Framing and carpentry marketing manager job description
A framing and carpentry marketing manager makes sure the builders, general contractors and remodelers who choose framers know the company. They also help HR keep framers applying, so there are crews to sell. They build the project lists and case sheets builders read, and track which efforts bring meetings and hires.
By the HireBus team · Updated · Pay data: BLS, May 2025
Median pay, structure and exterior contractors · BLS, May 2025
Annual pay: 10th percentile $80,190, middle half $99,990 to $171,910, 90th percentile $293,950. Source: BLS Occupational Employment and Wage Statistics, May 2025.
Reports to
Chief Executive Officer
Department
Marketing
Schedule
Weekdays 8 to 5, some event evenings · Monday to Friday, 8 AM to 5 PM, with some evening or weekend events and trade shows, little travel and some remote days
Also called
Marketing director · Marketing and recruiting manager · Brand and outreach manager · Communications manager
Framing and carpentry marketing manager job description template
This is our Role Blueprint, word for word. Replace the highlighted fields and adjust the example targets and pay to fit your company.
Develop and execute dynamic marketing campaigns that drive brand awareness and lead generation for framing and carpentry services. Collaborate closely with sales and operations teams to align marketing strategies with overall business objectives. Serve as a key driver in enhancing the company’s market presence in the home services industry.
2. Essential Duties and Responsibilities
Design and implement integrated digital and traditional marketing campaigns for carpentry services.
Build and maintain the brand identity through creative storytelling and consistent messaging.
Oversee content creation, including online advertisements, social media posts, and promotional materials.
Analyze market trends and campaign performance, then adjust strategies to maximize leads generation.
3. Key Tasks / Daily Activities
Monitor and optimize digital marketing channels for maximum reach and engagement.
Coordinate with creative teams to produce compelling visuals and copy for marketing assets.
Engage with potential customers and respond to inquiries via various communication platforms.
Track daily campaign performance using analytics tools and prepare periodic reports for management.
4. Key Performance Indicators (KPIs)
Leads Generated: Achieve a minimum of 50 qualified leads per month.
Customer Conversion Rate: Attain a conversion rate greater than 15%.
Brand Engagement: Increase social media engagement by at least 10% quarter over quarter.
ROI on Campaign Spend: Secure a return on investment of over 200% per campaign.
5. Required Qualifications and Skills
Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
Minimum of 3 years’ experience in marketing or business development, preferably in home services or construction sectors.
Strong analytical skills with experience in digital marketing analytics and reporting tools.
Excellent communication, creativity, and project management skills.
6. Preferred Experience
Previous work experience in the home services industry, specifically related to framing, carpentry, or construction.
Demonstrated success in building brands and generating sustained leads via integrated marketing strategies.
Experience working within cross-functional teams in a dynamic, fast-paced environment.
Prior exposure to B2C and local marketing campaigns with measurable results.
7. Physical Requirements
Ability to work at a desk for extended periods while utilizing computer equipment.
Occasional travel to field locations, trade shows, and client meetings may be required.
Capable of lifting or moving small marketing promotional materials as needed.
Presence in environments that are primarily office-based with intermittent visits to outdoor sites.
8. Work Environment and Schedule
Typical work hours are Monday through Friday, 8:00 AM to 5:00 PM.
Occasional evening or weekend events and trade shows are expected.
Minimal travel requirements for meetings and industry events.
Flexible work environment with opportunities for remote work as needed.
9. Compensation and Benefits
Salary Range: $60,000 to $80,000 per year, based on experience.
Performance-based bonuses tied to campaign success and lead generation targets.
Comprehensive health, dental, and vision insurance plans.
401(k) retirement plan with company match and other fringe benefits.
10. Company Culture and Overview
We are a growth-oriented company committed to excellence and innovation in the home services industry.
Our collaborative culture supports professional development and values diverse perspectives.
We empower our team members to take initiative, innovate, and contribute to significant business impact.
Join us to work in an inspiring environment where creativity meets customer satisfaction.
