Fireplace and stove marketing manager job description
A fireplace and stove marketing manager brings shoppers into the showroom and books in-home estimates for gas, wood and pellet units, with the biggest push before the cold weather. They keep every ad inside each brand's price rules and the FTC's, and trace walk-ins, calls and web leads to the orders they became.
By the HireBus team · Updated · Pay data: BLS, May 2025
Median pay, building equipment contractors · BLS, May 2025
The Marketing Manager is responsible for developing and executing innovative marketing campaigns that increase brand visibility, generate qualified leads, and drive growth within the fireplace and stove installation industry. This role plays a critical part in elevating our brand presence and delivering measurable results that contribute to our overall business success.
2. Essential Duties and Responsibilities
Develop and implement strategic marketing campaigns tailored to the fireplace and stove installation market.
Enhance brand image through targeted messaging and consistent communication across all channels.
Monitor, analyze, and report on campaign performance to optimize ROI.
Collaborate with internal teams and external partners to align marketing initiatives with business objectives.
Track and manage lead generation processes to ensure a steady pipeline of quality prospects.
3. Key Tasks / Daily Activities
Oversee daily management of digital and traditional marketing channels.
Interface regularly with sales and operations teams to sync on campaign strategies and customer feedback.
Analyze market trends and customer data to refine marketing tactics.
Coordinate content creation, including social media, email campaigns, and website updates.
Maintain regular communication with external vendors and media partners.
4. Key Performance Indicators (KPIs)
Lead Generation: Generate at least 50 qualified leads per month.
Campaign Conversion Rate: Achieve a conversion rate of 10% or higher.
Brand Engagement: Increase social media engagement by at least 15% quarterly.
Return on Investment (ROI): Attain a marketing ROI of at least 120% annually.
5. Required Qualifications and Skills
Bachelor’s degree in Marketing, Business, Communications, or a related field.
Minimum of 3 years of experience in marketing with a focus on home services or related industries.
Proficient in digital marketing tools, analytics platforms, and CRM systems.
Strong communication, creative, and analytical skills.
Proven ability to manage multiple projects simultaneously while meeting deadlines.
6. Preferred Experience
Experience in the home services industry, preferably with fireplace and stove installation companies.
Demonstrated success in executing integrated marketing campaigns from concept to completion.
Familiarity with both traditional and digital marketing strategies.
Experience working with cross-functional teams in a fast-paced environment.
7. Physical Requirements
Ability to work in an office environment with extended periods of computer use.
Occasional visits to job sites or company events may require light travel and fieldwork.
Standard communication equipment (phone, computer) will be used regularly.
8. Work Environment and Schedule
Typical work hours: Monday through Friday, 8:00 AM to 5:00 PM.
Occasional evening or weekend work may be required for events or special projects.
Limited travel for industry events, client meetings, or field visits.
Collaborative and flexible work environment that supports remote work options when necessary.
9. Compensation and Benefits
Salary range: $65,000 - $85,000 USD annually, based on experience and qualifications.
Eligibility for performance-based bonuses and commissions based on campaign success and lead generation metrics.
Comprehensive benefits package including Health, Dental, and Vision insurance.
401(k) plan with company matching contributions.
Additional fringe benefits may include paid time off, professional development opportunities, and employee wellness programs.
10. Company Culture and Overview
At [INSERT COMPANY NAME HERE], we pride ourselves on fostering a dynamic and inclusive culture that champions growth, innovation, and continuous improvement.
Our team is dedicated to delivering exceptional customer service and exceeding industry standards.
We support our employees through ongoing training, mentorship, and career advancement opportunities.
Join a collaborative and forward-thinking environment where your contributions truly make an impact.
11. How to Apply
If you meet the above criteria and want to be part of a growth-oriented company focused on customer satisfaction, please send your resume to [INSERT EMAIL HERE] or apply online at [INSERT WEBSITE LINK HERE].
