A fence company marketing manager fills the estimators' calendars with homeowners who want privacy, a safe yard for a dog, or a fence around a pool, and paces spending to the install backlog. They make sure every privacy, pet or pool promise in an ad matches a fence the crews actually build.
By the HireBus team · Updated · Pay data: BLS, May 2025
Median pay, specialty trade contractors · BLS, May 2025
Annual pay: 10th percentile $66,610, middle half $80,080 to $160,810, 90th percentile $204,390. Source: BLS Occupational Employment and Wage Statistics, May 2025, specialty trade contractors.
Reports to
Chief Executive Officer
Department
Marketing
Schedule
Weekdays 8 to 5, some deadline overtime · Monday to Friday, 8 a.m. to 5 p.m., with a little travel to industry events and occasional overtime near deadlines
Also called
Marketing director · Digital marketing manager · Lead generation manager · Marketing and advertising manager
Fence company marketing manager job description template
This is our Role Blueprint, word for word. Replace the highlighted fields and adjust the example targets and pay to fit your company.
Responsible for spearheading marketing initiatives that drive brand visibility and lead generation specifically for our fence installation services. Integrates innovative advertising strategies with traditional marketing to support business growth and customer acquisition.
2. Essential Duties and Responsibilities
Develop and execute comprehensive advertising campaigns tailored to the fence installation market.
Build and maintain strong brand presence across digital and traditional media platforms.
Collaborate with sales and operations teams to align campaign strategies with business goals.
Track, analyze, and adjust marketing strategies based on lead generation and conversion metrics.
3. Key Tasks / Daily Activities
Oversee daily management of digital advertising, social media presence, and content marketing initiatives.
Monitor campaign performance metrics and optimize strategies based on data insights.
Coordinate with creative teams to ensure all marketing materials are engaging and on-brand.
Liaise with external vendors and media partners to secure advantageous placements and ad rates.
4. Key Performance Indicators (KPIs)
Leads Generated: Aim for a minimum of 150 qualified leads per month.
Conversion Rate: Maintain a digital ad conversion rate of at least 5%.
Brand Visibility: Increase social media engagement by 20% within the first six months.
Customer Satisfaction Rating: Achieve a rating of >4.8 stars on customer feedback platforms.
5. Required Qualifications and Skills
Bachelor’s degree in Marketing, Business Administration, or a related field.
3-5 years of proven experience in marketing, preferably within home services or related industries.
Proficiency in digital marketing tools and analytics platforms.
Strong written and verbal communication skills with an innovative mindset.
6. Preferred Experience
Experience working within or marketing for the home services or construction industry.
Proven track record of managing successful advertising campaigns in competitive markets.
Familiarity with local market trends and customer behavior related to fence installation services.
Demonstrated success in improving lead generation and brand equity through targeted marketing efforts.
7. Physical Requirements
Ability to work in a standard office environment with occasional visits to project sites.
Occasional moderate lifting of marketing materials or equipment (up to 20 lbs).
Prolonged periods sitting and using computer screens.
8. Work Environment and Schedule
Typical work hours are Monday through Friday, 8:00 AM to 5:00 PM.
Minimal travel required to attend industry events or client meetings.
Occasional overtime may be necessary to meet project deadlines.
9. Compensation and Benefits
Base salary range of $70,000 - $90,000 per year, commensurate with experience.
Eligibility for performance-based bonuses and commission on lead conversion.
Comprehensive benefits package including Health, Dental, Vision, and 401k.
Additional fringe benefits such as paid time off and professional development opportunities.
10. Company Culture and Overview
At [INSERT COMPANY NAME HERE], we foster an environment of innovation, inclusivity, and professional growth.
We pride ourselves on a collaborative team culture that supports creativity and continuous learning.
Our mission is to deliver exceptional service to our customers while empowering our employees to excel and build rewarding careers.
11. How to Apply
If you meet the above criteria and want to be part of a growth-oriented company focused on customer satisfaction, please send your resume to [INSERT EMAIL HERE] or apply online at [INSERT WEBSITE LINK HERE].
Need help filling this role? HireBus posts the ad, Iris interviews every applicant by phone before you do, and you decide who to hire. Start hiring now
A fence sells on what the homeowner can see from the street and the back door. The marketing manager shows real finished work, makes claims the fence will keep, and spends in step with how fast the crews can build.
Privacy claims meet drying boards
Many fence buyers want privacy, so ads lean on it. The FTC expects proof before an ad runs, for what it says outright and for what buyers take from it. A photo of a tight wood fence on install day can promise more than side-by-side pickets keep once the boards dry and gaps open. Save "no gaps" and "total privacy" for board-on-board wood or tongue-and-groove vinyl, and picture side-by-side pickets as they look a season later. Source: FTC: Advertising FAQs, a guide for small business.
Each reason to fence needs its own ad
Pool owners, dog owners and people after privacy search with different words and want different fences. Build an ad group and a landing page for each, plus one for decorative front-yard fence. Then keep each promise to what the crews check on every job. "Built to your town's pool barrier code" only works if someone confirms that code on each pool job, and "escape-proof" needs proof that would hold up.
Spend to the backlog, not the calendar
Spring demand fills the install calendar fast. Once the wait for a crew runs longer than homeowners will accept, more ads mostly buy estimates that go cold or reviews about delays. Get the backlog in weeks from the operations manager every Monday. When it runs long, move money to booking fall installs or next spring's list, and raise spending again as the wait shortens.
The household next door is the next lead
Every backyard fence has an audience across the lot line. Those neighbors watched the crew work, and some now have an old, leaning fence beside a new one. With the customer's OK, leave a note at their door offering to match the new style along their own sides. Send it after the trucks are gone, since a neighbor tired of the noise won't read it kindly. Code these as neighbor leads to see what they bring.
