A basement waterproofing marketing manager books homeowners with wet basements, cracked walls and damp crawl spaces onto the inspectors' calendars. They judge every source by what a set appointment and a held sale cost, have rain campaigns ready before the wet season, and check each loan and warranty claim before an ad runs.
By the HireBus team · Updated · Pay data: BLS, May 2025
Median pay, building finishing contractors · BLS, May 2025
Annual pay: 10th percentile $63,570, middle half $78,220 to $134,600, 90th percentile $156,020. Source: BLS Occupational Employment and Wage Statistics, May 2025.
Reports to
General Manager or Chief Executive Officer
Department
Marketing
Schedule
Weekdays, some home show weekends · Weekday office hours, with evening or weekend home shows and events, and same-day ad changes when heavy rain is forecast
Also called
Marketing director · Lead generation manager · Demand generation manager · Marketing and events manager
The Marketing Manager will play a key role in the growth of our basement waterproofing services by creating and managing effective marketing strategies. This role contributes to the company by driving brand awareness, generating leads, and increasing market share through innovative digital campaigns and strategic marketing initiatives.
2. Essential Duties and Responsibilities
Develop and implement comprehensive marketing strategies to create awareness of our services.
Design and oversee all aspects of our digital marketing campaigns across all digital channels.
Measure and report performance of all marketing campaigns and assess against goals (ROI and KPIs).
Coordinate with sales and customer service departments to optimize customer experience and ensure brand consistency.
3. Key Tasks / Daily Activities
Create and manage project plans for various marketing and event activities.
Coordinate with graphic design teams to create engaging advertisements.
Track and analyze the performance of campaigns to inform future strategies.
Engage with customers through social media and ensure customer satisfaction.
4. Key Performance Indicators (KPIs)
Lead Generation: Generate 500 quality leads per quarter.
Conversion Rate: Achieve a conversion rate of >5%.
Customer Satisfaction: Maintain a rating of >4.8 stars.
Campaign ROI: Achieve a positive ROI for all marketing campaigns.
5. Required Qualifications and Skills
Bachelor's degree in Marketing, Business, or related field.
Minimum of 3 years of experience in a similar role.
Proven experience developing marketing plans and campaigns.
Strong proficiency in MS Office and various marketing software.
6. Preferred Experience
Experience in the home services or construction industry is highly desirable.
Proficiency in CRM software and Content Management Systems.
7. Physical Requirements
This is primarily a desk job, however, some field visits may be required for marketing purposes.
8. Work Environment and Schedule
Typical work hours are Monday to Friday, 9:00 AM to 5:00 PM.
Occasional evening and weekend work may be required for special events.
9. Compensation and Benefits
The salary range for this role is $60,000 to $75,000 annually, commensurate with experience.
Performance-based bonus structure.
Health, Dental, and Vision benefits.
401k plan with company match.
10. Company Culture and Overview
At [INSERT COMPANY NAME HERE], we foster a culture of continuous learning and growth. We are committed to providing our employees with opportunities to enhance their skills, encourage their input, and value their feedback. Together, we work towards a common goal of delivering superior basement waterproofing services, guaranteeing customer satisfaction, and contributing to the community we serve.
11. How to Apply
If you meet the above criteria and want to be part of a growth-oriented company focused on customer satisfaction, please send your resume to [INSERT EMAIL HERE] or apply online at [INSERT WEBSITE LINK HERE].
Need help filling this role? HireBus posts the ad, Iris interviews every applicant by phone before you do, and you decide who to hire. Start hiring now
Homeowners call after they find water, and an inspector has to sit with them at home before anyone signs. So this marketing manager buys appointments, not clicks, and answers for what each ad promises about loans and warranties.
Cost per set appointment, then per held sale
In this trade a lead is only worth counting once the call center books a visit with every owner home and an inspector sits down with them. Agree with the call center on when a lead counts as set. Then report each source, from search and TV to mail and agents who found water during a home sale, by cost per set appointment and cost per sold job that held. Take out renters, homes outside your area and repeat calls from one address before you do the math.
Rain ads ready before the rain
Searches for a wet basement or a sump pump that won't shut off jump after heavy rain and fast snowmelt. Keep a rain kit approved in advance: ads, a landing page and a call script, plus part of the budget held for that week. Before switching it on, ask the call center how many inspection slots are open, since a homeowner with water on the floor may not wait a week. Between storms, spend on proof: install photos, short videos and mail to streets where inspectors keep finding water.
Payment ads have trigger terms
For an installment loan ad, Regulation Z lists four trigger terms: a down payment amount or percentage, the number of payments or repayment period, a payment amount, and a finance charge amount. "Pay over 60 months" is one. Once a trigger appears, the ad has to add the down payment, how repayment works across the whole term, and the "annual percentage rate" by that exact name, noting if it can rise. The official comments say "no downpayment" and "monthly payments to suit your needs" trigger nothing. Source: eCFR: 12 CFR 1026.24, Regulation Z advertising rules (closed-end credit).
A lifetime warranty has to name the life
FTC guides say that when an ad describes how long a warranty lasts with "lifetime," "life" or a similar word, it should disclose the life it means, clearly enough that buyers notice it. For a waterproofing system, it might be as long as you own the home, or the life of the house through every sale. The same guides say to advertise a warranty only if you promptly and fully do what it promises. If a new owner must register or pay to transfer it, say so beside the claim. Source: eCFR: 16 CFR Part 239, FTC Guides for the Advertising of Warranties and Guarantees.
