A remodeling marketing manager finds homeowners who plan kitchen, bath, basement and whole-home projects. They run the website, photos, home shows and ads, keep the design calendar full, and make sure every discount and lead-safe claim is true.
By the HireBus team · Updated · Pay data: BLS, May 2025
Median pay, residential builders and remodelers · BLS, May 2025
Responsible for developing and executing integrated marketing strategies that enhance brand visibility in the remodeling home services industry. Collaborates across teams to drive customer engagement, support sales, and increase market share.
2. Essential Duties and Responsibilities
Develop and implement comprehensive marketing plans tailored to the remodeling sector.
Manage and expand brand visibility through strategic digital and traditional marketing initiatives.
Coordinate with cross-functional teams to ensure consistent brand messaging and integrated campaign execution.
Analyze and track marketing campaign performance to optimize strategies and achieve revenue targets.
3. Key Tasks / Daily Activities
Oversee daily campaign management, including content creation, social media updates, and email marketing efforts.
Monitor and report on campaign metrics, providing actionable insights to adjust plans as necessary.
Engage with customers and prospects via digital channels and in-person events to promote services.
Collaborate with the sales team to align marketing initiatives with business development goals.
4. Key Performance Indicators (KPIs)
Brand Visibility Growth: Increase social media engagement by 25% per quarter.
Campaign Conversion Rate: Achieve a conversion rate of at least 10% across all digital campaigns.
Lead Generation: Generate a minimum of 50 qualified leads per month.
Customer Satisfaction: Maintain a customer satisfaction rating of >4.8 stars.
5. Required Qualifications and Skills
Bachelor’s degree in Marketing, Business Administration, or related field.
Minimum of 3 years of experience in marketing, preferably within the home services or remodeling industry.
Strong analytical skills with the ability to interpret marketing metrics and ROI.
Proficiency with marketing automation tools, CRM platforms, and digital analytics.
6. Preferred Experience
Experience leading marketing initiatives in the remodeling or home improvement sector.
Proven track record of successfully executing integrated marketing campaigns.
Background in both digital and traditional marketing channels.
Experience working in a fast-paced, customer-centric environment.
7. Physical Requirements
Ability to work in a dynamic office environment with occasional travel to client sites.
Occasional standing, walking, and lifting of marketing materials (up to 20 lbs).
Comfortable working with computer systems and digital communication tools.
Basic visual and auditory requirements to engage with digital media.
8. Work Environment and Schedule
Typical work hours from 8:00 AM to 5:00 PM, Monday through Friday.
Occasional evening and weekend events as needed.
Limited travel required for client meetings and industry events.
Flexible work arrangements may be considered based on performance.
9. Compensation and Benefits
Salary range: $65,000 - $85,000 per year, commensurate with experience.
Performance-based bonuses available.
Health, Dental, and Vision insurance provided.
401(k) retirement plan with company match and additional fringe benefits.
10. Company Culture and Overview
We are an innovative and growth-oriented company dedicated to delivering exceptional remodeling services.
Our culture fosters collaboration, creativity, and continuous learning to help each team member excel.
We value diversity and inclusivity, ensuring a supportive environment where ideas can flourish.
Join us and be part of a team that is passionate about transforming homes and exceeding customer expectations.
11. How to Apply
If you meet the above criteria and want to be part of a growth-oriented company focused on customer satisfaction, please send your resume to [INSERT EMAIL HERE] or apply online at [INSERT WEBSITE LINK HERE].
Need help filling this role? HireBus posts the ad, Iris interviews every applicant by phone before you do, and you decide who to hire. Start hiring now
Homeowners plan a remodel for months, and they judge you on your finished rooms and on how honest your offers are. Those facts shape what your ads may claim, when they run and what proof you show.
Old-house ads need the firm certificate first
Remodel ads often reach owners of older homes. EPA's lead rule says a firm may not do, offer or claim to do renovation work in the older housing the rule covers unless the firm is certified. So get the certificate before an ad for kitchen or window work in older neighborhoods runs, not after the first job is sold. Source: eCFR: 40 CFR 745.81, effective dates for firm certification.
A sale price needs a real regular price
Bath and window promotions often advertise a big cut from a list price. FTC pricing guides say a former price is a fair comparison only if you really offered it to the public, openly and honestly, for a long enough period. A price set high just to show a large markdown makes the bargain false. Keep the proposals that show your regular price before a promotion starts. Source: eCFR: 16 CFR 233.1, former price comparisons.
Showcase discounts are a material connection
Some remodelers cut the price for homeowners who allow a yard sign, project photos or a video tour. If that homeowner then praises you in an ad, FTC guides call the discount a material connection. That holds even if you never asked for praise. Say so in the ad, near the quote, in words people will notice. Source: eCFR: 16 CFR 255.5, disclosure of material connections.
Spring projects are sold in winter
Design, permits and cabinet orders take time, so a homeowner who wants a new kitchen by spring should start planning in winter. Run the most ads when people start to plan, not when crews are busiest. Before you add spend, ask the sales manager how far out design visits are booked. New leads shouldn't wait weeks for a first visit.
Shoot the job before the family moves back
Your own finished rooms sell better than stock photos, because homeowners want to see your work. Book the photographer after the final clean and before furniture and clutter return. Get the homeowner's written OK to publish, and keep house numbers, family photos and the street out of the frame so nobody can find the home.
How much remodeling marketing managers make
Marketing managers who work for residential builders and remodelers earned a median of $115,970 a year ($55.76 an hour) in May 2025, according to the Bureau of Labor Statistics. That’s below the $166,790 median for marketing managers in all industries. About 1,320 of the 395,240 marketing managers in that survey work for residential builders and remodelers.