How much fence company marketing managers make
Marketing managers who work for specialty trade contractors earned a median of $121,780 a year ($58.55 an hour) in May 2025, according to the Bureau of Labor Statistics. That’s below the $166,790 median for marketing managers in all industries. About 1,850 of the 395,240 marketing managers in that survey work for specialty trade contractors.
Under the template, the job carries a base salary plus performance bonuses and a commission on converted leads. Its top salary comes to about three quarters of the median the chart shows for marketing managers at specialty trade contractors, so the bonus and commission carry a strong hire. Pay the commission on fences that signed and held, not on estimate requests, since spring fills the calendar with requests that never sign.
Specialty trade contractors
$121,780$121,780 median Middle half $80,080–$160,810 10th–90th $66,610–$204,390
All industries
$166,790$166,790 median Middle half $123,020–$216,410 10th–90th $90,260–$293,610
$0k$50k$100k$150k$200k$250k$300k$350k
10th–90th percentileMiddle halfMedianAnnual pay, May 2025. Source: BLS Occupational Employment and Wage Statistics.
Annual pay by percentile
Group
10th
25th
Median
75th
90th
Specialty trade contractors
$66,610
$80,080
$121,780
$160,810
$204,390
All industries
$90,260
$123,020
$166,790
$216,410
$293,610
BLS doesn’t publish pay for marketing managers at other specialty trade contractors on their own, so these figures cover specialty trade contractors. Post a real range for your market in the ad.
The pay line in the template above is an example from our Role Blueprint. Set yours from these figures and what local companies pay.
Skills to hire for, and what you can teach
Hire for these
Has filled in-home estimate calendars for a home improvement contractor
Builds separate ads and landing pages for pool, pet and privacy buyers
Writes privacy, durability and pet claims the product can back up
Plans spending week by week against the install backlog
Shoots or directs clean photos of finished fences and gates
Teach these on the job
Your fence lines and colors, and what each maker says about them
How your reps tag lead sources in the CRM
The towns and subdivisions you serve most
Which pool builders and real estate agents already send you work
Your photo permission form and neighbor note
Sort the photo library by material, height, color and gate type, and use the same labels in the ad accounts and the CRM, so a pool fence campaign can be traced to pool fence sales. Ask finalists how they would credit a homeowner who saw your yard sign, then searched your name and called.
Fence company marketing manager interview questions
Two of the 6 questions we'd ask, and what a strong answer sounds like. Ask every candidate the same questions, and rate each answer on your own before you compare notes.
Situational · Seasonal swings
Leads spike in spring and crews get booked out. How do you adjust marketing?
A strong answer: Pulls back paid spend when booked out, shifts to off-peak offers, and keeps reviews and referrals going.
Behavioral · Campaign results
Tell me about a campaign that grew signed fence jobs. How did you measure it?
A strong answer: Names the campaign, the goal set ahead of time, and the signed jobs and revenue tracked back to it.
Settle with the sales manager what counts as a lead before setting any target, and keep builder and commercial bid requests out of the homeowner count.
Leads Generated
Qualified means an estimate request inside the service area for a fence you sell. Tag each one by need, such as privacy, pets or a pool, since one monthly total hides which ad group is carrying it.
Conversion Rate
The template names digital ads. For each campaign, divide estimate requests by ad clicks, then signed contracts by estimates. Read both, because cheap clicks from towns you rarely serve can make the first number look better than it is.
Brand Visibility
The template counts social engagement over the manager's first months. Use each platform's figures from the same span before the start date as the baseline, and tag posts by fence type to see whether pool, pet or privacy posts draw more.
Customer Satisfaction Rating
Ratings on review sites and the post-install survey. Read the low ones for complaints that start in an ad, such as gaps in a fence sold as private. A run of complaints about waiting for a start date means spending ran ahead of the crews.
Career path
Marketing coordinatorRuns posts, photos and home show booths for a home improvement company.
Marketing managerOwns fence lead flow, ad claims and the photo library.
Director of marketingLeads marketing for several fence locations or a group of home service brands.
General managerSome take on a location's sales, crews and profit.
The ones you want more of and can build soon. Ask the operations manager which crews have open weeks and the CFO which lines still hold their margin after the latest metal and vinyl price changes, then feature those. Pull a color or style from the ads when the distributor runs short, so nobody books an estimate for a fence you can't get.
How much does a fence company marketing manager make?
Marketing managers who work for specialty trade contractors earned a median of $121,780 a year ($58.55 an hour) in May 2025, according to the Bureau of Labor Statistics. The middle half earned between $80,080 and $160,810 a year. Pay also depends on your local market, experience and bonus terms.
What makes a good fence photo?
One that shows the work, not just the yard. Shoot down the line so it reads straight, show a gate closed and latched, and catch a slope where the panels step or follow the grade. Leave out house numbers, license plates and people. A photo of someone's yard runs in an ad only with their written OK.
Which partners send fence leads?
Pool builders, property managers, home builders and real estate agents all meet homeowners just before a fence goes up. Give each one a simple way to refer, track their leads as their own source, and tell them when a referral signs. If a partner gets a fee or a perk and posts about your fences, FTC guides say the post must disclose that connection clearly.
What physical work does a fence marketing manager do?
A desk job with a few days out. Expect carrying a banner stand and a sample panel to a home show booth, walking finished jobs with a camera, and long stretches building ads at a screen. The template's wording ships unchanged. Add these tasks under it in the posting, plus the person to reach about accommodations.
