meetings, agency presentations or teaming with a prime, and the work or invitations it led to.
The template's targets suit a company that buys leads. Here, count pursuits and shortlists, and set every target from your own pursuit history over several seasons.
Campaign Conversion Rate
For each pursuit marketing worked, did it reach the next step: an owner meeting, an invitation to bid, a shortlist or an interview? Track it by owner type, since cities, DOTs and developers move differently.
Bid Success Rate
Shortlists earned on qualification packages and awards won on proposals, counted apart from sealed low-bid work, where price decides and marketing has little say.
Lead Generation
Projects added to the pursuit list from capital plans, engineers and developers that fit the company's work and bonding, reviewed each month with the CEO.
Relationship Development
New contacts at owners, engineering firms and agencies who met with you or asked for a project sheet, logged in the CRM with who on your team owns each one.
Career path
Proposal coordinator at an engineering firm or contractorFormats packages, tracks due dates and learns how evaluators score.
Civil construction marketing managerRuns qualification packages, the pursuit list, project sheets and association presence.
Director of business developmentAdds owner meetings and go or no-go calls on major pursuits.
General managerNow and then one runs a region whose public owners they've courted for years.
Other roles in a civil & infrastructure contractors business
Does a civil contractor need a marketing manager if most work is low bid?
On sealed bids, the low bid that meets the rules wins, and marketing won't change that. The role pays off once you chase design-build, construction manager at risk or developer work. There, a written package or an interview decides who gets a shot. Until then, a proposal coordinator who keeps resumes, project sheets and photos ready may be enough.
How much does a civil construction marketing manager make?
Marketing managers who work for heavy and civil engineering contractors earned a median of $144,550 a year ($69.50 an hour) in May 2025, according to the Bureau of Labor Statistics. The middle half earned between $111,130 and $199,470 a year. Pay also depends on your local market, experience and bonus terms.
Should marketing track bid results on jobs we lost?
Yes. Get the bid tabulation for each opening you lost, from the owner's website or by asking. Marketing logs who bid, each price and the gap to the winner, then shares it with the estimators each month. Over a season the log shows which owners and job types you win, and which competitors chase the same work. That shapes the next year's pursuit list.
Who writes the technical part of a qualification package?
The project manager, superintendent and estimator who would run the job write the plan for it. Reviewers can tell when they didn't. The marketing manager hands them an outline tied to the scoring, cuts it to length in plain words, adds the graphics and checks every required form. Book their writing time as soon as you decide to go after the job.
Does the template's home services experience line fit a civil firm?
The line stays in the template. For a civil firm, construction counts far more. Someone from an engineering firm's or a general contractor's proposal team already knows qualification packages, resumes and scoring. A home services marketer would have to learn a buyer who reads submittals instead of clicking ads.
What belongs on a civil project sheet?
The owner, the engineer, the dates, and what the crews built in units an evaluator can compare, such as feet of pipe, lane miles or acres graded. Add the key staff who ran it and an owner contact who agreed to serve as a reference. Have the project manager check every number. Then keep one approved sheet per job, so proposals don't drift from the facts.
How does the template's sitting line apply to this job?
The sitting line ships unchanged. In this job it means long desk days writing and laying out packages, plus drives to agency meetings and association events. Spell out that work for applicants. EEOC's guidance allows asking whether someone can do the job's duties, with or without an accommodation.
