A commercial remodeling marketing manager finds owners, property managers and tenants who plan office, store or restaurant renovations, and works to get the company invited to bid. They run the website, email, events and case studies that keep repeat clients and architects sending work.
By the HireBus team · Updated · Pay data: BLS, May 2025
Median pay, commercial building contractors · BLS, May 2025
Lead strategic marketing initiatives focused on expanding brand presence and generating high-quality leads in the commercial remodeling space. Develop and execute integrated marketing campaigns that align with company growth objectives and drive market expansion. Collaborate with cross-functional teams to reinforce the company’s brand reputation and secure new business opportunities. Deliver measurable campaign performance improvements through innovative marketing strategies.
2. Essential Duties and Responsibilities
Develop and implement comprehensive marketing plans and campaigns aimed at promoting commercial remodeling services.
Expand brand awareness by utilizing both digital marketing channels and traditional outreach strategies.
Generate and nurture quality leads through targeted marketing initiatives and lead generation tactics.
Manage marketing budgets and track ROI using performance analytics to optimize campaign results.
3. Key Tasks / Daily Activities
Oversee daily execution of marketing campaigns, ensuring consistency and timely delivery across channels.
Monitor and analyze competitive trends and market data to refine strategies and improve campaign performance.
Coordinate with creative agencies and internal teams to produce marketing collateral and promotional content.
Engage with prospective clients through digital platforms and industry events to nurture relationships and generate opportunities.
4. Key Performance Indicators (KPIs)
New Leads Generated: Minimum of 50 qualified leads per month.
Campaign ROI: Achieve a minimum ROI of 150% on all major marketing campaigns.
Brand Engagement: Increase social media engagement by at least 20% quarterly.
Conversion Rate: Maintain a lead-to-client conversion rate of at least 10%.
5. Required Qualifications and Skills
Bachelor’s degree in Marketing, Communications, or a related field.
Minimum of 5 years of experience in marketing management, preferably in the home services or remodeling industry.
Proficiency in digital marketing tools, analytics platforms, and CRM systems.
Excellent communication, leadership, and project management skills.
6. Preferred Experience
Experience working in the commercial remodeling or home services industry.
Proven track record in managing large-scale marketing campaigns with measurable results.
Demonstrated expertise in brand expansion and innovative consumer engagement strategies.
Background in both B2B and B2C marketing within a competitive market environment.
7. Physical Requirements
Ability to work in a typical office environment with extended periods sitting at a computer.
Occasional travel to industry events, client meetings, and company site visits.
Must be able to lift up to 25 pounds when required (e.g., for promotional materials).
Capable of navigating both indoor and outdoor environments as part of event marketing.
8. Work Environment and Schedule
Standard business hours from 8:00 AM to 5:00 PM with potential flexibility based on campaign deadlines.
Moderate travel required for client meetings, industry events, and promotional activities.
Fast-paced office environment with opportunities for remote work arrangements.
Occasional overtime may be required during peak project periods.
9. Compensation and Benefits
Competitive salary range between $70,000 - $90,000 annually based on experience.
Performance-based bonuses tied to lead generation and campaign success metrics.
Comprehensive benefits package including Health, Dental, and Vision insurance.
401k plan with company matching contributions, paid time off, and additional fringe benefits.
10. Company Culture and Overview
At [INSERT COMPANY NAME HERE], we foster a dynamic, growth-oriented environment where creativity and innovation drive our success.
Our team is passionate about delivering exceptional service, building strong client relationships, and continuously advancing our industry expertise.
We value diversity, collaboration, and professional development, ensuring that every employee has the opportunity to excel and impact our company’s success.
We are committed to creating an inclusive workplace that celebrates both personal and professional achievements.
11. How to Apply
If you meet the above criteria and want to be part of a growth-oriented company focused on customer satisfaction, please send your resume to [INSERT EMAIL HERE] or apply online at [INSERT WEBSITE LINK HERE].