Need help filling this role? HireBus posts the ad, Iris interviews every applicant by phone before you do, and you decide who to hire. Start hiring now
Selling other makers' fireplaces, in ads and on the floor
A hearth company markets products built by other companies, under those companies' rules, to buyers who often want to see a fire before they sign. That shapes what an ad may say and how its results get counted.
Some brands keep prices off the web
A hearth maker can set rules for how its dealers show products online. Enviro, for one, sells only through authorized dealers, and its policy says online posts about its gas and pellet units must be for advertising and information only, with no prices. Before a price goes on your website, a social post or a marketplace listing, check that brand's dealer policy. Keep a one-page sheet per brand that says what may be shown, and build the product pages to match. Source: Enviro (Sherwood Industries): Consumer internet sales policy (September 2023).
A crossed-out list price needs local proof
Makers publish suggested retail prices, so a floor model sale is easy to write as list price crossed out, sale price below. Under the FTC's guides on price comparisons, a list price is fair to cut from when real numbers of sales are made at it in your trade area. If the main dealers near you sell that insert well under list, the crossed-out figure can mislead. Check what those dealers charge before the ad runs and keep the proof in its file. Source: 16 CFR 233.3: Advertising prices set or suggested by manufacturers (eCFR).
Green claims on wood and pellet heat
Pellet and wood stoves are easy to sell as eco-friendly or green. The FTC's Green Guides tell marketers not to make broad environmental claims like these without a qualifier. Buyers may read them as no harm to the environment at all, and that is hard to prove for anything that burns. Limit the claim to one benefit you can prove, such as the certified emission value on that model's EPA label, and keep green and clean out of the headline. Source: 16 CFR 260.4: General environmental benefit claims, FTC Green Guides (eCFR).
The showroom eats your tracking
A shopper who saw your ad may skip the phone and the web form and drive to the showroom to watch a unit burn. That sale then looks like it came from nowhere, and a good campaign gets cut. Have the counter ask each new visitor what brought them in and log it with their name. Match those names to orders each month, and count weekly walk-ins next to ad spend.
How much fireplace and stove marketing managers make
Marketing managers who work for building equipment contractors earned a median of $125,990 a year ($60.57 an hour) in May 2025, according to the Bureau of Labor Statistics. That’s below the $166,790 median for marketing managers in all industries. About 1,150 of the 395,240 marketing managers in that survey work for building equipment contractors.
Salary, plus bonuses and commission tied to campaign results and lead counts, as the template sets out. Its range starts under the BLS tenth percentile for marketing managers at building equipment contractors and stays under their median, so expect hands-on candidates rather than seasoned directors. Pay the lead part of the bonus on leads that reached a written quote, not on form fills.
Building equipment contractors
$125,990$125,990 median Middle half $80,270–$162,260 10th–90th $73,750–$203,150
All industries
$166,790$166,790 median Middle half $123,020–$216,410 10th–90th $90,260–$293,610
$0k$50k$100k$150k$200k$250k$300k$350k
10th–90th percentileMiddle halfMedianAnnual pay, May 2025. Source: BLS Occupational Employment and Wage Statistics.
Annual pay by percentile
Group
10th
25th
Median
75th
90th
Building equipment contractors
$73,750
$80,270
$125,990
$162,260
$203,150
All industries
$90,260
$123,020
$166,790
$216,410
$293,610
BLS counts too few marketing managers at other building equipment contractors for a steady figure, so these figures cover building equipment contractors. Post a real range for your market in the ad.
The pay line in the template above is an example from our Role Blueprint. Set yours from these figures and what local companies pay.
Skills to hire for, and what you can teach
Hire for these
Has marketed a company that runs a showroom and installs what it sells
Checks every advertised price against the brand's dealer rules and local prices
Takes every product claim from the maker's spec sheet or listing
Ties walk-ins, calls and web leads to the orders they turned into
Plans campaigns around the fall rush, maker promotions and showroom events
Teach these on the job
Each brand's dealer, pricing and co-op rules
Who buys each fuel type, and why
Your point-of-sale and CRM reports
Which of your towns have gas lines, so each ad fits the fuel
Maker rebate and promotion calendars
Expect the CRM or field app for estimate leads, the showroom's point-of-sale for walk-in sales, call tracking, your website, the Google listing for each showroom, and an email tool for past buyers. Keep each brand's dealer portal close at hand, since approved logos, photos, spec sheets and promotion terms come from there.
