Every unsigned roof inspection and stalled quote ends up on the roofing rehash specialist's list. They find out what stopped the deal, from a slow insurance claim to sticker shock, then win the job or book the sales rep for a second visit.
By the HireBus team · Updated · Pay data: BLS, May 2025
Median pay, foundation, structure, and building exterior contractors · BLS, May 2025
Responsible for revisiting lost leads and re-engaging prospects to boost additional revenue in the roofing industry. Serves as a key link between previous customer interactions and renewed sales opportunities. Drives business growth through strategic communication and relationship building.
2. Essential Duties and Responsibilities
Revisit lost leads by reviewing past interactions and identifying potential areas for re-engagement.
Reach out to previous prospects to assess interest and offer tailored roofing solutions.
Collaborate with the sales team to ensure consistent messaging and follow-up strategies.
Maintain and update lead status and sales progress within the company CRM system.
Provide feedback to management regarding customer trends, objections, and market insights.
3. Key Tasks / Daily Activities
Make outbound calls to reconnect with lost leads and assess their current needs.
Update and maintain accurate records of customer interactions in the CRM system.
Coordinate follow-up meetings or site visits with the sales team for qualified prospects.
Engage with potential customers via emails, phone calls, and scheduled appointments.
Track and report daily performance metrics and identify areas for improvement.
4. Key Performance Indicators (KPIs)
Lead Conversion Rate: Achieve a re-engagement conversion rate of at least 25%.
Additional Revenue Generated: Secure a minimum additional revenue of $10,000 per month.
Follow-Up Efficiency: Complete follow-up calls within 24 hours of lead reactivation in 95% of cases.
Customer Satisfaction: Attain a customer satisfaction rating of over 4.8 stars on re-engagement interactions.
5. Required Qualifications and Skills
Bachelor’s degree or equivalent experience in business, marketing, or a related field.
1-3 years of sales, customer service, or lead management experience.
Strong verbal and written communication skills.
Proficiency with CRM software and standard office applications.
6. Preferred Experience
Prior experience in the roofing or home services industry.
Demonstrated success in sales re-engagement or lead conversion roles.
Experience using digital tools and strategies for customer reactivation.
Familiarity with roofing systems and common industry practices.
7. Physical Requirements
Ability to remain seated for extended periods while working with computers and phones.
Occasional need to walk around office or local areas when visiting client sites.
Ability to lift light to moderate materials (up to 25 lbs) if required during visits.
Comfortable working in varied indoor environments.
8. Work Environment and Schedule
Typical office hours from 8:00 AM to 5:00 PM with occasional overtime as needed.
Primarily a desk-based role with occasional site visits in a roofing environment.
Minimal travel required in local service areas.
Some flexibility in schedule to accommodate client availability and follow-ups.
9. Compensation and Benefits
Salary range: $40,000 to $55,000 per year, depending on experience.
Performance-based bonuses and commission structure available.
Comprehensive health, dental, and vision benefits.
401(k) plan with company match.
Additional fringe benefits such as paid time off and professional development opportunities.
10. Company Culture and Overview
We foster a culture of innovation, integrity, and collaboration aimed at driving excellence in customer service.
Our team is dedicated to nurturing professional growth and rewarding performance.
We value open communication, diverse perspectives, and creating a supportive work environment.
Join us to be part of a forward-thinking company that is redefining the roofing industry.
11. How to Apply
If you meet the above criteria and want to be part of a growth-oriented company focused on customer satisfaction, please send your resume to [INSERT EMAIL HERE] or apply online at [INSERT WEBSITE LINK HERE].
Need help filling this role? HireBus posts the ad, Iris interviews every applicant by phone before you do, and you decide who to hire. Start hiring now
A roofing rehash list has two piles: retail quotes the homeowner would pay for out of pocket, and storm jobs that depend on an insurance claim. Each pile stalls for different reasons.
Storm jobs stall on the claim
After a hailstorm, a homeowner's job can stall while they wait for the adjuster, fight a partial approval, or wait for the check. Texas's insurance regulator notes that the insurer may send the payment to the mortgage company, which must then contact the homeowner to release it for repairs. The specialist tracks where each claim sits and calls when something changes. Source: Texas Department of Insurance: Steps to getting your insurance claim paid.
Talk about the roof, not the policy
In Florida, a contractor who isn't also a licensed public adjuster may not interpret a homeowner's policy, advise on coverage, or adjust the claim. Texas also bars contractors from acting as public adjusters on jobs they do. The specialist can talk about the damage, the scope, and the schedule. Questions about what the policy covers go to the insurer or the agent. Source: Florida Statutes section 489.147: Prohibited property insurance practices.
Old storm leads run out of time
Claims have deadlines. In Florida, notice of a new property claim has to reach the insurer within one year after the date of loss, and a supplemental claim within 18 months. Other states and policies set their own limits. Work recent storm leads first, and never tell a homeowner from last year's storm that a claim will still be paid. Source: Florida Statutes section 627.70132: Notice of property insurance claim.
Do-not-call windows close too
A homeowner who asked for an inspection can take your sales calls for three months, even with a number on the National Do Not Call Registry, under the FTC's rule and the FCC's matching one. For a past customer, the clock is 18 months, counted from the last purchase or payment. The FCC rule covers texts too. A lead from last spring may be past its window, and a homeowner who asks you to stop is added to your internal list right away. Source: FTC: Complying with the Telemarketing Sales Rule.
