A landscaping sales representative meets homeowners at their property, measures the yard, and prices weekly maintenance, cleanups and install projects such as patios, plantings and sprinkler systems. They write the proposal, follow up until the customer decides, and hand signed work to the crews with clear notes.
By the HireBus team · Updated · Pay data: BLS, May 2025
Annual pay: 10th percentile $38,590, middle half $46,650 to $79,380, 90th percentile $99,180. Source: BLS Occupational Employment and Wage Statistics, May 2025.
Reports to
Sales Manager
Department
Sales
Schedule
Site visits on weekdays, some Saturdays · Busiest from late winter into early summer, when homeowners plan projects. Some walk-throughs run after work hours.
Serve as the primary point of contact for prospective and existing landscaping clients, offering expert guidance in service solutions and delivering tailored quotes. Drive sales growth by effectively closing deals and nurturing long-term client relationships. Contribute to the overall success and reputation of the company in the landscaping industry.
2. Essential Duties and Responsibilities
Provide accurate and competitive quotes for landscaping services.
Close sales and negotiate contracts with prospective clients.
Nurture and maintain strong client relationships through ongoing communication and exceptional service.
Collaborate with internal teams to ensure precise project delivery and customer satisfaction.
Monitor market trends and competitor activities to develop strategic sales approaches.
3. Key Tasks / Daily Activities
Conduct on-site assessments and consultations with prospective clients.
Prepare detailed service proposals and follow-up with clients post-quote.
Maintain and update customer information in the CRM system.
Respond promptly to inquiries and schedule appointments for service evaluations.
Engage in regular prospecting activities to generate and qualify new business leads.
4. Key Performance Indicators (KPIs)
New Sales: Secure at least 15 new signed contracts per month.
Revenue Per Project: Achieve an average revenue of $500 per project.
Customer Satisfaction Rating: Maintain a rating greater than 4.8 stars.
Quote Conversion Rate: Secure a minimum conversion rate of 70% on distributed quotes.
Follow-up Rate: Ensure 100% follow-up on all client inquiries within 24 hours.
5. Required Qualifications and Skills
Bachelor’s degree in Business, Marketing or a related field or equivalent experience.
Minimum of 2 years of sales experience, preferably in a service-based industry.
Proven ability to generate accurate quotes and close sales deals.
Excellent interpersonal, communication, and negotiation skills.
Proficient in using CRM systems and Microsoft Office applications.
6. Preferred Experience
Experience in the landscaping, home services, or construction industries.
Demonstrated track record in relationship management and customer retention.
Familiarity with local market trends and landscaping service requirements.
Experience with digital sales tools and lead generation platforms.
7. Physical Requirements
Ability to perform on-site assessments, including light physical activity.
Must be able to lift up to 25 pounds as needed during site visits.
Willingness to work outdoors in varying weather conditions.
Frequent walking or standing while meeting with clients and inspecting job sites.
8. Work Environment and Schedule
Typical work hours: Monday through Friday, 8:00 AM to 5:00 PM.
Occasional evenings or weekend appointments based on client availability.
Moderate travel required within the designated service territory.
Flexibility to adjust schedule for on-site client meetings.
9. Compensation and Benefits
Salary range: $40,000 - $55,000 per year plus commission.
Performance-based bonuses available.
Comprehensive Health, Dental, and Vision coverage.
401k plan with company match.
Additional benefits include paid time off and professional development opportunities.
10. Company Culture and Overview
At [INSERT COMPANY NAME HERE], we foster a collaborative and innovative environment where every team member is valued.
We are dedicated to the professional growth and success of our employees, providing ample opportunities for advancement.
We celebrate diversity and strive to create a workplace where ideas can flourish and employees can thrive.
Our commitment to excellence drives us to consistently exceed customer expectations in the landscaping industry.
11. How to Apply
If you meet the above criteria and want to be part of a growth-oriented company focused on customer satisfaction, please send your resume to [INSERT EMAIL HERE] or apply online at [INSERT WEBSITE LINK HERE].
