A janitorial marketing manager brings in leads from offices, schools, medical practices and stores that buy cleaning by contract. They run the website, search, email and local events, and hand sales a steady list of buildings worth a walk-through.
By the HireBus team · Updated · Pay data: BLS, May 2025
Median pay, administrative and support services businesses · BLS, May 2025
Develop and execute comprehensive marketing strategies to elevate the janitorial brand in the home services industry. Enhance brand reputation by tracking feedback and innovating campaigns to drive customer engagement and retention. Serve as a strategic leader within the marketing team, ensuring seamless integration across various digital and traditional marketing channels.
2. Essential Duties and Responsibilities
Develop and implement targeted marketing campaigns to increase brand awareness and customer acquisition.
Monitor and evaluate marketing performance metrics, ensuring strategies align with growth objectives.
Collaborate with cross-functional teams to align marketing initiatives with operational goals.
Collect and analyze customer feedback to continuously refine service offerings and marketing strategies.
Maintain a strong industry presence through digital marketing, social media engagement, and community outreach.
3. Key Tasks / Daily Activities
Oversee the execution of marketing campaigns across digital channels and local advertising platforms.
Communicate with team members and external vendors to organize promotional events and partnerships.
Regularly review analytics dashboards to assess campaign performance and adjust tactics accordingly.
Engage with customers to collect feedback and monitor satisfaction across service touchpoints.
4. Key Performance Indicators (KPIs)
Brand Reputation Score: Maintain a rating of >4.5 stars on review platforms.
Customer Feedback Response Rate: Achieve a response rate of >90% within 24 hours.
Lead Generation: Generate a minimum of 100 new qualified leads per month.
Campaign ROI: Attain a return on investment of at least 150% on major marketing initiatives.
5. Required Qualifications and Skills
Bachelor’s degree in Marketing, Business, or a related field.
Minimum of 3 years’ experience in marketing strategy development and execution.
Excellent analytical and communication skills.
Proficiency in digital marketing tools and platforms (e.g., Google Analytics, social media analytics).
Strong project management and leadership capabilities.
6. Preferred Experience
Previous work experience in the home services or janitorial industry.
Background in customer experience management and feedback analysis.
Familiarity with SEO/SEM, content marketing, and social media advertising strategies.
7. Physical Requirements
Ability to work within an office environment with prolonged periods of computer use.
Minimal lifting and moderate physical activity required for occasional event setups.
May require slight movement around office spaces to collaborate with teams.
8. Work Environment and Schedule
Typical work hours: Monday through Friday, 9:00 AM to 5:00 PM.
Occasional extended hours during major marketing events or campaign launches.
Minimal travel required for in-person meetings and industry conferences.
Remote work flexibility available as per company policy.
9. Compensation and Benefits
Salary range: $65,000 - $80,000 USD per annum based on experience and qualifications.
Annual performance bonus structure tied to campaign success and KPI achievement.
Comprehensive health, dental, and vision insurance.
401k matching program and additional fringe benefits.
Professional development and continuous learning opportunities.
10. Company Culture and Overview
We are a growth-oriented organization dedicated to excellence in the home service industry.
Our culture values collaboration, innovation, and inclusivity, ensuring every employee’s contribution is recognized.
We provide a supportive environment with opportunities for personal and professional advancement.
Join our team to be part of an inspiring culture focused on empowering individuals and achieving collective success.
11. How to Apply
If you meet the above criteria and want to be part of a growth-oriented company focused on customer satisfaction, please send your resume to [INSERT EMAIL HERE] or apply online at [INSERT WEBSITE LINK HERE].
Need help filling this role? HireBus posts the ad, Iris interviews every applicant by phone before you do, and you decide who to hire. Start hiring now
The buyer is a facility or property manager who signs a contract for work done after hours. That shapes what the marketing can show, claim and promise.
Medical pages should match what HHS says
HHS says a company that cleans a medical office generally isn't a HIPAA business associate. A glimpse of patient papers while emptying trash is incidental to the work. Routine records handling or shredding is different, and likely would make a vendor one. So the medical page should say how crews leave charts and screens alone, not sell a compliance badge. Source: HHS: Is a business associate contract required for janitorial services? (HIPAA FAQ 243).
Photos in federal space need a letter
Before-and-after photos sell cleaning, but federal buildings set limits. The federal rules for conduct on federal property let you photograph space a federal tenant occupies only with that tenant's permission. For business use, that permission has to be in writing and in advance. Get the letter before a crew lead shoots an agency office for the website, and file it with the photo. Source: eCFR: 6 CFR 139.65, photography and recording on federal property.
Calls to businesses still can't mislead
The FTC's telemarketing rule exempts most calls to businesses. But even those calls can't misstate the offer or make false or misleading claims. Calls to sell office or cleaning supplies that get used up, such as paper and soap, aren't exempt, so most of the rule applies to them. If callers pitch supplies along with cleaning, have the script checked against the rule. Source: eCFR: 16 CFR 310.6(b)(7), Telemarketing Sales Rule exemption for calls to businesses.
Each building type has its own buyer
An office park's property manager, a school district's facilities director, a dental office manager and a store's district manager each buy cleaning for different reasons. Build a page, a case study and an email series for each type you clean. Tag every lead so sales knows where it came from.
