A landscaping sales manager heads a sales staff that sells two kinds of work: weekly maintenance agreements and one-time installs like patios, plantings and irrigation. They recruit and train the reps, tie prices to real crew hours, run the winter renewal push, and keep reps from selling more spring work than the crews can build.
By the HireBus team · Updated · Pay data: BLS, May 2025
Responsible for leading and motivating the landscaping sales team to drive revenue growth and achieve ambitious sales targets. Plays a critical role in strategy formulation and execution to enhance market share in the home services industry. Acts as a bridge between the sales team and executive leadership, ensuring alignment on goals and customer satisfaction.
2. Essential Duties and Responsibilities
Oversee recruitment, training, and performance management of the sales team.
Develop and implement strategic sales plans to boost revenue and market penetration.
Set clear team goals and monitor progress against performance metrics.
Collaborate with marketing and operations to optimize customer acquisition and service delivery.
Foster a culture of accountability, continuous improvement, and excellent customer service.
3. Key Tasks / Daily Activities
Conduct daily team briefings and performance reviews.
Monitor sales pipelines and review progress against daily, weekly, and monthly targets.
Engage directly with key clients to address concerns and nurture relationships.
Analyze market trends and competitor activities to inform sales strategies.
Facilitate regular training sessions and coaching for team members to enhance skills and performance.
4. Key Performance Indicators (KPIs)
Revenue growth: Achieve a minimum 15% increase year-over-year.
New leads generated: Secure at least 50 qualified leads per month.
Customer Satisfaction Rating: Maintain a rating above 4.8 stars.
Sales Conversion Rate: Achieve a minimum conversion rate of 20%.
5. Required Qualifications and Skills
Bachelor’s degree in Business, Marketing, or a relevant field.
Minimum of 5 years’ experience in sales management, preferably in the home services industry.
Strong leadership and team-building skills.
Excellent communication, negotiation, and analytical skills.
Proficiency with CRM software and sales analytics tools.
6. Preferred Experience
Experience in the landscaping industry or similar home services sectors.
Proven track record of successfully managing and motivating a diverse sales team.
Familiarity with local market dynamics and customer preferences.
Exposure to developing and executing innovative sales strategies.
7. Physical Requirements
Ability to occasionally visit job sites and attend outdoor client meetings.
Capable of lifting up to 20 lbs for transporting sales materials and equipment.
Comfortable with extended periods of walking and standing.
Must be able to work in varying weather conditions during site visits.
8. Work Environment and Schedule
Regular office hours from 8:00 AM to 5:00 PM, Monday through Friday.
Occasional evening and weekend work required for client events and team meetings.
Moderate travel required for site visits and regional sales conferences.
Flexible schedule during peak sales periods and special projects.
9. Compensation and Benefits
Base salary range: $75,000 - $90,000 per year, based on experience and qualifications.
Performance-based bonuses and a competitive commission structure.
Comprehensive health, dental, and vision insurance coverage.
401(k) retirement plan with company match.
Additional fringe benefits including paid time off, professional development opportunities, and employee assistance programs.
10. Company Culture and Overview
At [INSERT COMPANY NAME HERE], we are committed to fostering an inclusive, dynamic environment where passion meets professional growth.
We encourage creativity, collaboration, and a dedication to excellence in every role.
Our team is driven by a shared mission to deliver outstanding service and innovative solutions in the landscaping home services industry.
Join us and contribute to a culture that values integrity, teamwork, and personal growth.
11. How to Apply
If you meet the above criteria and want to be part of a growth-oriented company focused on customer satisfaction, please send your resume to [INSERT EMAIL HERE] or apply online at [INSERT WEBSITE LINK HERE].
Need help filling this role? HireBus posts the ad, Iris interviews every applicant by phone before you do, and you decide who to hire. Start hiring now
A landscaping sales manager oversees two very different sales, a weekly service and one-time builds, and sells against a hard limit: the hours the crews can work in one season.
Two kinds of selling under one roof
Maintenance agreements are small, repeat sales priced from measured areas. Install projects are one-time jobs built from a design, a plant list and a list of materials. The manager decides who sells which kind, how leads get split, and how reps offer extras like mulch, aeration or landscape lighting to customers already on a route.
Renewals open the selling year
Many maintenance agreements renew over the winter. The manager decides when renewal letters go out, how to explain a price change, and who calls the customers who don't sign. Each lost renewal is a whole season of route work. The team has to replace it with new sales before the grass starts to grow.
Price from hours, not square feet alone
A sound price starts with how long the work takes: minutes to mow a yard, hours to set a patio, hours to plant a bed. The manager keeps those time rates and material costs current in the estimating software and checks big proposals before they go out. When wages or stone prices rise, the rates change before the next proposal is sent, not when the season closes.
Spring crews may not be settled yet
Some companies fill seasonal crews through the H-2B visa program. Congress caps those visas each fiscal year in two halves, one for workers starting April 1 or later. USCIS announces when it has enough petitions to reach the cap for each half. If you count on these workers, the crew you plan for may not be confirmed when spring selling starts. Until it is, sell only the install weeks your current crews can cover. Source: USCIS: Cap count for H-2B nonimmigrants.