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What commercial remodeling changes for a marketing manager
The buyers here are businesses, and most work comes from clients who hire again. That changes who you reach, what you show and when you show it.
Show that the business stayed open
A property manager's first question about your work is whether the tenants kept working. Build each case study around the facts these buyers check: square footage, weeks on site, whether the store or office stayed open, how many nights the crew worked, and a client contact willing to take a reference call. Get the project manager's numbers before closeout, while they're fresh.
Architects need learning hours you can offer
Architects and interior designers often decide who gets invited to bid on a tenant fit-out. AIA members must earn 18 learning units a year from registered AIA/CES providers, and 12 must cover health, safety and welfare. AIA's state table lists 24 health, safety and welfare hours every two years for license renewal in both Maryland and Mississippi. A lunch talk on remodeling occupied buildings counts toward the AIA total only if a registered provider offers it, so check before you promise credit. Source: AIA: AIA and state continuing education requirements.
Check the ladders before a job photo goes up
Project photos are your main proof of work, and safety-minded clients study them. OSHA's ladder rule says the top or top step of a stepladder shall not be used as a step, and interior jobs are full of stepladders. Before a photo posts, have the field supervisor look for that, for missing eye protection and for cords across a walkway. Reshoot rather than crop a problem out. Source: OSHA: 29 CFR 1926.1053, ladders.
Ask each chain when its stores go quiet
Retail and restaurant clients tend to protect their busiest selling months from construction. Ask each one for its blackout dates and budget calendar, then time campaigns so your proposal lands well before the work window opens. Office tenants run on lease dates instead, so their timing comes from renewals and moves, not seasons. Plan two calendars, one for each kind of buyer.
Tenant reps and space planners hear about moves first
An office move or lease renewal usually means a fit-out, and the tenant's broker and space planner learn of it long before a contractor does. Meet them, send them finished-space photos with the square footage and schedule, and log each referral by source in the CRM. Then you can show the CEO which relationships turn into signed work.
How much commercial remodeling marketing managers make
Marketing managers who work for commercial and industrial builders earned a median of $137,500 a year ($66.11 an hour) in May 2025, according to the Bureau of Labor Statistics. That’s below the $166,790 median for marketing managers in all industries. About 1,780 of the 395,240 marketing managers in that survey work for commercial building contractors.
Pay here is often salary with a bonus on leads or signed contracts. Every figure in the template's range sits below the middle BLS pay figure for marketing managers in commercial building, and its starting figure is under the lowest BLS figure shown, so expect experienced candidates to ask for more.
Commercial building contractors
$137,500$137,500 median Middle half $102,910–$186,980 10th–90th $84,000–$223,610
All industries
$166,790$166,790 median Middle half $123,020–$216,410 10th–90th $90,260–$293,610
$50k$100k$150k$200k$250k$300k$350k
10th–90th percentileMiddle halfMedianAnnual pay, May 2025. Source: BLS Occupational Employment and Wage Statistics.
Annual pay by percentile
Group
10th
25th
Median
75th
90th
Commercial building contractors
$84,000
$102,910
$137,500
$186,980
$223,610
All industries
$90,260
$123,020
$166,790
$216,410
$293,610
BLS doesn’t publish pay for commercial remodelers on their own. These figures cover nonresidential building construction, which include them. Post a real range for your market in the ad.
The pay line in the template above is an example from our Role Blueprint. Set yours from these figures and what local companies pay.
Skills to hire for, and what you can teach
Hire for these
Writes plain case studies from a project manager's notes and photos
Plans campaigns for property managers, facility teams and architects, not homeowners
Reads CRM reports and ties spending to signed contracts
Runs an event booth, a lunch talk or a client open house
Manages agencies, photographers and printers to a budget and a deadline
Teach these on the job
Commercial project types: tenant improvement, white box, refresh and rollout
How invitations to bid and prequalification work in your market
Your CRM and bid platforms
Job site safety rules for photo and video shoots
Each client's brand and photo approval rules
Plan on HubSpot, Salesforce or another CRM, an email tool, the site's page editor and LinkedIn. Many commercial remodelers also receive bid invitations through BuildingConnected or ConstructConnect; list yours in the posting, and state whether this role shoots its own photos or books a photographer.
