A landscaping rehash specialist works the leads that didn't buy: patio, planting and sprinkler proposals that stalled, mowing quotes that never signed, and last year's customers who didn't renew. They reach each one by call, text or email, learn what got in the way, then close the sale or get the rep back out to the yard.
By the HireBus team · Updated · Pay data: BLS, May 2025
Median pay, administrative and support services businesses · BLS, May 2025
Responsible for revisiting lost leads and re-engaging potential landscaping clients to drive additional revenue. Acts as a critical link between initial prospecting efforts and conversion, ensuring no opportunity is left unexplored. Utilizes targeted communication and follow-up strategies to rekindle interest and facilitate a smooth transition into active sales. Contributes to the overall growth and success of the company by maximizing customer engagement and revenue generation.
2. Essential Duties and Responsibilities
Revisit and evaluate lost leads to identify and pursue renewed opportunities.
Develop and execute targeted outreach strategies to re-engage dormant prospects.
Collaborate with the sales team to integrate rehashing efforts into broader revenue generation initiatives.
Track results and adjust approaches based on performance metrics to enhance overall closing rates.
3. Key Tasks / Daily Activities
Review and update daily lead lists to prioritize high-potential re-engagement opportunities.
Initiate follow-up calls and emails to former prospects to assess their current needs and interest.
Document interactions in the CRM system, ensuring effective communication history and follow-up tracking.
Attend daily briefings and strategy sessions with the sales team to align on targets and share best practices.
4. Key Performance Indicators (KPIs)
Re-engagement Conversion Rate: Target a conversion rate of 20% from revisited leads.
Daily Follow-Up Calls: Achieve a minimum of 25 quality outreach attempts per day.
Revenue Recovery: Generate additional revenue of at least $2,000 per week from re-engaged leads.
CRM Data Accuracy: Maintain a 95% accuracy rate in data entry and follow-up documentation.
5. Required Qualifications and Skills
Bachelor’s degree or equivalent experience in business, marketing, or a related field.
Minimum of 2 years of experience in a sales or customer engagement role, preferably within home services.
Strong communication and negotiation skills with a proven ability to build rapport.
Proficient in using CRM software, Microsoft Office Suite, and other digital tools.
6. Preferred Experience
Experience in the landscaping or home services industry with a demonstrable track record of success in re-engaging lost leads.
Proven experience in sales strategy, lead reactivation, and revenue recovery.
Background in digital marketing or customer relationship management within a dynamic, customer-focused environment.
Familiarity with landscape design trends and customer expectations in home improvement services.
7. Physical Requirements
Ability to work in a standard office environment, with occasional on-site visits to landscaping project locations.
Occasionally required to travel locally for client meetings or on-site customer engagement.
May need to utilize a telephone headset and computer workstation for extended periods.
Must be able to lift up to 15 pounds for carrying marketing material or equipment when necessary.
8. Work Environment and Schedule
Typical work hours are Monday through Friday, 8:00 AM to 5:00 PM.
Flexibility required to attend occasional evening or weekend events.
Limited local travel expected for customer meetings and field assessments.
Role may require on-call duties during peak business periods to re-engage high-potential leads.
9. Compensation and Benefits
Competitive salary range of $40,000 - $50,000 USD per year, based on experience.
Performance-based bonus structure tied to re-engagement conversion rates and revenue recovery.
Comprehensive health, dental, and vision insurance packages.
Participation in the company’s 401(k) program and other fringe benefits such as paid time off and ongoing training opportunities.
10. Company Culture and Overview
We foster a dynamic and inclusive work environment that values innovation and teamwork.
Our culture emphasizes continual learning, career growth, and mutual support among colleagues.
We take pride in providing exceptional customer service and empowering employees to excel.
Joining our team means becoming part of a forward-thinking company dedicated to excellence and community impact.
11. How to Apply
If you meet the above criteria and want to be part of a growth-oriented company focused on customer satisfaction, please send your resume to [INSERT EMAIL HERE] or apply online at [INSERT WEBSITE LINK HERE].
Need help filling this role? HireBus posts the ad, Iris interviews every applicant by phone before you do, and you decide who to hire. Start hiring now
Landscaping leads don't go quiet for one reason. The list mixes install proposals, maintenance quotes and lapsed customers, and the season decides when each one is ready to talk again.
Three lists, three different calls
An unsold patio or planting proposal calls for questions about the design and the budget. A mowing quote that never signed is often about price or the service day. A customer who didn't renew may still be upset about a missed week or a scalped lawn. The specialist keeps these lists apart, because the opening line and the fix differ for each.
The season sets the callback date
A homeowner who got a proposal in November may want to see how the yard looks after winter, or may need the HOA's design committee to sign off first. Calling every week won't speed that up. The specialist asks what they're waiting on, notes when it should be settled, and calls back then.
Phases instead of discounts
When price is the snag, splitting the job often saves it better than cutting the price. The patio goes in this spring and the plantings follow in fall, or the front yard comes before the back. The specialist works out the phases with the sales rep or landscape designer, so each phase is a job the crew can build on its own.
Stone, plants and the calendar change
Stone, pavers and nursery stock change price, and a tree on last fall's proposal may be sold out by spring. Meanwhile the install calendar fills up. Before restating a price or a start date, the specialist confirms both with the sales rep and the production manager. A homeowner who signs in May should hear the real start date, even if it's late summer.
