A landscaping marketing manager fills mowing routes with weekly maintenance customers and the spring calendar with landscape design, install and irrigation jobs. Search ads, mailers, door hangers, social posts and a gallery of finished projects are theirs to run, and each one keeps its budget only if it brings in signed agreements and installs.
By the HireBus team · Updated · Pay data: BLS, May 2025
Median pay, administrative and support services businesses · BLS, May 2025
The Marketing Manager for our Landscaping division is responsible for developing innovative marketing campaigns, enhancing brand visibility, and tracking marketing ROI to support business growth and customer satisfaction.
2. Essential Duties and Responsibilities
Develop and execute integrated marketing campaigns tailored to the landscaping industry.
Enhance and maintain the brand identity in alignment with company values and market trends.
Monitor, analyze, and report on marketing ROI to optimize budget and strategy.
Collaborate with cross-functional teams to ensure consistent messaging across channels.
Oversee digital marketing initiatives including social media, email marketing, and online advertising.
Manage relationships with external agencies and vendors to support campaign execution.
3. Key Tasks / Daily Activities
Design and schedule daily digital content across social media and online platforms.
Coordinate with the creative team to develop compelling marketing materials.
Track and monitor campaign performance statistics and make real-time adjustments.
Engage with customers and prospects through targeted outreach and community engagement efforts.
Review market trends and competitor activities to inform future campaigns.
Attend team and stakeholder meetings to align on marketing strategy and priorities.
4. Key Performance Indicators (KPIs)
Campaign Engagement Rate: ≥ 20% increase in engagement.
Marketing ROI: Achieve a minimum ROI of 150% per campaign.
Lead Generation: Generate at least 30 qualified leads per month.
Brand Awareness: Increase brand impressions by at least 25% quarterly.
5. Required Qualifications and Skills
Bachelor’s degree in Marketing, Business Administration, or a related field.
3+ years of experience in marketing, preferably within home services or landscaping sectors.
Proficiency in digital marketing tools and analytics platforms.
Strong communication and project management skills.
Ability to analyze data and translate insights into actionable strategies.
Creative mindset with a results-oriented approach.
6. Preferred Experience
Previous experience managing marketing campaigns in the landscaping or home services industry.
Proven track record of enhancing brand visibility and market penetration.
Experience with CRM and marketing automation platforms.
Background in both traditional and digital marketing environments.
7. Physical Requirements
Ability to work in an office setting for extended periods.
Occasional travel to offsite locations for meetings or field events.
Frequent use of digital tools and computer equipment in a standard work environment.
Must be able to lift up to 15 pounds for transporting promotional materials.
8. Work Environment and Schedule
Typical work hours are Monday through Friday, 8:00 AM to 5:00 PM.
Occasional evening or weekend events may be required for campaign launches.
Remote work flexibility in conjunction with on-site responsibilities.
Minimal on-call duties during critical campaign implementations.
9. Compensation and Benefits
Salary range: $65,000 - $85,000 per year based on experience.
Eligibility for performance-based bonuses.
Comprehensive Health, Dental, and Vision insurance.
401(k) plan with company match.
Paid time off and holidays.
Opportunities for professional development and career growth.
Additional fringe benefits such as wellness programs and employee discounts.
10. Company Culture and Overview
We foster a collaborative, innovative, and supportive environment where every team member’s contributions are recognized and valued. Our company is dedicated to personal and professional growth, empowering employees to excel in their roles while driving customer satisfaction and industry leadership.
11. How to Apply
If you meet the above criteria and want to be part of a growth-oriented company focused on customer satisfaction, please send your resume to [INSERT EMAIL HERE] or apply online at [INSERT WEBSITE LINK HERE].
Need help filling this role? HireBus posts the ad, Iris interviews every applicant by phone before you do, and you decide who to hire. Start hiring now
Landscaping is sold before the grass turns green. Most of a year's maintenance agreements and install contracts get signed in a short window, and the best new customers often live on streets your crews already drive.
The season is sold in winter
Homeowners sign up for weekly mowing and book patios and plantings before spring, and once the weather turns, the install calendar can fill weeks out. So the marketing manager spends hardest from late winter until the first mows, sends renewal mail and email to current customers, and pulls ads back once crews and designers are booked.
Fill the routes you already drive
Every new mowing customer on an existing route adds a stop, not a drive. Good managers aim mailers and door hangers at the streets around current customers and track new sign-ups by route. Tighter routes mean less windshield time and more yards finished per crew each day.
Your own project photos sell installs
Patios, plantings and landscape lighting sell on pictures. The manager builds a gallery of your finished jobs, shot in good light and again once the plants fill in, with each homeowner's OK. Your own work on nearby streets tells buyers more than stock images do, and the same photos feed the website, ads, mailers and the designer's sales binder.
Lawn treatment ads can't promise safety
If you sell fertilizer and weed control, watch the words. EPA rules treat "safe," "harmless" and "nontoxic to humans and pets" on a pesticide label as misleading. Under the FTC's Green Guides, calling a service "non-toxic" tells buyers it won't harm people or the environment, which takes solid scientific proof or wording that clearly limits the claim. Leave "safe," "pet-safe" and "non-toxic" out of treatment ads, and ask your state's pesticide regulators what else to avoid. Source: 16 CFR 260.10: Non-toxic claims, FTC Green Guides (Cornell LII).
Irrigation ads can carry a license number
Texas licenses irrigation work through its environmental agency, and the rules reach your marketing. Every ad for irrigation services, in any media, must show the irrigator's license number as "LI" followed by the number. Trucks used for irrigation work carry it on both sides, and so do trailers that advertise the service. Look up your state's rules before you print yard signs or wrap a truck. Source: 30 Tex. Admin. Code 344.70: Irrigator advertising (Cornell LII).
