A facility management marketing manager reaches the property managers and retail facility teams who buy cleaning, maintenance and vendor management by contract. They keep the company's profile current in client vendor systems and back every green claim with proof. They also show sales which campaigns lead to walk-throughs of the right size of building.
By the HireBus team · Updated · Pay data: BLS, May 2025
Median pay, facilities support services · BLS, May 2025
The Marketing Manager will spearhead the development and execution of innovative marketing campaigns targeting facility management contracts. This role will drive brand recognition, generate qualified leads, and support overall business growth through strategic initiatives. The position collaborates closely with cross-functional teams, ensuring that marketing efforts align with company objectives and client expectations.
2. Essential Duties and Responsibilities
Develop and implement comprehensive marketing strategies specifically tailored for facility management services.
Lead campaign planning, execution, and optimization to drive brand awareness and contract acquisition.
Collaborate with sales and operations teams to ensure cohesive messaging across all marketing channels.
Analyze market trends and competitor activities to inform strategy improvements and identify new opportunities.
3. Key Tasks / Daily Activities
Oversee day-to-day management of digital and traditional marketing campaigns.
Monitor and adjust campaign performance metrics to maximize lead generation and brand performance.
Coordinate with content creators, designers, and external agencies to produce high-quality marketing materials.
Engage regularly with prospective clients and stakeholders to gather feedback and refine messaging.
4. Key Performance Indicators (KPIs)
Campaign Conversion Rate: Achieve a conversion rate of at least 10%.
Leads Generated: Generate a minimum of 200 qualified leads per month.
Customer Satisfaction Rating: Maintain a client satisfaction rating of greater than 4.8 stars.
Brand Engagement: Increase social media and online engagement by at least 15% year-over-year.
5. Required Qualifications and Skills
Bachelor’s degree in Marketing, Business, or a related field.
A minimum of 3 years of marketing experience, preferably with a focus on facility management or related industries.
Proficient in digital marketing tools, analytics platforms, and CRM software.
Excellent communication, project management, and analytical skills.
6. Preferred Experience
Experience managing end-to-end marketing campaigns within the home services or facility management industry.
Proven track record in generating leads and increasing brand visibility in a competitive market.
Familiarity with integrated marketing communications strategies.
Demonstrated ability to manage cross-functional projects in a fast-paced environment.
7. Physical Requirements
Prolonged periods of computer use and desk work.
Occasional travel to industry events, client sites, and conferences may be required.
Minimal physical exertion required in a typical office environment.
Ability to work in a standard office setting with moderate movement between meeting rooms.
8. Work Environment and Schedule
Typical work hours are Monday through Friday, 9:00 AM to 5:00 PM.
Occasional evening or weekend work may be necessary to meet deadlines or attend events.
Limited travel (up to 15% travel required) for client meetings and industry events.
A collaborative, team-oriented office environment with flexible work policies.
9. Compensation and Benefits
Annual salary range: $70,000 - $90,000 USD, commensurate with experience.
Performance-based bonuses linked to lead generation and campaign success.
Health, dental, and vision insurance options provided.
401(k) retirement plan and other fringe benefits such as paid time off and professional development opportunities.
10. Company Culture and Overview
At [INSERT COMPANY NAME HERE], we foster an environment of collaboration, creativity, and continuous improvement. Our team is dedicated to pushing the boundaries of marketing innovation within the home services and facility management industry. We celebrate diversity, invest in professional growth, and inspire each member to achieve excellence. Join us and be a part of a forward-thinking company where your contributions are recognized and your professional development is a top priority.
11. How to Apply
If you meet the above criteria and want to be part of a growth-oriented company focused on customer satisfaction, please send your resume to [INSERT EMAIL HERE] or apply online at [INSERT WEBSITE LINK HERE].
Need help filling this role? HireBus posts the ad, Iris interviews every applicant by phone before you do, and you decide who to hire. Start hiring now
The buyers are property managers, asset managers and retail facility teams. They pick from vendors already cleared to work, and they want proof behind every claim.
