A commercial HVAC marketing manager finds the building owners, property managers and facility directors who buy service agreements, repairs and new systems. They make the case studies, emails, bid packages and event plans that get sales reps into meetings. Then they track which efforts turn into signed contracts.
By the HireBus team · Updated · Pay data: BLS, May 2025
Median pay, HVAC and plumbing contractors · BLS, May 2025
Develop and execute strategic marketing campaigns tailored to the commercial HVAC segment to enhance brand reputation and drive lead generation. Collaborate cross-functionally with sales, service, and vendor teams to ensure cohesive messaging and optimal campaign performance. Utilize data-driven insights to continuously optimize marketing initiatives that contribute to growth and profitability.
2. Essential Duties and Responsibilities
Develop integrated marketing strategies and campaigns that drive brand awareness and generate quality leads.
Manage and monitor the overall brand reputation across various channels, ensuring consistent messaging in the commercial HVAC space.
Collaborate with sales and vendor teams to align marketing initiatives with business objectives and service offerings.
Analyze campaign performance data to evaluate effectiveness, adjust strategies, and report results to senior management.
3. Key Tasks / Daily Activities
Monitor digital marketing channels including social media, email, and online advertising to ensure campaign efficiency.
Create, review, and refine marketing collateral and content targeted at the commercial HVAC market.
Manage lead generation processes from ideation through to execution and follow-up.
Track daily campaign performance and provide actionable insights for ongoing improvements.
Liaise with internal teams and external vendors to maintain brand consistency and campaign execution.
4. Key Performance Indicators (KPIs)
Leads generated: Achieve a minimum of 50+ quality leads per month.
Customer Satisfaction Rating: Maintain a rating higher than 4.8 stars.
Campaign ROI: Attain a return on investment of at least 150% per marketing campaign.
Social Media Engagement: Increase engagement metrics by a minimum of 20% year-over-year.
5. Required Qualifications and Skills
Bachelor’s degree in Marketing, Business, or a related field.
At least 3 years of marketing experience with a focus on B2B and digital strategies.
Proficiency with digital marketing platforms, CRM systems, and data analytics tools.
Strong communication, project management, and leadership abilities, with a results-oriented mindset.
6. Preferred Experience
Experience in the commercial HVAC or home services industry is highly desirable.
Familiarity with marketing automation software and CRM tools.
Background in both digital and traditional marketing channels within B2B markets.
7. Physical Requirements
Ability to work primarily in a standard office environment.
Occasional lifting of marketing materials up to 20 lbs may be required.
Extended periods of sitting and computer work are expected.
8. Work Environment and Schedule
Standard office hours from 9 AM to 5 PM, Monday through Friday.
Occasional travel to industry events, client meetings, and networking functions.
Potential after-hours commitment for major campaign launches or critical business events.
Collaborative work environment that promotes creativity and flexibility.
9. Compensation and Benefits
Salary range: $65,000 - $80,000 per year, commensurate with experience.
Performance-based bonus structure with clear KPIs for incentive pay.
Comprehensive health, dental, and vision insurance packages.
401k plan with company matching contributions.
Additional benefits may include remote work opportunities and professional development programs.
10. Company Culture and Overview
Our company thrives on innovation, collaboration, and a commitment to excellence in the home services industry.
We empower our employees with continuous learning opportunities and a supportive work culture.
Our dynamic team is dedicated to delivering exceptional service and achieving market leadership.
We are passionate about creating an environment where every employee can excel and grow professionally.
11. How to Apply
If you meet the above criteria and want to be part of a growth-oriented company focused on customer satisfaction, please send your resume to [INSERT EMAIL HERE] or apply online at [INSERT WEBSITE LINK HERE].
Need help filling this role? HireBus posts the ad, Iris interviews every applicant by phone before you do, and you decide who to hire. Start hiring now
Homeowners tend to call the first company they trust. Commercial buyers compare contractors, check references and sign agreements that run for years, so marketing feeds a sales team more than a phone line.
Several people sign off on one contract
The facility manager lives with the problem. The property manager holds the budget. The owner or purchasing office signs. On a new building, the general contractor picks the mechanical sub, often from bids priced off the engineer's design. Each one needs its own message: uptime and fast response for the facility team, cost over the life of the system for owners, and a clean safety record and schedule for GCs.
Marketing and sales share one pipeline
A commercial lead is the start of a sale that can take months. Agree with the sales manager on the test a lead must pass, how fast a rep follows up, and which CRM stages to track. Then marketing can see which campaigns lead to site walks, proposals and signed service agreements, not just form fills. Review the list together each week so good leads don't go cold.
Business email has rules too
Email to facility managers is still covered by the CAN-SPAM Act. The FTC says the law makes no exception for business-to-business email. Each message needs honest sender and subject lines, your physical mailing address and a clear way to opt out, and opt-outs must be honored within 10 business days. If an agency sends for you, you're still responsible. Source: FTC: CAN-SPAM Act, a compliance guide for business.
Public and school work starts with a bid
Public buyers often post work for bids and keep lists of approved vendors. Marketing keeps the bid package ready: project lists, references, licenses, insurance and safety records. To bid on federal jobs as a prime contractor, a company needs an active SAM.gov registration. SAM says it must be renewed every 365 days, so put that date on the calendar. Source: SAM.gov: Entity registration.
