A chimney service marketing manager fills the sweep calendar before the cold arrives and keeps repair work coming in spring and summer. They write safety ads that inform rather than frighten, check every certification claim against who will show up, and build referral ties with real estate offices and home inspectors.
By the HireBus team · Updated · Pay data: BLS, May 2025
Median pay, administrative and support services businesses · BLS, May 2025
Lead the development and execution of integrated marketing campaigns designed to build the brand, generate high-quality leads, and boost overall business growth for chimney and fireplace services.
2. Essential Duties and Responsibilities
Develop and implement strategic marketing campaigns focused on chimney and fireplace services.
Craft compelling brand messages and creative campaign assets to drive lead generation.
Collaborate with cross-functional teams to align marketing initiatives with service goals.
Analyze campaign performance metrics to refine strategies and maximize ROI.
Manage budget allocations and adjust marketing spend based on campaign performance.
3. Key Tasks / Daily Activities
Oversee the daily execution of marketing projects and maintain an updated marketing calendar.
Monitor digital marketing channels and social media platforms for customer engagement trends.
Coordinate with creative agencies and in-house teams to ensure timely delivery of campaign materials.
Conduct regular market research to identify customer preferences and emerging trends.
Respond promptly to customer inquiries and feedback related to ongoing campaigns.
4. Key Performance Indicators (KPIs)
Campaign ROI: Achieve a minimum 20% improvement on average ROI.
New Lead Generation: Generate at least 50 qualified leads per month.
Customer Engagement Rate: Increase online engagement by 15% year-over-year.
Brand Awareness: Improve brand recognition by 25% as measured through annual surveys.
5. Required Qualifications and Skills
Bachelor’s degree in Marketing, Communications, or a related field.
Minimum of 3-5 years of experience in marketing, preferably within the home services industry.
Proficiency in digital marketing platforms, analytics tools, and CRM systems.
Strong communication, creative, and analytical skills with a proven ability to drive campaign success.
6. Preferred Experience
Experience in marketing for chimney, fireplace, or similar service-based industries.
Demonstrated success in developing multi-channel marketing strategies and campaigns.
Familiarity with local market dynamics and community engagement tactics.
A track record of using data-driven insights to inform marketing decisions.
7. Physical Requirements
Ability to travel regionally for meetings, events, and client presentations.
Occasional lifting of light materials or marketing collateral (up to 25 lbs).
Prolonged periods of computer and mobile device use in an office setting.
8. Work Environment and Schedule
Typical work hours are Monday through Friday, 9:00 am to 5:00 pm.
Occasional evening or weekend events may be required based on campaign schedules.
Predominantly office-based with options for remote work as needed.
Occasional travel required for trade shows, networking events, and client meetings.
9. Compensation and Benefits
Salary range: $60,000 - $80,000 per year in $USD.
Performance-based bonus structure up to 10% annually.
Comprehensive health, dental, and vision insurance.
401(k) plan with employer matching contribution.
Generous paid time off including vacation and sick leave.
10. Company Culture and Overview
At [INSERT COMPANY NAME HERE], we foster a collaborative and innovative culture where every team member’s ideas are valued.
We are committed to the professional growth and development of our employees through continuous training and mentorship.
Our work environment promotes creative problem solving, open communication, and a passion for excellence in customer service.
Join us in a mission to transform the chimney and fireplace services industry through strategic marketing and community engagement.
11. How to Apply
If you meet the above criteria and want to be part of a growth-oriented company focused on customer satisfaction, please send your resume to [INSERT EMAIL HERE] or apply online at [INSERT WEBSITE LINK HERE].
Need help filling this role? HireBus posts the ad, Iris interviews every applicant by phone before you do, and you decide who to hire. Start hiring now
Most homeowners don't think about the chimney until it turns cold, and then everyone calls at once. From spring to late summer the work is repairs nobody can see from the yard. Both shape what this manager spends and says.
Spend before the cold, not during it
Once October nights turn cold, the sweep calendar can fill with no help from ads, and more sweep calls only stretch the wait. Put the sweep budget into summer and early fall, aimed at past customers and homes that burn wood. When the branches say they're booked weeks out, shift the money to inspections, masonry and leak repair, or hold it for spring, when rain shows where water gets in.
Safety ads need proof, not fear
Chimney fires and carbon monoxide are real, which makes them easy to overplay. The FTC calls an ad deceptive if it is likely to mislead consumers acting reasonably, and that includes what an ad implies, not only what it says. Health and safety claims need competent and reliable scientific evidence before the ad runs. A postcard with flames over a roof and "Is your family safe?" implies a danger most readers don't face. Show the work instead: a sweep, a camera clip, a cap going on. Source: FTC: Advertising FAQs, a guide for small business.
A fire statistic needs its years and its source
Old chimney fire numbers get copied from site to site with no date on them. Use a current figure and name where it came from. The U.S. Fire Administration's report on 2017 to 2019 data, for example, found that heating fires in residential buildings peaked in January and hit their low in June, July and August, and that about three in four stayed confined to chimneys, flues or fuel burners. Print the source and years beside any number, and retire it when a newer report comes out. Source: U.S. Fire Administration: Heating fires in residential buildings (2017-2019), at a glance.
Certification claims have to match the work
The COO's page covers when the CSIA marks may appear at all. Four limits land on marketing. The marks can't sit next to a service the certified person isn't certified in, so check each ad's service, such as a masonry rebuild, against the credential. They can't promote a product, such as a stove or insert sale, without CSIA's written approval. They can't be the company's trademark or part of its logo. And if a certification is revoked, every mention comes down within three days. Source: CSIA: Code of ethics and trademark use guidelines.
