A commercial roofing sales representative surveys low-slope roofs on warehouses, schools and offices, works out whether each needs a repair, a recover or a full replacement, and writes the proposal. They meet facility and property managers, answer the owner's questions, and close the contract at a price your crews can deliver.
By the HireBus team · Updated · Pay data: BLS, May 2025
Serve as the primary point of contact for commercial clients, evaluating their roofing needs and delivering tailored, high-quality solutions. Contribute to the growth of the company’s market share by assessing sites, pitching effective roofing solutions, and closing competitive commercial roofing deals. Enhance client satisfaction and foster long-term relationships through expert guidance and industry knowledge.
2. Essential Duties and Responsibilities
Perform detailed site assessments to determine the commercial roofing requirements and project scope.
Develop and deliver compelling presentations that effectively communicate roofing solutions and benefits.
Negotiate pricing and contract terms with potential clients to secure new commercial roofing deals.
Collaborate with the technical and operations teams to ensure precise implementation of roofing projects.
Maintain up-to-date customer records and sales reports for ongoing pipeline management.
3. Key Tasks / Daily Activities
Conduct site visits and inspections to evaluate existing roofing systems and project feasibility.
Engage with prospective and existing clients via phone, email, and in-person meetings to understand their roofing requirements.
Prepare and present customized proposals and sales presentations to decision makers.
Follow up on leads and monitor client interactions to drive progress through the sales funnel.
Track market trends and competitor activities to adjust strategies and optimize sales performance.
4. Key Performance Indicators (KPIs)
New Sales Generated: Minimum of 10 new commercial roofing contracts per quarter.
Conversion Rate: Achieve a minimum sales conversion rate of 30% on all proposals presented.
Revenue Achievement: Generate at least $50,000 in revenue per quarter.
Customer Satisfaction Rating: Maintain a client rating of >4.5 stars on post-project surveys.
5. Required Qualifications and Skills
Bachelor’s degree in Business, Marketing, Construction Management, or a related field.
Minimum of 3 years of proven sales experience, preferably in the home services or construction industries.
Exceptional verbal and written communication skills with a persuasive ability to present complex solutions.
Strong negotiation, organizational, and time management skills.
Proficiency in CRM systems and Microsoft Office Suite.
6. Preferred Experience
Experience in commercial roofing or related building services industries.
Background in construction sales or facility management sales for commercial properties.
Demonstrated track record of meeting or exceeding sales targets in a competitive market.
Familiarity with industry standards, roofing materials, and installation processes.
7. Physical Requirements
Ability to safely navigate and work in various outdoor environments including rooftops and construction zones.
Capacity to lift up to 25 pounds and manage necessary equipment during site visits.
Occasional exposure to variable weather conditions, including heat and cold environments.
Ability to stand and walk for extended periods during on-site assessments.
8. Work Environment and Schedule
Standard work hours from Monday to Friday with occasional evening client meetings as needed.
Regular travel required for site assessments and client visits within assigned territories.
Occasional weekend work based on client demands and project deadlines.
Office-based administrative duties combined with substantial fieldwork.
9. Compensation and Benefits
Base salary range of $45,000 to $60,000 USD per year, commensurate with experience.
Attractive commission structure to reward closing commercial roofing deals.
Performance bonuses based on exceeding quarterly KPIs and revenue targets.
Comprehensive Health, Dental, and Vision insurance plans available.
Additional benefits include a 401(k) plan, paid time off, and professional development opportunities.
10. Company Culture and Overview
At [INSERT COMPANY NAME HERE], we take pride in fostering a collaborative and growth-focused environment where every team member is empowered to excel. We value innovation, integrity, and continuous learning, providing our employees with the tools and opportunities to advance their careers while delivering top-notch services to our clients. Join us and become part of a dynamic team that is dedicated to excellence and committed to driving industry-leading results.
11. How to Apply
If you meet the above criteria and want to be part of a growth-oriented company focused on customer satisfaction, please send your resume to [INSERT EMAIL HERE] or apply online at [INSERT WEBSITE LINK HERE].
Need help filling this role? HireBus posts the ad, Iris interviews every applicant by phone before you do, and you decide who to hire. Start hiring now
The rep is often the first person from your company on the roof. What they measure and write down sets the price, the code work and the crew's plan.
Set a fall rule for roof surveys
Base the rep's survey rule on the low-slope roof section of OSHA's walking-working surfaces standard. Inside 6 feet of the edge, it calls for guardrails, nets, travel restraint or fall arrest. Between 6 and 15 feet back those still apply, though a designated area can serve for infrequent, temporary work. At 15 feet or more, that kind of work needs no fall protection, but a work rule must keep people from going closer unprotected. Train reps on where those lines sit. Source: eCFR: 29 CFR 1910.28(b)(13), work on low-slope roofs.
Replacement means down to the deck
In the 2021 International Building Code, a roof replacement takes off every existing layer of roof assembly down to the deck, while laying a new covering over the old membrane is a recover. Philadelphia's building department, for example, spells out this split in a permit FAQ. Check which code edition your city enforces, and say on the proposal which one you're quoting, because price, permit and code work change with it. Source: Philadelphia Department of Licenses and Inspections: roof covering replacement FAQ (2021 code).
Code insulation can raise the roof
When a tear-off removes insulation that sits entirely above the deck, the 2021 International Energy Conservation Code says the new insulation must meet new-construction levels, and the R-value can't go down. Philadelphia, for example, accepts parapet heights, equipment curbs, window sills and door thresholds as limits on added thickness. Measure each of those on the survey so the estimate prices the right build-up. Source: Philadelphia Department of Licenses and Inspections: roof covering replacement FAQ (2021 code).
