Basement waterproofing general manager job description
A basement waterproofing general manager runs one market's daily work: install crews, service techs and the office, and in the larger version of the job its in-home salespeople too. The GM tracks every step from lead to finished job and keeps contracts and cancellations inside the law.
By the HireBus team · Updated · Pay data: BLS, May 2025
Median pay, building finishing contractors · BLS, May 2025
As General Manager, your primary role will be to oversee and direct departments involved in basement waterproofing services. You will ensure quality service, monitor project outcomes, and contribute to the overall success of our company. Your leadership will directly impact our ability to maintain exceptional customer service, efficient operations, and profitable growth.
2. Essential Duties and Responsibilities
Oversee the daily operations of the basement waterproofing department.
Monitor project outcomes to ensure quality and timely completion.
Direct and supervise team members in the performance of their duties.
Implement strategies to improve operational efficiency and customer satisfaction.
Collaborate with other departments to ensure seamless service delivery.
3. Key Tasks / Daily Activities
Review project plans and schedules.
Engage with customers to understand their needs and ensure satisfaction.
Conduct regular meetings with staff to communicate expectations and receive feedback.
Review performance reports to identify areas for improvement.
4. Key Performance Indicators (KPIs)
Revenue per project: $10,000.
Project completion rate: 100%
Customer satisfaction rating: >4.8 stars.
Employee retention rate: >85%.
5. Required Qualifications and Skills
Bachelor's degree in Business Management or a related field.
At least 5 years of experience in a managerial or supervisory role.
Excellent leadership and communication skills.
Familiarity with basement waterproofing services.
6. Preferred Experience
Previous experience in a similar role within the home services or construction industry.
Proven track record of improving operational efficiency and customer satisfaction.
7. Physical Requirements
Ability to lift up to 50 lbs.
Comfortability working in confined spaces or outdoors in various weather conditions.
8. Work Environment and Schedule
Typical work hours are Monday through Friday, 8 a.m. to 5 p.m.
Occasional travel may be required to visit job sites.
9. Compensation and Benefits
Salary range: $70,000 - $85,000 annually, commensurate with experience.
Bonus opportunities based on company performance.
Benefits include Health, Dental, Vision, 401k, and paid time off.
10. Company Culture and Overview
At [Company Name], we pride ourselves on creating a culture of growth and opportunity. We value each member of our team and work hard to ensure that each individual has the tools and opportunities necessary for success. Our commitment to customer satisfaction and quality service is at the heart of everything we do.
11. How to Apply
If you meet the above criteria and want to be part of a growth-oriented company focused on customer satisfaction, please send your resume to [INSERT EMAIL HERE] or apply online at [INSERT WEBSITE LINK HERE].
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A waterproofing market lives on phone calls from worried homeowners. The GM turns those calls into signed jobs that stick and basements that stay dry.
Three days to cancel, with a narrow exception
Most jobs signed in the home come under the FTC's Cooling-Off Rule and its three-business-day window to cancel. A flooded basement tempts reps to start sooner, but the emergency exception is narrow. The homeowner must have contacted you, need the work for a real, immediate emergency, and give you a separate, dated, signed statement in their own handwriting that describes it and gives up the right to cancel. A waiver printed in the contract doesn't count. Pennsylvania's home improvement law adds its own three-business-day right. Source: eCFR: 16 CFR Part 429, FTC Cooling-Off Rule.
Every step from lead to finished job
The GM tracks the market's numbers each week: leads, visits set, visits run, sales, cancellations and finished jobs. A drop at one step points to one fix, such as the call center script when fewer visits get set, or rep coaching when fewer close. Homeowners who didn't buy can get a second call from a rehash specialist.
Home sales run on deadlines
Some jobs start when a home inspection turns up water or a cracked wall. The buyer, the seller and two agents all want a price within days and the work done before closing. The GM decides how fast those quotes go out, who signs when the seller pays but the buyer will live there, and whether and how the warranty passes to the new owner.
Storm calls need sorting
After a big storm, the phones fill with homeowners standing in water and others with a damp corner they've had for years. The GM sets who gets a visit first, how many visits each rep runs a day, and which callers go to a service tech instead of a salesperson. A failed pump under warranty isn't a sales call.
How much basement waterproofing general managers make
The closest BLS group for basement waterproofing general managers is general and operations managers. General and operations managers who work for building finishing contractors earned a median of $99,290 a year ($47.73 an hour) in May 2025, according to the Bureau of Labor Statistics. That’s below the $105,770 median for general and operations managers in all industries. About 27,890 of the 3,503,020 general and operations managers in that survey work for building finishing contractors.