Some referral partners can't take a fee
Agents and home inspectors pass along inspection and repair work, and paying per referral looks like the obvious thanks. Check the partner's own license first. Arizona's rules, for one, bar a certified home inspector from paying or receiving, directly or indirectly, a referral or finder's fee tied to fixing defects found in the inspection. Thank partners with clear reports their clients can follow, and have counsel review any program that pays cash. Source: Arizona Administrative Code, Title 4, Chapter 30 (R4-30-301.01, home inspector rules of professional conduct), an example.
How much chimney service marketing managers make
Marketing managers who work for administrative and support services businesses earned a median of $149,990 a year ($72.11 an hour) in May 2025, according to the Bureau of Labor Statistics. That’s below the $166,790 median for marketing managers in all industries. About 17,840 of the 395,240 marketing managers in that survey work for administrative and support services businesses.
Salary and an annual bonus, per the template. Base the bonus on sweeps and repair jobs booked and completed, by source, so a busy October on its own doesn't pay it out.
Administrative and support services businesses
$149,990$149,990 median Middle half $110,340–$194,620 10th–90th $83,200–$255,720
All industries
$166,790$166,790 median Middle half $123,020–$216,410 10th–90th $90,260–$293,610
$50k$100k$150k$200k$250k$300k$350k
10th–90th percentileMiddle halfMedianAnnual pay, May 2025. Source: BLS Occupational Employment and Wage Statistics.
Annual pay by percentile
Group
10th
25th
Median
75th
90th
Administrative and support services businesses
$83,200
$110,340
$149,990
$194,620
$255,720
All industries
$90,260
$123,020
$166,790
$216,410
$293,610
BLS doesn’t publish pay for marketing managers at building services companies on their own, so these figures cover administrative and support services businesses. Post a real range for your market in the ad.
The pay line in the template above is an example from our Role Blueprint. Set yours from these figures and what local companies pay.
Skills to hire for, and what you can teach
Hire for these
Has run a home service budget with one sharp peak and moved spend as calendars filled
Writes calm, plain safety copy and backs every number with a dated source
Reports booked sweeps and sold repairs separately for each branch, campaign by campaign
Builds steady ties with real estate offices and home inspectors without paying per referral
Checks certification and safety claims in every ad before it goes out
Teach these on the job
What each inspection level covers and finds
Which certified staff you have and what each credential covers
Which towns burn wood and which mostly vent gas
Lead source and job reports in your field software
Inspector and agent referral rules in your states
Expect lead source and job reports from the field service software, call tracking by branch, each location's Google Business Profile, and an email and postcard tool for past customers. A shared view of each branch's first open sweep date tells the manager when to pull sweep ads.
Chimney service marketing manager interview questions
Two of the 6 questions we'd ask, and what a strong answer sounds like. Ask every candidate the same questions, and rate each answer on your own before you compare notes.
Situational · Planning around a strong season
Calls spike from September to December and drop the rest of the year. How do you plan the marketing calendar?
A strong answer: Reminders to past customers before the rush, early-booking pushes, off-season campaigns for crowns, caps and masonry, real estate partner outreach, and spending timed to capacity rather than the busiest weeks.
Behavioral · Running local campaigns
Tell me about an off-season campaign, such as for crowns, caps or waterproofing, where you had to prove to the owner that it paid for itself. What numbers did you use?
A strong answer: Tracked booked jobs and revenue from the campaign against its cost, separated them from jobs that would have come anyway, and says what they'd change.
Hold the template's figures loosely until two falls and two springs of your own results can replace them.
Campaign ROI
Revenue from finished jobs traced to a campaign, minus everything the campaign cost, judged once the work is done. Report summer sweep pushes and spring masonry campaigns on separate lines.
New Lead Generation
Count leads a branch can serve: a caller in its towns, with a chimney, fireplace or stove you work on. Leads that arrive while the October calendar is full go in their own column.
Customer Engagement Rate
Opens and replies to past-customer emails, plus comments and messages on each branch's social pages, from each tool's own reports. Line each month up against last year's.
Brand Awareness
Run the template's yearly survey in each branch's towns with the same questions every year. Add branded searches and how many new callers asked for you by name.
Career path
Marketing coordinatorBuilds postcards, posts and referral visits for one or two branches.
Marketing managerTimes the season's spend and owns safety and certification claims.
Director of marketingAdds new markets, bought sweep shops or a hearth product line.
Can a chimney company mention a local chimney fire in its marketing?
Share the fire department's own safety advice if it posts some, and leave out the family, the address and any photo of their house. Don't suggest your company would have prevented that fire; nobody outside knows how that chimney was kept. A plain reminder to your own customers to book their yearly inspection does the job without trading on someone's loss.
How much does a chimney service marketing manager make?
Marketing managers who work for administrative and support services businesses earned a median of $149,990 a year ($72.11 an hour) in May 2025, according to the Bureau of Labor Statistics. The middle half earned between $110,340 and $194,620 a year. Pay also depends on your local market, experience and bonus terms.
Who should check a chimney safety ad before it runs?
Two people. A master technician reads it for technical truth: is the finding real, is the photo from your own job, does the fix match it? The marketing manager checks that every number has a dated source on file and that any certification named matches who will do the work. File both sign-offs, with the sources, in the ad's folder.
What should a chimney marketing manager push in spring and summer?
Work the fall had no room for. Spring rain shows leaks at crowns, flashing and caps, so lead with water and masonry repair. Summer suits relines, inserts and next fall's sweep bookings. Check with operations first: an off-season campaign only pays if crews are free to do the jobs it brings in.
Can we give a past customer a reward for sending a neighbor?
A thank-you for a customer referral is common. Pay it once the neighbor's job is done, offer the same reward to everyone, and keep it apart from any request for a review. Licensed partners such as home inspectors are another matter, because their own license rules may bar them from taking it.
