A demolition marketing manager keeps bid invites and teardown calls coming from general contractors, builders, property managers and homeowners. They keep the company's capability sheet, bid site profiles, photos and video up to date. They also make sure every recycling or safety claim can be backed up.
By the HireBus team · Updated · Pay data: BLS, May 2025
Median pay, specialty trade contractors · BLS, May 2025
Annual pay: 10th percentile $66,610, middle half $80,080 to $160,810, 90th percentile $204,390. Source: BLS Occupational Employment and Wage Statistics, May 2025, specialty trade contractors.
Reports to
Chief Executive Officer
Department
Marketing
Schedule
Weekdays 8 to 5, some event travel · Monday to Friday, 8 a.m. to 5 p.m., with trips to trade events and client meetings, and on-call days during launches
Also called
Marketing director · Marketing and communications manager · Digital marketing manager
The Marketing Manager for Demolition is responsible for developing and executing innovative marketing campaigns that enhance brand presence and drive commercial leads in the demolition segment. This role combines strategy formulation with hands-on execution to build market awareness and generate actionable leads for our service teams. Positioned at the intersection of creative execution and data-driven decision-making, this manager will contribute significantly to overall revenue growth and brand equity.
2. Essential Duties and Responsibilities
Develop and implement comprehensive marketing campaigns tailored to the demolition home services industry.
Enhance brand presence through strategic positioning, content development, and digital outreach initiatives.
Track commercial leads and convert them into viable sales opportunities by collaborating with the sales and operations teams.
Evaluate campaign performance using data analytics and refine strategies to optimize ROI.
3. Key Tasks / Daily Activities
Monitor and analyze marketing campaign metrics to ensure alignment with business objectives.
Coordinate with external vendors and internal teams to execute high-impact marketing initiatives.
Engage with the commercial sales team to ensure seamless lead hand-off and follow-up.
Maintain up-to-date knowledge on industry trends and competitor activities to remain ahead of market dynamics.
4. Key Performance Indicators (KPIs)
Lead Generation: Achieve a minimum of 15% increase in commercial leads per quarter.
Campaign Conversion Rate: Reach a target conversion rate of 10% on marketing-generated leads.
Brand Engagement: Attain a 20% growth in digital engagement metrics (click-through rates, social media interactions).
ROI on Marketing Spend: Maintain an ROI target of 150% or higher on all marketing initiatives.
5. Required Qualifications and Skills
Bachelor’s degree in Marketing, Business, or a related field.
Minimum of 3 years of demonstrated experience in marketing within the home services or related industry.
Strong analytical skills with proficiency in marketing software and CRM platforms.
Excellent communication, project management, and creative problem-solving skills.
6. Preferred Experience
Prior experience in the demolition or construction industries.
Familiarity with integrated marketing strategies including digital, content, and event marketing.
Experience working in high-growth, customer-focused environments.
A track record of driving measurable results in lead generation and brand development.
7. Physical Requirements
Ability to work in an office environment with occasional visits to field locations.
Minimal physical strain with standard office equipment usage.
Capable of lifting up to 10 lbs when handling marketing collateral or promotional materials.
May require occasional standing or walking for brief periods during trade shows or events.
8. Work Environment and Schedule
Typical work hours are Monday through Friday, 8:00 AM to 5:00 PM.
Occasional travel to industry events, training sessions, or client meetings may be required.
Flexibility for on-call duties during critical marketing campaign launches and industry events.
Supportive office environment with state-of-the-art marketing tools and resources.
9. Compensation and Benefits
Salary range: $65,000 - $85,000 USD per year based on experience and qualifications.
Potential for performance-based bonuses and commission structures.
Comprehensive health, dental, and vision benefits.
Participation in a 401(k) plan with company match.
Access to additional perks, including professional development opportunities and flexible work arrangements.
10. Company Culture and Overview
We foster a dynamic environment where creativity, innovation, and collaboration are at the forefront.
Our team is dedicated to excellence, continuous growth, and delivering outstanding customer service.
We celebrate diversity and are committed to creating an inclusive workplace where all voices are heard.
Join us in shaping a future where your ideas directly contribute to our company’s success and your personal growth.
