A roofing chief executive officer picks the markets a residential roofing company serves, decides how much storm and insurance work to chase, and raises or borrows what growth costs. The CEO builds the senior team, and is often the founder or someone the owners brought in to run the company.
By the HireBus team · Updated · Pay data: BLS, May 2025
Median pay, specialty trade contractors · BLS, May 2025
Lead the strategic vision and operational excellence of the roofing company, driving growth, ensuring financial stability, and shaping the future of the business. Serve as the primary decision-making authority to optimize company performance and stakeholder satisfaction.
2. Essential Duties and Responsibilities
Develop and implement strategic plans that align with the company's vision and long-term goals.
Oversee financial management to ensure organizational financial stability and growth.
Provide inspirational leadership to senior management and employees, fostering a high-performance culture.
Build and maintain strong relationships with key stakeholders, including investors, partners, and customers.
Ensure compliance with industry regulations and oversee risk management initiatives.
3. Key Tasks / Daily Activities
Conduct daily reviews of financial and operational reports to track performance metrics.
Lead executive meetings to set priorities, review progress, and adjust strategies as needed.
Engage in high-level negotiations with vendors, clients, and partners.
Monitor and analyze market trends to identify opportunities for innovation and growth.
Represent the company at industry events and maintain public relations.
4. Key Performance Indicators (KPIs)
Revenue Growth Rate: Achieve a minimum annual increase of 10%.
Operating Margin: Maintain an operating margin of at least 15%.
Customer Satisfaction Rating: Attain an average rating of >4.8 stars.
New Market Penetration: Secure entry into at least two new markets per fiscal year.
5. Required Qualifications and Skills
Bachelor’s degree in Business Administration, Finance, or a related field (Master’s preferred).
Minimum of 10 years of executive leadership experience in a relevant industry.
Strong strategic planning, financial acumen, and decision-making skills.
Excellent communication, negotiation, and interpersonal abilities.
Proven track record of driving business growth and managing complex operations.
6. Preferred Experience
Experience in the roofing or home services industry with a deep understanding of market dynamics.
Successful history of working with a Board of Directors and managing investor relations.
Demonstrated capability in leading transformational change in a similar sector.
7. Physical Requirements
Ability to travel frequently to multiple job sites, industry events, and meetings.
Adaptability to occasional visits to roofing projects for on-site leadership.
8. Work Environment and Schedule
Typical work hours: Monday through Friday, 8:00 AM – 6:00 PM.
Occasional evening and weekend commitments required for industry events and deadlines.
Frequent domestic travel and potential international travel for strategic initiatives.
High-paced, dynamic environment that balances office work and on-site oversight.
9. Compensation and Benefits
Competitive salary range of $200,000 - $350,000 USD annually.
Performance-based annual bonus opportunities.
Eligibility for equity participation in company growth initiatives.
Comprehensive benefits package including health, dental, and vision insurance.
401(k) retirement plan with company matching and additional fringe benefits.
10. Company Culture and Overview
Our company thrives on innovation, collaboration, and a commitment to excellence in the roofing industry.
We foster an inclusive and empowering environment where professional growth and success are top priorities, with a clear focus on customer satisfaction and market leadership.
We value creative thinking and strategic risk-taking, ensuring every team member is motivated to contribute to our shared vision.
11. How to Apply
If you meet the above criteria and want to be part of a growth-oriented company focused on customer satisfaction, please send your resume to [INSERT EMAIL HERE] or apply online at [INSERT WEBSITE LINK HERE].
Need help filling this role? HireBus posts the ad, Iris interviews every applicant by phone before you do, and you decide who to hire. Start hiring now
On paper, a CEO's job looks alike from trade to trade: markets, money and people. A residential roofer adds hail and wind seasons, insurance claims and state contractor laws to almost every one of those calls.
Storms decide the busy years
A single bad hail or wind season can pack the schedule, and the next year can be quiet. The CEO decides how much to lean on storm and insurance work versus retail reroofs that homeowners pay for themselves. The company has to cover its trucks, office and debt in a year with no storm at all.
Each new market has its own license rules
Opening a branch in another state starts with that state's contractor rules. Minnesota, for example, licenses residential roofing companies through a qualifying person who passes a state exam. Its roofer license covers roofing only. Adding gutters, soffit or fascia takes a building contractor or remodeler license. The CEO checks rules like these before counting a new market or service as a win. Source: Minnesota Department of Labor and Industry: Residential contractor licensing.
Door knockers speak for the company
Storm sales often start with canvassers. Florida bars contractors from offering a homeowner gifts, cash, a deductible waiver or other perks in exchange for inspecting their roof or filing a claim for roof damage. It also bars them from adjusting a claim unless they hold a public adjuster license. Anyone paid to solicit for the contractor counts as the contractor, with a fine possible for each violation. The CEO sets the sales rules and the commission plan that keep canvassers in line. Source: Florida Statutes section 489.147: Prohibited property insurance practices.
Sold roofs wait on crews
Sales can sign roofs faster than crews can put them on. The CEO picks the mix of in-house crews, which give more control over quality and safety, and subcontracted crews, which can grow after a storm and shrink when it passes. Hiring never really stops. The Occupational Outlook Handbook expects roughly 12,000 roofer job openings each year, on average, from 2025 to 2035, and says most roofers learn the trade on the job from experienced coworkers. Source: BLS Occupational Outlook Handbook: Roofers.
