A hardscaping marketing manager keeps the sales team's design visits booked with homeowners planning a new patio, a retaining wall, an outdoor kitchen or a fire pit, plus some commercial property work. They run the ads, website, social posts and home show booths, then track which leads turn into signed projects.
By the HireBus team · Updated · Pay data: BLS, May 2025
Median pay, administrative and support services businesses · BLS, May 2025
Lead the development and execution of innovative marketing campaigns for our hardscaping services that boost brand recognition and drive lead generation. Collaborate with cross-functional teams to ensure cohesive branding and targeted messaging across all channels. Analyze market trends and customer insights to drive continuous improvement in marketing strategies. Play a key role in positioning the company as a leader in the home services industry through creative and effective marketing initiatives.
2. Essential Duties and Responsibilities
Develop and implement comprehensive marketing campaigns tailored to the hardscaping market.
Enhance brand visibility through strategic content creation, social media, and digital advertising.
Monitor and analyze campaign performance to refine strategies and optimize lead generation efforts.
Collaborate with sales and operations teams to align marketing initiatives with business objectives.
Oversee the creation of marketing collateral and manage external agencies and vendors.
3. Key Tasks / Daily Activities
Conduct market research to identify trends and competitor strategies.
Create and schedule content across digital platforms to promote hardscaping services.
Engage in customer outreach and follow-up to generate new leads and nurture existing relationships.
Monitor digital marketing analytics to adjust tactics in real-time.
Coordinate with creative teams for timely production of marketing materials and advertisements.
4. Key Performance Indicators (KPIs)
Lead Generation: Generate a minimum of 50 new leads per month.
Campaign Conversion Rate: Achieve a conversion rate of at least 10% on marketing campaigns.
Brand Engagement: Increase social media engagement by 20% within six months.
Return on Advertising Spend (ROAS): Attain a ROAS of at least 3:1.
5. Required Qualifications and Skills
Bachelor’s degree in Marketing, Business Administration, or a related field.
Minimum of 3-5 years of experience in marketing, preferably in the home services or related industry.
Demonstrated expertise in digital marketing, content creation, and campaign management.
Excellent interpersonal, communication, and time management skills.
Proficiency in marketing analytics tools and CRM systems.
6. Preferred Experience
Experience in the hardscaping, landscaping, or home improvement industry.
Proven track record of driving results through digital advertising and social media campaigns.
Background in creative design or a strong understanding of visual aesthetics in marketing communications.
Familiarity with local market trends and customer demographics in the home services sector.
7. Physical Requirements
Ability to travel locally to attend industry events and client meetings.
Occasional lifting of marketing collateral and promotional materials up to 20 pounds.
Exposure to various work environments including office settings and outdoor locations during field visits.
Sustained periods of sitting and using computer systems for campaign analysis and reporting.
8. Work Environment and Schedule
Standard office environment with access to modern marketing tools and technology.
Typical work week of 40 hours with occasional evening or weekend hours to meet campaign deadlines.
Local travel to industry conferences, community events, and client site visits as needed.
Occasional on-call duties during major campaign launches or events.
9. Compensation and Benefits
$60,000 - $80,000 per annum depending on experience.
Performance-based bonus structure tied to lead generation and campaign success.
Comprehensive health, dental, and vision insurance.
401k retirement plan with company match.
Additional benefits including paid time off, flexible work arrangements, and professional development opportunities.
10. Company Culture and Overview
We are a dynamic and innovative company committed to excellence in the hardscaping and home services industry.
Our culture is built on collaboration, continuous growth, and a passion for customer satisfaction.
We empower our employees with opportunities to develop professionally and achieve personal success.
Join a team where your creativity and drive will make a significant impact on our brand and market presence.
11. How to Apply
If you meet the above criteria and want to be part of a growth-oriented company focused on customer satisfaction, please send your resume to [INSERT EMAIL HERE] or apply online at [INSERT WEBSITE LINK HERE].
