A remodeling sales manager leads the reps who meet homeowners, price kitchens, baths and basements, and sign contracts. They coach on ride-alongs, keep the price book and pitch honest, and decide which jobs each rep is ready to sell.
By the HireBus team · Updated · Pay data: BLS, May 2025
Median pay, residential builders and remodelers · BLS, May 2025
The Sales Manager for Remodeling is a dynamic leader responsible for developing and executing strategic sales initiatives that drive revenue growth and expand market share. This role champions innovative sales strategies and fosters a high-performance sales team, ensuring exceptional customer experiences throughout remodeling projects. The Sales Manager works collaboratively with cross-functional teams to streamline processes and deliver measurable results to the organization.
2. Essential Duties and Responsibilities
Develop and implement comprehensive sales strategies that align with company revenue goals and market trends.
Train, mentor, and oversee sales representatives to achieve individual and team sales targets.
Set and monitor performance objectives and KPIs for the remodeling sales team on a regular basis.
Analyze market data to identify new business opportunities and competitive threats.
Collaborate with marketing and operations teams to optimize lead generation and conversion processes.
Manage customer feedback to improve service delivery and client satisfaction.
Prepare detailed sales reports and forecasts for executive leadership review.
3. Key Tasks / Daily Activities
Conduct daily team meetings to review sales performance and set daily targets.
Monitor and analyze sales metrics to identify areas for improvement and address challenges promptly.
Directly interact with prospective clients to understand their remodeling needs and present tailored service solutions.
Provide ongoing coaching sessions to enhance the sales techniques and product knowledge of team members.
Follow up on leads and proposals, ensuring timely responses and follow-through on opportunities.
Coordinate with project managers to ensure sales commitments align with operational capabilities.
Maintain detailed records of customer interactions and sales activities within the CRM system.
4. Key Performance Indicators (KPIs)
Monthly sales revenue: $200,000 or above.
Sales conversion rate: Minimum of 30% across all qualified leads.
Customer Satisfaction Rating: Above 4.8 stars on post-project surveys.
New leads generated per month: At least 25 high-quality leads.
5. Required Qualifications and Skills
Bachelor’s degree in Business, Marketing, or a related field.
Minimum of 5 years of progressive sales experience, with 2 years in a management role.
Strong leadership, communication, and interpersonal skills.
Proficiency in CRM software and data analysis tools.
6. Preferred Experience
Experience managing sales teams in the home services or remodeling industry.
Proven track record of developing and executing successful sales strategies.
Familiarity with residential construction, remodeling trends, and customer requirements.
Demonstrated expertise in training and mentoring sales professionals.
7. Physical Requirements
Ability to travel to job sites and client meetings as needed.
Occasional lifting of marketing materials or collateral up to 20 lbs.
Extended periods sitting at a desk while using a computer and telephone.
Work in varying environmental conditions during on-site client visits.
8. Work Environment and Schedule
Regular office hours from 8:00 AM to 5:00 PM, with additional hours as needed.
Moderate travel required for on-site visits and client meetings.
Occasional attendance at industry events and conferences.
Fast-paced, collaborative work environment with a focus on results.
9. Compensation and Benefits
Base salary range: $70,000 - $90,000 USD per year.
Performance-based bonuses and commission structure available.
Comprehensive health, dental, and vision insurance packages.
Retirement plan options including 401(k) with company matching and additional fringe benefits.
10. Company Culture and Overview
At [INSERT COMPANY NAME HERE], we pride ourselves on fostering a vibrant, growth-oriented culture where innovative ideas are encouraged and every team member is empowered to succeed. We are committed to delivering exceptional remodeling services to our clients while creating a supportive and collaborative work environment that promotes professional development and personal growth. Our culture is built on integrity, excellence, and a passion for driving meaningful change in the home services industry.
11. How to Apply
If you meet the above criteria and want to be part of a growth-oriented company focused on customer satisfaction, please send your resume to [INSERT EMAIL HERE] or apply online at [INSERT WEBSITE LINK HERE].
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Remodel sales happen at the homeowner's kitchen table over more than one visit, and every job sold is custom. That changes how you coach, what reps may promise and who sells which projects.
Recorded appointments follow state law
Some managers coach from audio of in-home presentations. Kentucky law makes it a felony to record a conversation of others without the consent of at least one person in it, and Louisiana's law also lets only a party, or someone with a party's prior consent, record. So a rep may record a talk they're part of, but not the couple's private talk while the rep waits outside. Rules vary by state, so ask homeowners first. Source: Kentucky Revised Statutes 526.010, definition of eavesdrop.
Say whose lifetime the warranty covers
Remodel pitches often promise a lifetime warranty on a shower, cabinets or the labor. FTC guides on warranty ads say that when an ad uses the word lifetime or life, it should say whose life it means. Is it the product's life, or the years the first buyer owns the home? Put that wording in the pitch book and leave-behinds, and train every rep to say it the same way. Source: eCFR: 16 CFR 239.4, lifetime and similar representations.
Warranty copies ride along to every visit
Under FTC warranty rules, a sale in the buyer's home counts as door-to-door, even when the homeowner invited the rep. If reps sell products with written warranties, such as the dishwasher or range hood in a kitchen job, they must tell the buyer before the sale that copies of those warranties are on hand to read. The rule wants it said aloud and written into the pitch book or brochure the rep shows. A tablet copy works when the maker posts its terms online. Source: eCFR: 16 CFR 702.3, pre-sale availability of written warranty terms.
