Junk removal content and social media specialist job description
A junk removal content and social media specialist turns cleanouts, donation drops and crew stories into posts, short videos and blog articles. They gather footage from the trucks, get permission before anything goes online, and track which posts bring in booked jobs.
By the HireBus team · Updated · Pay data: BLS, May 2025
Median pay, waste management companies · BLS, May 2025
Develop and execute compelling content strategies across blog, video, and social media platforms to highlight junk removal projects, promote recycling statistics, and showcase community involvement. Enhance brand authority and audience engagement in a dynamic home services environment.
2. Essential Duties and Responsibilities
Create, edit, and publish high-quality blog articles that educate and engage audiences on topics related to junk removal and recycling.
Produce visually engaging video content that demonstrates successful projects and showcases company initiatives.
Develop strategic social media campaigns and manage content calendars to boost online presence.
Collaborate with team members to align messaging with recycling, community involvement, and industry best practices.
3. Key Tasks / Daily Activities
Research industry trends and recycling statistics to produce data-driven content.
Monitor social media channels and respond to audience interactions in a timely manner.
Coordinate with field teams to capture real-time job experiences and customer success stories.
Track and analyze engagement data to optimize content and campaign performance.
4. Key Performance Indicators (KPIs)
Social Media Engagement: Achieve a minimum engagement rate of 7% per post.
Blog Traffic: Increase monthly blog visits by at least 20%.
Video Views: Attain an average of 1,000 views per video within the first month of publication.
Content Conversion Rate: Generate a 5% conversion rate from blog and social media referrals.
5. Required Qualifications and Skills
Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
Minimum of 2 years of experience in content creation and social media management.
Proficiency in content management systems (CMS) and video editing software.
Strong written and verbal communication skills with attention to detail.
6. Preferred Experience
Experience within the home services or junk removal industry.
Previous work with brands focused on sustainability, recycling, or community engagement.
Demonstrated ability to grow online communities and leverage analytics for campaign improvements.
7. Physical Requirements
Ability to work in an office environment with prolonged periods of computer use.
Must occasionally handle production equipment for video content development.
Occasional travel to job sites or community events may be required.
8. Work Environment and Schedule
Typical work hours: Monday to Friday, 9:00 AM - 5:00 PM.
Occasional remote work arrangements available.
Limited travel for on-site project coverage and community events.
Flexibility to adjust hours for content deadlines or live event coverage.
9. Compensation and Benefits
Hourly rate or salary range: $45,000 - $60,000 per year, commensurate with experience.
Performance-based bonuses available based on content engagement and lead generation.
Comprehensive health, dental, and vision insurance.
401(k) plan with company match and additional fringe benefits.
10. Company Culture and Overview
We are a dynamic, growth-oriented company dedicated to excellence in the home services industry, where creativity and innovation drive our success.
Our team values collaboration, continuous learning, and making a positive impact in our communities while advancing sustainable practices.
We foster a supportive environment that champions personal and professional development, inspiring every employee to reach their full potential.
Join us to be part of a culture that celebrates pioneering ideas and a commitment to customer satisfaction.
11. How to Apply
If you meet the above criteria and want to be part of a growth-oriented company focused on customer satisfaction, please send your resume to [INSERT EMAIL HERE] or apply online at [INSERT WEBSITE LINK HERE].
Need help filling this role? HireBus posts the ad, Iris interviews every applicant by phone before you do, and you decide who to hire. Start hiring now
What makes content and social work different in junk removal
The raw material is other people's stuff, filmed in their homes. That shapes almost every post.
Before-and-after shots start with a yes
The best posts show a packed garage, then an empty one. Ask the customer to sign off in writing before filming, and keep mail, family photos, pill bottles, house numbers and license plates out of the frame. Estate and hoarding cleanouts need extra care, because the family may be grieving. When in doubt, film the empty room and the loaded truck instead of the mess.
Recycling claims have to be exact
Under the FTC's Green Guides, claims about a service's environmental benefits count, not just claims about products. They say not to make broad, unqualified claims like eco-friendly, and to limit a claim to a specific benefit you can back up. A post naming how many mattresses went to a recycler this month is that kind of claim, as long as weigh tickets and recycler receipts prove the count. Calling the whole company green isn't. Source: 16 CFR 260.4: General environmental benefit claims.
National numbers come with a date
The template asks for recycling statistics. EPA's national facts and figures on waste and recycling are current through calendar year 2018, so any national number you post should name its year and link to EPA. Your own counts are newer, and you can show the receipts behind them. Ask the warehouse and recycling coordinator for each month's donation and recycling totals. Source: EPA: National overview, facts and figures on materials, wastes and recycling.
Free hauls for posts must be disclosed
If the company gives a customer a free or cheaper pickup, or pays a local creator, and that person then posts about you, viewers who wouldn't expect the tie must be told clearly. FTC guides say this holds even when you never asked for a post. Staff posting about the company should say they work there. The guides tell employers to train staff, and to watch posts they asked for or know about. The specialist writes one short disclosure guide for all of them. Source: 16 CFR 255.5: Disclosure of material connections.
Crew leaders hold most of the cameras
Most footage comes from crew phones between jobs. The specialist hands each truck a short shot list: the pile before, the cleared space after, the loaded truck and the donation drop. It also says what stays out of frame. The ask has to take a minute or two, or crews will skip it when the day runs late.