Home show deals can be canceled too
Home and garden shows bring leads, and some reps sign contracts at the booth. The FTC's Cooling-Off Rule reaches many sales at places like convention centers and fairgrounds, not just sales in the home. The buyer has three business days to cancel, through midnight on the last one. At the sale, reps must explain the cancel right and hand the buyer a pair of cancellation forms. Treat show sales like kitchen-table sales. Source: FTC: Buyer's remorse and the Cooling-Off Rule.
How much landscaping sales managers make
Sales managers who work for landscaping companies earned a median of $116,350 a year ($55.94 an hour) in May 2025, according to the Bureau of Labor Statistics. That’s below the $148,270 median for sales managers in all industries. About 610 of the 637,080 sales managers in that survey work for landscaping companies.
Base salary plus bonuses and commission tied to what the team sells. Many plans reward install margin and kept maintenance renewals in different ways.
Landscaping companies
$116,350$116,350 median Middle half $87,050–$158,920 10th–90th $69,790–$207,320
All industries
$148,270$148,270 median Middle half $100,360–$207,340 10th–90th $73,170–$290,540
$0k$50k$100k$150k$200k$250k$300k$350k
10th–90th percentileMiddle halfMedianAnnual pay, May 2025. Source: BLS Occupational Employment and Wage Statistics.
Annual pay by percentile
Group
10th
25th
Median
75th
90th
Landscaping companies
$69,790
$87,050
$116,350
$158,920
$207,320
All industries
$73,170
$100,360
$148,270
$207,340
$290,540
BLS reports residential and commercial landscaping companies together. Post a real range for your market in the ad.
The pay line in the template above is an example from our Role Blueprint. Set yours from these figures and what local companies pay.
Skills to hire for, and what you can teach
Hire for these
Has sold landscaping or another outdoor home service and can run a site walk in front of a new rep
Spots a light labor number, a missing plant or a thin margin on an install estimate
Protects install margins when a rep wants to match a lowball bid
Matches spring sales to crew weeks with the production manager
Recruits in fall and winter so new reps are trained before spring
Teach these on the job
Your pricing history and margins by job type
Supplier lead times for nursery stock, stone and pavers
Which neighborhoods your routes already cover, and which to build up
Your renewal letters, agreement terms and price-change rules
How your commission plan treats cancellations and add-ons
Landscaping sales teams usually estimate and track the pipeline in trade software like LMN, Aspire or SingleOps, measure lawns with an aerial tool, and draw installs in design software. Candidates will ask which of these you run and whether they'll carry a personal sales number, so answer both in the posting.
Landscaping sales manager interview questions
They have their own page: 6 questions that test this job, what strong and weak answers sound like, and a work exercise to run with your finalists.
Track these through the selling season, not just at year end. Use the template's figures until one full season of your own data gives you better ones.
Revenue growth
Sold revenue compared with the same weeks last season, with maintenance agreements and installs on separate lines. Lost renewals come off the total, the same as cancellations.
New leads generated
Qualified leads each month by source, such as referrals, the website, home shows and yard signs. Agree with the marketing manager on what counts as qualified before you start counting.
Customer Satisfaction Rating
Monthly survey and review scores from customers the team signed, split into maintenance and installs. The same complaint showing up across several reps points to a sales script or a pricing rule.
Sales Conversion Rate
Signed proposals out of proposals presented. Break it out by rep, lead source and job type, because a rep who closes every mulch job can still be losing the patios.
Career path
Landscape designer or estimatorDraws plans or prices installs for the sales team.
Sales representativeSells maintenance and installs and builds a book of customers.
Sales managerLeads the reps, sets prices, and owns renewals.
General managerTakes charge of sales, field work and the office.
Should a landscaping sales manager keep their own customers?
Many keep a small book, often repeat clients and big referral jobs. The pinch comes in spring, when reps need the most proposal reviews and the manager's own clients want designs at the same time. Cap the manager's personal book, send new leads to the reps first, and judge the manager on what the team sells.
How much does a landscaping sales manager make?
Sales managers who work for landscaping companies earned a median of $116,350 a year ($55.94 an hour) in May 2025, according to the Bureau of Labor Statistics. The middle half earned between $87,050 and $158,920 a year. Pay also depends on your local market, experience and bonus terms.
Who should own maintenance renewals, sales or operations?
Decide it on purpose. Crew leaders and field supervisors know which customers are happy. But one person has to own the letters, the price changes and the calls to customers who don't sign. Often that's the sales manager. Give clear credit when someone in the field saves an account.
Who owns what between sales and production at a landscaping company?
The sales manager owns what gets sold, the price, and the promised date. The production manager owns how it gets built: crews, schedules, equipment and materials. In spring they should meet every week to match sales to crew weeks. Otherwise a big sales month turns into a summer of late starts.
How should commission work on maintenance agreements?
Some companies pay only on the first year of a new agreement. Others pay a smaller rate every year the rep keeps the customer. Settle the details before spring, including how a cancellation in the first month claws back commission and whether add-on work sold to route customers counts.
What does a landscaping sales manager do in winter?
Winter is for renewals and planning. The manager runs the renewal push and updates prices and time rates. They bring new reps up to speed for spring, set up home show booths, and book design meetings for spring installs. If you plow snow, the manager may sell snow contracts too, mostly in the fall.
