Commercial general contractor marketing manager job description
A commercial general contractor's marketing manager gets the company invited to bid on tenant build-outs, remodels of older buildings and small new ones. They build the proposals, past-job write-ups and events that owners see, and keep the firm's state prequalification and federal ratings in good shape.
By the HireBus team · Updated · Pay data: BLS, May 2025
Median pay, commercial building contractors · BLS, May 2025
General Contractor - Commercial - Marketing Manager
Company Name:
[INSERT COMPANY NAME HERE]
Department:
Marketing
Reports to:
[Chief Executive Officer]
Location:
[INSERT LOCATION HERE]
1. Position Summary
Develop and execute comprehensive marketing strategies to elevate brand awareness, generate quality leads, and support the growth of our commercial general contracting services. Collaborate with cross-functional teams to ensure alignment between marketing initiatives and overall business objectives.
2. Essential Duties and Responsibilities
Design and implement innovative marketing campaigns aimed at increasing market share and driving customer engagement.
Oversee brand-building efforts to elevate company identity in competitive commercial contracting markets.
Manage multi-channel lead generation programs to optimize conversion rates and support the sales team.
Analyze market trends and competitor activities to refine marketing strategies and identify growth opportunities.
Collaborate with external agencies and vendors to execute promotional events and advertising initiatives.
3. Key Tasks / Daily Activities
Develop and update content for digital platforms, including social media, websites, and email newsletters.
Monitor and report on the performance of marketing campaigns, adjusting strategies as needed for optimal results.
Engage with prospective commercial clients through targeted outreach and networking events.
Coordinate with the sales team to align marketing efforts with client acquisition goals.
4. Key Performance Indicators (KPIs)
Monthly Lead Generation: Achieve a minimum of 150 qualified leads per month.
Conversion Rate: Attain a conversion rate of at least 25% from leads to clients.
Brand Engagement: Increase social media engagement rates by 30% within the first year.
ROI on Marketing Spend: Secure a return on investment of at least 150% on marketing campaigns.
5. Required Qualifications and Skills
Bachelor’s degree in Marketing, Business Administration, or a related field.
Minimum of 5 years of experience in marketing roles, preferably within the home services or construction industry.
Proficient in digital marketing, analytics tools, and CRM systems.
Strong communication, project management, and strategic planning skills.
6. Preferred Experience
Prior experience with marketing initiatives for commercial general contracting or related sectors.
Demonstrated success in developing multi-channel marketing campaigns that drive measurable business growth.
Familiarity with the latest trends in digital marketing and lead generation strategies.
7. Physical Requirements
Primarily office-based role with occasional site visits.
Ability to travel locally to attend meetings, conferences, and industry events.
Standard lifting requirements for field collateral or event materials are minimal.
8. Work Environment and Schedule
Standard office hours with a flexible, results-driven work schedule.
Occasional travel required for client meetings, conferences, and industry events.
Possibility of on-call duties during peak campaign periods or special events.
9. Compensation and Benefits
Salary range: $70,000 - $90,000 USD per year based on experience and performance.
Performance bonuses tied to lead generation, campaign success, and ROI achievements.
Health, Dental, and Vision insurance coverage provided.
401(k) retirement plan with company match and additional fringe benefits.
10. Company Culture and Overview
At [INSERT COMPANY NAME HERE], we are driven by a passion for excellence and innovation in the commercial general contracting industry. We offer an inclusive and growth-oriented environment where every team member is empowered to develop professionally and contribute to groundbreaking projects. We celebrate creativity, encourage collaboration, and invest in our employees’ success to build a dynamic future for our company and our clients.
11. How to Apply
If you meet the above criteria and want to be part of a growth-oriented company focused on customer satisfaction, please send your resume to [INSERT EMAIL HERE] or apply online at [INSERT WEBSITE LINK HERE].
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What marketing looks like at a commercial general contractor
Owners and developers pick builders from short lists, often before anyone asks for a price. So much of the marketing here is paperwork and proof: qualifications, past jobs and registrations that keep the company on those lists.
The qualification statement is the brochure
Owners often want proof a builder can do the job before they ask for bids. The AIA's A305 form is a common way to give it. Its parts cover company facts and references, finances and disputes, insurance, bonds and safety records for the project, and past jobs. The marketing manager keeps the standing parts current and fills in the project pages for each pursuit. The money pages come from the CFO's office. Source: AIA Contract Documents: Summary of A305-2020, Contractor's Qualification Statement.
Delaware prequalification expires
Delaware agencies can make builders prequalify before they bid a large public works job. The state's prequalification lasts 24 months. After that, the company must ask to be reclassified. A change that could hurt its standing must be reported in writing within 10 days. Put those dates on the marketing calendar so a lapsed file never keeps you out of a bid. Source: Delaware Code, Title 29, Chapter 69, Subchapter IV (§ 6962, large public works contracts).
Federal ratings follow the company
Federal agencies must write a past performance rating for each construction contract of 900,000 dollars or more. The company then has up to 14 calendar days from the notice to send comments or a rebuttal. Treat each rating like a reference letter. Have marketing watch for the notice, draft a reply with the project manager, and quote strong ratings in later proposals. Source: eCFR: FAR 42.1502, Policy (past performance evaluations).
Sort past jobs by building type
An owner planning a dental office wants to see dental offices, not warehouses. Write up every finished job with its building type, size, schedule, whether the space stayed open during the work, and a reference who agreed to take calls. File the photos the same way, so the team can pull three close matches in an hour when a request for qualifications lands.