How much roofing chief executive officers make
The closest BLS group for roofing chief executive officers is chief executives. Chief executives who work for specialty trade contractors earned a median of $169,170 a year ($81.33 an hour) in May 2025, according to the Bureau of Labor Statistics. That’s below the $213,990 median for chief executives in all industries. About 3,830 of the 204,350 chief executives in that survey work for specialty trade contractors.
A base salary and a yearly bonus drawn from profit. This template also offers equity, which can help when you recruit a CEO from outside the company.
Specialty trade contractors
$169,170$169,170 median Middle half $100,570–$283,340 10th–90th $69,930–$386,670
All industries
$213,990$213,990 median Middle half $129,540–$356,200 10th–90th $75,700–$507,730
10th–90th percentileMiddle halfMedianAnnual pay, May 2025. Source: BLS Occupational Employment and Wage Statistics.
Annual pay by percentile
Group
10th
25th
Median
75th
90th
Specialty trade contractors
$69,930
$100,570
$169,170
$283,340
$386,670
All industries
$75,700
$129,540
$213,990
$356,200
$507,730
BLS counts too few chief executives at roofing contractors for a steady figure, so these figures cover specialty trade contractors. Post a real range for your market in the ad.
The pay line in the template above is an example from our Role Blueprint. Set yours from these figures and what local companies pay.
Skills to hire for, and what you can teach
Hire for these
Has run a business through a boom year and a slow one and kept it profitable
Has managed both a sales leader and a production leader
Has carried a credit line or investor money through a down year
Writes clear rules for how the company sells, and enforces them
Decides which markets to enter, which to leave and which to skip
Teach these on the job
How a reroof goes from tear-off to final inspection
How an insurance claim moves from first inspection to final check
Contractor license rules in your states
Your shingle brands and supply house terms
Reports from your roofing CRM
A roofing CEO mostly reads numbers rather than building them: the monthly profit and loss, the cash forecast, and the sales and production figures in your roofing CRM. Insurance jobs are priced from roof measurement reports and Xactimate estimates, so the CEO should know how those work even without ever writing one.
Swap in your own numbers for each target here, using storm years and quiet years both, and check progress at every quarterly owner or board meeting.
Revenue Growth Rate
Revenue for the year against last year, split into insurance work, retail reroofs and repairs. A storm year can make growth look better than it is, so also compare with your last year without a big storm.
Operating Margin
Take operating profit from the monthly profit and loss and divide it by revenue. Agree with your accountant on which costs count, and read it only after warranty and callback costs are booked.
Customer Satisfaction Rating
Your star average on Google, Facebook and the other sites where homeowners post, checked monthly, along with a short survey after the final walk-through. Send it to every customer, not only the ones who seemed happy.
New Market Penetration
Count the new cities, states or service lines that reach steady sales within the fiscal year, not just the ones you entered. Have any license the state requires, a local crew and a local office before calling a market open.
The CEO owns the long-range plan and the biggest decisions. That means choosing which cities and states to serve and how much storm work to chase. It means picking which shingle lines and suppliers to commit to, and deciding whether to add gutters, siding or commercial roofs. The CEO builds the senior team, sets the rules for how the company sells, and is more often at the bank than on a roof.
How much does a roofing chief executive officer make?
Chief executives who work for specialty trade contractors earned a median of $169,170 a year ($81.33 an hour) in May 2025, according to the Bureau of Labor Statistics. The middle half earned between $100,570 and $283,340 a year. Pay also depends on your local market, experience and bonus terms.
What is the difference between a roofing CEO, COO and general manager?
Think of how far each one stands from the roof. The CEO is farthest out, picking markets and keeping the company funded. The COO decides how every crew and branch gets roofs on safely and on schedule. A general manager is closest, running one branch, its sales reps included, and owning its profit. A one-branch roofer seldom needs all three. An owner acting as CEO plus a strong general manager often works.
Does a roofing CEO need a contractor license?
Not always in their own name, but the company may depend on someone who has one. In Florida, a roofing business works under the license of a qualifying agent. If that agent leaves and no other licensed contractor is tied to the business, it has 60 days to hire another. It may not contract in the meantime, unless the state grants a temporary certificate that only covers unfinished contracts. The CEO should know who holds each license and have a backup.
Should a roofing company follow storms to other states?
Some do, and it can keep crews busy in a quiet year at home. The costs are real: each state's and city's license, registration and permit rules, crews and lodging far from the shop, and warranty calls from customers hundreds of miles away. Decide before you go whether you'll keep an office in each new market or leave when the storm work ends. Homeowners will judge you by whether anyone still picks up when that roof leaks next spring.
When should a roofing owner hire a CEO?
Look at what the owner still does. If every big price, hire and market call still runs through one person, and the company wants a second state or a sale that buyers will trust, a CEO can carry that. First check what's really missing. Crews and schedules point to a COO or production manager. Closing rates point to a sales manager. Hiring a CEO pays off only when the owner truly lets go of markets, money and senior hires.
