A gutter company general manager runs one market's sales reps, install crews and customer service as a single business. They approve proposals and prices, chase down callbacks, and answer to the CEO for revenue, margin and customer scores.
By the HireBus team · Updated · Pay data: BLS, May 2025
Median pay, structure and exterior contractors · BLS, May 2025
The General Manager for Gutter Installation is responsible for steering the company towards profitability by managing operations, sales, and customer service teams. This role ensures efficient workflow, high-quality service delivery, and strategic growth. The GM has a direct impact on the company's success by optimizing resources and driving customer satisfaction.
2. Essential Duties and Responsibilities
Oversee daily operations to ensure projects are completed on time and within budget.
Develop and implement strategic plans to increase market share and profitability.
Monitor financial performance, including revenue, costs, and profit margins.
Ensure compliance with industry regulations and safety standards.
Utilize CRM and project management software to track project progress and customer interactions.
Lead and mentor team leads across departments to enhance productivity and morale.
Drive customer satisfaction by implementing quality control measures and addressing feedback.
Collaborate with sales and marketing teams to align strategies and improve lead conversion rates.
3. Key Tasks / Daily Activities
Conduct daily check-ins with department heads to review project statuses and resolve issues.
Analyze performance reports and adjust strategies to meet targets.
Visit job sites weekly to ensure quality standards and safety protocols are met.
Facilitate weekly team meetings to discuss goals, challenges, and achievements.
Review and approve estimates and proposals to ensure competitive pricing.
Provide coaching and development opportunities for staff to enhance skills and efficiency.
Prepare monthly reports on financial performance and operational metrics for the CEO.
4. Key Performance Indicators (KPIs)
Revenue growth: Achieve a 10-15% increase in annual revenue.
Gross profit margin: Maintain a margin of 40-50%.
Customer satisfaction (CSAT): Maintain a score of ≥ 4.7/5.0.
Project completion rate: Ensure ≥ 95% of projects are completed on schedule.
Employee productivity: Achieve an average of 3-4 installations per crew per day.
Callback rate: Keep callbacks ≤ 5%.
30/60/90-day ramp expectations: Meet 50% of KPIs by 30 days, 75% by 60 days, and 100% by 90 days.
5. Required Qualifications and Skills
Bachelor’s degree in Business Administration or related field.
Minimum of 5 years of management experience in the construction or home services industry.
Proficiency in CRM software and project management tools.
Strong leadership and team management skills.
Excellent financial acumen and analytical skills.
Ability to communicate effectively with stakeholders at all levels.
6. Preferred Experience
Experience in the gutter installation industry or similar field.
Proven track record of improving operational efficiency and profitability.
Familiarity with safety regulations and compliance in construction.
Experience with strategic planning and execution.
7. Physical Requirements
Ability to lift up to 50 pounds occasionally.
Comfortable working in outdoor environments and on-site visits.
Valid driver’s license and ability to travel locally.
Use of personal protective equipment (PPE) as required.
8. Work Environment and Schedule
Typical work hours are Monday through Friday, 8 AM to 5 PM.
Occasional weekends or evenings may be required during peak seasons.
On-call availability for urgent operational issues.
Seasonal fluctuations may affect workload and scheduling.
9. Compensation and Benefits
Competitive base salary with performance-based bonuses tied to KPIs.
Payouts contingent on maintaining high CSAT scores and low callback rates.
Comprehensive benefits package including health insurance, retirement plans, and paid time off.
Opportunities for professional development and career advancement.
10. Company Culture and Overview
At [INSERT COMPANY NAME HERE], we prioritize accountability, craftsmanship, and safety. We are committed to delighting our customers with exceptional service and quality work. Our team is dedicated to continuous growth and creating a positive impact in the communities we serve. Join us in building a successful future together.
11. How to Apply
If you meet the above criteria and want to be part of a growth-oriented company focused on customer satisfaction, please send your resume to [INSERT EMAIL HERE] or apply online at [INSERT WEBSITE LINK HERE].
Need help filling this role? HireBus posts the ad, Iris interviews every applicant by phone before you do, and you decide who to hire. Start hiring now
The GM signs off on what sales promises and owns what the crews deliver. In gutters, that lives in the proposal, the warranty and the callback log.
Indiana home improvement deals go in writing
Indiana law requires home improvement contracts over 150 dollars to be in writing. The state attorney general tells homeowners to check for the price, a payment schedule, start and finish dates, a contact for problems, and a detailed description of materials, including colors and brand names. For a gutter job, that means the coil color, gutter size, guard brand and downspout count belong on every proposal the GM approves. Source: Indiana Attorney General: Protect yourself from storm chaser scams (contract checklist).
Guard warranties fall under federal warranty law
Under the FTC's warranty rules, siding, roofing and similar materials a consumer buys to improve or repair a home count as consumer products, while products already built into a new house when it's sold don't. That puts a written guard warranty on a retail job under federal warranty rules, including making its text available before the sale, with added steps for sales made in the home. Builder jobs can be different. Source: eCFR: 16 CFR 700.1, products covered by the Magnuson-Moss Warranty Act.