Calling last season's customers
A mowing customer who left in October can usually still get a renewal call in March. Under the FTC's telemarketing rule, a purchase lets you call for 18 months after the customer's last payment, delivery or purchase, even if the number is on the Do Not Call Registry. A quote request gives you three months. Anyone who asks you to stop goes on your internal do-not-call list. Texting is stricter: FCC rules require prior written consent for marketing texts sent by an autodialer. Source: FTC: Q&A for telemarketers and sellers about the Do Not Call provisions.
How much landscaping rehash specialists make
The closest BLS group for landscaping rehash specialists is telemarketers. Telemarketers who work for administrative and support services businesses earned a median of $16.10 an hour ($33,490 a year) in May 2025, according to the Bureau of Labor Statistics. That’s below the $35,450 median for telemarketers in all industries. About 39,850 of the 58,430 telemarketers in that survey work for administrative and support services businesses.
Often a salary with a bonus tied to proposals won back and renewals saved. Some companies pay a commission on recovered work instead.
Administrative and support services businesses
$33,490$33,490 median Middle half $28,770–$37,420 10th–90th $25,830–$44,470
All industries
$35,450$35,450 median Middle half $29,640–$40,230 10th–90th $27,040–$50,350
$20k$30k$40k$50k$60k
10th–90th percentileMiddle halfMedianAnnual pay, May 2025. Source: BLS Occupational Employment and Wage Statistics.
Annual pay by percentile
Group
10th
25th
Median
75th
90th
Administrative and support services businesses
$25,830
$28,770
$33,490
$37,420
$44,470
All industries
$27,040
$29,640
$35,450
$40,230
$50,350
BLS counts too few telemarketers at landscaping companies for a steady figure, so these figures cover administrative and support services businesses. Post a real range for your market in the ad.
The pay line in the template above is an example from our Role Blueprint. Set yours from these figures and what local companies pay.
Skills to hire for, and what you can teach
Hire for these
Talks patios, plants and mowing plans in a homeowner's own words
Finds the real snag: price, timing, the HOA, or a bad past visit
Keeps all three lists moving on slow days without being told
Ends the calls the day a homeowner says stop, and records it
Keeps clean CRM records: reason lost, next date, and who owns the lead
Teach these on the job
Your services, from weekly mowing to patios and sprinkler systems
How to read a proposal: materials, plants, phases, and plant warranties
How your payment plans work on a large install
Logging opt-outs under the do-not-call rules
Handing design questions to the landscape designer
The work lives in your CRM's lists of unsold proposals, unsigned maintenance quotes and lapsed accounts (Aspire, Jobber, LMN or similar), plus a phone and texting tool that logs each contact. If the job includes winter renewal emails or spring texts to past customers, put that in the posting.
Landscaping rehash specialist interview questions
They have their own page: 6 questions that test this job, what strong and weak answers sound like, and a work exercise to run with your finalists.
Run these as a weekly CRM report. Use the template's figures for now, and change them once you know how many old leads you hold and how fast the install calendar fills.
Re-engagement Conversion Rate
Revisited leads that signed, as a share of every lead worked that month. Report install proposals, maintenance quotes and lapsed customers on separate lines.
Daily Follow-Up Calls
Outreach logged each day that reached the right person or left a clear next step. Spot check a few each week, since a raw dial count rewards speed over care.
Revenue Recovery
Each week, total the signed work from leads that were lost or lapsed at hand-off, minus cancellations. Agree with the sales manager how that revenue shows on each rep's report, so nothing is counted twice.
CRM Data Accuracy
Records with the right status, the reason the customer didn't buy, and a next follow-up date, out of a sample you audit each week. Fix the gaps the same day.
Which lost leads should a landscaping rehash specialist call first?
Start with work that can still happen this season. Install proposals from late summer and fall come first, while the spring install calendar has room. Next come lapsed mowing customers who live on routes you still run, since they cost little to serve. Leads outside your service area, and anyone who asked you to stop calling, come off the list.
How much does a landscaping rehash specialist make?
Telemarketers who work for administrative and support services businesses earned a median of $16.10 an hour ($33,490 a year) in May 2025, according to the Bureau of Labor Statistics. The middle half earned between $28,770 and $37,420 a year. Pay also depends on your local market, experience and overtime.
When should a proposal move from the sales rep to the rehash specialist?
Pick a trigger everyone can see in the CRM, such as no reply a week after the rep's last follow-up. Big design-build jobs may get longer, since homeowners often wait on a second bid or their financing. Decide in writing who earns commission when a rehashed lead signs, or reps will hang on to stale proposals.
How much can a landscaping rehash specialist cut the price?
Only what the sales manager allows, in writing. Before any discount, try a cheaper stone, smaller plants or a later start date. If price cuts are allowed, cap them by job type, so a homeowner who waited until March doesn't pay less than the neighbor who signed in January.
Is a rehash specialist who visits yards now and then exempt from overtime?
Usually not. The template includes occasional visits to project sites. The federal outside sales exemption needs selling away from the office to happen customarily and regularly, which the Labor Department describes as work normally done every workweek. Calls, letters and emails from a desk don't qualify, except when they support in-person visits. Paying a salary doesn't settle it either, so track hours through the spring rush and look up your state's overtime law.
Should the rehash specialist call customers who canceled last season?
Yes, starting with the reason they left. If it was a crew problem, say what changed. If it was price, offer a lighter plan, such as mowing every other week or dropping shrub care. Leave anyone who left over damage or a billing dispute to the office manager, who can settle it first.
