A commercial roofing marketing manager finds the facility managers, property managers, general contractors and roof consultants who buy reroofs, repairs and new roofs for warehouses, schools and office buildings. They manage the website, email, ads, trade shows and case studies that get the company onto bid lists and in front of owners before the budget is set.
By the HireBus team · Updated · Pay data: BLS, May 2025
Median pay, foundation, structure, and building exterior contractors · BLS, May 2025
The Marketing Manager will develop and implement strategic marketing campaigns that enhance our brand visibility and generate quality B2B leads in the commercial roofing industry. This role is pivotal in driving brand growth, managing multi-channel marketing efforts, and supporting sales initiatives to drive business success.
2. Essential Duties and Responsibilities
Develop and execute comprehensive marketing strategies tailored to the commercial roofing market.
Build and maintain a strong brand presence across digital, print, and social media platforms.
Generate, nurture, and analyze B2B lead generation programs to drive sales opportunities.
Collaborate with cross-functional teams to create and refine marketing materials and communications.
Monitor, measure, and report on campaign performance, adjusting strategies as necessary.
3. Key Tasks / Daily Activities
Oversee daily execution of marketing campaigns and ensure adherence to project timelines.
Coordinate with the sales team to align marketing initiatives with lead follow-up strategies.
Analyze digital ad performance and optimize spend on social media and online platforms.
Maintain regular communication with vendors and industry partners to foster collaborative projects.
4. Key Performance Indicators (KPIs)
Campaign ROI: Achieve a minimum return on marketing investment of 15%.
Monthly Lead Generation: Secure at least 50 qualified B2B leads.
Brand Engagement Rate: Increase engagement metrics by at least 20%.
Digital Conversion Rate: Attain a conversion rate of 10% on online campaigns.
5. Required Qualifications and Skills
Bachelor’s degree in Marketing, Communications, or related field.
Minimum 5 years of experience in marketing with a strong focus on campaign management.
Proficiency in digital marketing tools and data analytics platforms.
Excellent communication, presentation, and interpersonal skills.
Strong ability to multitask and adapt to a dynamic work environment.
6. Preferred Experience
Experience within the commercial roofing or construction industry.
Proven track record of developing successful B2B marketing campaigns.
Familiarity with CRM systems and marketing automation platforms.
Background in strategic brand management and partnership development.
7. Physical Requirements
Ability to work in an office environment with extended screen time.
Occasional travel to industry events, trade shows, or client meetings.
Flexibility to adapt to fast-paced, evolving work scenarios.
Capacity to manage light travel-related physical tasks.
8. Work Environment and Schedule
Typical work hours: Monday to Friday, 9 AM – 5 PM with occasional flex hours.
Primarily office-based with opportunities for remote work.
Occasional travel required for industry conferences and client engagement.
Fast-paced environment requiring proactive multitasking and collaboration.
9. Compensation and Benefits
Salary Range: $70,000 - $90,000 USD per year, commensurate with experience.
Performance-based bonus structure.
Comprehensive Health, Dental, and Vision insurance.
401(k) plan with company match.
Paid time off and professional development opportunities.
10. Company Culture and Overview
At [INSERT COMPANY NAME HERE], we are dedicated to fostering a collaborative and innovative environment where every team member is empowered to contribute their unique skills and ideas. We pride ourselves on building a culture that values continuous growth, customer satisfaction, and excellence in service. Join our team to take your career to new heights and be part of a company that is truly committed to making a difference in the commercial roofing industry.
11. How to Apply
If you meet the above criteria and want to be part of a growth-oriented company focused on customer satisfaction, please send your resume to [INSERT EMAIL HERE] or apply online at [INSERT WEBSITE LINK HERE].
Need help filling this role? HireBus posts the ad, Iris interviews every applicant by phone before you do, and you decide who to hire. Start hiring now
Buyers here are companies and public agencies, sales take many months, and many claims about a roof have a rulebook behind them.
Budgets are set long before the leak
Many building owners plan a reroof in next year's capital budget, and a public owner usually needs the funding approved before it can bid the work. Time campaigns for the months when facility managers write those plans. Offer roof condition reports, rough cost ranges by roof system and an easy way to book a survey, so your name is in the budget request.
North Dakota posts public roofs in papers and plan rooms
When a North Dakota public improvement is estimated above the state's bidding threshold, the governing body must advertise for three weeks in a row, starting at least 21 days before bids open. The notice runs in the official and daily newspapers and in a trade publication, plan service or builders exchange. Subscribe to those services and pass every roofing notice to sales the day it posts. Source: North Dakota Century Code 48-01.2-04: advertising for public improvement bids.
ENERGY STAR no longer labels roofs
EPA stopped certifying new roof products as ENERGY STAR on June 1, 2021, and existing certifications stayed valid only until June 1, 2022, when the product list was archived. Old brochures, spec sheets and web pages that call a membrane ENERGY STAR need to come down or be rewritten. Source: ENERGY STAR Directive 2019-01: Roof Products Sunset.
Cool roof numbers come from the rating council
Owners ask how much sun a white roof bounces back. The Cool Roof Rating Council keeps a public directory of rated roof products with solar reflectance, thermal emittance and Solar Reflectance Index values. Quote the listed values for the exact product you install, and name the product so the owner's engineer can look it up. Source: Cool Roof Rating Council: ENERGY STAR roofing program sunsets, and the Rated Roof Products Directory.