Before-and-after photos need permission
Basement photos show the inside of a home. Get written permission, in the contract or a separate release, before a before-and-after pair goes in an ad. Shoot tight on the wall, floor or pit, and leave out family pictures, mail and anything that shows where the house is. A person in the frame needs more. New York, for example, makes it a misdemeanor to use a living person's name, portrait, picture, likeness or voice for advertising or trade without written consent, from a parent or guardian for a minor. Source: New York Civil Rights Law section 50 (example of a state privacy law).
How much basement waterproofing marketing managers make
Marketing managers who work for building finishing contractors earned a median of $106,040 a year ($50.98 an hour) in May 2025, according to the Bureau of Labor Statistics. That’s below the $166,790 median for marketing managers in all industries. About 240 of the 395,240 marketing managers in that survey work for building finishing contractors.
The template offers salary plus a performance bonus. Pay that bonus on jobs still sold once the cancellation window closes and the loan funds, because a quarter full of leads that never got a sit-down visit costs money and earns nothing.
Building finishing contractors
$106,040$106,040 median Middle half $78,220–$134,600 10th–90th $63,570–$156,020
All industries
$166,790$166,790 median Middle half $123,020–$216,410 10th–90th $90,260–$293,610
$0k$50k$100k$150k$200k$250k$300k$350k
10th–90th percentileMiddle halfMedianAnnual pay, May 2025. Source: BLS Occupational Employment and Wage Statistics.
Annual pay by percentile
Group
10th
25th
Median
75th
90th
Building finishing contractors
$63,570
$78,220
$106,040
$134,600
$156,020
All industries
$90,260
$123,020
$166,790
$216,410
$293,610
BLS doesn’t publish pay for waterproofing contractors on their own. These figures cover building finishing contractors, which include them. Post a real range for your market in the ad.
The pay line in the template above is an example from our Role Blueprint. Set yours from these figures and what local companies pay.
Skills to hire for, and what you can teach
Hire for these
Has bought leads for an in-home sales company and reported cost per sold job
Builds rain campaigns ahead of time that can go live in a day
Listens to booking calls to learn why leads don't set
Gets photo permission into the contract and the crews' photo routine
Spots loan and warranty wording that needs a disclosure
Teach these on the job
How drains, pumps, wall braces and crawl space liners solve different problems
Your lenders' approved ad wording
What your warranty covers and leaves out
Your CRM's lead source codes and call tracking
Which towns and decades of houses send the most water calls
Expect a tracked phone number for each channel, paid search, and the in-home sales CRM where every lead is marked set, sat and sold. A radar or rain alert feed helps time the rain kit, and home show slips should reach the same CRM within a day, coded to the show.
Two of the 6 questions we'd ask, and what a strong answer sounds like. Ask every candidate the same questions, and rate each answer on your own before you compare notes.
Situational · Avoiding fear-based claims
The sales team wants ads warning that toxic mold is making families sick, to drive calls. What do you do?
A strong answer: Pushes back on health claims the company can't support, offers honest educational messages about water and moisture, and gets owner buy-in.
Behavioral · Optimizing campaigns
Tell me about a digital campaign for wet basement repair that you improved week by week. What did you change?
A strong answer: Names specific tests, such as ad copy, landing page or targeting, what the numbers showed each week, and the final cost per booked appointment.
Rain makes some quarters easy and others thin. Hold each quarter up against the same quarter last year before you decide whether a target was met.
Lead Generation
Count leads that could become a sat appointment: an owner, inside your area, with a problem you fix. Report them by source each quarter, with wet and dry months marked.
Conversion Rate
Use one definition all year: sold jobs still standing after the cancellation window, over qualified leads, for each source. Show the set and sat steps in between.
Customer Satisfaction
Star ratings across review sites, plus a short survey after the visit for homeowners who didn't buy. That second group shows whether an ad set the wrong expectations.
Campaign ROI
Revenue from a campaign's jobs that held, minus everything it cost, including booth fees, design and the lender fees on financed promotions. Judge it once those jobs are installed.
Career path
Marketing coordinatorRuns home show booths, lead slips and ad proofs.
Marketing managerOwns the budget, lead sources and cost per sold job.
Director of marketingAdds more markets, and at some companies the call center.
General managerTakes on sales, installs and the office for one market.
Yes, if it's really free. If it comes with conditions, such as owning the home or having every owner at the visit, the FTC's guide to "free" offers says to state them clearly at the outset of the offer, in close conjunction with it. A footnote reached by an asterisk doesn't count as the outset. The call center should then repeat those terms when it books the visit.
How much does a basement waterproofing marketing manager make?
Marketing managers who work for building finishing contractors earned a median of $106,040 a year ($50.98 an hour) in May 2025, according to the Bureau of Labor Statistics. The middle half earned between $78,220 and $134,600 a year. Pay also depends on your local market, experience and bonus terms.
Can a waterproofing ad say "no interest"?
Only with the plan's terms beside it. For a revolving plan with deferred interest, Regulation Z says an ad that uses "no interest" or a similar phrase must say "if paid in full" before the promo period, right next to each mention in print or online. It must also say that if the balance isn't paid in full in time, interest will be charged from the date the homeowner became obligated for it. Ask the lender which kind of plan you're selling before anyone writes the ad.
Do radio and TV financing ads follow the same rules?
They have a shorter path. A broadcast ad that names a trigger term can state the annual percentage rate, and whether it can go up, and give a toll-free number homeowners can call for the other cost details. Send every financing script to the lender whose plan it names and keep their written approval in the ad file. Advertise only the plans your CFO lets sales offer.
What should a home show lead slip ask for?
Name, address, phone, email, what the homeowner is seeing (water, cracks, a damp crawl space) and a good time to visit. If you plan to text or use a dialer later, add consent wording your lawyer approved, with the homeowner's signature and number; the rehash specialist will rely on it months later. Code each slip to the show and day.