Two of the 6 questions we'd ask, and what a strong answer sounds like. Ask every candidate the same questions, and rate each answer on your own before you compare notes.
Situational · Supporting multi-site sales
A franchise brand's regional manager wants to talk about remodeling stores across the state. What does marketing give the sales team?
A strong answer: Case studies of multi-site rollouts, proof of capacity, how the company follows brand standards, references, and a one-page summary written for that brand.
Behavioral · Repeat-client programs
Tell me about a time you built a referral or repeat-client program for business clients.
A strong answer: Explains the program, how clients were asked and thanked, and the repeat work or referrals it produced.
Lean on the template's targets until your own data exists. Rebuild them from last year's leads, contracts and spend, then settle them with the CEO.
New Leads Generated
Count new contacts each month that pass the qualified-lead test you and the sales manager agreed on, and pull the total from the CRM by source.
Campaign ROI
Compare each campaign's full cost, with agency invoices and staff hours, against the gross profit of the contracts it produced. Remodel sales can close months later, so look back over a full year.
Brand Engagement
Each quarter, log reactions, reposts, link clicks and new followers on LinkedIn and anywhere else you post, and note which posts brought a call or a bid invitation.
Conversion Rate
Divide signed contracts by the qualified leads from the same months, broken out by source and client type, to see whether brokers, events or email bring real buyers.
Career path
Marketing coordinator at an office furniture dealerLearns how businesses buy for their space and who signs off.
Marketing managerBuilds the lead flow, the case studies and the client list.
Director of marketing and business developmentAdds proposal writing and a coordinator or two as the company grows.
Sales managerTakes over the sales team and its revenue goal.
Should a commercial remodeler market to property managers or to tenants?
Both, but not with the same message. Property managers and facility teams hire again and again across many buildings, so they want proof you follow building rules, finish on time and keep tenants calm. Tenants often hire once, through a broker or designer, and care most about move-in dates and how the space looks. Keep separate email lists and case studies, and compare which audience signs more work.
How much does a commercial remodeling marketing manager make?
Marketing managers who work for commercial and industrial builders earned a median of $137,500 a year ($66.11 an hour) in May 2025, according to the Bureau of Labor Statistics. The middle half earned between $102,910 and $186,980 a year. Pay also depends on your local market, experience and bonus terms.
Which industry groups should a commercial remodeling marketing manager join?
Pick groups where buyers meet, not other contractors. A local BOMA chapter reaches property managers, IFMA reaches in-house facility teams, and ICSC reaches store chains and their brokers. Go to a few meetings before you pay for a booth or a sponsorship, and judge each group by the bid invitations it brings, not the badges you scan.
Can we post photos from inside a client's store or office?
Only with the client's written OK, and it's easiest to ask for it in the contract. Chains often have brand rules about how their store, logo and signs appear, and an office tenant may not want its layout or screens made public. Shoot before the space opens, keep employees and customers out of frame, and send the client your picks before posting. A signed release now saves a takedown request later.
What makes a commercial remodeling lead qualified?
Agree on it with the sales manager before you report a number. A common test is a named decision maker, a real space with an address, a rough scope or budget, and a start window. A property manager asking about a vacant suite counts; a vendor pitch or a student survey doesn't. Write the test into the CRM so marketing and sales count the same way.
What would a marketing manager here carry or set up at an event?
The template's 25-pound lifting line covers tasks like carrying a box of brochures, a folded banner stand or a table display from the car to a booth. Event work can also mean setting up outdoors at a client open house or walking a finished space for photos. Desk work fills most days. Tell candidates which of these tasks the job really includes, and discuss how else each could be handled.