How much junk removal content and social media specialists make
The closest BLS group for junk removal content and social media specialists is public relations specialists. Public relations specialists who work for waste management companies earned a median of $42.07 an hour ($87,500 a year) in May 2025, according to the Bureau of Labor Statistics. That’s above the $74,750 median for public relations specialists in all industries. About 190 of the 283,380 public relations specialists in that survey work for waste management companies.
The template gives a yearly salary range and a bonus tied to engagement and leads. The template's pay falls under the BLS median for public relations specialists, a group that also counts corporate communications and public information staff. Weekend shoots and event coverage add hours, so settle hourly or salaried, and how overtime works, before the ad goes live.
Waste management companies
$87,500$87,500 median Middle half $74,950–$119,610 10th–90th $38,190–$145,800
All industries
$74,750$74,750 median Middle half $56,260–$100,370 10th–90th $44,110–$135,150
$25k$50k$75k$100k$125k$150k$175k
10th–90th percentileMiddle halfMedianAnnual pay, May 2025. Source: BLS Occupational Employment and Wage Statistics.
Annual pay by percentile
Group
10th
25th
Median
75th
90th
Waste management companies
$38,190
$74,950
$87,500
$119,610
$145,800
All industries
$44,110
$56,260
$74,750
$100,370
$135,150
BLS counts too few public relations specialists at waste collection companies for a steady figure, so these figures cover waste management companies. Post a real range for your market in the ad.
The pay line in the template above is an example from our Role Blueprint. Set yours from these figures and what local companies pay.
Skills to hire for, and what you can teach
Hire for these
Shoots and edits short vertical video on a phone
Writes plain, accurate posts and articles without hype
Spots a privacy problem in a photo and drops the shot
Replies to comments and messages quickly in the brand's voice
Plans a content calendar and keeps to it
Teach these on the job
Which items go to donation, recycling or the landfill, and why
Backing a recycling claim with tickets and partner receipts
Consent forms and shot lists for crews
The lead source codes in your booking system
How partner charities want their names and logos used
Expect a phone with a gimbal and a clip-on mic, a phone video editor such as CapCut or Adobe Premiere, a post scheduler such as Meta Business Suite, and the website's content management system. A shared photo folder crews can upload to from the truck keeps footage out of scattered text threads.
Junk removal content and social media specialist interview questions
Two of the 6 questions we'd ask, and what a strong answer sounds like. Ask every candidate the same questions, and rate each answer on your own before you compare notes.
Situational · Customer privacy and consent
A crew just finished a hoarding clean-out with dramatic before-and-after photos. What do you do before posting them?
A strong answer: Gets the customer's written permission, removes house numbers, faces, mail and anything personal, and writes a respectful caption that doesn't shame anyone.
Behavioral · Content that sells
Tell me about content you made that brought in real business, not just likes. How did you know?
A strong answer: Tracked it to calls, form fills or booked jobs with links, codes or tracking numbers.
Junk removal content and social media specialist KPIs
Watch a season of your own posts and site visits before fixing any target, since reach differs a lot between markets and platforms.
Social Media Engagement
Add up likes, comments, shares and saves on each post and divide by the people it reached, using each platform's own numbers. Judge cleanout reels against other cleanout reels, not against crew spotlights.
Blog Traffic
Track monthly visits to blog articles in your web analytics. Compare each month with its twin from the prior year, so busy spring months don't hide a slow decline.
Video Views
Count views in each video's first month, per platform. Mark which ones crews shot and which ones the specialist filmed, to learn which style holds viewers.
Content Conversion Rate
Booked jobs whose lead came through a blog or social link, divided by visits from those links. Tag every link so the booking system records where the customer came from.
Career path
Social media coordinator or local reporterAgencies, local news and nonprofits train people to shoot, write and post every day.
Content & Social Media SpecialistTurns jobs, crews and partner drop-offs into posts that bring in bookings.
Marketing ManagerTakes on search, outreach and the budget behind the content.
Junk removal content and social media specialist FAQ
What should a junk removal company post?
Short before-and-after videos of real jobs, stories about where things went, like a dresser to a shelter or scrap metal to a recycler, and tips for getting ready for a cleanout. Answer the questions callers ask most: what you take, what you won't, and how pricing by truck space works. Crew spotlights help with hiring too.
How much does a junk removal content and social media specialist make?
Public relations specialists who work for waste management companies earned a median of $42.07 an hour ($87,500 a year) in May 2025, according to the Bureau of Labor Statistics. The middle half earned between $74,950 and $119,610 a year. Pay also depends on your local market, experience and overtime.
Who handles angry comments on social media?
The specialist answers first, politely and in public, then moves the details to a private message and hands the case to customer service. Don't delete fair complaints. Write down what does get removed, such as spam, threats or posts that expose someone's private details, and apply that rule the same way every time.
Does the content specialist also run the ad campaigns?
Not in a company with a paid ads specialist. That person runs the Google and Meta budgets. The content specialist supplies the raw material: short clips, photos and articles that ads and the website can use. Set a weekly hand-off, so ads don't run on stale footage and the specialist learns which clips led to bookings.
Does this person need to go on job sites?
Now and then. Crew phones cover the daily clips, but bigger stories, like a full estate cleanout, a community cleanup day or a drop at a partner charity, need someone who can plan shots and interview people. Give them the same safety gear the crew wears and a rule to stay clear during heavy lifts.
How do I test a candidate?
Give them ten raw crew photos and a short clip from a garage cleanout. Ask for two posts and one short video within an hour. Watch which photos they set aside. A strong candidate flags the shot with a readable address or a family photo before you point it out.