How much commercial roofing marketing managers make
Marketing managers who work for foundation, structure, and building exterior contractors earned a median of $133,660 a year ($64.26 an hour) in May 2025, according to the Bureau of Labor Statistics. That’s below the $166,790 median for marketing managers in all industries. About 270 of the 395,240 marketing managers in that survey work for foundation, structure, and building exterior contractors.
Roofers tend to offer a salary, and many add a bonus when campaigns produce qualified leads or signed jobs. BLS shows higher pay for this occupation in the contractor group that includes roofers than the template's range, and the range's bottom falls under the BLS low-end figure, so test it against local offers first.
Foundation, structure, and building exterior contractors
$133,660$133,660 median Middle half $99,990–$171,910 10th–90th $80,190–$293,950
All industries
$166,790$166,790 median Middle half $123,020–$216,410 10th–90th $90,260–$293,610
$50k$100k$150k$200k$250k$300k$350k
10th–90th percentileMiddle halfMedianAnnual pay, May 2025. Source: BLS Occupational Employment and Wage Statistics.
Annual pay by percentile
Group
10th
25th
Median
75th
90th
Foundation, structure, and building exterior contractors
$80,190
$99,990
$133,660
$171,910
$293,950
All industries
$90,260
$123,020
$166,790
$216,410
$293,610
BLS counts too few marketing managers at roofing contractors for a steady figure, so these figures cover foundation, structure, and building exterior contractors. Post a real range for your market in the ad.
The pay line in the template above is an example from our Role Blueprint. Set yours from these figures and what local companies pay.
Skills to hire for, and what you can teach
Hire for these
Writing that a facility manager or school business official reads to the end
Planning B2B campaigns for a sale that takes months to close
Running a CRM and marketing automation so every lead has a source and an owner
Reading ad and website reports and cutting spend that brings no surveys or bids
Working with sales on which accounts and bid lists to chase
Teach these on the job
How single-ply, modified bitumen and built-up systems differ
How public bids, plan rooms and consultant specifications work
Your membrane makers' terms for using their names and logos
Your service, maintenance and reroof offers
Your photo rules for job sites and finished roofs
Expect the job to run on a CRM (HubSpot and Salesforce are common), email software, LinkedIn and Google ad accounts and a website the manager can edit. Name your CRM and any bid-lead subscription in the ad; a candidate who has used them can build lists in the first week.
Two of the 6 questions we'd ask, and what a strong answer sounds like. Ask every candidate the same questions, and rate each answer on your own before you compare notes.
Situational · Choosing commercial targets
You have budget for one new campaign aimed at property managers and facility directors. How do you pick the targets and the message?
A strong answer: Builds a list of portfolios and building types, speaks to their problems such as leaks, budgets and capital planning, offers something useful like roof assessments, and measures pipeline, not clicks.
Behavioral · Turning jobs into case studies
Tell me about a case study you built from a completed reroof, such as a building that stayed open during the work. How did sales use it?
A strong answer: A specific story with the problem, solution and result, and a deal it helped close.
The template's numbers are examples only. Replace them with goals drawn from your own lead, bid and win history, and revisit them with sales every quarter.
Campaign ROI
Total the gross profit on signed jobs a campaign started, and set it against the full campaign spend, agency fees and staff hours included. Count a job only after the contract is signed.
Monthly Lead Generation
Count only leads sales agrees are real: a named contact at a building you can serve, with a roof problem or a budget date. Tag each one with its source in the CRM.
Brand Engagement Rate
Pick one measure, such as clicks, replies and shares on LinkedIn and email divided by people reached, and keep it the same each month. Compare against your own past months.
Digital Conversion Rate
Share of website and ad visitors who request a roof survey, download a guide or ask to join a bid list. Track each form in your analytics and in the CRM.
Career path
Marketing coordinator at a membrane maker or distributorLearns roof systems, contractor programs and trade show work.
Marketing managerRuns campaigns, bid-list outreach and case studies for one roofing contractor.
Director of marketing and business developmentAdds account planning with sales and may manage a coordinator or an agency.
General managerAnswers for sales, crews and profit across the company.
Who should a commercial roofing marketing manager try to reach?
Four groups. Facility and property managers live with the roof and call about leaks. Owners and asset managers approve the money. Estimators at general contractors invite roofers to bid. Roof consultants write the specs that name approved systems. Each wants different proof: case studies for owners, clean bid packages for GCs, product data for consultants. Keep a list per group and watch which one turns into signed work.
How much does a commercial roofing marketing manager make?
Marketing managers who work for foundation, structure, and building exterior contractors earned a median of $133,660 a year ($64.26 an hour) in May 2025, according to the Bureau of Labor Statistics. The middle half earned between $99,990 and $171,910 a year. Pay also depends on your local market, experience and bonus terms.
Should the marketing manager learn the roof systems you install?
Enough to write about them without mistakes. They should know what each membrane is, why an owner might pick one over another, and which ones your crews install. Have the sales manager or a lead roofer review anything technical before it goes out, and describe warranty terms only as the maker's warranty states them.
Can we feature a client's building in a case study?
Ask for written permission first and check the contract for confidentiality terms. Some owners, such as schools and secure sites, limit photos of their buildings. Show the finished roof and the problem it solved, leave tenant names out, and let the owner's contact read the draft before it goes live.
What travel and physical work comes with the role?
Packing and setting up a trade show booth, carrying sample boards and brochures, and walking a finished job with the project manager to plan photos. Going up on a roof for photos should happen only with the crew lead and under your fall protection rules. Naming them in the ad helps candidates picture the travel.
