Drywall and plaster marketing manager job description
A drywall and plaster marketing manager finds which builders and general contractors are starting work nearby and gets the company onto their bid lists. They also run homeowner ads for repairs, ceilings and plaster that say plainly what the crews will take on, so each lead is worth the trip.
By the HireBus team · Updated · Pay data: BLS, May 2025
Median pay, building finishing contractors · BLS, May 2025
Develop and implement comprehensive promotional strategies to reinforce the brand and drive lead generation in the drywall and plaster industry. Collaborate closely with cross-functional teams to ensure marketing initiatives align with company objectives and support overall business growth.
2. Essential Duties and Responsibilities
Craft targeted promotional strategies to build brand recognition and drive market penetration.
Manage and optimize lead generation campaigns to consistently meet or exceed company targets.
Oversee creative and content development for multiple marketing channels including digital, print, and events.
Collaborate with the sales and operations teams to align marketing efforts with service delivery and customer satisfaction.
3. Key Tasks / Daily Activities
Monitor and analyze industry trends, competitor activities, and market feedback to adjust marketing strategies.
Coordinate the production of advertising materials and maintain cohesive brand messaging across all channels.
Engage with potential customers and industry partners to expand the company’s market footprint.
Track campaign performance metrics and prepare daily/weekly updates for senior management.
4. Key Performance Indicators (KPIs)
Leads generated per month: Minimum 150 qualified leads.
Conversion rate: Achieve a minimum of 10% conversion from lead to customer.
Customer Satisfaction Rating: >4.8 stars in post-service surveys.
Brand Engagement: Achieve a minimum of 25% increase in online engagement metrics (clicks, shares, and comments) quarterly.
5. Required Qualifications and Skills
Bachelor’s degree in Marketing, Business, or a related field.
Minimum of 3 years of marketing experience, preferably in home services or a similar industry.
Proficiency in digital marketing tools including Google Analytics, social media management platforms, and CRM systems.
Strong communication, analytical, and project management skills.
6. Preferred Experience
Experience in the drywall, plaster, or broader home services industry.
Proven track record of executing successful promotional campaigns in a competitive market.
Background in both digital and traditional marketing strategies.
Experience working in a fast-paced, growth-oriented company.
7. Physical Requirements
Prolonged periods of sitting and using computers and other office equipment.
Occasional lifting and moving of marketing materials and promotional displays (up to 20 pounds).
Ability to travel to industry events, trade shows, and partner meetings.
Frequent engagement in on-site meetings with construction and service teams.
8. Work Environment and Schedule
Standard office setting with access to collaborative meeting spaces.
Typical work hours: 8:00 AM – 5:00 PM, Monday through Friday.
Occasional after-hour work for industry events or project deadlines.
Some travel required for partner meetings and trade shows (up to 20% of work time).
9. Compensation and Benefits
Salary range: $70,000 – $90,000 USD per year, based on experience and qualifications.
Performance-based bonuses tied to lead generation and campaign success.
Health, Dental, and Vision insurance.
401(k) plan with company match and other fringe benefits.
Opportunity for professional development and continuous learning initiatives.
10. Company Culture and Overview
Our company is committed to growth, innovation, and excellence in the home services industry.
We foster a collaborative work environment, encouraging continuous improvement and creative problem-solving.
Our team values transparency, inclusivity, and a proactive approach to overcoming industry challenges.
We empower our employees with the tools and expertise they need to succeed and help shape our company’s future.
11. How to Apply
If you meet the above criteria and want to be part of a growth-oriented company focused on customer satisfaction, please send your resume to [INSERT EMAIL HERE] or apply online at [INSERT WEBSITE LINK HERE].
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A builder picks a drywall sub on price, crew size and what its superintendents say, so marketing's part there is getting the company in front of the people who choose. Homeowners search the day a ceiling stains or a corner cracks. Every claim on either side has to fit what the license, the law and the crews allow.
Permit reports show who is building
Builders and contractors hire subs through people, not ad clicks, so the first job is finding who to meet. If your city or county posts new building permits online with the builder's or contractor's name, pull that report each month. List who is starting houses, apartments or tenant spaces nearby, and hand sales a short list. Sort it by permit type, since a subdivision, an apartment building and an office fit-out go to different sellers.
Repair and ceiling ads should screen
Searches for patch work and popcorn ceiling removal bring calls fast, and many are jobs the company would lose money on. So each repair page names the service area, the smallest job you take and whether you paint. Ceiling pages say that older textured ceilings get tested before anyone quotes a removal, as the operations manager requires. Count how many repair leads fall under the general manager's minimum each month, and rewrite the page that keeps drawing them.
Louisiana limits insurance claim ads
Water-damage repairs are often paid from an insurance claim, and some states limit how contractors pitch that work. Louisiana is one example. There, a contractor may not advertise or solicit as an insurance claims specialist, or as offering help with a claim or with reading a policy. A separate Louisiana law bars ads that promise to pay, waive or absorb the deductible without the insurer's consent. So water-damage pages talk about the repair itself: a dry wall first, then board, coats and a texture match. Source: Louisiana R.S. 37:2159.1, contracting prohibited acts on property insurance (example).
Name the texture, not the trade
Write repair pages in the words homeowners use for their walls and ceilings: knockdown, orange peel, skim coat, popcorn removal and plaster repair. Give each one its own page with close-up photos, labeled by name, so a homeowner can match their own wall before calling. White walls look flat in most photos, so shoot finished rooms with a light held low along the wall, and shoot each texture from close up.