Proof wins the meeting
Facility directors want to see work like theirs: an office building's rooftop units, a school boiler plant, a retail chain's store rollout. Case studies, project photos and named references do more than ads. Get the customer's written OK before you name them or show their building, since some contracts limit publicity. Keep the project list current so sales reps and estimators can pull from it.
How much commercial HVAC marketing managers make
Marketing managers who work for plumbing, heating, and air-conditioning contractors earned a median of $124,540 a year ($59.87 an hour) in May 2025, according to the Bureau of Labor Statistics. That’s below the $166,790 median for marketing managers in all industries. About 410 of the 395,240 marketing managers in that survey work for HVAC and plumbing contractors.
Paid a salary. The bonus, if any, usually rides on qualified leads, pipeline added, or contracts won from marketing sources.
HVAC and plumbing contractors
$124,540$124,540 median Middle half $96,470–$159,070 10th–90th $71,300–$193,190
All industries
$166,790$166,790 median Middle half $123,020–$216,410 10th–90th $90,260–$293,610
$0k$50k$100k$150k$200k$250k$300k$350k
10th–90th percentileMiddle halfMedianAnnual pay, May 2025. Source: BLS Occupational Employment and Wage Statistics.
Annual pay by percentile
Group
10th
25th
Median
75th
90th
HVAC and plumbing contractors
$71,300
$96,470
$124,540
$159,070
$193,190
All industries
$90,260
$123,020
$166,790
$216,410
$293,610
BLS reports HVAC and plumbing contractors together, residential and commercial. Post a real range for your market in the ad.
The pay line in the template above is an example from our Role Blueprint. Set yours from these figures and what local companies pay.
Skills to hire for, and what you can teach
Hire for these
B2B marketing experience with long sales cycles
Clear writing for case studies, proposals and emails to technical buyers
Running a CRM and reporting pipeline by source
Working side by side with sales reps and estimators
Planning events and trade shows on a set budget
Teach these on the job
Commercial equipment: rooftop units, chillers, boilers and controls
Your service agreement tiers and response times
How your estimators build bids and proposals
The trade groups and events where facility managers meet
Your target building types and named accounts
Expect a CRM such as HubSpot or Salesforce, an email platform, LinkedIn, your website, and design tools for case studies and proposals. Some teams also watch public purchasing portals for bid notices.
Commercial deals take months, so set targets from a full year of your own history. Report monthly, but judge each campaign by the contracts it produces over time.
Leads generated
Count leads that fit your target buildings and services, by source, from monthly CRM reports. A lead counts once sales agrees it's a real prospect, not when a form is filled.
Customer Satisfaction Rating
Pull your Google rating each month, plus the scores from short surveys sent to site contacts after service visits. Read the comments for slow response or poor communication.
Campaign ROI
Revenue from contracts traced to a campaign, minus its cost, divided by its cost. Count service agreement revenue over the agreement's term, and recheck campaigns as deals close months later.
Social Media Engagement
Comments, shares, clicks and follower growth on LinkedIn and other company pages, from each site's analytics. Judge each month against its match from a year before.
Career path
Marketing or proposal coordinatorBuilds proposals, updates the project list and runs email sends.
Marketing managerOwns campaigns, events, the CRM pipeline and the reports.
Director of marketing and business developmentLeads marketing and new account growth across branches.
Sales managerA few later take over the sales team and its targets.
Their job is to win work from businesses and public buyers: service agreements, repairs, retrofits and new installs. Most weeks, that means emails, case studies, the website, LinkedIn, trade shows and local events. They help sales reps sort good leads from weak ones, and help estimators keep bid packages ready. Each month they report which efforts led to signed contracts.
How much does a commercial HVAC marketing manager make?
Marketing managers who work for plumbing, heating, and air-conditioning contractors earned a median of $124,540 a year ($59.87 an hour) in May 2025, according to the Bureau of Labor Statistics. The middle half earned between $96,470 and $159,070 a year. Pay also depends on your local market, experience and bonus terms.
How should you write a job ad for a commercial HVAC marketing manager?
Start with who the job answers to and how closely it works with sales. List the building types and customers you go after, such as schools, offices or retail chains. Say whether the job runs bids and trade shows, and whether it manages an agency or does the work in-house. Give a sense of the budget and the team, if any.
Should a commercial HVAC company use LinkedIn or Google Ads?
They do different jobs. Search ads catch a store manager whose rooftop unit just quit and who needs a repair today. LinkedIn and email reach facility directors and property managers before they need you, which is how service agreements get sold. Put more money behind the channel that matches the work you want most.
How long does commercial HVAC marketing take to show results?
Longer than most owners expect. Repair leads can come in the first month. Service agreements and retrofit jobs often take months of meetings, site walks and proposals. Judge a new campaign first by meetings booked and proposals sent, then by contracts signed.
Is B2B experience more important than HVAC experience?
For this job, usually. Someone who has sold to businesses knows long sales cycles, account lists and how to help a sales team. HVAC terms can be taught: what a rooftop unit, chiller or building control system is, and why owners care. A candidate from commercial roofing, electrical or facility services brings both.