How much commercial general contractor marketing managers make
Marketing managers who work for commercial and industrial builders earned a median of $137,500 a year ($66.11 an hour) in May 2025, according to the Bureau of Labor Statistics. That’s below the $166,790 median for marketing managers in all industries. About 1,780 of the 395,240 marketing managers in that survey work for commercial building contractors.
Most get a salary and a yearly bonus based on lead and campaign results. BLS puts most of this industry's marketing managers above the template's whole range, so a candidate who has written construction proposals may cost more.
Commercial building contractors
$137,500$137,500 median Middle half $102,910–$186,980 10th–90th $84,000–$223,610
All industries
$166,790$166,790 median Middle half $123,020–$216,410 10th–90th $90,260–$293,610
$50k$100k$150k$200k$250k$300k$350k
10th–90th percentileMiddle halfMedianAnnual pay, May 2025. Source: BLS Occupational Employment and Wage Statistics.
Annual pay by percentile
Group
10th
25th
Median
75th
90th
Commercial building contractors
$84,000
$102,910
$137,500
$186,980
$223,610
All industries
$90,260
$123,020
$166,790
$216,410
$293,610
BLS doesn’t publish pay for commercial general contractors on their own. These figures cover nonresidential building construction, which include them. Post a real range for your market in the ad.
The pay line in the template above is an example from our Role Blueprint. Set yours from these figures and what local companies pay.
Skills to hire for, and what you can teach
Hire for these
Writing clear proposals and project write-ups against a bid deadline
Reading a request for qualifications and answering every item on it
Getting facts, photos and résumés out of busy project managers and estimators
Running a CRM and reporting which lead sources turn into signed work
Planning outreach and events for owners, property managers and facility managers
Teach these on the job
Construction terms such as tenant improvement, cold shell and GMP
Your qualification statement and past project list
Federal past performance ratings and Delaware prequalification
Your proposal templates and graphic standards
Which building types and owners the company wants more of
Most teams run a CRM like HubSpot or Salesforce, a layout tool such as Adobe InDesign for proposals, and the public bid sites and plan rooms where invitations arrive. A shared photo library sorted by building type saves hours on every proposal.
Commercial general contractor marketing manager interview questions
Two of the 6 questions we'd ask, and what a strong answer sounds like. Ask every candidate the same questions, and rate each answer on your own before you compare notes.
Situational · Shifting to private work
Leadership wants more work from private developers and less from public bids. Walk me through your plan.
A strong answer: Names target developers and architects, builds a relationship plan with executives (events, lunch-and-learns), creates case studies, tracks touches and pursuits in the CRM, and measures shortlists and wins.
Behavioral · Winning pursuits
Tell me about a proposal or pursuit you helped win. What made the difference?
A strong answer: Names specific work (client research, interview prep, a sharp approach to the owner's main worry) and their role in it.
Commercial general contractor marketing manager KPIs
Treat the template's targets as examples. Define what counts as a qualified lead first, then set your own targets after a few months of real counts.
Monthly Lead Generation
Count invitations to bid, requests for qualifications and owner inquiries that fit your size and building types, each logged in the CRM with its source. Leave out plan-room jobs nobody plans to price.
Conversion Rate
Divide signed contracts by qualified leads from the same period, split by source and by public versus private work. Bids still open at month end roll into the next report.
Brand Engagement
Track comments, shares and profile visits from owners, architects and property managers on LinkedIn and the other channels you use. Report engagement from job seekers and vendors on its own line.
ROI on Marketing Spend
Compare gross profit on jobs you can trace to a campaign, event or listing against what that effort cost, including staff time. Look back over a full year, since commercial jobs take months to sign.
Career path
Proposal coordinatorBuilds bid packages and qualification forms for a builder or a large subcontractor.
Marketing managerRuns proposals, the company's reputation and the pursuit calendar.
Sales managerLeads the people who chase and close the work.
General managerRuns the business side across sales and the field.
Other roles in a commercial general contractor business
Commercial general contractor marketing manager FAQ
Should the marketing manager or the estimators write the proposal?
Split it by section. Estimators own the price, the scope list and the exclusions. The project manager or superintendent supplies the schedule and the plan for working around the building's users. The marketing manager writes the company story, picks the project examples and résumés, answers every item on the owner's scoring sheet, and makes the whole thing read as if one person wrote it. Set an internal deadline a day or two before the owner's.
How much does a commercial general contractor marketing manager make?
Marketing managers who work for commercial and industrial builders earned a median of $137,500 a year ($66.11 an hour) in May 2025, according to the Bureau of Labor Statistics. The middle half earned between $102,910 and $186,980 a year. Pay also depends on your local market, experience and bonus terms.
What can we post about a job that's still being built?
Ask the owner first, and check the contract and the building's rules. Banks, clinics, schools and government buildings often don't want security systems, floor plans or patient areas shown. Wide shots of new framing or a finished storefront usually get approved. Make sure everyone in a photo is wearing the gear the site requires, since owners checking your safety record may see the post too.
What background makes a strong marketing manager for a commercial builder?
Look for someone who has produced proposals that made short lists, not only social posts. Time at an engineering firm, a large subcontractor or another builder teaches the vocabulary and the deadlines. Ask finalists to bring a proposal they wrote, walk you through the owner's scoring sheet it answered, and tell you what they changed after a loss.
What physical tasks come with this marketing job?
This is mainly a desk job. The template's lines on site visits, local travel and light lifting mean tasks like these. You drive to a finished job to take photos. You walk an active site wearing the hard hat, glasses and boots it requires. You carry a banner stand, a box of brochures and a laptop into an event and set up a table. Go over these tasks in the interview. Ask if the candidate can handle them, with or without a reasonable accommodation.