Most remodelers pay this role a salary plus a bonus on leads booked or jobs sold. The template's range falls below most of the BLS pay for this job at remodelers, so weigh it against offers in your area.
Residential builders and remodelers
$115,970$115,970 median Middle half $87,750–$156,000 10th–90th $65,450–$201,300
All industries
$166,790$166,790 median Middle half $123,020–$216,410 10th–90th $90,260–$293,610
$0k$50k$100k$150k$200k$250k$300k$350k
10th–90th percentileMiddle halfMedianAnnual pay, May 2025. Source: BLS Occupational Employment and Wage Statistics.
Annual pay by percentile
Group
10th
25th
Median
75th
90th
Residential builders and remodelers
$65,450
$87,750
$115,970
$156,000
$201,300
All industries
$90,260
$123,020
$166,790
$216,410
$293,610
BLS reports remodelers and home builders together. Post a real range for your market in the ad.
The pay line in the template above is an example from our Role Blueprint. Set yours from these figures and what local companies pay.
Skills to hire for, and what you can teach
Hire for these
Plain writing that explains a remodel's steps, timeline and costs
An eye for project photography and before-and-after stories
Running home shows and showroom events from booth to follow-up
Comfort with CRM lead-source data and ad dashboards
Checking every offer and claim against the facts before it runs
Managing photographers, printers and web vendors on a budget
Teach these on the job
Your project types, price ranges and service area
How your designers and sales reps run a consultation
Lead-safe and permit basics for older homes
Your CRM's lead stages and source codes
Which project types earn the best margin for you
Expect a CRM such as HubSpot, Salesforce or a remodeling-specific system, ad accounts on Google and Meta, a website you can edit, and a project gallery on a site such as Houzz. Spell out which accounts the manager will own and whether they'll hire a photographer or shoot projects on their own.
Remodeling marketing manager interview questions
Two of the 6 questions we'd ask, and what a strong answer sounds like. Ask every candidate the same questions, and rate each answer on your own before you compare notes.
Situational · Lead quality
Lead volume jumped after a new campaign, but salespeople say most callers want a small repair or a price over the phone. What do you do?
A strong answer: Checks which sources sent those leads, tightens targeting and ad wording around project types, adds qualifying questions to the form, and measures booked consultations instead of raw leads.
Behavioral · Learning from failed campaigns
Tell me about a home show, mailer or paid search campaign for remodeling work that didn't bring in sold jobs. What did you change?
A strong answer: Set a target up front (booked consultations, sold jobs), tracked it by source in the CRM, spotted the miss early, found a likely cause (wrong area, wrong offer, slow follow-up), changed one thing, and reports the result honestly.
The template's targets are a rough start. Rebuild each one from last year's leads, your designers' open consultation slots and your close rate, then check them every quarter.
Brand Visibility Growth
Pull engagement from each social platform's own reports, such as comments, shares and saves on project posts. Compare quarter to quarter, and note which project types and photo styles draw the most response.
Campaign Conversion Rate
For each digital campaign, divide the leads that booked a design consultation by the clicks or visits it sent. Tracked phone numbers and form tags in the CRM credit each booking to the right campaign.
Lead Generation
Count only leads that fit your service area, project types and budget range after the CSR or sales team qualifies them in the CRM. Report them by source and project type each month.
Customer Satisfaction
Average post-project survey scores and public star ratings. Look in the comments for places where an ad or the website set up a promise the job didn't keep, and change that message.
Career path
Marketing coordinator at a cabinet or flooring dealerRuns showroom events, product posts and contractor mailers.
Marketing managerOwns the remodeler's leads, photos, events and website.
Director of marketingLeads a small team and adds a second market or brand.
General managerTakes on sales, production and profit for the company.
Can a remodeler use the EPA lead-safe logo in its ads?
Yes, if the firm is certified under EPA's lead rule right now. EPA sends certified firms a Lead-Safe Certified Firm logo with the firm's number on it, and the number has to stay easy to read. Don't change the logo, use it when the firm isn't certified, or use it in a way that suggests EPA backs your company. Check the renewal date before you print truck wraps or yard signs.
How much does a remodeling marketing manager make?
Marketing managers who work for residential builders and remodelers earned a median of $115,970 a year ($55.76 an hour) in May 2025, according to the Bureau of Labor Statistics. The middle half earned between $87,750 and $156,000 a year. Pay also depends on your local market, experience and bonus terms.
Should a remodeler market each project type on its own?
On the website and in ads, usually yes. Someone searching for a basement finish wants different photos, questions and timelines than someone planning a primary bath. Separate landing pages and ad groups for each project type also show which kinds of work bring profitable jobs, which helps the CEO decide what to sell more of. Keep one brand name across all of them.
Are home shows worth it for a remodeler?
They can be, if the booth has people who can book a design visit on the spot and someone follows up within days. Bring photos of finished jobs and samples people can touch, like cabinet doors and tile. Judge each show by the remodels it led to over the next few months. Homeowners met in February may not sign until summer.
How should a remodeling marketing manager work with designers?
Designers know which finished jobs will look good in photos and which homeowners liked the process. Ask them to flag projects for the photographer. Ask for the questions homeowners ask most in consultations, too, since those make strong web pages. In return, warn designers before a promotion so they can hold time for the visits it brings.
Which tasks match the marketing template's lifting and screen lines?
Carrying sample boards, banners and boxes of brochures into a home show or showroom event. Setting up and taking down a booth. Walking a finished project with the photographer. Most of the rest of the day is spent on a screen, reviewing photos, video, ads and reports, and on calls. Describe these tasks in your ad, and discuss any accommodation a candidate asks for.