11. How to Apply
If you meet the above criteria and want to be part of a growth-oriented company focused on customer satisfaction, please send your resume to [INSERT EMAIL HERE] or apply online at [INSERT WEBSITE LINK HERE].
Need help filling this role? HireBus posts the ad, Iris interviews every applicant by phone before you do, and you decide who to hire. Start hiring now
Most demolition starts with someone else's project: a general contractor's bid, a builder's lot, a tenant moving out. Marketing's job is to be on the list when that project needs a demolition price, and to show the work in a way that holds up.
Four kinds of buyer send the work
Estimators at general contractors send bid invitations. Property managers call when a tenant leaves a space to be gutted. Custom builders and real estate agents know which older houses will come down for a new one. Insurance adjusters and restoration companies see fire-damaged buildings first. Each group needs its own list and its own reason to remember you, such as fast budget prices for builders or a same-week site visit for adjusters. Report each group's leads on its own line.
Profiles decide which invitations arrive
An estimator building a bid list sorts subs by trade, area and job size, on bid sites and in the company's own sub list. Keep each profile and the capability sheet current with the details that decide fit: the tallest building your high-reach machine can take down, any remote-control machines for indoor work, and whether you do asbestos work in-house. Add union or open shop, and your bonding range. A wrong detail wastes time on jobs you can't do, or keeps you off jobs you can.
Teardown footage, but never over people
Video of a building coming down draws views, and neighbors often gather to watch. FAA rules bar flying a small drone over a person unless that person is part of the drone operation, under a covered structure or in a stopped vehicle, or the flight meets one of the FAA's categories for flying over people. The crew below counts. Book a pilot with an FAA remote pilot certificate, and have the lead mark where the crew and onlookers will stand so the flight path keeps clear of both. Source: eCFR: Operation over human beings (14 CFR 107.39).
Recycling claims need tickets behind them
A general contractor whose owner wants proof of recycling may pick the sub that can show it, so a line like 'most of every building recycled' has to hold up. Under the FTC's Green Guides, which cover sales between businesses too, every reasonable reading of a claim must be true and backed up before it runs, and a claim shouldn't overstate the benefit. Build any recycling figure from recycler and landfill scale tickets, say whether it counts by weight, which jobs and which years, and keep the math on file. Source: eCFR: FTC Green Guides, interpreting and backing up environmental claims (16 CFR 260.2).
Neighbors watch every teardown
A house or store coming down draws the whole block, and some of those neighbors will need a demolition company someday. Send a letter before the start with the dates, work hours and a number that reaches a person. Check local rules before hanging a banner, though. Rock Island, Illinois, for example, requires a fence around demolition sites and bars advertisements on it. Source: City of Rock Island, Illinois (example): Demolition permit process handout.
How much demolition marketing managers make
Marketing managers who work for specialty trade contractors earned a median of $121,780 a year ($58.55 an hour) in May 2025, according to the Bureau of Labor Statistics. That’s below the $166,790 median for marketing managers in all industries. About 1,850 of the 395,240 marketing managers in that survey work for specialty trade contractors.
A salary, with room for the bonus or commission the template mentions. Its range starts near the bottom of the marketing manager chart for specialty trade contractors and stops just past the lower quarter, far under the median. That fits a manager who runs profiles, photos and the website for one market. Pay any bonus on signed work from leads marketing brought in, counted once each job closes.
Specialty trade contractors
$121,780$121,780 median Middle half $80,080–$160,810 10th–90th $66,610–$204,390
All industries
$166,790$166,790 median Middle half $123,020–$216,410 10th–90th $90,260–$293,610
$0k$50k$100k$150k$200k$250k$300k$350k
10th–90th percentileMiddle halfMedianAnnual pay, May 2025. Source: BLS Occupational Employment and Wage Statistics.
Annual pay by percentile
Group
10th
25th
Median
75th
90th
Specialty trade contractors
$66,610
$80,080
$121,780
$160,810
$204,390
All industries
$90,260
$123,020
$166,790
$216,410
$293,610
BLS doesn’t publish pay for marketing managers at other specialty trade contractors on their own, so these figures cover specialty trade contractors. Post a real range for your market in the ad.