Job seekers fill the contact form
Job seekers may use the quote form on a cleaning company's website, so their notes land in the same inbox as buyers' requests. Put a careers link in the main menu and give job seekers their own form. Then their messages won't count as leads or bury a facility manager's request for a quote.
How much janitorial marketing managers make
Marketing managers who work for administrative and support services businesses earned a median of $149,990 a year ($72.11 an hour) in May 2025, according to the Bureau of Labor Statistics. That’s below the $166,790 median for marketing managers in all industries. About 17,840 of the 395,240 marketing managers in that survey work for administrative and support services businesses.
Paid by salary, plus a bonus each year linked to how campaigns perform. The template's range falls under every BLS figure on this page, low end included, so check it against what local candidates want.
Administrative and support services businesses
$149,990$149,990 median Middle half $110,340–$194,620 10th–90th $83,200–$255,720
All industries
$166,790$166,790 median Middle half $123,020–$216,410 10th–90th $90,260–$293,610
$50k$100k$150k$200k$250k$300k$350k
10th–90th percentileMiddle halfMedianAnnual pay, May 2025. Source: BLS Occupational Employment and Wage Statistics.
Annual pay by percentile
Group
10th
25th
Median
75th
90th
Administrative and support services businesses
$83,200
$110,340
$149,990
$194,620
$255,720
All industries
$90,260
$123,020
$166,790
$216,410
$293,610
BLS doesn’t publish pay for marketing managers at building services companies on their own, so these figures cover administrative and support services businesses. Post a real range for your market in the ad.
The pay line in the template above is an example from our Role Blueprint. Set yours from these figures and what local companies pay.
Skills to hire for, and what you can teach
Hire for these
Writing to facility, property and school buyers rather than homeowners
Tying campaign reports to signed contracts in the CRM
Turning inspection results and client quotes into case studies, with approval
Directing an agency or freelancers on a fixed budget
Spotting a claim that needs proof before it goes out
Teach these on the job
Cleaning terms such as day porter, floor care and restroom fixtures
The buyers and building types in your market
Public and federal bid basics
Your proposal library and price approval steps
Each client's rules on names, logos and photos
Most commercial cleaning marketing runs through a CRM, often HubSpot or Salesforce, that holds each building and contact, plus Google Analytics, Google Business Profile and LinkedIn for reaching facility managers. A shared proposal library with approved case studies and photos saves sales hours on every bid.
Janitorial marketing manager interview questions
Two of the 6 questions we'd ask, and what a strong answer sounds like. Ask every candidate the same questions, and rate each answer on your own before you compare notes.
Situational · Targeting new verticals
Most leads come from small offices, but the company wants medical offices and schools. How would you go after them?
A strong answer: Builds messages around the training and disinfecting process those clients care about, targets lists and partners like property managers, and uses case stories only with permission.
Read the template's targets as a starting sketch. Reset each one from your own lead history and contract values once a full year of results is in.
Brand Reputation Score
Average star rating across the review sites facility buyers check, read from each profile monthly. Note which buildings or branches the reviews mention so operations can act on patterns.
Customer Feedback Response Rate
Share of client surveys, emails and reviews that get a reply within the window you set. Log when each one arrives and when someone answers, including comments sent to site leads at night.
Lead Generation
Count buildings whose decision maker asked for a walk-through or proposal, not job applications or vendor pitches. Tag each lead by source and building type in the CRM, and let sales confirm it.
Campaign ROI
Contract value won from a campaign, less what the campaign cost, then divided by that cost. Measure over many months, since commercial buyers often take a long time to switch, and use gross profit when finance can supply it.
Career path
Proposal coordinatorAssembles bid packages, capability statements and case studies for the sales team.
Marketing managerRuns campaigns, the website and lead tracking for every building type the company cleans.
Director of marketingOwns brand, proposals and budget across branches, and joins the leadership team on growth plans.
What should a commercial cleaning website show a facility buyer?
List the building types you clean and the towns you cover. Explain how a client reports a missed task at night and how fast someone answers. Buyers who are switching companies often worry about that. Add case studies with each client's written OK, and a page on how a new account starts. Leave prices off; each building is priced after a walk-through.
How much does a janitorial marketing manager make?
Marketing managers who work for administrative and support services businesses earned a median of $149,990 a year ($72.11 an hour) in May 2025, according to the Bureau of Labor Statistics. The middle half earned between $110,340 and $194,620 a year. Pay also depends on your local market, experience and bonus terms.
Should the marketing manager also run recruiting ads for cleaners?
At a company this size it often makes sense, since the same tools reach both groups. Settle with HR who writes each opening, who answers applicants and who pays for job boards. One common split: marketing owns the careers page, the look and the ad channels. HR owns the wording of each opening and the follow-up.
Are BOMA and IFMA chapters worth the dues for a cleaning company?
They can be. Local BOMA and IFMA chapters bring together the property and facility managers who sign cleaning contracts. Dues pay off when someone shows up every month, joins a committee and follows up on names. Log each chapter lead in the CRM so you can judge the spend after a year.
What lifting comes with event setups in this job?
The template's event setup line covers tasks like carrying a table display, banners and boxes of brochures from a car to a booth at a trade show or lunch event. Then the person sets it all up and packs it away. Describe that booth work plainly in the ad, and keep a cart or a helper on hand.
