Hardscaping general manager job description

A hardscaping general manager runs the business day to day, from the designers' sales and bids to the crews' installs and the office's billing. They answer for the profit on every job and step in when a patio, wall or kitchen build goes wrong.

Median pay, landscaping companies · BLS, May 2025

$89,990 a year$43.26 an hour

Annual pay: 10th percentile $46,520, middle half $62,400 to $123,080, 90th percentile $164,110. Source: BLS Occupational Employment and Wage Statistics, May 2025.

Reports to
Chief Operating Officer
Department
Operations
Schedule
Office hours plus site visits · Standard office hours, longer days in peak periods, travel between job sites and on-call for urgent issues
Also called
Branch manager · Division manager · Outdoor living general manager

Hardscaping general manager job description template

This is our Role Blueprint, word for word. Replace the highlighted fields and adjust the example targets and pay to fit your company.

Download as Word file

Hardscaping - General Manager

Company Name:
[INSERT COMPANY NAME HERE]
Department:
Operations
Reports to:
[Chief Operating Officer]
Location:
[INSERT LOCATION HERE]

1. Position Summary

Responsible for leading and overseeing the hardscaping operations, ensuring each department meets performance, profitability, and quality standards. The General Manager will implement strategic initiatives, mentor department leaders, and drive growth while maintaining exceptional customer satisfaction and adherence to safety regulations.

2. Essential Duties and Responsibilities

  • Oversee and coordinate multiple departments to ensure efficient operations and a unified approach to project management.
  • Implement strategic plans to achieve profitability and sustainable business growth.
  • Monitor financial performance and adjust operations to meet revenue and efficiency targets.
  • Ensure compliance with industry best practices, safety standards, and legal requirements.

3. Key Tasks / Daily Activities

  • Conduct daily briefings with department heads to review project statuses and operational challenges.
  • Review performance metrics and financial reports to track progress against targets.
  • Meet with key clients and stakeholders to address service inquiries and nurture business relationships.
  • Lead on-site visits to assess project quality, adherence to schedules, and to resolve operational issues.

4. Key Performance Indicators (KPIs)

  • Revenue Growth: Achieve a minimum monthly revenue increase of 5%.
  • Customer Satisfaction Rating: Maintain an average customer rating of >4.8 stars.
  • Operational Efficiency: Attain a capacity efficiency rate of ≥90%.
  • Profitability: Secure a gross margin of at least 25% on projects.

5. Required Qualifications and Skills

  • Bachelor’s degree in Business Administration, Construction Management, or a related field.
  • At least 7 years of experience in management roles within the home services or construction industry.
  • Proven leadership skills with an ability to manage cross-functional teams effectively.
  • Strong financial acumen and experience in budgeting, forecasting, and performance analysis.

6. Preferred Experience

  • Experience in the hardscaping or broader landscaping industry with a successful track record.
  • Hands-on involvement in project management and quality control in outdoor service operations.
  • Prior responsibility for overseeing multiple teams or departments in a fast-paced environment.
  • Familiarity with industry-specific software and technology to streamline daily operations.

7. Physical Requirements

  • Ability to occasionally lift up to 25 pounds and maintain a presence on active project sites.
  • Comfortable working in varying outdoor weather conditions including heat and cold.
  • Capacity to navigate uneven terrain and confined outdoor spaces during site inspections.
  • Visual and auditory acuity to monitor detailed project safety and quality standards.

8. Work Environment and Schedule

  • Standard office hours with additional time required for on-site visits and project inspections.
  • Flexibility to work extended hours during peak project periods or to address urgent issues.
  • Occasional travel between multiple job sites within the designated region.
  • On-call availability for critical operational emergencies as needed.

9. Compensation and Benefits

  • Annual salary range of $90,000 to $120,000 USD, based on experience and qualifications.
  • Performance-based bonus structure tied to achieving key revenue and efficiency goals.
  • Comprehensive health, dental, and vision insurance plans.
  • 401(k) plan with company matching contributions.

10. Company Culture and Overview

  • At [INSERT COMPANY NAME HERE], we foster a culture of excellence, collaboration, and continuous improvement. Our team is dedicated to transforming outdoor spaces through innovation and quality workmanship. We provide an environment where professional development is nurtured and every employee’s contribution is valued. Join us to grow your career and make a meaningful impact on the communities we serve.

11. How to Apply

If you meet the above criteria and want to be part of a growth-oriented company focused on customer satisfaction, please send your resume to [INSERT EMAIL HERE] or apply online at [INSERT WEBSITE LINK HERE].

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What makes the GM job different in hardscaping

Every GM ties sales, operations and the office together. In hardscaping, the gap between what was sold and what gets built is where most of the profit is won or lost.

  • What's sold has to be buildable

    Designers often sell outdoor living projects from 3D drawings, and a drawing doesn't show the slope, the soil or the gate a loader can't fit through. Set a site check before the price is final and a handoff meeting where sales walks the job file with operations. Scope changes get priced and signed before a crew shows up.

  • Commercial walks follow accessibility rules

    On walks and plazas for businesses and public spaces, the 2010 ADA Standards apply to accessible routes. Running slope can't be steeper than 1:20, and cross slope can't be steeper than 1:48. A change in level up to a quarter inch can be vertical; anything higher has to be beveled or ramped. Have finished surfaces checked with a level before turnover. Source: U.S. Access Board: 2010 ADA Standards, sections 303 and 403.