Approved vendor lists come first
Some apartment management firms have a credentialing service check every vendor before it works at a property. RealPage's, for one, collects each vendor's insurance certificate, licenses, W-9 and any required background checks, and lets managers search approved vendors by type of work. A missing or lapsed file can keep your name off that list. The marketing manager tracks which clients use which system, and keeps the service list, service area and photos in each profile current. Source: RealPage: Vendor credentialing for property management (what credentialing checks).
A green seal covers only the service it names
Office and apartment clients may ask for green cleaning. Green Seal's GS-42 standard certifies a cleaning service. It covers indoor commercial spaces and the shared areas of apartment buildings, but not the apartments, parking lots or grounds. Buying certified products doesn't certify the company. The FTC's Green Guides say it is deceptive to imply a service is certified by an outside group when it isn't. So before an ad or proposal uses the word, the marketing manager checks which service and which sites earned it. Source: eCFR: 16 CFR 260.6, FTC Green Guides, certifications and seals of approval.
Count leads by the size of the building
The template sets a high monthly count of qualified leads. In facility work, one web form may be a two-room dental suite and the next a property firm with a dozen buildings. Set size bands with the sales manager, by cleanable square feet or number of buildings, and decide which bands the company wants. Report leads band by band. Otherwise a busy month of small-office requests can hide an empty pipeline of large contracts.
Clients who buy one service can buy another
Some clients buy only cleaning from you and call other vendors for repairs, or the other way round. Your crews already work in their buildings, so they are the easiest audience you have. The marketing manager sorts the client list by what each building doesn't buy yet, then builds proof for that service, such as a client story about adding porter or maintenance work. Time each push with the general manager, so it never lands the week that building had a missed service.
How much facility management marketing managers make
Marketing managers who work for facilities support companies earned a median of $103,230 a year ($49.63 an hour) in May 2025, according to the Bureau of Labor Statistics. That’s below the $166,790 median for marketing managers in all industries. About 150 of the 395,240 marketing managers in that survey work for facilities support services.
Salaried, with a bonus tied in the template to leads and campaign success. A facility contract can sign long after the campaign that found it, so base some of the bonus on walk-throughs booked during the year, not only on contracts signed. BLS pay for marketing managers at facilities support companies runs above this whole range. Even the template's top sits short of the lower quarter, and its floor is under the bottom tenth.
Facilities support services
$103,230$103,230 median Middle half $94,550–$151,350 10th–90th $86,020–$169,830
All industries
$166,790$166,790 median Middle half $123,020–$216,410 10th–90th $90,260–$293,610
$50k$100k$150k$200k$250k$300k$350k
10th–90th percentileMiddle halfMedianAnnual pay, May 2025. Source: BLS Occupational Employment and Wage Statistics.
Annual pay by percentile
Group
10th
25th
Median
75th
90th
Facilities support services
$86,020
$94,550
$103,230
$151,350
$169,830
All industries
$90,260
$123,020
$166,790
$216,410
$293,610
The pay line in the template above is an example from our Role Blueprint. Set yours from these figures and what local companies pay.
Skills to hire for, and what you can teach
Hire for these
Has marketed services that businesses buy on contract, ideally to property managers or facility directors
Turns inspection scores and service records into short client stories
Sorts leads by building size and service line, and reports the pipeline by band
Checks every green or certification claim against the certificate behind it
Keeps company profiles accurate across client vendor systems and directories
Teach these on the job
What each of your service contracts covers, from night cleaning to managed vendors
Which property firms and retail chains use which vendor system
Green Seal GS-42 and the other certifications clients ask about
Your size bands and how sales scores a lead
Your CRM and inspection app
The marketing manager works in the CRM shared with sales, the website, LinkedIn and an email tool, plus the vendor credentialing systems and contractor directories that target clients use. Expect a dozen or more of those profiles to keep current, each with its own login and renewal dates.