11. How to Apply
If you meet the above criteria and want to be part of a growth-oriented company focused on customer satisfaction, please send your resume to [INSERT EMAIL HERE] or apply online at [INSERT WEBSITE LINK HERE].
Need help filling this role? HireBus posts the ad, Iris interviews every applicant by phone before you do, and you decide who to hire. Start hiring now
Where a framing marketing manager spends the effort
A framing company can count its possible customers: the builders, general contractors and remodelers working nearby. It can only take on as many of them as it has crews. So this manager markets to two short lists, the people who choose framers and the framers who might join a crew.
Yards and truss plants hear first
Lumber yard and truss plant reps call on many of the builders you want, and they often hear first when a builder's framer is behind or short of crews. Keep those reps current on which communities you frame, how many crews you run and when you'll have room. Give them photos of finished frames to show around. Log each referral under its own source, so you can see which yard's reps send real work.
Social posts reach framers more than builders
Videos of walls going up and trusses being set draw views, often from framers and other trades. Check who follows before deciding what the channel is for. If it's tradespeople, make it a hiring channel: a link to open jobs in every post and a where-did-you-hear question on the application. Screen each clip first: on home building, OSHA generally requires guardrails, nets or personal fall arrest once a framer is 6 or more feet above the next level down. Win builders with visits, email and the project list. Source: eCFR: 29 CFR 1926.501(b)(13), fall protection in residential construction.
Hiring posts follow the job ad rules
The EEOC says a help-wanted post can't signal a preference for, or put off, applicants because of sex, national origin, age 40 or over, disability or another protected trait. Federal age rules name words such as young, boy and recent college graduate, so a crew video captioned "young guys wanted" fails, while "framers and helpers wanted" doesn't. Share openings beyond the crews' friends and family too: the EEOC warns that word-of-mouth hiring can be unlawful when nearly every new hire ends up of one national origin. HR approves the wording. Source: EEOC: Prohibited employment policies and practices (job advertisements and recruitment).
Back every speed claim with the logs
Builders pick framers on schedule, so a case sheet saying your crews frame a two-story plan in a set number of days will be read closely. Build that number from the dispatcher's stage dates for that plan, not from a best week, and show the range. Update the sheet each quarter. A purchasing manager may check it against what their own superintendents saw on your lots.
How much framing and carpentry marketing managers make
Marketing managers who work for foundation, structure, and building exterior contractors earned a median of $133,660 a year ($64.26 an hour) in May 2025, according to the Bureau of Labor Statistics. That’s below the $166,790 median for marketing managers in all industries. About 270 of the 395,240 marketing managers in that survey work for structure and exterior contractors.
Salary comes first in this template, plus bonuses for campaign success and lead goals. Its entire range sits under the tenth percentile on this page's BLS chart for structure and exterior contractors, so anyone who has marketed to builders before will expect more. Either pay above it or hire a marketing specialist and grow the job.
Structure and exterior contractors
$133,660$133,660 median Middle half $99,990–$171,910 10th–90th $80,190–$293,950
All industries
$166,790$166,790 median Middle half $123,020–$216,410 10th–90th $90,260–$293,610
$50k$100k$150k$200k$250k$300k$350k
10th–90th percentileMiddle halfMedianAnnual pay, May 2025. Source: BLS Occupational Employment and Wage Statistics.
Annual pay by percentile
Group
10th
25th
Median
75th
90th
Structure and exterior contractors
$80,190
$99,990
$133,660
$171,910
$293,950
All industries
$90,260
$123,020
$166,790
$216,410
$293,610
BLS doesn’t publish pay for framing contractors on their own. These figures cover foundation, structure and building exterior contractors, which include them. Post a real range for your market in the ad.
The pay line in the template above is an example from our Role Blueprint. Set yours from these figures and what local companies pay.