  • Louisiana sorts jobs by size

    Louisiana's contractor law, as the state board publishes it, calls for a commercial license on commercial work of 50,000 dollars or more. A home improvement registration covers home projects of at least 7,500 dollars but less than 50,000, and a registrant may not do structural work such as footings or foundations. A GM who bids larger or engineered outdoor living work there confirms the company holds the right license first. Source: Louisiana State Licensing Board for Contractors: Contractors Licensing Law, R.S. 37:2150.1 definitions.

  • HOA approval sets the start date

    Many neighborhoods require architectural approval for patios, walls and outdoor kitchens. Build that wait into the sales timeline and the contract, so the customer knows the start date depends on it. Make sure designers ask about an HOA at the first visit, because a denial after materials are ordered costs everyone.

How much hardscaping general managers make

The closest BLS group for hardscaping general managers is general and operations managers. General and operations managers who work for landscaping companies earned a median of $89,990 a year ($43.26 an hour) in May 2025, according to the Bureau of Labor Statistics. That’s below the $105,770 median for general and operations managers in all industries. About 34,230 of the 3,503,020 general and operations managers in that survey work for landscaping companies.

Landscaping companies
All industries
10th–90th percentileMiddle halfMedianAnnual pay, May 2025. Source: BLS Occupational Employment and Wage Statistics.
Annual pay by percentile
Group10th25thMedian75th90th
Landscaping companies$46,520$62,400$89,990$123,080$164,110
All industries$50,090$72,320$105,770$167,280$253,390

BLS doesn’t publish pay for hardscaping companies on their own. These figures cover landscaping services, which include them. Post a real range for your market in the ad.

The pay line in the template above is an example from our Role Blueprint. Set yours from these figures and what local companies pay.

Skills to hire for, and what you can teach

Hire for these

  • Has run a profit and loss for a construction or landscape business
  • Reads a hardscape estimate and spots what's missing
  • Manages designers, crews and office staff at the same time
  • Settles an upset homeowner's complaint on site, calmly and fairly
  • Prices a change order on the spot

Teach these on the job

  • Your design and estimating software
  • The paver, wall and kitchen product lines you sell
  • Local permit, HOA and inspection steps
  • Accessibility rules for commercial walks

Most GMs here work from a CRM and estimating tool, the 3D design program designers sell with, and the job-cost reports in the business platform. Candidates will want to know which systems you run and whether their data is up to date.

Hardscaping general manager interview questions

Two of the 6 questions we'd ask, and what a strong answer sounds like. Ask every candidate the same questions, and rate each answer on your own before you compare notes.

  1. Situational · Sales outpacing production

    Sales are selling large projects faster than crews can build them. What do you do?

    A strong answer: Raises prices, gives honest start dates, adds crews or subcontractors carefully and sets priorities with sales.

  2. Behavioral · Aligning department heads

    Tell me about a time two managers reporting to you kept clashing over crews, equipment or budget. How did you resolve it?

    A strong answer: Heard both sides, decided using shared numbers like backlog and margin, set clear rules for future conflicts and followed up.

All 6 questions and the work exercise

Hardscaping general manager KPIs

Read the template's figures as sample goals. After a few months of clean job-cost data, set targets that fit your own market and crews.

Revenue Growth
Read each month's installed revenue next to the signed backlog still waiting to be built, so a rainy month that only delays installs isn't mistaken for a sales slump.
Customer Satisfaction Rating
Average the ratings from reviews and the final walkthrough survey, and read the comments for patterns tied to one designer or crew.
Operational Efficiency
Compare the crew days booked on the schedule with the crew days you could field each month, so open crew seats and rained-out days show up as lost capacity.
Profitability
Compare estimated and actual gross margin on every closed job, and review the weakest few each month with sales and production together.

Career path

  1. Sales representative or designerSells and prices projects and learns what they cost to build.
  2. Operations managerRuns crews, materials and the schedule.
  3. General managerRuns the full business for one market.
  4. Chief operating officerSets methods for several markets or divisions.

Other roles in a hardscaping business

All 21 are in the free Hardscaping Role Blueprint Super Bundle, as Word files you can edit.

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Hardscaping general manager FAQ

What does the GM template's site work involve?

The template's physical lines describe site inspections. The GM walks graded yards and narrow side yards, carries a level, samples or a box of pavers up to the stated weight, and checks work outdoors in summer and winter. The sight and hearing line means spotting uneven joints, a leaning wall or a missing guard, and hearing machines and crew calls on a busy site. Ask candidates whether they can do these tasks, with or without accommodation.

How much does a hardscaping general manager make?

General and operations managers who work for landscaping companies earned a median of $89,990 a year ($43.26 an hour) in May 2025, according to the Bureau of Labor Statistics. The middle half earned between $62,400 and $123,080 a year. Pay also depends on your local market, experience and bonus terms.

When does a hardscaping owner need a general manager?

Usually when the owner is still pricing jobs, settling disputes and ordering stone at night, and sales or installs suffer for it. A GM takes the daily calls, so the owner can work on growth, banking and key accounts. Hire before the busy season, not during it, so the GM learns your crews and customers while there's time to listen.

How should a hardscaping GM handle change orders?

Put every change in writing with its price and its effect on the finish date, and get the customer's signature before the crew does the work. Changes are common on outdoor kitchens and walls, where customers add a grill bay, lighting or extra steps mid-build. Track them by designer; many changes on one designer's jobs often point to a weak first visit.

How should a GM split time between the office and job sites?

Plan site visits on purpose instead of waiting for something to break. Many GMs block certain mornings for job walks, starting with jobs that are new, behind or for a demanding customer, and keep afternoons for sales reviews and numbers. A visit right before the final walkthrough catches small fixes while the crew is still there.

Sources

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