Fireplace and stove marketing manager interview questions
Two of the 6 questions we'd ask, and what a strong answer sounds like. Ask every candidate the same questions, and rate each answer on your own before you compare notes.
Situational · Clearing old stock honestly
You have [20] floor models and last year's units to clear before new models arrive. How do you market them?
A strong answer: Targets past shoppers and quote holders, sets prices with sales and finance, is honest about floor-model condition and warranty, times it before the fall rush and tracks what sells.
Behavioral · Marketing to builders and remodelers
Tell me about a time you marketed to builders, remodelers or designers. What worked?
A strong answer: A specific approach, such as showroom events or spec sheets, and work it brought in.
Read these by season, not month to month, since a cold September can make any campaign look good. Once a year has passed, swap the template's figures for ones from your own lead and order history.
Lead Generation
A lead counts when the home sits inside your territory and the buyer wants a fuel and product you sell, whether it came by phone, web form or showroom sign-in. Report inserts, stoves, built-ins, service and outdoor products on separate lines.
Campaign Conversion Rate
For each campaign, divide signed orders by the leads that campaign produced, with showroom visitors matched by name. Recheck special orders once they install, since some deposits come back.
Brand Engagement
Each quarter, add up reactions, messages and video views from each platform's own reports, and set them against the same quarter a year earlier. Flag the posts that led to a showroom visit or an estimate request.
Return on Investment (ROI)
Over a full year: gross profit on installed orders traced to marketing, less marketing spend, divided by that spend. Builder and showroom orders count under the same rule as estimate leads.
Career path
Marketing coordinatorShoots finished installs, sets up event displays and keeps the email list clean.
Marketing managerOwns the budget, brand rules in ads and showroom lead tracking.
Marketing directorSets the yearly plan and budget with the CEO for every showroom.
General managerTakes over a showroom location and its profit.
Other roles in a fireplace & stove installation business
How should a hearth company advertise a maker rebate or a stove change-out program?
Use the sponsor's own terms, word for word where you can: the models that qualify, the purchase and install dates, and how the buyer claims the money. Put the end date in every ad and pull the ads the day it passes. For a state or air district change-out program, link to the program's own page instead of restating who qualifies, since funds and rules can change between rounds. Brief the CSRs and reps before the first ad runs.
How much does a fireplace and stove marketing manager make?
Marketing managers who work for building equipment contractors earned a median of $125,990 a year ($60.57 an hour) in May 2025, according to the Bureau of Labor Statistics. The middle half earned between $80,270 and $162,260 a year. Pay also depends on your local market, experience and bonus terms.
Who plans the fall open house at a hearth showroom?
Marketing runs it with the sales manager and the GM. Pick a date before the first cold weeks, have every display burning, and invite past buyers, quote holders and builders. Give reps time slots to book in-home estimates on the spot. Have guests sign in on the showroom's card, which carries the consent wording your follow-up calls rely on. Afterward, count estimates and orders from the guest list, not just how many people came.
How does a hearth marketing manager reach builders and designers?
With trade materials, not homeowner ads. Builders and interior designers want spec sheets, framing and vent drawings, finish choices and lead times for each unit, and much of that comes from the maker's dealer portal. Keep a trade page or packet current, invite them to see the displays burn, and log each account's orders so the CEO and GM can see which partners send work. Builder prices stay with the GM.
What fieldwork does the marketing manager template have in mind?
Mostly photo days and events. That can mean shooting a finished install with the homeowner's written OK, setting up a home show booth, or running a weekend open house at the showroom. Now and then it means visiting a big install while the crew works. Describe those trips in the ad under the template's fieldwork line, so candidates know what the travel looks like.
