A gutter sales representative visits homes to measure the roof edges, check the fascia and plan where the water will go, then writes and presents a proposal for gutters, downspouts and guards. They hand each sold job to the install team with the sizes, colors and photos the crew needs.
By the HireBus team · Updated · Pay data: BLS, May 2025
Median pay, structure and exterior contractors · BLS, May 2025
As a Sales Representative in the gutter installation industry, you will play a crucial role in driving revenue growth by inspecting properties, recommending tailored solutions, and finalizing sales agreements. Your efforts directly contribute to the company's success by enhancing customer satisfaction and increasing market share.
2. Essential Duties and Responsibilities
Conduct property inspections to assess gutter installation needs and identify potential challenges.
Develop customized proposals and solutions that meet customer requirements and budget constraints.
Utilize CRM systems to track leads, manage customer interactions, and update sales progress.
Collaborate with the installation team to ensure seamless project handover and execution.
Achieve sales targets by closing deals and maintaining a robust sales pipeline.
Educate customers on the benefits of gutter solutions and maintenance.
Attend industry-related events and network to generate new business opportunities.
3. Key Tasks / Daily Activities
Schedule and conduct site visits to evaluate customer needs.
Prepare and present estimates and proposals to potential clients.
Follow up with leads and existing customers to nurture relationships and close sales.
Update CRM software daily to reflect current sales activities and client interactions.
Participate in weekly sales meetings to review performance and strategize on upcoming targets.
Coordinate with the installation team to confirm project timelines and customer expectations.
4. Key Performance Indicators (KPIs)
Sales Conversion Rate: Achieve a minimum of 30% conversion rate from leads to closed sales.
Monthly Revenue Target: Generate approximately $50,000–$100,000 in sales per month.
Customer Satisfaction Score (CSAT): Maintain a CSAT of ≥ 4.7/5.0.
Lead Response Time: Respond to new leads within 24 hours.
30/60/90-day ramp expectations: Close 3 sales in the first 30 days, 6 in 60 days, and 10 by 90 days.
5. Required Qualifications and Skills
High school diploma or equivalent; a bachelor's degree in business or related field is a plus.
Proven experience with CRM systems such as Salesforce or HubSpot.
Strong communication and negotiation skills.
Valid driver's license and reliable transportation.
Ability to work independently and manage time effectively.
6. Preferred Experience
Previous experience in the home improvement or construction industry.
Familiarity with gutter systems and installation processes.
Track record of meeting or exceeding sales targets.
Experience using estimating software like QuickBooks or ServiceTitan.
7. Physical Requirements
Ability to lift up to 50 pounds.
Comfortable working outdoors in various weather conditions.
Willingness to travel locally for site visits and client meetings.
Use of personal protective equipment (PPE) as required.
8. Work Environment and Schedule
Typical work hours are Monday to Friday, 8 AM to 5 PM, with occasional weekends as needed.
Seasonal peaks may require flexibility in scheduling.
No on-call or after-hours requirements.
9. Compensation and Benefits
Competitive base salary with commission structure based on sales performance.
Commission payouts are contingent on maintaining quality standards, including CSAT and low callback rates.
Benefits include health insurance, paid time off, and professional development opportunities.
10. Company Culture and Overview
At [INSERT COMPANY NAME HERE], we pride ourselves on delivering exceptional craftsmanship and unparalleled customer service. We foster an environment of accountability, safety, and continuous growth. Join our team and contribute to a culture focused on delighting customers and achieving excellence in gutter installation solutions.
11. How to Apply
If you meet the above criteria and want to be part of a growth-oriented company focused on customer satisfaction, please send your resume to [INSERT EMAIL HERE] or apply online at [INSERT WEBSITE LINK HERE].
Need help filling this role? HireBus posts the ad, Iris interviews every applicant by phone before you do, and you decide who to hire. Start hiring now
A gutter estimate is a drainage plan with a price on it. The rep picks the gutter size, the outlet spots and the guard before the crew ever sees the house.
Size the gutter to the rain
SMACNA's gutter and downspout sizing calculator follows its Architectural Sheet Metal Manual and uses the rain that falls in 5 minutes during a 10-year or 100-year storm. It points users to NOAA's precipitation frequency server for current rainfall at a location. Learn the method so you know when a large or steep roof needs a bigger gutter or more downspouts. Source: SMACNA: Downspout and gutter sizing calculator.
Long runs may need an outlet at each end
Gentek's installation guide slopes the gutter toward the nearest outlet and says a long run may need an outlet at either end, with the slope measured from the middle. Plan and price those outlets on the estimate rather than leaving the crew to find out on install day, and mark where each new downspout will land. Source: Gentek Building Products: Aluminum soffit, fascia and rainware installation guide.
Check what the hangers will bite into
Gentek's guide says that when the fascia board is a nominal 1 inch thick or less, the gutter spikes go into the ends of the rafters or trusses. Press on the fascia, look for soft spots and note where the rafter tails sit. Rotten or thin boards change the hanging plan and the price, and the homeowner should hear that before signing, not from the crew. Source: Gentek Building Products: Aluminum soffit, fascia and rainware installation guide.
Read the house for water clues
Stained siding, washed-out mulch, peeling paint on the fascia and a damp basement corner show where water goes today. Ask the homeowner where it spills over in a hard rain, and photograph every side of the house. The proposal then answers the problem they've seen, and the crew gets a picture of each run.