Need help filling this role? HireBus posts the ad, Iris interviews every applicant by phone before you do, and you decide who to hire. Start hiring now
A patio or wall is a large purchase that a homeowner may think about for months before calling. The marketing manager sells the design visit, follows the rules for home improvement ads, and shows which spending turned into built projects.
Every ad carries the license number
Maryland's Home Improvement Commission says each home improvement advertisement must contain the contractor's name and license number, and that ads can't be deceptive, false or misleading. A coupon in an ad may not require the homeowner to present it before the contractor gives an estimate or proposal. For a hardscaping company licensed there, build the name and number into every template, from yard signs and truck wraps to search ads and social posts. Source: Maryland Home Improvement Commission: Advertising requirements.
Write promotions as price cuts
The same Maryland rules ban offering an owner a gift, bonus award, merchandise, trading stamps or a cash loan to win a home improvement contract. The commission doesn't count a sale or price reduction as a gift or bonus award. So write a spring offer as money off the project rather than a free item. If an advertised price leaves out delivery or installation, the ad must disclose that conspicuously. Source: Maryland Home Improvement Commission: Advertising requirements.
Rebates can help sell permeable pavers
Some local stormwater programs pay homeowners back for permeable pavement. In Prince George's County, Maryland, the Rain Check Rebate lists permeable pavement and pavement removal among its eligible practices. The Chesapeake Bay Trust page for the program says these projects must be pre-approved and get a site visit before installation, and work can't begin until the pre-approval comes through. An ad that mentions the rebate should tell buyers to get approval before the dig. Source: Chesapeake Bay Trust: Prince George's County Rain Check Rebate.
Label a design as a design
Designers often sell from 3D drawings, and those images look good in an ad. Show them as designs, not finished jobs, and pair them with photos of patios and walls your crews built. A buyer who signs because of a perfect drawing and then sees a different shade of stone on the pallet may feel misled, and that complaint lands on sales and the crew.
Count leads by project, not by form
A question about a small fire pit and a request for a full outdoor kitchen both show up as a single lead, yet one is worth far more than the other. Tag every lead by project type and town in the CRM, and report the cost per design visit and per signed job for each type. That shows which ads bring the work your crews are set up to build.
How much hardscaping marketing managers make
Marketing managers who work for administrative and support services businesses earned a median of $149,990 a year ($72.11 an hour) in May 2025, according to the Bureau of Labor Statistics. That’s below the $166,790 median for marketing managers in all industries. About 17,840 of the 395,240 marketing managers in that survey work for administrative and support services businesses.
Pay is often a salary plus a bonus linked to leads and campaign results. This template's range is lower than the BLS figures shown, which cover marketing managers at all administrative and support service companies, not just hardscaping.
Administrative and support services businesses
$149,990$149,990 median Middle half $110,340–$194,620 10th–90th $83,200–$255,720
All industries
$166,790$166,790 median Middle half $123,020–$216,410 10th–90th $90,260–$293,610
$50k$100k$150k$200k$250k$300k$350k
10th–90th percentileMiddle halfMedianAnnual pay, May 2025. Source: BLS Occupational Employment and Wage Statistics.
Annual pay by percentile
Group
10th
25th
Median
75th
90th
Administrative and support services businesses
$83,200
$110,340
$149,990
$194,620
$255,720
All industries
$90,260
$123,020
$166,790
$216,410
$293,610
BLS counts too few marketing managers at landscaping companies for a steady figure, so these figures cover administrative and support services businesses. Post a real range for your market in the ad.
The pay line in the template above is an example from our Role Blueprint. Set yours from these figures and what local companies pay.
Skills to hire for, and what you can teach
Hire for these
Runs search, social and local service ads and judges them by signed jobs in the CRM
Writes plain ad copy for homeowners planning a patio, wall or outdoor kitchen
Knows the home improvement advertising rules where your crews build
Has a good eye for stone color, layout and scale in photos and drawings
Manages agencies, printers and photographers to a budget and a deadline
Teach these on the job
Your paver, wall block and natural stone lines
How designers run a design visit and price a job
Planning and staffing home and garden show booths
Your CRM's lead source fields and reports
Local stormwater rebate programs and their steps
Expect a CRM that follows each lead from first contact to signed contract, ad accounts for search, social and local service listings, a website builder, and photo and video editing apps. If your designers draw in 3D, ask candidates how they have turned design files into ads.