Skills to hire for, and what you can teach
Hire for these
Has marketed to builders for a trade, supplier or truss plant
Builds case sheets and project lists from real stage dates and photos
Writes hiring posts around the tasks, not the kind of person wanted
Keeps a current contact list of purchasing managers and supplier reps
Has filled field jobs through social posts or recruiting campaigns
Teach these on the job
The stages of a frame, from floor deck to sheathed roof
Which builders you frame for now and which you want next
Your yard and truss plant reps and the builders they serve
HR's job titles, posting steps and application questions
Your CRM, website platform and social accounts
Expect a CRM with a record for every builder, contractor and remodeler contact, photos and video filed by community and framing stage, and the HR applicant system, so each hire can be traced to the post that found them. If the job includes recruiting posts as well as builder marketing, say so in the ad, since someone who has done only one is signing up for a second job.
Framing and carpentry marketing manager interview questions
Two of the 6 questions we'd ask, and what a strong answer sounds like. Ask every candidate the same questions, and rate each answer on your own before you compare notes.
Situational · Growing finish carpentry
The owner wants more homeowner finish work: built-ins, trim and stairs. Where do you start?
A strong answer: Builds a strong photo portfolio, service pages and a current Google Business Profile, partners with designers, and tracks leads by service.
Behavioral · Design partnerships
Tell me about a time you built relationships with interior designers or architects.
A strong answer: Explains how they reached out, such as lunch-and-learns or a portfolio of built-ins, what they offered, and the number of jobs or revenue it brought.
The template's lead and conversion targets fit a company chasing many small jobs. A framing company may add only a few builders a year, so read builder numbers over a full year and homeowner requests month by month.
Leads Generated
Count a builder, general contractor or remodeler the day they send plans or ask to meet. Keep homeowners on a separate line, and tag yard and truss plant referrals with the rep who sent them.
Customer Conversion Rate
Accounts that signed a price sheet or subcontract, out of those that got a price, read across a full year, since builders award slowly. Homeowner jobs signed out of homeowner estimates are a separate rate.
Brand Engagement
Comments, shares and saves each quarter, split by who engaged: framers and trades, builders, or homeowners. Set the totals beside the applicants and builder meetings that named social media as their source.
ROI on Campaign Spend
For builder campaigns, compare the margin on lots the new builders released in their first year with everything the campaign cost. Judge hiring campaigns by the framers they found who are still on a crew a season later.
Career path
Outside sales rep at a lumber yardCalls on builders and learns who frames for each one.
Marketing coordinatorShoots frames at each stage and runs the company's social accounts.
Marketing managerMakes the company known to builders and to the framers it needs to hire.
Director of marketingAdds a second market's builders and recruiting, or the launch of a panel line.
Sales, once there's a price to give. Marketing earns the first meeting with a builder's purchasing team and keeps the contact record: who was met, when, and what they asked for. Sales prices and signs the work, and the general manager handles superintendents day to day. When a rep leaves, marketing's record means the next one doesn't start cold.
How much does a framing and carpentry marketing manager make?
Marketing managers who work for foundation, structure, and building exterior contractors earned a median of $133,660 a year ($64.26 an hour) in May 2025, according to the Bureau of Labor Statistics. The middle half earned between $99,990 and $171,910 a year. Pay also depends on your local market, experience and bonus terms.
Can we post videos of our framers at work?
Yes, with care. Get each framer's signed OK before their face goes online, and keep a copy. Film from where the lead says to stand. Before a clip posts, have the field supervisor watch it for anyone near an open deck edge or stairwell without a rail or harness, or a nailer used carelessly. A clip a builder or an inspector could fault does more harm than no clip.
How much framing should a framing marketing manager know?
Enough to talk with a purchasing manager without slipping. They should know the order a house goes up, what happens on a truss day, and why a builder cares about inspection results. A few days on lots with a lead and a field supervisor teach most of it. In the interview, have them caption a few of your own job photos and see whether they name each stage correctly.
Where does a framing marketing manager's job go outside the office?
The template's lines on desk work, carrying small promotional items, trips to job sites, trade shows and client meetings, and an office base with outdoor visits ship as written. For a framer, list the visits themselves: photographing a frame before the house wrap covers it, walking a builder's community in a hard hat, and setting up a trade show display with a sample wall section. Add a contact for accommodation requests.