Match the rep to the project
A hall bath refresh and a whole-home remodel call for different skills. Newer reps can learn on baths and basements with a set scope, while kitchens and whole-home work go to reps who can spot structural questions, work alongside a designer and explain a long schedule. Write those routing rules into the CRM so leads land with the right rep.
Count scope misses, not just sales
A rep who leaves out the subfloor repair, the vent run or the permit fee sells easily and costs you later. Compare each signed contract with the final job cost and with the change orders production had to write for work the rep missed. Coach the reps whose misses repeat, because that lost profit never shows up in the sales report.
How much remodeling sales managers make
Sales managers who work for residential builders and remodelers earned a median of $129,940 a year ($62.47 an hour) in May 2025, according to the Bureau of Labor Statistics. That’s below the $148,270 median for sales managers in all industries. About 3,340 of the 637,080 sales managers in that survey work for residential builders and remodelers.
Most remodelers pay a salary plus an override on the contracts the team signs, and some add commission on jobs the manager closes. The template's base range sits under most of the BLS pay shown here, so plan incentive pay to close the gap.
Residential builders and remodelers
$129,940$129,940 median Middle half $98,310–$166,630 10th–90th $72,140–$215,010
All industries
$148,270$148,270 median Middle half $100,360–$207,340 10th–90th $73,170–$290,540
$0k$50k$100k$150k$200k$250k$300k$350k
10th–90th percentileMiddle halfMedianAnnual pay, May 2025. Source: BLS Occupational Employment and Wage Statistics.
Annual pay by percentile
Group
10th
25th
Median
75th
90th
Residential builders and remodelers
$72,140
$98,310
$129,940
$166,630
$215,010
All industries
$73,170
$100,360
$148,270
$207,340
$290,540
BLS reports remodelers and home builders together. Post a real range for your market in the ad.
The pay line in the template above is an example from our Role Blueprint. Set yours from these figures and what local companies pay.
Skills to hire for, and what you can teach
Hire for these
Coaching from ride-alongs and recorded appointments
Reading an estimate and spotting missing scope
Building and updating a price book with production
Running a pipeline review that separates real projects from browsers
Hiring reps from sales, design and the trades, and onboarding them
Teach these on the job
Your design-build process and handoff forms
Product lines and lead times from your suppliers
Permit timing in the towns you work in
Your CRM's pipeline stages and reports
Your warranty terms and how reps should describe them
A CRM with a pipeline stage for each visit, estimating software tied to the price book, and a recording or video tool if you coach from recorded appointments. Name these in the posting, along with who keeps the price book current.
Remodeling sales manager interview questions
Two of the 6 questions we'd ask, and what a strong answer sounds like. Ask every candidate the same questions, and rate each answer on your own before you compare notes.
Situational · Balancing volume and margin
One salesperson closes the most jobs, but their estimates keep missing scope and production loses money on them. What do you do?
A strong answer: Reviews that rep's jobs estimate to actual, coaches with the data, requires estimate reviews, ties pay or approval to margin, and acts if it continues.
Behavioral · Hiring salespeople
Tell me about a remodeling sales hire that worked out, and how you tested the candidate before making the offer.
A strong answer: Used the same structured questions for every candidate, a mock in-home consultation and a sample estimate review, checked references on close rate and callbacks, and can say how the hire performed.
Set these from your own history: last year's monthly sales, how many leads became consultations, and how much work production can build. Don't copy the template's figures as a quota; adjust them to your company.
Monthly sales revenue
Add the contract value of jobs signed each month, minus any cancellations, as recorded in the CRM. Track it by rep and project type, and report signed change orders on their own so they don't mask weak new sales.
Sales conversion rate
Divide signed contracts by consultations held with qualified homeowners. Split it by lead source and rep, and walk through lost deals in the weekly meeting to find the step where each one stalled.
Customer Satisfaction Rating
Take the post-project survey results by rep and by month, and read low scores next to the CRM notes to see whether the problem began at the sale.
New leads generated per month
Count leads the sales team brings in on its own, such as past-client and neighbor referrals or trade partner introductions, separate from marketing's leads. Log the source on every CRM record.
How many reps can one remodeling sales manager coach?
As many as the manager can ride along with often enough to catch bad habits early. Once reps go weeks without a ride-along or an estimate review, add a senior consultant to share the coaching before you hire more reps.
How much does a remodeling sales manager make?
Sales managers who work for residential builders and remodelers earned a median of $129,940 a year ($62.47 an hour) in May 2025, according to the Bureau of Labor Statistics. The middle half earned between $98,310 and $166,630 a year. Pay also depends on your local market, experience and bonus terms.
What should a remodeling sales manager do when a homeowner says the rep promised something that isn't in the contract?
Pull the CRM notes, the proposal and any recording made with consent, then talk with the rep before calling the homeowner back. The signed contract sets the scope, but a small goodwill fix can cost less than a long dispute in the middle of a job. Agree on it with the project manager and general manager. Then change the presentation or the contract form so the same promise isn't made again.
How should a remodeling sales manager run a ride-along?
Pick the visit where the design and price are shown, since that's where homeowners raise budget and timing doubts. Let the rep lead and stay quiet unless the sale is about to go wrong. Debrief in the car within the hour: one thing to keep and one to change. Then check the rep's next proposal for that change.
What site work and lifting does a remodeling sales manager actually do?
Driving to homes for consultations and to active jobs to see a project with the project manager, walking through rooms under construction in heat, cold or rain, and carrying sample boards, binders or brochure boxes to meetings and shows. Back at the office, it means long stretches at a desk on the CRM and the phone. Name those duties plainly in your ad, so a finalist who needs a change to one of them can raise it early.