Residential vs. commercial landscaping marketing
Both jobs bring in work for the same kinds of crews. The buyer and the way work is won change most of the job.
Topic
Residential
Commercial
Who buys
Homeowners
HOA boards, management companies and building facility staff
How work is won
Calls, web forms, referrals and free estimates
Bids, site walks and written proposals, often against several competitors
What gets signed
Weekly service by the season or year, and installs by the job
Annual or multi-year maintenance contracts
What sells
Curb appeal, a crew that comes on its regular day, and before-and-after photos
References, response times and grounds that look good to tenants and visitors
Main channels
Search ads, mailers, door hangers, social media and neighbor referrals
Relationships, industry association events and email to decision makers
Busiest stretch
Late winter into spring
Bid season, often months before contracts renew
How much landscaping marketing managers make
Marketing managers who work for administrative and support services businesses earned a median of $149,990 a year ($72.11 an hour) in May 2025, according to the Bureau of Labor Statistics. That’s below the $166,790 median for marketing managers in all industries. About 17,840 of the 395,240 marketing managers in that survey work for administrative and support services businesses.
Mostly salaried. The template's bonus works best tied to what marketing sells: signed maintenance agreements and booked installs.
Administrative and support services businesses
$149,990$149,990 median Middle half $110,340–$194,620 10th–90th $83,200–$255,720
All industries
$166,790$166,790 median Middle half $123,020–$216,410 10th–90th $90,260–$293,610
$50k$100k$150k$200k$250k$300k$350k
10th–90th percentileMiddle halfMedianAnnual pay, May 2025. Source: BLS Occupational Employment and Wage Statistics.
Annual pay by percentile
Group
10th
25th
Median
75th
90th
Administrative and support services businesses
$83,200
$110,340
$149,990
$194,620
$255,720
All industries
$90,260
$123,020
$166,790
$216,410
$293,610
BLS counts too few marketing managers at landscaping companies for a steady figure, so these figures cover administrative and support services businesses. Post a real range for your market in the ad.
The pay line in the template above is an example from our Role Blueprint. Set yours from these figures and what local companies pay.
Skills to hire for, and what you can teach
Hire for these
Knows which service lines each campaign actually sold
Plans a marketing calendar around the growing season
Shoots and edits clean photos and short videos of finished yards
Writes short, honest ad copy with no claims it can't prove
Gives agencies, printers and photographers clear briefs and deadlines
Teach these on the job
How many yards and installs your crews can take on
Where your routes run and where you want them to grow
Your CRM and how leads move to sales and the rehash list
Plant names, hardscape terms and irrigation basics
State rules on license numbers and lawn treatment claims
Expect Google search ads and your Business Profile listing, Facebook and Instagram, a print shop for mailers and door hangers, Canva or a similar design tool, and the CRM inside your landscaping software. A good phone camera and basic editing cover most project photos and short videos.
Landscaping marketing manager interview questions
They have their own page: 6 questions that test this job, what strong and weak answers sound like, and a work exercise to run with your finalists.
A cold March or a wet April can swing results more than any ad change. Set targets from at least two seasons of your own numbers, and judge a late spring by when mowing actually started, not by the calendar.
Campaign Engagement Rate
For each campaign, divide the people who clicked, replied, shared or saved by the people who saw it. Judge a spring mailer against last spring's, not against a July post.
Marketing ROI
Revenue from jobs and agreements sold to marketing leads, minus the campaign's cost, divided by that cost. Count a maintenance agreement at its full-season value, not its first bill.
Lead Generation
Tally new inquiries every month, split by service: mowing, installs, irrigation and add-ons. Note how many came from streets your crews already serve, since those fill routes fastest.
Brand Awareness
Each quarter, add up ad impressions, Business Profile views and the calls you can trace to yard signs or truck wraps. Read spring numbers against the spring before.
Career path
Marketing coordinatorShoots job photos, staffs home show booths and keeps the social calendar.
Marketing managerPlans the year's campaigns and budget around the growing season.
Sales managerSome move over to lead the sales reps who close their leads.
Two jobs, really: win new yards and sell more to the customers you have. New business comes from search, mailers, door hangers, home shows and referrals. Current customers get renewal letters and add-on offers by email and invoice inserts. The manager also gets each lead to sales the same day and reports each month on what actually signed.
How much does a landscaping marketing manager make?
Marketing managers who work for administrative and support services businesses earned a median of $149,990 a year ($72.11 an hour) in May 2025, according to the Bureau of Labor Statistics. The middle half earned between $110,340 and $194,620 a year. Pay also depends on your local market, experience and bonus terms.
When do landscaping companies spend the most on marketing?
Before the phones would ring on their own. The weeks just before and after the first mow are when homeowners pick a mowing company and plan projects, so budgets usually peak then. Once installs are booked weeks out, move money from ads for new jobs to offers for current customers, such as mulch, seasonal color and irrigation checkups.
Do door hangers work for landscaping companies?
They can, when they go to the streets around your current routes and carry an offer you can track, like a code or a separate phone number. Hang them on doors, never in mailboxes: federal law makes it an offense to put unstamped mail matter in a mailbox. Note which streets each batch went to, so you learn which ones answer.
How should you measure marketing for maintenance versus installs?
Judge them on different clocks. A maintenance lead is worth its full season of visits, and often several seasons if the customer renews. An install lead may take weeks of design and quoting before it signs. Track both from first contact to signed work, and don't cut a source in April just because its install leads haven't closed yet.
Should a landscaping company keep advertising in summer?
Usually less. By midsummer, routes are full and installs are booked out, so paying for more mowing leads can mean turning people away. Shift money to fall work such as aeration, cleanups and fall planting. Keep the Business Profile and project photos fresh, and collect names for a spring waitlist.