The pay line in the template above is an example from our Role Blueprint. Set yours from these figures and what local companies pay.
Skills to hire for, and what you can teach
Hire for these
Has done marketing for a contractor whose buyers are other contractors and building owners
Keeps a capability sheet and bid profiles exact enough that estimators trust them
Plans a photo or video shoot around a crew's work without slowing it
Backs every number in an ad with a ticket, report or log before it runs
Tracks leads by buyer type and shows which ones turned into signed work
Your machines, their reach and the jobs each one suits
The general contractors, builders and property managers in your market
How invitations reach your estimators from each bid platform
Site rules for visitors and where cameras may go on a live job
Expect bid platform profiles such as BuildingConnected, a CRM where every lead carries its buyer type, a photo and video library sorted by job type and machine, and a drone pilot you can book. Tell applicants whether the job also covers recruiting ads for crews.
Demolition marketing manager interview questions
Two of the 6 questions we'd ask, and what a strong answer sounds like. Ask every candidate the same questions, and rate each answer on your own before you compare notes.
Situational · Finding teardown work
The company wants more whole-house demolition work from builders doing teardowns. Where do you start?
A strong answer: Identifies active builders, uses public permit records where available, reaches out directly, and creates a page and offer aimed at builders.
Behavioral · Building referral sources
Tell me about a referral relationship you built with remodelers, builders or property managers.
A strong answer: Explains how they found and kept the relationship and the work it brought.
Demolition leads come in bunches when developers and general contractors are busy, so read each quarter against that quarter last year. Replace the template's targets with your own after a full year of tagged leads.
Lead Generation
Bid invitations, owner inquiries and homeowner requests that fit your crews and machines, counted each quarter by buyer type. Leave out invitations for work you don't do, such as abatement-only bids.
Campaign Conversion Rate
Leads from each campaign or profile that reached a priced bid, then a signed job, tracked in the CRM. A trade show or contractor lunch may not pay off for a year, so read those over a longer window.
Brand Engagement
Clicks, video views and shares from each platform's own reports, read beside website visits and calls in the days after. A teardown video with plenty of views and no calls is entertainment, not marketing.
ROI on Marketing Spend
Gross profit from signed jobs traced to marketing, divided by what marketing spent, counted after each job closes. Include bid platform fees, booth costs and the drone pilot in the spend.
Career path
Marketing coordinator at a contractor or equipment dealerLearns bid platforms, job photos and trade show work.
Marketing managerOwns the buyer lists, the profiles, the footage and every claim.
Director of business developmentAdds the largest contractor and developer accounts to the job.
Can a marketing manager walk an active demolition site for photos?
Yes, with the lead's OK, after the site's safety talk, wearing the hard hat, vest and other gear that site requires. Stay out of the reach of any machine and out of marked asbestos or lead work areas. Shoot from where the lead points, and plan shots around breaks or the end of the day. A drone or a long lens keeps the photographer farther from the work.
How much does a demolition marketing manager make?
Marketing managers who work for specialty trade contractors earned a median of $121,780 a year ($58.55 an hour) in May 2025, according to the Bureau of Labor Statistics. The middle half earned between $80,080 and $160,810 a year. Pay also depends on your local market, experience and bonus terms.
Which events should a demolition marketing manager attend?
The ones your buyers go to. That means local chapters of general contractor groups, property manager and building owner groups, and the builders association if you take teardown lots. A demolition trade show is worth a visit for machines and peers, but judge a booth there by how many contractors and owners you'd meet. Ask your best clients which meetings they never miss.
Who answers a neighbor who complains about a teardown online?
Marketing drafts the public reply, and the project manager checks the facts in it. Keep it short and polite, give a phone number, and take the rest of the talk off the public page. A neighbor who claims damage gets no debate in the comments. That claim goes straight to the general manager, who handles damage claims.
Does the template's return target fit demolition marketing?
It fits owner and homeowner campaigns, where an ad leads to a quote within weeks. Contractor work is slower. A capability sheet sent this spring may bring an invitation next year and a signed job the year after. Read return on contractor marketing over a rolling year, and keep it apart from homeowner campaigns.