How much drywall and plaster marketing managers make
Marketing managers who work for building finishing contractors earned a median of $106,040 a year ($50.98 an hour) in May 2025, according to the Bureau of Labor Statistics. That’s below the $166,790 median for marketing managers in all industries. About 240 of the 395,240 marketing managers in that survey work for building finishing contractors.
The template's range clears the lowest tenth of marketing managers at building finishing contractors but stops short of their median, so a candidate with a strong builder record may ask for more. Its bonuses ride on leads and campaigns, so settle before the bonus year starts whether contractor bid invitations count toward the lead bonus, or only homeowner requests do.
Building finishing contractors
$106,040$106,040 median Middle half $78,220–$134,600 10th–90th $63,570–$156,020
All industries
$166,790$166,790 median Middle half $123,020–$216,410 10th–90th $90,260–$293,610
$0k$50k$100k$150k$200k$250k$300k$350k
10th–90th percentileMiddle halfMedianAnnual pay, May 2025. Source: BLS Occupational Employment and Wage Statistics.
Annual pay by percentile
Group
10th
25th
Median
75th
90th
Building finishing contractors
$63,570
$78,220
$106,040
$134,600
$156,020
All industries
$90,260
$123,020
$166,790
$216,410
$293,610
BLS doesn’t publish pay for marketing managers at drywall and insulation contractors on their own, so these figures cover building finishing contractors. Post a real range for your market in the ad.
The pay line in the template above is an example from our Role Blueprint. Set yours from these figures and what local companies pay.
Skills to hire for, and what you can teach
Hire for these
Knows how builders choose subs, from time at a trade contractor or building supplier
Builds a monthly list of active builders and contractors from local permit reports
Writes repair ads that turn away jobs below the company's minimum
Photographs smooth walls and textures so the finish still shows on a small phone
Keeps ad claims inside the license and the state's insurance rules
Teach these on the job
Texture names, finish levels and what a plaster repair involves
Which purchasing manager or estimator picks subs at each builder
The prequalification forms your general contractors send
Your minimum charge, service area and paint policy
How far out the plaster crew is booked each month
Expect a CRM with call tracking by source, the website and Google Business Profile, a photo library tagged by texture and builder, and a spreadsheet of local permit data updated each month. The estimators' bid invitation inbox should be shared with marketing, so the manager can see which contractors keep inviting the company back.
Drywall and plaster marketing manager interview questions
Two of the 6 questions we'd ask, and what a strong answer sounds like. Ask every candidate the same questions, and rate each answer on your own before you compare notes.
Situational · Profitable segments
The owner wants more profitable repair work, but most calls are tiny patches. What do you do?
A strong answer: Targets bigger jobs like ceilings, plaster restoration and texture removal, sets a minimum job charge message, and tracks revenue per lead by service.
Behavioral · Trade referrals
Tell me about a referral relationship you built with another trade, such as painters, plumbers or water damage companies.
A strong answer: Names the partner, how they started and kept it going, and the jobs it brought.
A bid invitation and a patch request are different kinds of lead, so every number below gets a builder line and a homeowner line. Hold the template's targets loosely, since one new builder can double a month's bid invitations.
Leads generated per month
Homeowner requests inside your service area and above your minimum, counted once per job, plus bid invitations from builders and general contractors on their own line. A builder sending a new community counts once, not once per lot.
Conversion rate
The share of qualified leads that turned into signed jobs, read by source and kind of work. Read contractor bids by award date, which can come months after the invitation, and repairs by the month the estimate ran.
Customer Satisfaction Rating
Survey scores on jobs that came in through each repair or ceiling page, read page by page, so a page that oversells a texture match shows up. Builder ratings belong on the sales manager's report.
Brand Engagement
Add up clicks, shares and comments each quarter. Tag every post as a texture close-up, a repair before-and-after or a finished builder home, and see which kind brings calls, not only likes.
Career path
Marketing coordinatorShoots finished rooms, posts texture videos and updates the monthly permit list.
Marketing managerTracks local permits, runs repair ads and keeps the company on contractors' bidder lists.
Business development managerOpens new builder and general contractor accounts beside the sales manager.
Sales managerSome take over the sellers who work the accounts they found.
Can we post photos of the homes we finish for builders?
Ask the builder first. The house, its design and the buyer's privacy aren't yours. Some builders limit what their subs may post, sometimes in the master agreement. Get a written okay before posting interiors or naming a community. Shooting before the buyer moves in keeps their family and belongings out of the pictures. File each okay with the photos it covers.
How much does a drywall and plaster marketing manager make?
Marketing managers who work for building finishing contractors earned a median of $106,040 a year ($50.98 an hour) in May 2025, according to the Bureau of Labor Statistics. The middle half earned between $78,220 and $134,600 a year. Pay also depends on your local market, experience and bonus terms.
Is homeowner marketing worth it for a drywall company that mostly works for builders?
Usually, as a cushion. Repair and remodel work keeps finishers busy when builders slow their starts. Search rankings and reviews take months to build, so start before the slowdown, not during it. Keep that side small and priced right, with the general manager's minimum, a clear service area and crews who are careful in occupied houses.
When should a drywall company run plaster repair ads?
Only if the CEO plans to keep plaster work and the plaster crew has room. Owners of older homes often search for plaster repair by name and may wait for a crew that knows it. But plaster crews are small. Turn the ads on and off with the plaster calendar, and book each lead for an estimate with the master plasterer.
The template mentions frequent on-site meetings. What does that look like for a marketing manager?
Walking houses and floors with crews and superintendents to shoot photos and video, and meeting builders where their homes are going up. On those sites the manager wears the hard hat, glasses and boots each site requires and follows the builder's rules on where to stand and what to film. List those duties in the ad, and say that accommodation requests are welcome.