Two of the 6 questions we'd ask, and what a strong answer sounds like. Ask every candidate the same questions, and rate each answer on your own before you compare notes.
Situational · Lead quality disputes
Sales says marketing's leads are too small to be worth chasing. What do you do?
A strong answer: Agrees on an ideal client profile with sales, adds lead scoring, reviews won deals and shifts channels.
Behavioral · Business-to-business results
Tell me about a campaign aimed at property managers or facilities directors that led to signed service contracts.
A strong answer: Names the target accounts, the channels (email, events, LinkedIn), how meetings and RFP invitations were traced to it in the CRM, and the contracts signed.
Build each target from last year's CRM records. Review these with the sales manager each month, since you both answer for the same pipeline.
Campaign Conversion Rate
Count a conversion when someone who responded books a walk-through of a building in a size band you want. Report it per campaign and per band, since a small-office booking and a portfolio booking aren't worth the same.
Leads Generated
Each lead logged in the CRM with its size band, source and property type: office, retail center or apartment community. Count it once sales has reached a decision maker, and flag any month where growth comes only from the smallest band.
Customer Satisfaction Rating
Pull it from the general manager's client survey and split it by property type. If office clients rate the company lower than apartment clients, fix that with operations before marketing pushes harder into offices.
Brand Engagement
Downloads, clicks and replies on content property managers use, such as a budget-season checklist or a winter readiness guide, compared with those months last year. Tag each piece by the service it promotes, to see which service line draws interest.
Career path
Proposal coordinatorPuts together bid responses, references and vendor profiles for the sales team.
Marketing managerRuns campaigns, vendor profiles and lead reports for every service line.
Director of marketingLeads the push into new cities, property types or national retail accounts.
Vice president of business developmentHeads growth for a larger regional firm, with marketing and sales reporting to them.
Can we market extra services to tenants in the buildings we serve?
Ask the property manager first, and read the contract for any limit on contacting tenants. The tenants are your client's customers, and a flyer the manager didn't approve can cost you the building. Where the client agrees, offer tenant-paid extras, such as a suite deep clean or carpet cleaning before a move-in, through the manager's newsletter or tenant portal. Price them in writing and bill them the way the client sets.
How much does a facility management marketing manager make?
Marketing managers who work for facilities support companies earned a median of $103,230 a year ($49.63 an hour) in May 2025, according to the Bureau of Labor Statistics. The middle half earned between $94,550 and $151,350 a year. Pay also depends on your local market, experience and bonus terms.
Who keeps our profiles in client vendor systems current?
Split it by kind of record. The office manager already handles certificates and signed papers. So they upload insurance, the W-9 and licenses, and watch the renewal dates. Marketing owns the service list, service area, photos and references, and checks every profile each quarter. Keep one shared list of every system and login, so access doesn't live in one person's inbox.
What should marketing do when the company loses a building?
Take the building's name, photos and logo off the website, proposal content and case studies unless the client says you may keep them. Note why it left, and pass a price loss to sales rather than answering it with a campaign. Stay in touch with the property manager anyway. People change firms, and a manager who liked your crews may invite you to bid at the next one.
Should porters and technicians wear our logo in a client's building?
Ask each client. Some property managers want vendor staff in plain or building-branded uniforms, so the service looks like part of the property, while others are glad to see your name. Where your logo is allowed, set one standard for shirts, name badges, carts and vehicles, and have supervisors check it on their walks. Tenants see your crews far more often than they see your ads.
What do the template's office and travel lines mean in this job?
The travel is mostly to client buildings, sometimes after hours, to photograph crews at work for proposals and client stories. Get the property manager's OK before each shoot, and keep tenant names, papers and screens out of the frame. The rest is office work: reports, profiles and proposal content. In your posting, say how many shoots or client visits a quarter to expect, and who answers questions about accommodations.