Need help filling this role? HireBus posts the ad, Iris interviews every applicant by phone before you do, and you decide who to hire. Start hiring now
The rep walks the property before quoting anything, and the same homeowner may buy a weekly service and a one-time project from them.
A route customer and a project customer
A mowing agreement brings steady revenue all season, and every yard added to an existing route makes that route tighter. A patio or planting job is a bigger one-time sale. Good reps sell both. They also look for project work, like new beds or landscape lighting, at homes the crews already visit every week.
Walk and measure before you price
Lawn area, bed space, edging length, slopes, gate widths and how a mower gets into the backyard all change the price and the crew's time. Reps measure on site or from aerial maps, take photos for the crew, and note drainage, shade and soil problems that will decide what grows.
Start dates wait for 811
A rep who promises a start date next Monday may not be able to keep it. Any digging, even for a row of shrubs, waits on an 811 locate request first. The national 811 site tells anyone who plans to dig to call a few business days ahead, and state laws set the exact wait. Build that wait into every start date. Source: 811 Before You Dig: Before you dig.
Selling sprinklers can take a license
In Texas, a person may not sell, design, install or repair an irrigation system without a license from TCEQ, the state environmental agency, unless an exemption in its rules applies. One exemption covers a business owner who keeps a licensed irrigator on staff to supervise that work, but it doesn't mention sales staff. Ask TCEQ how it applies before a Texas rep prices a sprinkler system, and check your own state elsewhere. Source: Texas Commission on Environmental Quality: Landscape irrigator license.
California registers landscaping salespeople
California's contractor law counts landscaping installs as home improvement. The state's contractor board requires salesperson registration for anyone who pitches, sells, negotiates or signs those contracts on a licensed contractor's behalf, with a short list of exceptions. One is a person who only schedules visits for someone already registered. Outside California, ask your own state's licensing board whether reps who sell at the home must register. Source: California CSLB: Before you apply for home improvement salesperson registration.
Residential vs. commercial landscaping sales
Commercial reps sell the same services, but to boards and managers who buy by contract and bid.
Topic
Residential
Commercial
The buyer
Homeowners, sometimes needing an HOA's sign-off on the plan
HOA boards, property management firms and building owners
The work
Weekly mowing and care, seasonal cleanups, and install projects
Year-round grounds contracts, enhancements, and often snow removal
The sale
A walk around the yard, then a proposal
A bid against the property's written scope, often after a group site walk
The price
Per visit, per month, or per project
One price for the year, often billed in equal monthly amounts
What keeps the account
Crews that come on their day and leave the yard clean
Hitting the contract scope and answering the property manager fast
How much landscaping sales representatives make
The closest BLS group for landscaping sales representatives is sales representatives of services. Sales representatives of services who work for landscaping companies earned a median of $31.17 an hour ($64,830 a year) in May 2025, according to the Bureau of Labor Statistics. That’s below the $69,990 median for sales representatives of services in all industries. About 20,730 of the 1,256,010 sales representatives of services in that survey work for landscaping companies.
Base salary plus commission on signed work, as the template sets out. Some plans pay one rate on maintenance agreements and another on installs, with bonuses for renewals.
Landscaping companies
$64,830$64,830 median Middle half $46,650–$79,380 10th–90th $38,590–$99,180
All industries
$69,990$69,990 median Middle half $47,670–$100,480 10th–90th $37,980–$148,840
$25k$50k$75k$100k$125k$150k$175k
10th–90th percentileMiddle halfMedianAnnual pay, May 2025. Source: BLS Occupational Employment and Wage Statistics.
Annual pay by percentile
Group
10th
25th
Median
75th
90th
Landscaping companies
$38,590
$46,650
$64,830
$79,380
$99,180
All industries
$37,980
$47,670
$69,990
$100,480
$148,840
BLS reports residential and commercial landscaping companies together. Post a real range for your market in the ad.