Retail quotes stall on price and timing
Homeowners paying for an old roof themselves often wait for a tax refund, a second bid, or spring. The specialist asks what is holding them up, then offers financing or a shingle line the sales manager approved. Shingle prices move, so an old quote gets re-priced by the sales manager before the specialist repeats it.
How much roofing rehash specialists make
The closest BLS group for roofing rehash specialists is telemarketers. Telemarketers who work for foundation, structure, and building exterior contractors earned a median of $17.09 an hour ($35,560 a year) in May 2025, according to the Bureau of Labor Statistics. That’s about the same as the $35,450 median for telemarketers in all industries. About 140 of the 58,430 telemarketers in that survey work for foundation, structure, and building exterior contractors.
Salaried in this template, with bonuses and commission added for revived jobs. Agree ahead of time how credit is split when a rep signs a job the specialist brought back.
Foundation, structure, and building exterior contractors
$35,560$35,560 median Middle half $31,340–$36,720 10th–90th $27,540–$49,170
All industries
$35,450$35,450 median Middle half $29,640–$40,230 10th–90th $27,040–$50,350
$20k$30k$40k$50k$60k
10th–90th percentileMiddle halfMedianAnnual pay, May 2025. Source: BLS Occupational Employment and Wage Statistics.
Annual pay by percentile
Group
10th
25th
Median
75th
90th
Foundation, structure, and building exterior contractors
$27,540
$31,340
$35,560
$36,720
$49,170
All industries
$27,040
$29,640
$35,450
$40,230
$50,350
BLS counts too few telemarketers at roofing contractors for a steady figure, so these figures cover foundation, structure, and building exterior contractors. Post a real range for your market in the ad.
The pay line in the template above is an example from our Role Blueprint. Set yours from these figures and what local companies pay.
Skills to hire for, and what you can teach
Hire for these
Sounds like a neighbor checking in, not a telemarketer
Tracks claims that take months without losing any
Hears the real objection behind "we're still thinking about it"
Takes a firm no gracefully and logs it so nobody calls again
Logs every contact in the CRM the same day
Teach these on the job
How a roof claim moves: filing, adjuster visit, approval, supplements, final check
Shingle options, warranty terms, and the financing you offer
The federal calling rules and how to log an opt-out
What the specialist may and may not say about coverage
When to hand the homeowner back to the rep
The specialist works from the CRM's unsold and stalled lists, filtered by lead status and claim stage, plus call and text logs from the phone system. Some also send email and text follow-ups to old leads.
Roofing rehash specialist interview questions
They have their own page: 6 questions that test this job, what strong and weak answers sound like, and a work exercise to run with your finalists.
Decide with the sales manager how a revived job is credited before the season starts, so it isn't counted twice. Set your own goals after a full season of results.
Lead Conversion Rate
Reactivated leads that signed, divided by all the leads the specialist touched that month, from the CRM. Keep storm and retail leads in separate columns, since they convert very differently.
Additional Revenue Generated
Monthly signed contract value from revived leads, minus cancellations. On insurance jobs, update the figure when the approved scope changes.
Follow-Up Efficiency
Share of reactivated leads that got their next call within your target time, from CRM task dates and call logs. Check the overdue list every morning.
Customer Satisfaction
Short survey scores from homeowners the specialist contacted, including those who didn't buy. Read every complaint about too many calls.
Career path
Canvasser or appointment setterKnocks doors after storms and books inspections for the reps.
Rehash specialistRevives unsold quotes and stalled insurance jobs.
Rehash is the trade's word for working inspections and quotes that didn't turn into signed jobs. In roofing that includes retail quotes the homeowner set aside, storm leads that never filed a claim, and insurance jobs stuck on a partial approval. The specialist sorts them, calls the ones still worth working, and passes ready buyers back to a rep.
How much does a roofing rehash specialist make?
Telemarketers who work for foundation, structure, and building exterior contractors earned a median of $17.09 an hour ($35,560 a year) in May 2025, according to the Bureau of Labor Statistics. The middle half earned between $31,340 and $36,720 a year. Pay also depends on your local market, experience and overtime.
Can a rehash specialist talk to the homeowner's insurance adjuster?
Keep it narrow. Texas's insurance regulator says a contractor may not tell an insurer that it represents the homeowner or can speak for them on coverage. Colorado lets a roofer with a signed contract discuss the scope of repairs with the insurer, but not act as a public adjuster. Talks about the settlement stay between the homeowner and the insurer.
How long should a rehash specialist keep calling a lead?
Set a schedule in the CRM, such as a few touches in the first weeks and then a check-in at the start of the next season. Stop sooner when the homeowner signs with someone else, asks you to stop, or falls outside the do-not-call windows. Then mark the lead closed, with the reason, so nobody calls again.
Does a roofing rehash specialist visit homes?
Sometimes, to drop off a revised proposal or walk a homeowner through the inspection photos with the rep. Most of the work is calls, texts, and emails. Leave climbing ladders and walking roofs to the reps and crews who are trained for it.
Where do roofing rehash leads come from?
Unsigned inspections and expired quotes. Insurance claims that were denied or only partly approved. Homeowners who said they would decide after the holidays or in the spring. Ask reps to tag the reason each lead didn't sign, so the specialist knows where to start.