Salary plus a bonus on company performance, as the template says. The template's range, written for a department head, sits below the BLS median shown here for general and operations managers at building finishing contractors. If your GM will own a market's sales and profit, price the offer from local postings for that job.
Building finishing contractors
$99,290$99,290 median Middle half $69,950–$143,010 10th–90th $47,800–$203,160
All industries
$105,770$105,770 median Middle half $72,320–$167,280 10th–90th $50,090–$253,390
$0k$50k$100k$150k$200k$250k$300k
10th–90th percentileMiddle halfMedianAnnual pay, May 2025. Source: BLS Occupational Employment and Wage Statistics.
Annual pay by percentile
Group
10th
25th
Median
75th
90th
Building finishing contractors
$47,800
$69,950
$99,290
$143,010
$203,160
All industries
$50,090
$72,320
$105,770
$167,280
$253,390
BLS doesn’t publish pay for waterproofing contractors on their own. These figures cover building finishing contractors, which include them. Post a real range for your market in the ad.
The pay line in the template above is an example from our Role Blueprint. Set yours from these figures and what local companies pay.
Skills to hire for, and what you can teach
Hire for these
Has run a location for an in-home sales business
Reads a lead-to-sale report and knows which step to fix first
Has coached salespeople to sell inside the contract and cancellation rules
Settles a dispute with a homeowner whose basement still leaks
Matches what sales signs to what crews can install
Teach these on the job
Waterproofing systems and how each is sold and installed
Your CRM, lead sources and call center scripts
Contract and cancellation rules in your state
Your warranty terms and transfer steps
Working with agents and inspectors on home sale deadlines
The GM lives in the CRM's lead and sales reports and the install calendar. Add the review sites for the market's office and the lender portal for loans approved but not yet funded.
Basement waterproofing general manager interview questions
Two of the 6 questions we'd ask, and what a strong answer sounds like. Ask every candidate the same questions, and rate each answer on your own before you compare notes.
Situational · Diagnosing revenue per job
Average revenue per project is falling while lead volume holds steady. What do you do?
A strong answer: Breaks it down by rep, lead source, job type and discounting, rides along on appointments, and fixes the real cause.
Behavioral · Warranty decisions
Tell me about a disputed warranty claim you decided, like water returning in a corner the system didn't cover.
A strong answer: Went to the house with the field team to find the real source, read the warranty terms honestly, covered what was the company's to cover, explained the rest plainly, and fixed any process gap behind it.
Set targets from your market's own history, and go over them weekly with the sales and install leads.
Revenue per project
Each month, total revenue from finished jobs over the job count, broken out by drains, wall repair and crawl spaces. Watch the mix: a run of small pump swaps lowers the average without meaning sales got worse.
Project completion rate
Of all signed jobs, the share that holds through the cancellation window and is finished on the promised date. Log cancellations, declined loans and permit holds on their own lines.
Customer satisfaction rating
Star ratings for this market's office across the review sites, plus a survey after each install. Survey every customer the same way, and go over each low score with the rep and crew involved.
Employee retention rate
The share of reps, installers and office staff hired a year ago who are still here, by team. Exit talks often point to a commission plan, lead quality or a crew lead.
What does a basement waterproofing general manager do each week?
Monday starts with last week's leads, sales, cancellations and finished jobs. Then the GM rides along on a sales visit or two, approves price exceptions, calls the unhappy customers, and checks the install calendar with operations so reps quote honest start dates. Hiring reps and installers fits in around all of it.
How much does a basement waterproofing general manager make?
General and operations managers who work for building finishing contractors earned a median of $99,290 a year ($47.73 an hour) in May 2025, according to the Bureau of Labor Statistics. The middle half earned between $69,950 and $143,010 a year. Pay also depends on your local market, experience and bonus terms.
Does a waterproofing GM need to go into crawl spaces?
Sometimes. The template's physical lines name 50-pound lifts, confined spaces and outdoor work in changing weather. For a GM that means crawling under a house to see a disputed liner, walking a yard where wall anchors went in, or carrying a pump or sample materials to a visit. If your GM won't do these, edit the lines before posting, and offer reasonable accommodation.
Is a waterproofing general manager a department head or a market head?
The template writes the job as head of the waterproofing department: running daily work, checking project outcomes and working with other departments, at a pay range to match. This page also covers the bigger version, where the GM owns a market's sales and profit. Decide which one you're hiring before you post. If the GM will run sales too, add those duties to the template and price the offer from local postings.
Does the revenue-per-project target in the template fit every market?
Not always. A market that sells mostly full perimeter drains will run a higher average than one selling crack repairs and pump swaps. Set the target from your market's own mix, and track it by system type so a change in mix doesn't look like a change in selling.