Match the guard to what falls on the roof
Maple leaves, pine needles, seed pods and shingle grit load a guard in different ways. Walk the yard, look up at the trees and check what's sitting in the old gutters. Offer the guard that fits that debris, and tell the homeowner plainly what it won't keep out.
How much gutter sales representatives make
The closest BLS group for gutter sales representatives is sales representatives of services. Sales representatives of services who work for foundation, structure, and building exterior contractors earned a median of $33.65 an hour ($69,990 a year) in May 2025, according to the Bureau of Labor Statistics. That’s about the same as the $69,990 median for sales representatives of services in all industries. About 19,670 of the 1,256,010 sales representatives of services in that survey work for structure and exterior contractors.
Base salary plus commission on sales. The template makes commission depend on survey scores and callbacks, so a rep who sells the wrong size or skips a downspout feels it in pay.
Structure and exterior contractors
$69,990$69,990 median Middle half $49,750–$98,230 10th–90th $37,700–$136,100
All industries
$69,990$69,990 median Middle half $47,670–$100,480 10th–90th $37,980–$148,840
$25k$50k$75k$100k$125k$150k$175k
10th–90th percentileMiddle halfMedianAnnual pay, May 2025. Source: BLS Occupational Employment and Wage Statistics.
Annual pay by percentile
Group
10th
25th
Median
75th
90th
Structure and exterior contractors
$37,700
$49,750
$69,990
$98,230
$136,100
All industries
$37,980
$47,670
$69,990
$100,480
$148,840
BLS doesn’t publish pay for gutter installers on their own. These figures cover foundation, structure and building exterior contractors, which include them. Post a real range for your market in the ad.
The pay line in the template above is an example from our Role Blueprint. Set yours from these figures and what local companies pay.
Skills to hire for, and what you can teach
Hire for these
Measures a house accurately and sketches each run clearly
Explains drainage in plain words at a kitchen table
Sets up and climbs an extension ladder safely to see the roof edge
Writes neat proposals and CRM notes the same day
Closes without pressure tactics and keeps promises small
Teach these on the job
Gutter sizing and outlet planning by your company's method
Your guard lineup and which debris each one handles
Your price book, colors and coil options
Aerial measurement reports and your estimating software
How the install team wants jobs handed over
Expect a measuring wheel, a tape, an extension ladder, a tablet or phone that takes photos, and estimating software such as ServiceTitan or a quoting tool tied to the CRM. Some companies add aerial roof reports to check lengths on tall homes.
Gutter sales representative interview questions
Two of the 6 questions we'd ask, and what a strong answer sounds like. Ask every candidate the same questions, and rate each answer on your own before you compare notes.
Situational · Being honest about guards
A homeowner asks whether gutter guards mean they'll never need cleaning. What do you say?
A strong answer: Explains honestly that guards cut cleaning but most still need some maintenance depending on trees and guard type, and shows what the warranty actually covers.
Behavioral · Closing on value
Tell me about a gutter sale you won without being the cheapest. What made the difference?
A strong answer: Showed clear differences such as hangers, material and downspout count, honestly, and the customer chose value.
The template's targets reflect one company's goals. Base yours on your own lead flow and average job size, and look at guard and gutter numbers separately.
Sales Conversion Rate
Signed jobs divided by estimates the rep ran, counted once the deposit clears. Split company, self-generated and rehash leads so each rep is judged on like leads.
Monthly Revenue Target
Signed revenue per month from the CRM, net of cancellations, read against the season so fall guard months and slow winter months aren't judged alike.
Customer Satisfaction Score (CSAT)
Survey scores from the rep's sold jobs after install. Look in the comments for promises the crew couldn't match.
Lead Response Time
Time between a new lead appearing in the CRM and the rep's first call or text, from the system's time stamps. Track weekend leads apart.
30/60/90-day ramp expectations
Count signed jobs at each checkpoint and review every proposal with the sales manager. Early on, accurate measuring matters as much as the sales count.
Why does the gutter sales rep template ask for lifting 50 pounds?
Mostly ladders and samples. The rep carries and sets up an extension ladder to look at the fascia, hangers and roof edge, and brings guard samples and gutter sections to the door. Estimates happen outside in summer sun, fall rain and winter cold, so the rep walks the whole house in whatever the day brings. On tall homes, the rep may work from the ground with photos instead.
How much does a gutter sales representative make?
Sales representatives of services who work for foundation, structure, and building exterior contractors earned a median of $33.65 an hour ($69,990 a year) in May 2025, according to the Bureau of Labor Statistics. The middle half earned between $49,750 and $98,230 a year. Pay also depends on your local market, experience and overtime.
What if a homeowner wants a smaller gutter than the rep recommends?
Show them why you picked the size: roof area, pitch and the heavy-rain figure for their area. Then offer the smaller option at its price and note on the signed proposal that the homeowner chose it. If overflow follows, the record shows whose choice it was, and the sales manager can count that callback fairly.
Should a gutter sales rep quote small repairs?
Usually not. A loose hanger or a leaking corner is a service call, booked by the office and fixed by a crew. The rep's time goes to replacements and guards. If a repair would solve the problem, the rep should say so honestly. That homeowner may well call back when the whole system needs replacing.
How soon can a new gutter rep run estimates alone?
Once they can measure a house, plan outlets and price a job the way the sales manager would. Pair a new rep with a senior rep or the manager for the first estimates, and review each proposal before it goes out. A rep who came off an install crew is often quicker at measuring and slower at selling.