The pay line in the template above is an example from our Role Blueprint. Set yours from these figures and what local companies pay.
Skills to hire for, and what you can teach
Hire for these
Walks a yard and sees the work: grading, drainage, sun and shade
Turns a site walk into a clear proposal and asks the homeowner to decide
Calls back on every open proposal on the day they said they would
Measures beds and lawns accurately and double-checks the math
Treats the yard with care: closes gates, keeps pets in, stays off new sod
Teach these on the job
Building an estimate in your software from crew time and materials
The plants and hardscape materials you install most
Your service agreement terms and seasonal programs
Writing crew notes for a clean hand-off
Simple design sketches, or how to brief your landscape designer
Expect the rep to carry a tablet running your trade software (SingleOps, Jobber, LMN, Aspire or similar), along with an aerial measuring tool, a phone camera for site photos and a measuring wheel. Reps who have done this before will ask about your systems and whether they'll draw designs or hand them to a landscape designer.
Report each one on two lines, maintenance and installs. Your own past seasons make better targets than the template's figures.
New Sales
Signed contracts each month by type: maintenance agreements, enhancements and installs. A rep who signs plenty of cleanups but few installs needs different coaching than one with the reverse.
Revenue Per Project
Average signed value per job, by type. The template's target fits maintenance and small jobs, so keep design-build installs on their own line or they will swamp the average.
Customer Satisfaction Rating
Each month, read the survey and review ratings from customers this rep signed. On installs, compare any complaint with the proposal: plant sizes, cleanup and start dates are where promises slip.
Quote Conversion Rate
Signed proposals divided by proposals delivered each month. Track it by job size too, since a rep who wins most small jobs but few large installs may need help presenting big work.
Follow-up Rate
New inquiries and open proposals that got a logged follow-up inside the deadline you set, divided by all of them. Pull the overdue list from the CRM every week.
Career path
Crew leaderSees what each job really costs in hours, and may sell add-ons to route customers.
Sales representativeMeasures, prices and sells maintenance and installs.
Senior sales or design-build consultantHandles full-yard redesigns and shows new reps how to run a site walk.
Sales managerLeads the reps and sets the pricing rules.
Should a landscaping sales rep design the projects too?
It depends on the job. Many reps sketch simple bed and planting plans themselves. Larger patios, walls and full-yard projects usually go to a landscape designer, with the rep running the sale. If you charge a design fee, decide whether it counts toward the install, and have reps explain that on the first visit.
How much does a landscaping sales representative make?
Sales representatives of services who work for landscaping companies earned a median of $31.17 an hour ($64,830 a year) in May 2025, according to the Bureau of Labor Statistics. The middle half earned between $46,650 and $79,380 a year. Pay also depends on your local market, experience and overtime.
How do landscaping sales reps price weekly mowing?
Start with the measured turf area and the crew minutes it takes to mow, trim, edge and blow. Add drive time, overhead and profit. Gates, slopes and obstacles slow a crew down, so reps note them on the walk. A shared pricing sheet or software rates keep two reps from quoting the same yard two ways.
Does a landscaping sales rep need to know plants?
Enough to suggest plants that will live. The USDA Plant Hardiness Zone Map, based on the average of each winter's coldest temperature, shows which perennial plants are most likely to do well in a location. Reps should know your zone, then check sun, shade, drainage and deer on the walk. Many companies give reps a short approved plant list for each condition.
What background makes a good landscaping sales rep?
The template wants at least two years in sales, ideally in a service business. Some of the best hires pair that with field time, such as a crew leader who sold add-on work. Others come from selling pools, fencing or remodeling and learn plants and materials once hired. For their first few walk-throughs, send a new rep out with a senior rep or the production manager.
What should a landscaping sales rep promise about plant warranties?
Only what your written warranty says. Many plant guarantees depend on proper watering, so the rep explains who waters, how often, and what isn't covered. Put those terms on the proposal itself. A rep who says every dead plant gets replaced sets up an argument in August.