Estimates are measured, not guessed
The GM approves each estimate before it goes out. Check that it counts linear feet, outlets, miters, downspouts and stories, notes fascia condition and roof pitch, and prices height and access as well as footage. Aerial measurement reports help, but a rep should still walk the house. A short estimate turns into lost margin or a change order the homeowner resents.
Most callbacks start at a corner or an outlet
Gutter callbacks tend to come from a few spots: miters and end caps that weren't sealed well, outlets cut too small, runs without enough fall, roof valleys that overshoot the gutter, and downspouts that dump water by the foundation. Have each callback ticket name the cause and the crew, and review the list weekly with operations. A pattern on one crew points to training.
How much gutter company general managers make
The closest BLS group for gutter company general managers is general and operations managers. General and operations managers who work for foundation, structure, and building exterior contractors earned a median of $102,230 a year ($49.15 an hour) in May 2025, according to the Bureau of Labor Statistics. That’s below the $105,770 median for general and operations managers in all industries. About 30,750 of the 3,503,020 general and operations managers in that survey work for structure and exterior contractors.
Typically salaried, with a bonus drawn from the market's revenue and profit. This template holds the bonus until customer scores and callbacks meet the standard.
Structure and exterior contractors
$102,230$102,230 median Middle half $74,190–$154,760 10th–90th $51,090–$210,280
All industries
$105,770$105,770 median Middle half $72,320–$167,280 10th–90th $50,090–$253,390
$0k$50k$100k$150k$200k$250k$300k
10th–90th percentileMiddle halfMedianAnnual pay, May 2025. Source: BLS Occupational Employment and Wage Statistics.
Annual pay by percentile
Group
10th
25th
Median
75th
90th
Structure and exterior contractors
$51,090
$74,190
$102,230
$154,760
$210,280
All industries
$50,090
$72,320
$105,770
$167,280
$253,390
BLS doesn’t publish pay for gutter installers on their own. These figures cover foundation, structure and building exterior contractors, which include them. Post a real range for your market in the ad.
The pay line in the template above is an example from our Role Blueprint. Set yours from these figures and what local companies pay.
Skills to hire for, and what you can teach
Hire for these
Has run sales and installation teams under one profit target
Reads an estimate and spots missing footage or access costs
Handles upset homeowners and sees the fix through
Sets prices and discount limits that protect margin
Hires and coaches team leads in sales, installs and the office
Teach these on the job
Gutter sizes, guard types and coil colors
Consumer contract and warranty rules in your states
Your CRM and project management software
Aerial measurement reports and estimating tools
Local builder accounts and how they order
The GM works from the CRM and the project management board, watching leads, signed jobs, install dates and callback tickets for one market. Ask candidates which reports they would want in their first week and how they would use them in the weekly meeting.
Gutter company general manager interview questions
Two of the 6 questions we'd ask, and what a strong answer sounds like. Ask every candidate the same questions, and rate each answer on your own before you compare notes.
Situational · Choosing products to sell
A guard maker offers a big rebate if you sell only their guard, but your installers say it clogs under pine needles. How do you decide?
A strong answer: Checks callbacks and complaints by guard and tree type, the warranty and who handles claims, tests it on real homes, and won't sell a product that fails local trees for a rebate.
Behavioral · Leading department heads
Tell me about a time a manager kept missing goals, such as estimates taking a week to go out in the fall rush. What did you do?
A strong answer: Shared the data, set clear expectations and a plan with dates, followed up and acted if it didn't improve.
Some of the time. Lifting up to 50 pounds, outdoor site visits, local driving and protective gear all appear in the template, and those lines ship as written. In this job they mean weekly site visits: walking a property with a crew lead, carrying a downspout section or sample case to the truck, and looking over finished work in any weather.
How much does a gutter company general manager make?
General and operations managers who work for foundation, structure, and building exterior contractors earned a median of $102,230 a year ($49.15 an hour) in May 2025, according to the Bureau of Labor Statistics. The middle half earned between $74,190 and $154,760 a year. Pay also depends on your local market, experience and bonus terms.
Does a gutter GM set prices?
The GM usually owns the market's price book: price per foot by gutter size and height, add-ons like downspouts and guards, and the discounts a rep may give without asking. The CEO or owner sets the margin the price book has to hit. Anything below the floor comes to the GM before the customer signs.
When should a gutter GM turn down a job?
When the company can't do it well. Common cases are rotted fascia that needs a carpenter first, a slate or tile roof that calls for special hangers, a building too tall for your ladders and lifts, or a deadline the backlog can't meet. Saying no early, or referring the work, beats signing a job that turns into a callback.
What should a gutter GM ask the sales team to hand to the crew?
A job sheet complete enough that the crew never has to phone the rep: color and profile, gutter size, guard type, where each downspout goes and where water should end up, fascia repairs, access notes, pets and gate codes. Missing details are a quiet source of re-dos, so the GM should spot-check sheets each week.