Hardscaping marketing manager interview questions
Two of the 6 questions we'd ask, and what a strong answer sounds like. Ask every candidate the same questions, and rate each answer on your own before you compare notes.
Situational · Attracting bigger projects
Leads are mostly small repair jobs, and we want large outdoor living projects. What do you change?
A strong answer: Changes messaging and targeting, sets a minimum project size, promotes financing if offered and builds landing pages for outdoor living.
Behavioral · High-value campaigns
Tell me about a campaign that brought in large outdoor living or design-build projects.
A strong answer: Names the channel and message, how leads were tracked to signed projects and the average project size.
The template's targets are sample numbers. Set your own from last year's leads, design visits and signed jobs, season by season.
Lead Generation
Count new, unique inquiries in the CRM each month, by source and project type. Leave out repeat contacts, job seekers and vendor calls so the count reflects real buyers.
Campaign Conversion Rate
Divide booked design visits, then signed contracts, by the leads each campaign brought. Hardscape sales take weeks, so check the result again a few months after a campaign ends.
Brand Engagement
Track comments, shares, saves and messages from each social account's built-in reports. Compare the same months year over year, since interest in outdoor projects peaks and dips by season.
Return on Advertising Spend (ROAS)
Add up the signed contract value traced to each ad channel and divide it by what that channel cost. Use contract values from the CRM, not the ad platform's own estimate.
Career path
Sales coordinator or marketing assistantBooks design visits, posts content and learns where leads come from.
Marketing managerRuns the plan, the budget and outside vendors.
Director of sales and marketingLeads both teams and sets yearly growth targets with the CEO.
General managerAnswers for profit across sales, crews and the office.
Can our ads use the paver maker's photos and logo?
Ask your supplier or the maker's rep for their written terms first. Makers decide how their name, logo and catalog photos may appear, and the terms may limit use to approved installers. When you do run a catalog photo, make clear it shows the product, not a job your crew built. If the maker lists your company on its website, give those leads their own source tag in the CRM.
How much does a hardscaping marketing manager make?
Marketing managers who work for administrative and support services businesses earned a median of $149,990 a year ($72.11 an hour) in May 2025, according to the Bureau of Labor Statistics. The middle half earned between $110,340 and $194,620 a year. Pay also depends on your local market, experience and bonus terms.
Do yard signs work on hardscaping jobs?
They can, because neighbors watch a patio or wall go in over several days. Ask for the owner's permission in the contract, check HOA and town sign rules, and pick the sign up when the crew leaves. Maryland requires the contractor's name and license number on each home improvement ad, so put both on signs there. Give each sign its own short web address or phone number so you can count the calls it brings.
Should a hardscaping marketing manager have a design background?
It helps, but it isn't required. Someone who understands layout, color and scale can spot a weak photo, pick the drawings that sell, and brief a photographer clearly. What matters more is whether they can tie spending to signed jobs. If your best candidate is strong on numbers but light on design, have them choose each season's images with your lead designer.
Should a hardscaping company market to its past customers?
Yes. A homeowner who got a patio may come back for a seat wall, steps, lighting or a fire feature a few years later, and they know the neighbors. Send a short note when the project turns one, ask how it's holding up, and show add-ons that fit what they already have. Keep past customers in the CRM so sales can see who has bought before.
What physical tasks does this marketing job include?
The template's physical lines describe a few tasks. The marketing manager drives to home shows, community events and client sites, carries boxes of brochures, banners and display pieces up to the stated weight, sets up a booth, and walks finished yards outdoors to plan photo shoots. Otherwise the job sits at a computer with campaign reports. List these tasks for each finalist and ask if they can perform them, with or without an accommodation.
