A restoration marketing manager makes your company the first call for a flooded basement, a kitchen fire or a burst pipe. That takes search ads and map listings that reach an owner at 2 a.m., plus steady ties with the plumbers, insurance agents and property managers who see the damage first.
By the HireBus team · Updated · Pay data: BLS, May 2025
Median pay, waste management companies · BLS, May 2025
Develop and execute innovative marketing strategies that drive brand growth and support restoration contracting services. Forge strong insurance partnerships and lead impactful campaigns to enhance market presence and customer acquisition. Collaborate cross-functionally to align marketing initiatives with business objectives and ensure industry leadership.
2. Essential Duties and Responsibilities
Craft and manage comprehensive marketing campaigns targeting both end consumers and insurance partners.
Form strategic relationships with insurance providers and industry stakeholders.
Analyze market trends and competitor activities to adapt and optimize marketing strategies.
Collaborate with the sales and operations teams to ensure the alignment of marketing messages with service deliverables.
3. Key Tasks / Daily Activities
Develop, review, and adjust digital and traditional advertising campaigns.
Monitor and report on campaign performance, making data-driven adjustments as needed.
Engage with potential insurance partners and attend industry events to strengthen networks.
Coordinate with internal teams to ensure brand consistency and effective lead generation.
4. Key Performance Indicators (KPIs)
Campaign Conversion Rate: ≥ 15%.
New Insurance Partnerships Formed: Minimum 3 per quarter.
Customer Satisfaction Rating for marketing communications: >4.8 stars.
Bachelor’s degree in Marketing, Business Administration, or a related field.
5+ years of marketing management experience, preferably within the home services or restoration industry.
Strong communication, negotiation, and relationship-building skills.
Proficient in digital marketing platforms, analytics tools, and project management software.
6. Preferred Experience
Experience working with restoration contractors or within the home services industry.
Proven background in developing successful partnerships with insurance companies.
Familiarity with both online and offline advertising channels in a service-based industry.
A track record of successful brand management and lead generation.
7. Physical Requirements
Occasional lifting of marketing materials or equipment up to 20 lbs.
Frequent use of a computer and other office equipment for extended periods.
Ability to travel to industry events, conferences, and meetings as necessary.
Capacity to work in a standard office environment.
8. Work Environment and Schedule
Typical work hours: Monday to Friday, 8:00 AM – 5:00 PM.
Some evening or weekend events may be required.
Travel is expected occasionally for industry events and partner meetings.
Flexible work arrangements may be considered based on performance and company needs.
9. Compensation and Benefits
Salary range: $70,000 - $90,000 per year, depending on experience and qualifications.
Performance bonuses based on achieving campaign targets and revenue growth.
Health, Dental, and Vision insurance provided.
401(k) plan with company match and additional fringe benefits.
10. Company Culture and Overview
We are a dynamic, growth-oriented company committed to excellence and innovation in the restoration services industry.
Our culture is one of collaboration, creativity, and continuous improvement, where every team member is empowered to contribute to our success and advance their career.
11. How to Apply
If you meet the above criteria and want to be part of a growth-oriented company focused on customer satisfaction, please send your resume to [INSERT EMAIL HERE] or apply online at [INSERT WEBSITE LINK HERE].
Need help filling this role? HireBus posts the ad, Iris interviews every applicant by phone before you do, and you decide who to hire. Start hiring now
A homeowner standing in an inch of water doesn't compare five websites. Much of restoration marketing is being the name a plumber or agent gives at that moment. The rest is being easy to find, and quick to answer, when the owner searches.
Water calls come at all hours
A pipe can burst at any hour, and the owner often hires the first company that answers. EPA says water-damaged areas and items should be dried within 24 to 48 hours to prevent mold growth, so few owners will wait until morning for a callback. Ads and map listings that run overnight are wasted if a person doesn't pick up. Before adding spend, the marketing manager checks call tracking for missed calls by hour. Source: U.S. EPA: A brief guide to mold, moisture and your home.
Referral partners need a system
Plumbers, insurance agents and property managers can send steady work. The marketing manager runs that program: which partners the reps visit, who sent which job, and how each partner hears back. A plumber who sends you a flooded basement and never hears how it went may not send the next one.
Some services can't be advertised without certification
EPA says a firm can't advertise or do work covered by its lead rule in homes built before 1978 unless the firm is certified. Tear-out and rebuild in older homes often fall under that rule. Before an ad or web page offers rebuild work, check that the firm's lead certification is current. Check state mold licenses where you advertise, too. Source: U.S. EPA: Lead Renovation, Repair and Painting Program for contractors.
Mold ads need careful words
EPA says it is impossible to get rid of all mold and mold spores indoors; the fix is cleaning up mold growth and controlling moisture. So skip ads that promise a mold-free home or make health claims. Describe what your crews actually do: find the water source, contain the area, remove damaged materials and dry what's left. Source: U.S. EPA: A brief guide to mold, moisture and your home.