The person on the roof isn't the one who signs
The facility manager walks the roof with you and knows where it leaks. An owner, asset manager, school board or corporate office approves the money. Find out early who approves the spend and when the budget is set, and give the facility manager a short summary with photos they can forward up the chain.
Sell a coating only to a roof that can take it
Owners ask about restoration coatings because they can cost less than a tear-off. A coating won't save a saturated roof, open seams across the field or a deck rusting through. Base the advice on what the survey and test cuts show, and put the maker's conditions for the coating warranty in the proposal.
How much commercial roofing sales representatives make
The closest BLS group for commercial roofing sales representatives is sales representatives of services. Sales representatives of services who work for roofing contractors earned a median of $34.29 an hour ($71,310 a year) in May 2025, according to the Bureau of Labor Statistics. That’s about the same as the $69,990 median for sales representatives of services in all industries. About 11,690 of the 1,256,010 sales representatives of services in that survey work for roofing contractors.
Expect a base salary, commission on each closed deal and quarterly bonuses. BLS includes commission when it reports pay, which lifts its median above the template's base; tell candidates what a typical rep takes home in total.
Roofing contractors
$71,310$71,310 median Middle half $50,390–$98,910 10th–90th $37,330–$141,320
All industries
$69,990$69,990 median Middle half $47,670–$100,480 10th–90th $37,980–$148,840
$0k$25k$50k$75k$100k$125k$150k$175k
10th–90th percentileMiddle halfMedianAnnual pay, May 2025. Source: BLS Occupational Employment and Wage Statistics.
Annual pay by percentile
Group
10th
25th
Median
75th
90th
Roofing contractors
$37,330
$50,390
$71,310
$98,910
$141,320
All industries
$37,980
$47,670
$69,990
$100,480
$148,840
BLS reports residential and commercial roofing contractors together. Post a real range for your market in the ad.
The pay line in the template above is an example from our Role Blueprint. Set yours from these figures and what local companies pay.
Skills to hire for, and what you can teach
Hire for these
Reading a low-slope roof: drains, seams, flashings, penetrations and deck
Writing proposals that state scope, exclusions and the system quoted
Presenting to a facility manager and to an owner or board
Steady follow-up over a long sale without pestering
Careful notes and photos from every survey
Teach these on the job
Your estimating software and how estimators want measurements
Each roof system you install and its warranty options
Energy code and reroof rules where you work
Your fall protection rules for surveys
Your CRM and pipeline stages
Reps shoot photos and keep notes on a tablet, measure with a wheel or laser, check for moisture with a meter, and carry a core cutter for test cuts the owner approves. Back at the office they work in the CRM, aerial roof reports and your proposal software.
Two of the 6 questions we'd ask, and what a strong answer sounds like. Ask every candidate the same questions, and rate each answer on your own before you compare notes.
Situational · Choosing coat, recover or replace
A property manager with a tight budget asks whether to coat, recover or replace a leaking roof. How do you guide them?
A strong answer: Bases it on moisture survey results (wet areas must come out before a coating or recover), remaining life, warranty, budget and code, and lays out options with honest long-term costs.
Behavioral · Growing repeat accounts
Tell me about a property manager you grew from one roof into repeat work. What did you do between jobs?
A strong answer: Kept in touch, offered inspections or maintenance, solved problems fast and earned the next job.
Use the template's numbers as placeholders. Set each rep's targets from the territory, the mix of service, reroof and bid work, and your past close rates.
New Sales Generated
Count contracts the rep signed in the quarter, and list each with its buyer, roof system and whether it was bid or negotiated. Leave out change orders.
Conversion Rate
Divide signed contracts by proposals the rep presented in the same period. Count each building once, even when you sent revised prices.
Revenue Achievement
Add the contract value the rep signed in the quarter, less any scope cut before work began. Report service work and reroofs apart.
Customer Satisfaction Rating
Ask the owner's contact after closeout how clear the proposal was and whether the finished job matched it. Tie each score to the rep who sold the job.
Career path
Estimator or project coordinatorLearns takeoffs, specifications and how jobs get built.
Sales representativeRuns surveys, proposals and accounts in a territory.
Senior account managerLooks after the biggest property management firms and multi-building owners.
Sales managerCoaches the rep team and owns its numbers.
The rep checks in with the site contact, reaches the roof by hatch or ladder, and walks the whole field, keeping to your fall rule near the edges. They measure, photograph drains, seams, flashings, curbs and edge metal, and note the deck type from below when they can. With the owner's approval, a test cut shows the layers underneath. Notes go into the CRM the same day.
How much does a commercial roofing sales representative make?
Sales representatives of services who work for roofing contractors earned a median of $34.29 an hour ($71,310 a year) in May 2025, according to the Bureau of Labor Statistics. The middle half earned between $50,390 and $98,910 a year. Pay also depends on your local market, experience and overtime.
How should a rep handle a buyer who collects several bids?
Make your scope easy to compare. List the system, membrane thickness, insulation, edge metal, permit and warranty you're quoting, and what's excluded. If another price is far from yours, offer to walk the roof again with the buyer, since a missing tear-off or insulation line often explains the gap. Don't cut price until you know the bids match.
Does a commercial roofing rep need field experience?
It helps but isn't required. Estimators and building materials reps often make the move. What matters is reading a roof and writing a scope the crew can build. Plan ride-alongs with your foreman and lead roofer in the first weeks, and have estimating check the rep's first proposals.
What tasks are behind the template's rooftop, lifting and weather lines?
Going up a fixed ladder or through a roof hatch, walking a big roof from one end to the other, and carrying a camera, measuring tools or a core cutting kit. Surveys happen in summer heat and winter cold. Include those tasks in the ad, and be open to reasonable accommodations.