Marketing managers who work for waste management companies earned a median of $159,550 a year ($76.71 an hour) in May 2025, according to the Bureau of Labor Statistics. That’s below the $166,790 median for marketing managers in all industries. About 200 of the 395,240 marketing managers in that survey work for waste management companies.
Most often a salary. Bonuses, when offered, may track first jobs from new referral partners or revenue from marketing sources.
Waste management companies
$159,550$159,550 median Middle half $117,010–$182,940 10th–90th $75,680–$210,880
All industries
$166,790$166,790 median Middle half $123,020–$216,410 10th–90th $90,260–$293,610
$50k$100k$150k$200k$250k$300k$350k
10th–90th percentileMiddle halfMedianAnnual pay, May 2025. Source: BLS Occupational Employment and Wage Statistics.
Annual pay by percentile
Group
10th
25th
Median
75th
90th
Waste management companies
$75,680
$117,010
$159,550
$182,940
$210,880
All industries
$90,260
$123,020
$166,790
$216,410
$293,610
BLS counts too few marketing managers at remediation companies for a steady figure, so these figures cover waste management companies. Post a real range for your market in the ad.
The pay line in the template above is an example from our Role Blueprint. Set yours from these figures and what local companies pay.
Skills to hire for, and what you can teach
Hire for these
Local search: Google Business Profile, search ads and service area pages
Ease in front of agents, plumbers and property managers, one on one and at events
Building a referral program with visit plans, partner tracking and follow-up
Checking crew and drying equipment counts with operations before a big push
Writing web pages that tell someone standing in water what happens next
Teach these on the job
How water, fire and mold jobs are scoped and paid through insurance
What IICRC certifications mean to agents and adjusters
How your estimators and adjusters work a claim together
State advertising rules for contractors where you work
The rules of each insurer program you belong to
The referral log matters as much as the ad accounts: a record in your job software of which partner sent which claim. Add call tracking, such as CallRail, so each number on a truck, listing or ad maps to its source, plus Google Business Profile and Google Ads for people searching during a loss.
Restoration marketing manager interview questions
They have their own page: 6 questions that test this job, what strong and weak answers sound like, and a work exercise to run with your finalists.
Freeze and storm months swing every number here, so set a target for each month from your own lead history. Until a year of it is in, borrow the template's figures.
Campaign Conversion Rate
For each campaign, compare the jobs that reached a signed work authorization with the leads it produced. Use call tracking and a required source field so every job traces back to an ad, listing or partner.
New Insurance Partnerships Formed
Count insurance agents, adjusters or insurer programs that sent their first job this quarter. Count relationships that produce work, not meetings held or lunches bought.
Customer Satisfaction Rating for marketing communications
A one-question survey after the job closes asking how clear your website, texts and emails were. Read the comments for confusion about claims, timing or who to call.
Leads Generated
Agree with sales on a lead definition: someone with real damage who could become a signed job. Price shoppers, vendors and wrong numbers don't count. Tally partner referrals apart from web and phone leads so you can see each channel.
Does a restoration company need a marketing manager if it has marketing reps?
Usually, once it has more than one rep. A marketing rep, often called business development, is out visiting agents, plumbers, property managers and adjusters most of the week. The manager sets the budget, runs ads and listings, tracks where jobs come from, and backs the reps with events and handouts. A small company may combine them, but the road work tends to crowd out the tracking.
How much does a restoration marketing manager make?
Marketing managers who work for waste management companies earned a median of $159,550 a year ($76.71 an hour) in May 2025, according to the Bureau of Labor Statistics. The middle half earned between $117,010 and $182,940 a year. Pay also depends on your local market, experience and bonus terms.
Can our ads offer to cover the customer's deductible?
Not in Texas. A July 2026 bulletin from the Texas Department of Insurance says it is illegal for contractors to offer to waive a deductible or to promise a rebate of any part of it. The same bulletin says contractors may give estimates and discuss them with the insurer or its adjuster. Look up the rules in each state where your ads run. Have a lawyer check any deductible or claim wording before it runs.
How should a restoration company prepare for storm and freeze season?
Before the forecast turns, make sure your Google Business Profile shows round-the-clock service. Build a landing page for each kind of event, such as frozen pipes or wind and hail damage, ready to publish. Tell referral partners how to reach your on-call line. Once the event hits, check crew and dehumidifier counts with operations each morning and pause ads for work you can't start that day.
Do water, fire and mold jobs need separate marketing?
Usually, at least separate web pages and ad groups. People search for the problem in their own words, like a burst pipe, a smoke smell or mold in the basement. Each page should match how they describe it and say what happens next. Where a state licenses mold work, make sure the mold page offers only what your license covers.
